DiscoverMarketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
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Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Author: Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

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Description

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.


Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.


This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!


We'll cover questions like:


Getting More Clients:

  • How do I get more wedding inquiries from my ideal clients?
  • How do I book more weddings as a photographer? As a planner? At my venue?
  • How do I turn wedding inquiries into booked clients?


Marketing Strategy & Channels:

  • How do I market my wedding planning business to stand out?
  • Should I focus on Instagram, Pinterest, Google, or paid advertising?
  • Is it worth it to advertise on The Knot and WeddingWire?
  • What wedding planner marketing and event planner marketing strategies actually work?


Sustainable Growth:

  • How do I market my wedding business on a budget?
  • How do I know if my wedding marketing strategy is working?
  • Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!


With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.


Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧

390 Episodes
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👉 Want more visibility so you can get more bookings this engagement season? Save your seat for this free training. You're posting. You're showing up onsocial media. You're working your little tail off. Annnnnndddd your inbox is still quiet. Engagement season is about a month away, and a quiet inbox is about to get very expensive. This is when newly engaged couples start searching, scrolling, and asking friends who to hire. If they can't see you, they can't pick you. So I built a brand ne...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You spent two hours on a reel. It got nine likes. Six were wedding pros being supportive, one was your cousin, and two were accounts with a sunset as the profile picture. And your inbox is still quiet. If you're posting every week and still not getting the wedding inquiries you need, you're not doing it wrong. You're tired. And that gap between how hard you're working a...
Most wedding pros write their website for other wedding pros without realizing it. You look at what everyone else in your category says, you borrow the words that seem to work, and you end up with "elegant," "timeless," and "luxury" on a site that could belong to anyone. If you've been trying to figure out how to increase wedding bookings when your work is good and your wedding inquiries are still trickling in, that copy is a big part of the problem. Rachel Shannon is a live wedding painter i...
You set a big goal at the start of the year. A number of bookings, a revenue number, something you actually care about. Now wedding booking season is here, and if you're honest with yourself, you've been busy for months. Posting, tweaking, reorganizing, answering emails. But when you look at what you did, a lot of it had nothing to do with that goal. That's not a discipline problem. It's a planning problem, and it's really common in wedding businesses. This episode is about closing the gap be...
You've got the date circled. Week before Thanksgiving, booking season kicks off, and that's when you'll finally get serious about your marketing again. Here's the problem with that plan. Couples don't wait for your calendar. By the time engagement season hits, they've already been researching, comparing, reading reviews, and quietly deciding who's in and who's out. The wedding pros showing up in that research did the work back in September. Tayler Cusick Hollman has been working with wedding ...
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