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In the Loupe
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In the Loupe

Author: Punchmark

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In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
291 Episodes
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Mike sits down with Punchmark partners Ross Cockerham, Brian Cockerham, and Dan Sirois for a clear-eyed look at what’s changing in jewelry e-commerce and what we’re building to help retailers keep winning through 2027. We talk ADA compliance, AI-driven workflows, AEO, and the practical platform upgrades that make shopping easier and unify online with in-store. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website pl...
We break down jewelry e-commerce performance for the first three quarters of 2026 using real platform data from 500 independent retailers across the US and Canada. We share what’s rising, what’s cooling off, and what actions actually move online revenue when the middle of the market starts climbing. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe an...
Mike sits down with Jewelers for Children Executive Director, Sarah Murphy, and board member Ross Wesdorp to unpack how the jewelry industry has donated over $66 million to help kids through nine trusted nonprofit partners. We talk through what makes Facets at JCK Las Vegas so effective, why JFC runs lean with a working board, and how small, repeatable giving tools like Roundup can turn everyday purchases into real impact. Learn more: https://jewelersforchildren.org/ Send us Fan Mail ...
We talk with Elle Hill of Hill & Co about what really breaks and what finally clicks when a jewelry business scales beyond founder-led hustle. She shares hard-earned lessons from building Plukka, advising global brands, and pushing the jewelry industry toward data, systems, and operational AI. Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and ...
We take a break from shop talk and relive a two-day Kentucky Bourbon Trail run built around IJO and RJO shows, with Ross Cockerham and Jim Messier sharing how it came together, the spots they stopped out, and the friends they made along the way. They trade notes on distilleries, tastings, and the small traditions that turn a fun trip into lasting jewelry industry friendships. Learn more about this event: https://www.punchmark.com/blog/events-conferences/ijo-bourbon-trail-excursion Sen...
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