Claim OwnershipBE the Sought-After Entrepreneur Podcast
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Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!
247 Episodes
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What if the pathway you've chosen to build confidence and attract aligned clients is actually destroying your confidence and bringing in the wrong people? Kathryn unpacks a theme she's been seeing in almost every client session for the past eight months, brilliant practitioners hiding their true gifts behind what they think will sell, creating group programs they don't want to run or practical offerings that sidestep the depth they actually bring, all while believing this detour will eventual...
Why does so much marketing feel like it's written by the same AI bot, hitting all the same patterns of three and ending with those choppy period-heavy sentences that no human would actually write? In this episode, Kathryn breaks down the single most important skill to develop in your marketing, writing with context, nuance, and specificity that creates that visceral "oh my god that's me" recognition instead of staying at the concept level talking about burnout and procrastination without ever...
a cycle of fence-sitting, perfectionism, and never launching the thing that could change everything? In this episode, Kathryn explores a pattern she keeps seeing in her client sessions which is brilliant entrepreneurs who can see systems, connect dots, and synthesize multiple methodologies, but who won't put their work into the world because they're convinced it's not groundbreaking enough or will just add to the noise. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:Why the...
What if the reason you keep hitting roadblocks in your business isn't about strategy or tactics, but about your relationship with yourself and how that ripples into every business relationship you have? In this episode, Kathryn shares a story about working with a million-dollar brand that revealed the hidden patterns keeping entrepreneurs stuck at the starting line or grinding through growth. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why your relationship with yoursel...
What if your proven marketing strategies feel increasingly uncomfortable because we're in a massive energetic shift from homogenization to differentiation, from fitting in to survive to standing out to thrive? In this episode, Kathryn unpacks the 2027 shift from the Cross of Planning to the Cross of the Sleeping Phoenix and what this means for your business and marketing. She shares why cookie-cutter frameworks are dying and why the real work now is weaving together all the multifaceted parts...
Have you felt like 2025 was one massive ego death where everything you thought you were supposed to be doing got stripped away and you're left wondering what the hell just happened? In this final episode of the three-part series, I share my brutally honest year-in-review of 2025, the Year of the Snake. I walk through shutting off my Facebook ads in March (my main revenue source), retiring Spellbound after three years, the mistake of taking on two funnel projects in September that wrecke...
Have you been building your brand based solely on your sun sign or what you think looks good, without considering how the visual experience of your brand either attracts or repels your exact people? In this second episode of the three-part series, I'm breaking down how to use astrology to create brand aesthetics that reflect the wholeness of who you are. I share why my Scorpio rising means dark tones and moody imagery over Boss Babe pink, how my Virgo midheaven demands precision and whi...
What if the resistance you feel toward social media, creating certain offers, or showing up in specific ways isn't something to push through but a clue showing you exactly how you're NOT wired to work? What if astrology could give you the additional layer of nuance that explains why you keep attracting clients with not-enoughness around worth, why you need autonomy and financial security to feel safe, or why building community on social media feels slow and delayed no matter what strategies y...
Are you running yourself into the ground in the name of ambition, when really your nervous system is so wired that slowing down feels dangerous? Have you tied your worthiness so deeply to your output that rest feels like a threat? What if the exhaustion, gut issues, and hormonal chaos aren't signs you need to push harder but signals from a body screaming for you to cultivate safety around stillness? In this episode, I sit down with Hope Pedraza, a Functional Diagnostic Nutrition Practitioner ...
Rebecca Matchett is a seasoned entrepreneur known for identifying market gaps and creating innovative solutions that transform industries With over 20 years of entrepreneurial experience, she has founded and led successful fashion companies including the global powerhouse alice+olivia and the groundbreaking fitness apparel brand TrioFit. Driven by her passion for fostering inclusive communities, Rebecca co-founded synchrony, an innovative social app designed to empower neurodivergent ad...
Have you ever felt like you’re giving your gifts away for free because you love what you do but deep down, you know something’s out of energetic balance? Maybe you’ve built your business around what feels safe or familiar, while the work that actually lights you up feels “too risky” to sell. What if the success you’ve been chasing isn’t about learning a new strategy but about trusting what’s already working through you, your design, your dreams, and your deeper calling? After years of teachin...
![Building From Your Design: The Offers, People, and Visibility That Actually Align [Episode 4 of 4]](https://storage.buzzsprout.com/wfta110o6um11vc8n42zkjpj933t?.jpg "Building From Your Design: The Offers, People, and Visibility That Actually Align [Episode 4 of 4]")
Have you done all the introspective work to understand what you want, identified your limiting beliefs, and expanded your worldview but now you're stuck on how to actually translate that into a business structure that works? In this fourth and final episode of the Building From Your Design series, I'm showing you how to take everything from the previous three episodes and turn it into practical business decisions about your offers, who you serve, and how you market. I share why my resis...
![Building From Your Design: Confronting the Beliefs Blocking Your Path [Episode 3 of 4]](https://storage.buzzsprout.com/plzz8o3uf6b2h0m39p57lx8a0t49?.jpg "Building From Your Design: Confronting the Beliefs Blocking Your Path [Episode 3 of 4]")
What if the only thing standing between you and building what you actually want is a limited worldview of what’s possible? In this third episode of the Building From Your Design series, I'm walking you through the uncomfortable work of confronting why you think what you want isn't possible. I share the story of a client with a Virgo stellium who was being pulled to make her burnout work more playful and creative (even though that felt impossible), why spiritual bypassing around financial secu...
![Building From Your Design: Getting Clear on What Matters Before You Build [Episode 2 of 4]](https://storage.buzzsprout.com/j03ib0bs2mmxi47jxvg8v20bxerb?.jpg "Building From Your Design: Getting Clear on What Matters Before You Build [Episode 2 of 4]")
Are you clear on what freedom, autonomy, or meaningful work actually means for YOU or are you chasing surface-level values that sound good but don't capture the nuanced reality of how you want to live and work? Have you been building toward an arbitrary income goal because that's what you see advertised everywhere, even though it's not actually the number that would allow you to live the way you want? What if the reason you can't articulate what you want isn't because you don't know but becau...
![Building From Your Design: Your Success Codes Are Already Written [Episode 1 of 4]](https://storage.buzzsprout.com/3kfq02wgce25593aw1dfzizqn3a7?.jpg "Building From Your Design: Your Success Codes Are Already Written [Episode 1 of 4]")
Are you pivoting your business, launching something new, or feeling like everything you've built no longer aligns with who you are? Have you tried following expert blueprints and guru strategies, only to find yourself successful but unfulfilled or worse, stuck in a business that requires you to sacrifice parts of yourself to maintain it? What if the problem isn't that you need a new strategy, but that you've been building on someone else's foundation instead of your own? In this first episode...
Do you keep overcommitting to impossible timelines and attracting boundary-pushing clients no matter how much you refine your messaging or raise your prices? Have you done the mindset work and tried all the hacks, yet the same patterns keep showing up? What if the real issue isn't your marketing strategy—but the internal landscape that's magnetically pulling these situations into your reality? In this deeply personal episode, I pull back the curtain on my own patterns of people pleasing and o...
Are you feeling exhausted by the endless content creation treadmill, using AI to pump out even more posts while your soul feels increasingly disconnected from your business? Do you sense that something fundamental is shifting in how we approach visibility and marketing, but can't quite put your finger on what's coming next? What if the real problem isn't that you need to create more content faster, but that you're performing success rather than embodying it? In this episode, I explore the sha...
Are you dismissing your business wins because they came from people who already know you? Do you feel like success only "counts" if it comes from converting cold audiences through complicated funnels? What if the strategy you've been overlooking as "too simple" is actually the smartest way to grow your business even at seven and eight figures? In this episode, I share the humbling moment when a seven-figure brand owner asked me to teach a strategy I'd been downplaying as not valuable enough. ...
Are you feeling like you can't keep doing business the way you've been doing it? Like the success you've built feels heavy, or you're questioning whether you can get back up on that saddle again? What if the burnout, the repetitive patterns, and that feeling of always needing to be "on" isn't about working harder or finding the next strategy, but about fundamentally shifting how you approach magic, timing, and receptivity in your business? In this episode, I share my year-and-a-half journey t...
Are potential clients constantly telling you "let me think about it" or "I want to wait until after the holidays"? What if this waiting energy showing up in your business isn't about your messaging, positioning, or the quality of what you offer but rather a direct reflection of energetic incongruencies and strategic gaps you haven't yet identified? In this deeply revealing episode, I unpack the phenomenon of "waiting energy" and share my own journey discovering why prospects stayed on the fen...
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