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From the Pasture with Hired Hand
From the Pasture with Hired Hand
Author: Hired Hand Website Software
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© 2026 From the Pasture with Hired Hand
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Balancing life as a livestock breeder is hard work. Technological advances can help but also be nerve-racking. Molly Clubb and Jaymie Feldmann, partners in Hired Hand Website Software, interview guests who are succeeding at the balancing act of marketing, promoting and breeding registered livestock for maximum profitability. If you’re passionate about registered livestock, trying to start a breeding program of your own, interested in new herd marketing technologies, or just want to hear some great ranching advice then this is the podcast for you! Molly and Jaymie even share some comical stories about their experiences in the technology and ag sector over the past 15 years. Tune in!
276 Episodes
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In this episode of From the Pasture with Hired Hand, we visit with Chase Vasut to preview the 2026 Texas Longhorn Legacy Sale as this standout event enters its third decade. For more than 21 years, the Legacy Sale has been a favorite in the industry, known for quality cattle, strong consignments from across the country, and a fun-filled weekend with the Longhorn family. Chase shares what makes this year’s lineup especially exciting, along with highlights like casino night, cow patty bingo, ve...
In this episode, we sit down with Brittany Pierce and Kale Pierce of Broken Oak Ranch in Weatherford, Texas to hear how they’re building a ranch rooted in the western lifestyle and driven by a simple mission: raise stock with quality, genetics, and purpose. Brittany and Kale share what goes into developing a Texas Longhorn program focused on balance and beauty—selecting cattle with powerful frames, eye-catching horn sets, and pedigrees backed by proven families, all while honoring and advanci...
In this episode, we talk with Andrea Giamfortone Wilson, Chairman of the Board and Executive Director of The Longhorn Project, about the program’s nearly 30-year impact blending agriculture, leadership, and hands-on learning at Johnson Space Center. Andrea shares how it all started in 1996—and what’s ahead, including the Silver Buckle Ball on April 18, 2026. The Longhorn Project: https://www.thelonghornproject.com/Longhorn-Project-Johnson-Space-Center Send a text From the Pasture wi...
In this episode of From the Pasture with Hired Hand, Molly heads to North Texas just north of Gainesville, where the Red River bends and the elevation rolls—home to Stark Ranch and its steady climb as a premier cattle operation. But this isn’t your standard ranching conversation. Molly sits down with Jeremy Townley, Business Lead at Stark Ranch, to talk about an unexpected influence on the way he leads: Attila the Hun. Yep—really. Jeremy shares why that leadership playbook has stuck with him ...
We’re in Cushing, Oklahoma with Austin and Heather Cravens of Big Creek Longhorns—a family outfit where muddy boots, kid chaos, and big-hearted Longhorns all share the same pasture. The Cravens walk us through their “long game” approach: pairing pedigrees with patience, focusing on structure and disposition, and letting time reveal which matings truly click. We talk daily rhythms (and the “did that really just happen?” moments), how the kids pitch in, and why faith, hard work, and humor keep ...
In this conversation with Daniel Quintanilla of Siesta Q Ranch, we trace a ranch built on legacy and old-fashioned work. Daniel shares how his late father, Epifanio “Cowboy” Quintanilla, sparked a dream that became a family tradition—one fence post, one long day at a time. As new Texas Longhorn breeders, the family is raising cattle with care and gratitude, keeping the land healthy, and leaning into early mornings and late nights to do the job right. It’s a story about promises kept: honoring...
This episode we head to Soda Springs, Idaho to visit with Tony and Monica Rosen of Dirtbag Ranch—first-generation Texas Longhorn breeders and well-known Bloodhound breeders/trainers. We dig into how they built a Longhorn program from scratch, what they prioritize in structure and disposition, and how Idaho weather, forage, and terrain shape day-to-day decisions. Then we switch collars to talk Bloodhounds—breeding philosophy, training foundations, and how nose work, patience, and reading behav...
This week on From the Pasture with Hired Hand, we sit down with Shawn Sayre of S-A Longhorns in Brookfield, Missouri—a name you know both from the sale ring and the pasture. Shawn shares how S-A Longhorns began in 2011, the same year he and Alyson were married, and how their program carries forward a family legacy that started in 1978 when his father founded the B&C Longhorn Sale—a sale the Sayres still run today. We talk herd vision—why S-A prioritizes black-and-white Longhorns, how they...
Fresh off the Eddie Wood Cowtown Classic in Fort Worth, today’s Monday Mini rounds up the big takeaways from sale day at the Will Rogers Memorial Center. We hit the highlights: standout consignments that drew deep bidding, pedigrees that turned heads, and the lots that overachieved once they hit the ring. Short, sharp, and all Cowtown—let’s recap. Send a text From the Pasture with Hired Hand: Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.com Hired Hand Live (@hired...
We’re kicking off the year in Fort Worth with a look at the Eddie Wood Cowtown Classic, the marquee Texas Longhorn sale held alongside the Fort Worth Stock Show & Rodeo at the Will Rogers Memorial Center. Today we talk with Karen Allen from Circle A Longhorns about this exciting event. She shares with us what to expect on sale day and around the Stockyards, tips for previewing cattle efficently, and where to be and when - so you don't miss a thing! This weekend’s consignors ha...
This week we sit down with Nancy Dunn of Rolling D Ranch in Eclectic, Alabama to trace a legacy built on grit, family, and a lifelong love of Texas Longhorns. Nancy opens the gate to her program’s history—how it started, what’s shaped it over the years, and the values that still guide every pairing on the ranch today. We talk about her well-known cattle, including Dunn Lucky Dice, and the traits she insists on keeping front and center: correctness, longevity, and a calm, workable disposition....
We close out the year with a data-first look at the 2025 sale season through the lens of Hired Hand Live—focusing on online bidding and what it brought to the auctions. We break down winning bids, the geographical hotspots where animals were bought (state-by-state and regional patterns), and the listing features that correlated with more clicks, watchers, and bids (photos, video, pedigree depth, and description quality). Here’s to strong Wi-Fi, stronger buyer reach, and an even better season ...
It’s our end-of-year special! We sit down with guest commentator Ryan Culpepper to unpack the 2025 Website Trends Report from Hired Hand–powered sites: what visitors looked at most, how they searched, and which pages actually converted. We dig into animal view data (by class, pedigree, and photo style), search patterns that drove inquiries and sales, and the rise of new breeds joining the platform—and what that means for marketing in the year ahead. We also get practical about “digital chores...
In this episode of From the Pasture with Hired Hand, we sit down with both 2025 NLFR champions—Danielle Mershon of Whistling Longhorn Ranch (Heifer Winner) and Jeff Wilson of Wilson Longhorns (Bull Winner). They walk us through the decisions that mattered most this season: how they picked their entries, managed conditioning and handling, dialed in feed and mineral programs, and prepared cattle to travel and show their best on the day. We also get into ring craft and presentation, reading judg...
In this episode, we sit down with Ross Ohlendorf of Rocking O Longhorns in Lockhart, TX—a Princeton grad and retired MLB pitcher who’s traded strike zones for pasture lines and found a new arena for strategy, discipline, and results. Ross opens up about the habits that carry over from the mound to the ranch: building a system, tracking what works, and staying patient through the long game of breeding. We talk about reading cattle with the same attention to detail he once used to read hitters,...
In this episode of From the Pasture with Hired Hand, we visit Brad and Mckenna Weick of Weick’s Registered Longhorns (WRL)—a small, 80-acre family farm in Hopkins, Michigan. With help from their kids—Weston, Evelynn, and Braxton—the Weicks share how they balance preserving Texas Longhorn tradition with breeding for conformation and a future-focused program. They walk us through the practical playbook they wish every new breeder had: Find a mentor early and lean on their experience.Have a plan...
It’s a special edition of From the Pasture with Hired Hand! Jaymie and Molly sit down with longtime friend Stacey Schumacher of Schumacher Cattle—and then the mics flip. After sharing Stacey’s program and story, Stacey turns the tables and puts our hosts in the hot seat. You’ll hear: The early days—how Jaymie, Molly, and Stacey first met and what’s changed since.Stacey’s playbook for social media that actually sells: building audience, driving private treaty inquiries, directing traffic to he...
This week we’re headed to Northeast Oregon to visit with Jeremy McCulloch of Rocking M Cattle Co., a family-owned ranch outside Wallowa (about an hour from La Grande). Jeremy shares how they’re scaling private treaty sales for registered Texas Longhorns—keeping a steady pipeline of bulls, heifers, and cows for sale backed by pedigrees from some of the biggest names in the breed—and the practical steps that keep buyers engaged year-round. We also dive into Rocking M’s fast-growing beef program...
In this episode of From the Pasture with Hired Hand, we visit with Chase Lunsford of 20/20 Cattle Co, located in Halfway, Kentucky. Chase and his wife Elizabeth began their Longhorn herd in 2020, keeping their numbers smaller with a focus on quality over quantity, while also growing their Wagyu program for premium beef production. Chase shares how his passion for Texas Longhorns began while working alongside his dad, and how he and Elizabeth combined their family backgrounds in cattle, dairy,...
In this episode of From the Pasture with Hired Hand, we visit with Trevor Maxwell of Lone Chimney Longhorns at Maxwell Ranch, located in Glencoe, Oklahoma. Trevor shares what it’s like to still consider himself a new breeder, how he works to help others just getting started, and why raising Longhorns is such a true family affair at Maxwell Ranch. When he’s not out in the pasture, Trevor also serves as a baseball coach at the local school, balancing ranch life with community life. Since starti...



