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Evoke Greatness Podcast

Evoke Greatness Podcast

Author: Sonnie Linebarger

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Do you have an insatiable hunger for growth, knowledge, and elevating how you show up in business and in life?


Are you curious how high-performing leaders think, operate, and navigate the real challenges that come with building, scaling, and leading?


I’m Sonnie Linebarger, CEO and host of Evoke Greatness… a top 2% globally ranked business and leadership podcast fueled by curiosity, performance, and a deep fascination with the psychology behind great leadership.


I’m a book nerd, a bit of a control enthusiast, and someone who believes that success is built as much internally as it is externally.


On this podcast, we go beyond strategy. We explore the real conversations behind leadership, the decisions, the pressure, the growth, and the personal development required to execute at the highest level.


We share the highs and lows and everything in between… because building something meaningful will stretch you in ways nothing else can.

My hope is that something you hear resonates deeply, challenges how you think, and reminds you that you’re not in this alone.


I believe that a rising tide raises all ships and I invite you along in this journey to Evoke Greatness!

229 Episodes
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Send us Fan Mail 🎧 Ep. 229 The Overachiever Trap: Why Doing More Is Holding You Back with Bruce McLeod What if the very thing that made you successful is now the thing holding you back? For high achievers, being the dependable one, the problem solver, and the person who always steps up can quietly become part of who you are. But there comes a point where doing more stops creating progress. It starts creating burnout, bottlenecks, and expectations no one can sustain. In this episode, leadershi...
Send us Fan Mail 🎧 Ep. 228 You Can Make the Right Decision and Still Lose Your Team | Michael Neuendorff (Pt. 2) What if the biggest leadership mistake isn't the decision you make, but how you bring people through it? Leadership gets complicated when the decisions you make impact the people who trust you to lead them. In Part 2 of my conversation with executive coach Michael Neuendorff, we explore what happens when leadership moves beyond strategy and execution into the very human side of run...
Send us Fan Mail 🎧 Ep. 227 The Leader You Were Won’t Get You Where You’re Going | Michael Neuendorff (Pt. 1) The skills that get you promoted aren't always the skills that will make you successful at the next level. In Part 1 of my conversation with executive coach Michael Neuendorff, we unpack what really changes when you step into a bigger leadership role, and why some leaders grow into that responsibility while others simply survive it. Michael's own journey started with a deep fear of pub...
Send us Fan Mail 🎧Ep 226: What Building Spartan Taught Him About Surviving the Unthinkable | Brian Duncanson (Pt. 2) In part one of this conversation on Evoke Greatness, Brian Duncanson shared what decades of adventure racing and helping build Spartan taught him about choosing hard things. But what happens when you don’t get to choose the hard thing? In part two, Brian takes us deeper into the story behind Spartan and the lessons that eventually became the foundation of his book, Becoming Spa...
Send us Fan Mail 🎧Ep 225: When Things Get Hard, Who Do You Become? | Brian Duncanson (Pt. 1) What happens when everything gets stripped away and there’s nowhere left to hide? In part one of this conversation on Evoke Greatness, Sonnie sits down with Brian Duncanson, known throughout the Spartan movement as “Spartan One” and “The Navigator.” For more than two decades, Brian has been one of the strategic forces behind Spartan’s growth, helping transform an unconventional idea into a global move...
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