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She Built It® Podcast
She Built It® Podcast
Author: Melanie Barr
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© 2026 She Built It® Podcast
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Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
281 Episodes
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On She Built It®, Lindsay Nahmiache, serial entrepreneur, investor, and co-founder of Jive PR + Digital, shares what 17 years of building, selling, and reacquiring a business has really taught her. Lindsay sold her marketing agency to a large global tech company, bought it back, and has since built a portfolio of 17 companies across industries including skincare, immersive experiences, and healthcare tech. This conversation covers the decisions she wouldn't make again, why she believes gut in...
On She Built It®, Kimberly Ross shares the deeply personal journey behind ORA Method, a New York City wellness practice she built at the intersection of clinical treatment and everyday ritual. Diagnosed with Type 1 Diabetes at 11 and later struggling with Hashimoto's and digestive issues, Kimberly found life-changing relief through acupuncture and made it her mission to make that experience more approachable for others. From a single acupuncture practice rooted in Traditional Chinese Medicine...
On She Built It®, Brianna Bitton shares the founding story of O Positiv—a women's health company she built with her brother after years of missing work due to debilitating PMS symptoms she couldn't even speak openly about. What started as the first-ever PMS gummy vitamin has grown into a 30-SKU brand with Amazon's #1 vaginal probiotic and a full line supporting women from their first period through menopause. Brianna opens up about the gaps she saw in the women's health market, what it took t...
If you’ve been thinking about starting a podcast but keep asking yourself “How would I possibly have time for it?”, this conversation is for you. On She Built It®, Melanie Barr shares a perspective that often surprises founders: podcasting doesn’t have to mean weekly stress, endless production, or another task on your calendar. After eight years of producing and publishing consistently, Melanie reflects on how podcasting has evolved and why it has become one of the most valuable forms of owne...
On She Built It®, Kate Assaraf shares how she created Dip Sustainable Hair Care, a beauty brand designed to challenge the traditional beauty industry model of constant consumption. Instead of encouraging people to buy more, Dip promotes a different philosophy: buy better, buy less, and shop small. Kate talks about building a purpose-driven brand that blends environmental awareness with playful education, the realities of creating sustainable beauty products, and why transparency and authentic...
On She Built It®, Alexandra Samit, Founder & CEO of Alexandra Beth Fine Jewelry, shares how she transformed a teenage jewelry hobby into a thriving fine jewelry brand in New York City’s competitive diamond district. From selling handmade necklaces at 15 to pivoting during COVID into bespoke engagement rings and heirloom redesigns, Alexandra opens up about navigating business pivots, building credibility in the diamond industry, and scaling a direct-to-consumer luxury brand. She discusses ...
On She Built It®, Florence Baras, Co-Founder of Sockerbit, shares how she and her husband transformed a beloved Swedish tradition, lördagsgodis (Saturday candy), into a thriving U.S. retail and e-commerce brand. From navigating FDA regulations and import logistics to launching vibrant storefronts in New York and Los Angeles, Florence reveals what it really takes to build a profitable retail company from scratch. She opens up about sourcing only from Europe’s top candy factories, protecting ma...
On She Built It®, Braelinn Frank shares how she transformed press-on nails from a side project into Rave Nailz, a brand redefining the beauty industry. What began as hand-painted designs evolved into a scalable, founder-led company now available on Amazon Prime. Braelinn breaks down how she balanced artistry with manufacturing, why quality control mattered more than rapid growth, and how she positioned press-on nails as a serious alternative to salon manicures. She also reveals the surprising...
What if healing didn’t stop at recovery, but continued through everyday rituals? In this episode of the She Built It® Podcast, Melanie sits down with Cheree Ashley, founder of Osier Wellness, to explore how addiction recovery, self-care, and skincare intersect. With over a decade in the substance rehabilitation industry and 14 years in recovery herself, Cheree shares how witnessing the emotional and physical toll of addiction inspired her to create a wellness brand rooted in balance, dignity,...
What if cooking didn’t feel overwhelming, but empowering? In this episode of the She Built It® Podcast, Melanie sits down with Danielle McPartlin and Kristin Richardson, co-founders of Let’s Whip It Up, to talk about building a business rooted in service, confidence, and community. From Danielle’s journey closing her meal prep company after burnout, to Kristin’s transition from Broadway, touring with Cher, and life alongside her husband from the Backstreet Boys, this conversation explores how...
AI isn’t just a tool. It’s a leadership decision. In today’s episode of the She Built It® Podcast, Melanie Barr breaks down how founders and executive leaders can use AI without sacrificing brand voice, positioning, or trust. This episode reframes AI from a trend to a support system and offers a clear leadership framework for using it wisely. Melanie shares why speed without standards leads to brand drift, what AI should support and what it should never lead, and how to protect the clarity an...
What if your next level doesn’t require a full life overhaul, just a few intentional shifts? In this solo episode of the She Built It® Podcast, Melanie shares four practical changes she made that transformed her energy, focus, and leadership capacity. From cleaning up physical and digital clutter to redefining mornings, building strength, and protecting time through meal prep, this episode explores how small, consistent decisions can create real momentum. With insights drawn from eight years ...
What separates women who build steady businesses from those who become truly unstoppable? In this solo episode, Melanie Barr breaks down the five mindset shifts she sees consistently in women founders and leaders who scale with confidence, resilience, and purpose. Drawing from years of conversations on the She Built It® Podcast and real-world leadership experience, Melanie shares the traits that fuel long-term success: hunger rooted in purpose, radical responsibility, high standards, calculat...
Live sessions are one of the most powerful and overlooked tools in a modern media toolkit. In this first episode of 2026, Melanie Barr breaks down why a single, focused live teaching session can become the foundation of your entire content and owned media strategy. Not a polished summit or a viral event. Just one clear hour where you teach what you know deeply. You will learn how to design a strong teaching arc, why clarity matters more than polish, and how one live workshop can turn into pod...
In this festive episode of the She Built It® Podcast, Melanie Barr invites you into a quiet but powerful reset. For years, Melanie has ended every interview with the same question: What do you do each day to make sure you are finding and living your joy? In this episode, she shares why that question exists and what she has learned from living through the pause that often follows it. Instead of focusing on goals, metrics, or public wins, this episode asks something deeper: What do you actually...
This episode of the She Built It® Podcast is a sincere thank you. It is a reflection on gratitude, community, and the quiet moments that shape our work and lives. From listeners who invite this show into their daily routines, to guests who share brave and deeply human stories, to clients and partners who trust us with their voices, this episode honors what has been built together. Wherever you are listening from, thank you for being part of this community. We are grateful to step into the nex...
Someone hears your name. They Google you. They land on your website. Within five seconds, they decide whether they stay or leave. In this episode of the She Built It® Podcast, we reframe your website for what it actually is: the lobby of your business and the foundation of your owned media ecosystem. If your site cannot quickly answer three questions, what you do, who it is for, and what to do next, you are losing aligned opportunities without realizing it. This episode walks through how to c...
If Instagram disappeared tomorrow, would your business still have a voice? In this episode, Melanie Barr shares why every leader, founder, and creator needs to protect their message through owned media, especially an email list. You will learn how social platforms create noise, how algorithms shift without warning, and why your most committed audience always exists off social media. Melanie walks through practical ways to build an email list with purpose, how to write to one true reader...
In this week’s episode, Melanie Barr shares the leadership moment that changed everything for her, and how staying silent cost her opportunities no one even knew she earned. As we move toward 2026, Melanie explains why your voice, your self-advocacy, and your willingness to be seen matter more than ever. You’ll learn the three end-of-year questions every leader should ask, how to interpret obstacles as direction (not failure), and how to step into the new year with clarity, courage, and...
The holidays are beautiful… until they’re overwhelming. If you’re juggling family, meals, logistics, work deadlines, and the invisible labor women carry every day, this episode is your reset. She Built It® CEO Melanie Barr shares a personal Thanksgiving story that changed how she leads and walks you through a simple, practical plan to protect your energy during a season that can quietly drain it. Learn how to set one boundary that changes everything, create a clear “Must do vs. Can wait” list...



