Evoke Greatness Podcast
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© 2026 Evoke Greatness Podcast
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Do you have an insatiable hunger for growth and knowledge?
Are you interested in hearing the stories of how successful people have navigated their journey towards greatness…all while stumbling through valuable lessons along the way?
My name is Sonnie and I am the host of Evoke Greatness, the weekly podcast driven by my curious nature and fascination with the champion mindset. I am a HUGE book nerd and a wee bit of a "control enthusiast" with an obsession for motivational coffee cups.
On this podcast, we share the ups and the downs, the highs and lows and all the lessons learned in between. It's my most sincere hope you hear something in one or maybe many of these episodes that resonates with you and reminds you that you’re not in this alone.
I believe that a rising tide raises all ships and I invite you along in this journey to Evoke Greatness!
196 Episodes
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Send us a text While I am typically a pretty upbeat person, I have been in a real funk lately. It has caused me to be less creative and you may have noticed I haven't put out much content. It has impacted me in a number of ways, negatively. Given this is a bit of a foreign thing to me, I wanted to share where I am at mentally, how I am unpacking why, and what I am doing to work to get out of this space. I hope that anyone else who is struggling right now can hear that they aren'...
Send us a text What does your bucket list look like? In this mini episode, I read a chapter from "The Everyday Hero Manifesto" by Robin Sharma. Have you ever thought of those things you'd like to do before you die? I have a marvelous list of things that I would like to do and have had zero plan as to ever put them into play. This book has caused me to pause on many occasions. Robin's style of writing lights my imagination on fire with sheer delight. His words come to life for me ...
Send us a text 🎧 Episode 196: Becoming the Creative Director of Your Life with Chelsea Clarke (Pt. 1) In Part 1 of this grounded and honest conversation, I’m joined by digital entrepreneur, investor, and author Chelsea Clarke for a real look at what reinvention actually requires…not in theory, but in real life. Chelsea takes us back to the early chapter of her story…graduating from university without a plan, working multiple jobs just to get by, feeling discouraged about money, and trying to ...
Send us a text 🎧 Episode 195: When Success Breaks You Open with Josh Kosnick (Pt. 2) In Part 2 of this deeply reflective conversation, I welcome back leadership coach, speaker, and author Josh Kosnick to explore the bridges most leaders avoid until life forces their hand…legacy, alignment, energy, relationships, and the truth about how we actually want to be remembered. Building on the foundation of identity and faith from Part 1, this episode moves into the present-tense work of leadership. ...
Send us a text 🎧 Episode 194: When Success Breaks You Open: Josh Kosnick on Identity, Faith, and Rebuilding from the Inside Out What happens when everything you’ve worked for disappears… and you’re forced to confront who you are without the title? In Part 1 of this powerful conversation, Sonnie Linebarger sits down with leadership coach, speaker, and author Josh Kosnick to unpack the season that changed everything. After building and leading a multi-billion-dollar financial firm, Josh experie...
Send us a text 🎧 Episode 193: Where Real Leadership Begins with Laurie Maddalena (Pt. 2) In this powerful continuation of my conversation with leadership expert, executive coach, and author Laurie Maddalena, we move from insight to application. Part Two is where leadership gets practical. Laurie shares how leaders can break free from reactive cycles, lead through uncertainty with confidence, and create sustainable impact without burning themselves out. This episode dives deep into confident c...
Send us a text 🎧 Episode 192: Where Real Leadership Begins with Laurie Maddalena (Pt. 1) In this powerful episode of Evoke Greatness, I welcome leadership expert, executive coach, and author Laurie Maddalena. Laurie shares the pivotal moments in her own leadership journey that revealed why traditional leadership models often fall short and where the real work of leadership truly begins. Together, we explore what it means to move from fixing and managing to leading with intention, awareness, a...
Send us a text 🎧Ep 191: A Masterclass in Hard Conversations & Why Clarity Is Kindness In this leadership-deepening episode of Evoke Greatness, Sonnie breaks down one of the most avoided and most essential skills in leadership: how to navigate hard conversations with courage, compassion, and clarity. Sonnie shares why avoiding hard conversations doesn’t protect anyone… it actually deepens discomfort and robs people of the chance to grow. She takes listeners through a step-by-step framework...
Send us a text 🎧 Episode 190: 5 Secrets to Break into the C-Suite with Katy McFee In this inspiring episode of Evoke Greatness, I welcome Katy McFee, Founder of Insights to Action. Katy shares her journey from corporate frustration to executive success and how she's now dedicated to closing the gender gap in senior leadership. She offers insights on: Navigating the corporate ladder from director to EVPOvercoming challenges and misconceptions in leadership rolesThe power of authenticity ...
Send us a text 🎧 Episode 189: The Inside Story of the Rise of the Self-Help Empire: Sex, Power, and Transformation with Marcia Martin (Pt. 2) In this episode of Evoke Greatness, we continue our powerful conversation with Marcia Martin, a pioneering force in personal development and one of the original architects of the Human Potential Movement. In Part 2, Marcia takes us even deeper behind the curtain — into the patterns that shaped her leadership, the dynamics of power as a woman in male-dom...
Send us a text 🎧 Episode 188: The Inside Story of the Rise of the Self-Help Empire — Sex, Power, and Transformation with Marcia Martin (Pt. 1) In this episode of Evoke Greatness, I welcome Marcia Martin, a true icon in the personal-development industry and one of the original architects of the Human Potential Movement. Before stadiums filled for Tony Robbins or The Secret became a global phenomenon, there was est (Erhard Seminars Training)—and behind its meteoric rise was Marcia Martin. ...
Send us a text 🎧 Episode 187: The Power of Your Story — How to Turn Life Lessons into Lasting Influence (Part 2) In Part 2 of this powerful conversation, Bill Blankschaen — master storyteller, brand strategist, and founder of StoryBuilders — returns to go even deeper into the inner side of storytelling. Because before you can tell your story to the world, you have to change the story you’re telling yourself. Bill and I unpack the “confidence trap,” that quiet belief that everyone else’s story...
Send us a text 🎧 Episode 186: The Power of Your Story: How to Turn Life Lessons into Lasting Influence (Part 1) In Part 1 of this insightful and inspiring conversation, author, storyteller, and creative strategist Bill Blankschaen joins me to unpack how your personal story can become your greatest advantage—in business, leadership, and life. Bill shares wisdom from his new book, Your Story Advantage, revealing how the moments that shaped you—both the wins and the wounds—can be the ...
Send us a text 🎧 Episode 185: Proof That Anything Is Possible When You Bet on Yourself with Destin George Bell (Part 2) What happens after the dream starts coming true? In Part 2 of this powerful conversation, Destin George Bell returns to share what most founders don’t talk about: the emotional toll of rapid growth, rebuilding after betrayal, and the deeper leadership required when you're the one carrying the vision. If you’ve ever felt unqualified, too late, or stuck in the unknown — this e...
Send us a text 🎧 Episode 184: Proof That Anything Is Possible When You Bet on Yourself with Destin George Bell (Part 1) What does it take to go from $2,000 and no industry connections to landing a deal on Shark Tank and building a fitness movement? In Part 1 of this two-part episode, I sit down with Destin George Bell — founder of Card.io, the gamified running app turning neighborhoods into turf wars — to unpack the mindset, grit, and wild belief it takes to turn an idea into a national spotl...
Send us a text 🎧 Episode 183: The Dance of Head and Heart: Recalibrating Your Leadership Vision Leadership is a reflection… but what happens when the image looking back at you is distorted? In this episode, I explore how vision gets skewed, the red flags to watch for, and what it takes to recalibrate when you’ve drifted off course. Through personal stories, psychology insights, and practical recalibration tools, I unpack how great leaders balance both the head and the heart to stay aligned wi...
Send us a text 🎧 Episode 182: Rewilding Your Life and Leadership with Aubrey Morgan Yee (Part 2) In Part 2 of this conversation, futurist, systems thinker, and storyteller Aubrey Morgan Yee goes deeper into the wisdom and practices that help us lead with clarity and integrity in a world that often demands speed and urgency. Aubrey shares why slowing down can actually accelerate transformation, how the “goo” of metamorphosis mirrors our own growth, and why rewilding and clearing our lives of m...
Send us a text 🎧 Episode 181: Rewilding Your Life and Leadership with Aubrey Morgan Yee (Part 1) In Part 1 of this conversation, futurist, systems thinker, and storyteller Aubrey Morgan Yee shares her journey from reluctant entrepreneur to rewilding advocate and narrative-shaping leader. Aubrey opens up about the breakdowns that became breakthroughs, what she discovered when she stopped numbing, and how ancestral wisdom and rewilding practices can transform the way we live and lead. Her...
Send us a text 🎧 Episode 180: The AI-Ready Customer Experience Playbook with Ty Givens (Part 2) In Part 2 of this conversation, Ty Givens, founder of CX Collective and CX Collective Advantage, goes deeper into the human side of customer experience leadership—where imposter syndrome, self-trust, and resilience collide with the demands of scaling in the age of AI. Ty shares openly about her own battles with feeling “not ready,” what it really takes to trust yourself as a leader, and why sometim...
Send us a text 🎧 Episode 179: The AI-Ready Customer Experience Playbook with Ty Givens (Part 1) In this conversation, Ty Givens, founder of CX Collective and CX Collective Advantage, shares her journey from corporate leader to entrepreneur, and how she’s helping companies transform customer chaos into streamlined, scalable operations. With more than 25 years of experience leading customer support teams at See’s Candies, Thrive Causemetics, Shoedazzle, and Herbalife, Ty has seen firsthand what...
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