Claim OwnershipMarketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
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© 2026 Evolve Your Wedding Business
Description
As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.
Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.
This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!
We'll cover questions like:
Getting More Clients:
- How do I get more wedding inquiries from my ideal clients?
- How do I book more weddings as a photographer? As a planner? At my venue?
- How do I turn wedding inquiries into booked clients?
Marketing Strategy & Channels:
- How do I market my wedding planning business to stand out?
- Should I focus on Instagram, Pinterest, Google, or paid advertising?
- Is it worth it to advertise on The Knot and WeddingWire?
- What wedding planner marketing and event planner marketing strategies actually work?
Sustainable Growth:
- How do I market my wedding business on a budget?
- How do I know if my wedding marketing strategy is working?
- Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?
After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.
Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!
With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.
Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧
355 Episodes
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👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you trying to do all the things in your wedding business and still feeling like nothing is really working? If your to do list never ends, your marketing feels scattered, and you keep telling yourself that once you just push a little harder things will finally click, this episode is for you. So many wedding pros believe the answer to growth is doing more. More plat...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does running a wedding business feel so exhausting? You didn’t start your wedding business to work nonstop, feel overwhelmed, or wonder if burning out is just part of the deal. But for so many wedding professionals, that is exactly what it feels like. Long hours, scattered marketing, constant pressure to say yes to everything, and still not seeing the results you w...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. When it feels like every wedding business is saying the same thing online, standing out can feel nearly impossible. You are showing up, posting consistently, refining your website, and still wondering why couples keep choosing someone else. If wedding businesses all offer similar services, similar pricing, and similar promises, how do couples actually decide who feels ...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. What actually moves the needle in wedding businesses and what quietly wastes your time and energy? After another year of coaching wedding businesses behind the scenes, I started noticing some very clear patterns. The wedding pros who made real progress were not necessarily working harder or doing more marketing. And the ones who felt stuck were often doing all the righ...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you setting wedding business goals every year but somehow ending up in the same place? You start the year motivated. You make plans. You tell yourself this is the year things will finally click. More bookings. Better clients. More control over your time. And then a few months in, those wedding business goals quietly fizzle out. In this episode, we are talking abo...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. If wedding SEO feels confusing right now, you are not imagining it. Search is changing fast. AI is changing how couples find vendors and what used to work may not be enough to get you found on Google in 2026. So what actually matters now when it comes to wedding SEO and how do you get found by more engaged couples? In this episode, we are digging into what is really h...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you still Advertising On The Knot and WeddingWire because you are afraid to lose your reviews if you stop paying? You are not alone. So many wedding pros tell me they feel stuck. They are spending hundreds every month to advertise on The Knot or advertise on WeddingWire, but the leads are slow, the inquiries are cold, and they are starting to wonder if any of this i...
Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need. The good news is you do not have to guess which offers are worth your time. In this episode, I am breaking down the top Black Friday 2025 deals for wedding pros that can actually help you book mo...
👉 Check out my Black Friday 5 Days Of Deals! Are you tired of buying courses, memberships, or coaching programs for your wedding business that never seem to move the needle? You are definitely not the only one. So many wedding pros feel pressured to keep investing in new strategies and new trainings because it seems like everyone else knows something they do not. But here is the truth. Most wedding pros are not struggling because they need more education. They are struggling because they are ...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you feeling drained, uninspired, or stretched too thin in your wedding business? You’re not alone. Burnout is becoming more common in the wedding industry, and it’s taking a serious toll on talented professionals who love what they do but can’t keep up with the constant demands. In this episode, I’m joined by Tirzah Caffee, a 30-year veteran of the wedding industry...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you frustrated with the results you’re getting from advertising on The Knot or WeddingWire? You’re not alone. Many wedding professionals are rethinking these platforms after realizing the cost of advertising on The Knot doesn’t always match the quality of leads they receive. In this episode, we’re diving into why so many wedding pros want to quit advertising on The...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You’re not alone. So many wedding pros feel stuck in “learning mode,” convinced they need to complete every course or certification before they can really make progress. But that belief is quietly keeping you from growing. In this episode, we’re talking about why finishing every course isn’t the key to success, and what actually moves the needle when it comes to booking...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you tired of feeling like networking in the wedding industry is just another thing draining your time and energy? You’re not alone. So many wedding pros know they should be networking, but the constant meetups, endless DMs, and awkward introductions often lead to burnout instead of bookings. The good news? Building real connections in the wedding industry doesn’t ha...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you getting plenty of website traffic but not enough wedding inquiries? You’re not alone. Most wedding pros think their website looks great, but if it’s not booking clients, there’s a problem and it usually comes down to how fast couples can tell whether you’re the right fit for them. Your wedding business website has about five seconds to capture a couple’s atten...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does your wedding business keep attracting price-shopping couples? If you feel like everyone who inquires only cares about price, you’re not alone. Many wedding pros are stuck in a cycle of competing on price because their marketing unintentionally makes them look just like everyone else. The good news? You can change that. In this episode, we’re diving into how t...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you getting ghosted after wedding inquiries and wondering what went wrong? It is one of the most frustrating experiences for wedding professionals. You spend time replying quickly, sending information, and hoping for a response… only to hear silence. The truth is, ghosting usually has less to do with couples being rude and more to do with how your wedding inquiry p...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you thinking about advertising on The Knot and WeddingWire but starting to wonder if it is really worth it? You are not alone. So many wedding pros jump into these platforms hoping for a steady stream of leads, only to find themselves frustrated, exhausted, and questioning where their money went. On the surface, these directories look like the easy answer. But behin...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you struggling to get your real wedding submissions published? You’re not alone. So many wedding pros spend hours creating galleries and writing copy only to hear nothing back from editors. It feels frustrating, and you’re left wondering what editors really want to see. The truth is, getting featured isn’t about luck, it’s about strategy. Real wedding submissi...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you wondering how to book more weddings in 2026? You’re not alone. Wedding pros everywhere are already thinking about what the next booking season will look like, and it is shaping up to be very different from the past. Couples are taking longer to book, they’re doing more research before reaching out, and the competition for attention has never been higher. In this...
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you wondering how to get more wedding clients without relying on ads or price cuts? The secret is simpler than you think. The way you craft your client experience directly impacts how many wedding referrals you receive. In this episode of the Evolve Your Wedding Business podcast, I’m joined by Lianne M. Feliciano to talk about how creating a luxury client experience...
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