What Gets Measured

From Yahoo to pro sports, the "Dean of Big Data" Bill Schmarzo shares why AI should elevate human judgment—using propensity models and causal AI to drive smarter decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ai-human-edge  In this powerful conversation, seven-time author and longtime data executive Bill Schmarzo breaks down the real competitive advantage in the AI era: not the model itself, but the intelligence system you build around it — one that systematically develops human capability. Drawing from decades of experience in large-scale data systems, from Strat-O-Matic Baseball to leading Advertiser Analytics for Yahoo's 200 million users, Schmarzo explains why AI should amplify human intuition, not replace it. If you're interested in AI strategy, human-AI collaboration, machine learning in marketing, data-driven decision-making, or building competitive advantage with AI, this conversation will reshape how you think about artificial intelligence.

AI tools are everywhere. Real adoption is scarce. In this episode of What Gets Measured, Jake Sanders and Jessica Graeser sit down with Ben Tasker, AI Workforce Development Strategist and Senior AI Strategist at National Grid, to unpack why so many AI initiatives stall—and what actually makes them stick. Ben shares lessons from building applied AI programs across healthcare, higher education, and large enterprises, including what it takes to prepare thousands of people for AI-enabled work. The conversation moves beyond tools into skills, systems thinking, trust, and learning cultures—and why AI strategy succeeds or fails at the human level. If you're a marketer, analytics leader, or operator trying to turn AI experimentation into measurable performance, this conversation will change how you think about readiness, risk, and real impact. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-skills-beat-tools-in-ai 🎧 Topics include: Why AI adoption is a human problem Skills vs. tools in AI strategy Augmentation, not replacement, for marketing teams Trust, learning, and AI at scale Cutting through AI hype to real value The future of AI recommendations and discoverability

Former CFO and AI educator Angeline Corvaglia explains why data isn't neutral—and how agencies can present AI and analytics insights responsibly and accurately. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-when-data-ai-and-decisions-meet  We cover: • how interpretation shows up even in finance • why AI makes data feel more certain than it really is • where bias enters training data (and why it's rarely visible) • how leaders decide what data actually matters • and what finance leaders really want from marketers © 2026, NinjaCat 

In this 100th episode of What Gets Measured, Jake and Jess revisit the clips from this year's standout conversations to uncover one powerful truth: AI only works when your fundamentals do. Hear insights from Mark Sirkin, Susan Walsh, Vanessa Liu, Cecilia Dones, Charlie de Thibault, and Mike Kaput on strategy, data quality, leadership, and the future of AI agents. SHOWPAGE: www.ninjacat.io/blog/ai-only-works-when-the-fundamentals-work  © 2025, NinjaCat 

Find out why AI only accelerates the workflows you already have and how author, educator, and AI strategist, Brian Piper, helps teams map friction, automate the "boring layer," build portable AI knowledge, and use persona agents to make better decisions faster. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-automate-the-work-that-hurts  © 2025, NinjaCat

Break down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talisman. Learn how small semantic fixes lock AI advantages and transform campaigns, reporting, and data workflows. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-organizing-information-in-the-age-of-ai © 2025, NinjaCat

Learn why most AI adoption efforts fail, and what businesses must get right first. In this episode, AI strategist/educator/founder Dr. Cecilia Dones shares practical insights on data readiness, culture, and responsible AI implementation. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-real-work-behind-ai-ready-organizations  © 2025, NinjaCat 

Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-nobody-cares-about-ai-ethics  © 2025, NinjaCat 

Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discover why social isn't just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply your efforts (for better or worse), and what it really takes to create memorable content that drives lasting ROI. 🎧 Actionable takeaways: Treat engagement as feedback, not a scoreboard Run campaigns that drive both awareness and demand Let AI handle the busywork, so you can focus on strategy At the end of the day, the brands people remember are the ones that win. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-cracking-the-code-on-social-media-roi  © 2025, NinjaCat 

Dive into clean data and aligned teams in martech, AI that actually works, and learn what's driving marketing ops success right now with Darrell Alfonso.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-ai-in-marketing-ops-scary-exciting-essential  © 2025, NinjaCat

AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-smarter-ai-starts-with-human-know-how  ©2025, NinjaCat

Learn why data storytelling for marketing is critical for success. Scott Taylor, 'the Data Whisperer,' explains how to communicate data insights that drive business decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-truth-before-meaning-data-storytelling-ai 

Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars  © 2025, NinjaCat

Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-a-new-mindset-for-ai-augmented-marketing  © 2025, NinjaCat

Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs. SHOWPAGE:  https://www.ninjacat.io/blog/wgm-podcast-make-better-bets-with-causal-ai  © 2025, NinjaCat

Most martech stacks don't break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-better-martech-starts-with-better-experiments 

Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-from-static-to-dynamic-how-better-links-create-smarter-ads  © 2025, NinjaCat

NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-ai-will-be-an-amplifier-not-a-replacement  © 2025, NinjaCat

AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-marketing-strategy-with-causal-ai  © 2025, NinjaCat 

Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-leveraging-data-in-marketing  © 2025, NinjaCat