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In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
261 Episodes
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We talk with Eric Lux, President of Rembrandt Charms, about why charms convert so well online, how vertical integration keeps shelves stocked, and what smart marketing does for repeat sales. Learn more about Rembrandt Charms: rembrandtcharms.com Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmar...
We bring back StoneAlgo's CEO, Devin Jones, to share how a human concierge turns website visitors into verified, high-intent appointments. We also dive into engagement ring trend data across lab grown and natural diamond purchases, straight from the StoneAlgo platform. Book a Demo with StoneAlgo: https://getjeweleros.com/ Read the full Engagement Ring Trends report: https://getjeweleros.com/2025-engagement-ring-trends Send us a text Send feedback or learn more about the podca...
We set the tone for Season 7 with a focus on substance: vendor stories without the pitch, real data that guides decisions, and platform upgrades that make selling online easier for everyone. 2026 gets a bold forecast as we track ADA progress, performance trends, and the metrics that matter. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your busine...
We close the season by revisiting ten standout moments that shaped a year of change, from AI pricing and buying group leadership to gold’s surge, fancy color diamonds, and how Tahitian pearls really form. • AI pricing tools and the case for fair markup • JewelCraft as the jeweler’s jeweler for scale • Google Workspace as a collaboration backbone • IJO ownership shift and long-term vision • Gold price drivers from rates to geopolitics • Reporting crime with care, not hype • Fancy color ...
We chart the rebound of jewelry e‑commerce in 2025, why average order value climbed, and how Cyber Monday pulled ahead of Black Friday online. We share two winning models, volume vs high ticket, and a practical plan to hit $50k–$100k next year. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
We unpack how agentic AI shifts marketing from reactive prompts to proactive systems that watch behavior, answer real questions, and stretch budgets. Hope Bellair joins us to map practical steps for independent jewelers, from product data hygiene to Reddit-driven relevance, plus a few warnings about AI ads and synthetic influencers. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about spo...
Mike shares five practical fundamental tips to prepare your jewelry store for Black Friday and the holidays. Quick wins stack up: show energy, make hours obvious, trigger visits with email, and remove online friction. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
We break down how a small DNS error inside AWS rippled into a global outage, and why it affected everything from uploads to streaming to... beds? Andy Szoke, Developer at Punchmark, joins us to explain cloud basics, Lambda bottlenecks, and redundancy. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punch...
Michael is joined by three independent jewelers who share how they protect margins, create memorable offers, and keep teams sharp during the busiest weeks of the year. We discuss gold pricing, VIP outreach, gift guides, and why the week after Christmas can outsell Black Friday. Guests: Vincent Spilotro from Arezzo Jewelers Anna Barnett from Barnett Jewelers Lee Elgin from Elgin's Fine Jewelry Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe ...
Mike talks with Komoka’s Josh Humbert about his family pearl farm in Tahiti rebuilt its methods around eco-farming and sustainable handling of oysters. Fish now clean their oysters, helping reefs recover, resulting in the harvesting of hundreds of beautiful pearls that shine with rare color that redefine what quality feels like. The story of Kamoka illustrates what is possible when working WITH nature, instead of against it. Learn more about Kamoka and their Tahitian Pearl Jewelry: kamokapear...
We trace Malo Bands’ journey from handwoven artistry to a tech-enabled, service-first business, and how listening to retailers turned beautiful showpieces into scalable, profitable designs. Tony shares candid lessons on customization, B2B tools, tariffs, and why yellow gold is surging. Learn more about Malo Bands here: https://www.intro.malobands.com/ Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com ...
Mike shares how he's helping rebuild Punchmark’s Premium Vendor Program from a one-way data pipe into a two-way system that gives vendors and retailers real value. He discusses zero-to-one strategy, systems thinking, and practical steps to standardize data, deliver insights, and reduce friction. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your...
Mike sits down with his boss Ross Cockerham, Punchmark Co-Founder & CEO, about how he balances attending trade shows and events vs. being present at his own business vs. family life. Every business owner learns to balance these roles on their own, as well as how they fold into their own personal lives, but the journey is important and worth discussing! Enjoy the conversation. Learn about our sponsor JewelerOS: trytheringbuilder.com Send us a text Send feedback or learn more about the po...
Melisa Monroe from Podium shares exclusive insights from a recent consumer survey of nearly 1000 prospective shoppers about projected holiday spending for the upcoming season, revealing data-driven strategies for retailers to maximize their sales. Learn more about Podium: https://go.podium.com/tSqRg1 Learn about our sponsor JewelerOS: trytheringbuilder.com Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark...
Digital marketing expert Hope Bellair shares insights from HubSpot's Inbound 25 conference and tailored Q4 marketing strategies for different types of jewelry businesses. Reach Hope Bellair at hope@punchmark.com or 704-910-4774, extension 318 for more information about holiday marketing strategies. Learn about our sponsor JewelerOS: trytheringbuilder.com Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.co...
The jewelry industry is evolving with significant technological, market, and policy developments that are reshaping how businesses operate and connect with customers. Google Gemini AI tool can place jewelry onto digital hands and ears, offering an alternative to expensive lifestyle photography.Taylor Swift's vintage-inspired engagement ring features an antique cushion cut diamond on yellow gold with ornate engraving, likely influencing future trends.Tariffs on Indian goods have increased to 5...
Michael interviews his eldest brother, Joseph, about his custom engagement ring process with Vincent from Arezzo Jewelers, revealing that custom projects can be affordable and quick when incorporating family jewelry pieces. If you're considering a custom engagement ring, don't assume it will be more expensive or time-consuming than buying off the shelf. Talk to a jeweler about incorporating family pieces to create something meaningful and unique. Visit Arezzo Jewelers' website: arezzojewelers...
Alexis Padis, President of AGS, shares insights from her first year of leadership and discusses her vision for the organization's future after being re-elected for a second term. Alexis shares what leadership development looks like in an organization with a storied history, and the humility and foresight required to implement changes that might not come to fruition during her own presidency. Learn more about AGS: ags.org Learn more about our sponsor, Jewel-Craft: jewel-craft.com ...
GPT-5 has arrived with meaningful improvements in logical reasoning, processing speed, and the ability to dynamically switch between models based on task complexity! The technology excels at pattern recognition in data analysis while software developers are finding new ways to integrate it into their workflow without sacrificing quality. Mike sits down with Punchmark Back-End Developer, Andy Szoke, to discuss what the arrival of this new version means, how to balance your humanity with produc...
Michael dives into data pulled directly from the Punchmark E-Commerce platform for Q1 & Q2 of 2025. Punchmark services only the Jewelry industry, which means their platform data offers a unique insight into the e-commerce fluctuations and jewelry trends of the industry as it stands today. Learn more about our sponsor, Jewel-Craft: jewel-craft.com Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com ...
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