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The Art of Selling Online Courses is all about online courses.
The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
219 Episodes
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Send us a text It is not a secret that having a promotion about new content is going to do very well with your audience, but it is so tiring to make it. So, what if we told you, you could make a whole new mini course without having to create new content? Join me and Martina as we talk about this. We will also discuss raising prices with your existing offers, what to expect and how to go around it. And another thing, we’ve said it before and will say it time and time again: Upsells are your...
Send us a text 🔥 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Today I'm talking with Hadar Shemesh, an online entrepreneur and English teacher with over 4 million followers across her platforms. She's built an incredible business teaching English to international speakers, and in this episode she's sharing what's actually working right now in the online course world. We dig into something Hadar calls the "trust recession" - why people are so much more he...
Send us a text 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Everyone keeps telling me that course sales are dying. AI is killing everything. The good times are over. I just looked at our Black Friday results and I have to respectfully disagree. In this episode, I sit down with Josip Belina, our funnel strategy lead who has helped our clients make tens of millions of ...
Send us a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap Caleb Ulku went from making $5K a month from his course community to hitting a 7-figure run rate in just 7 months. And he did it with only 27,000 YouTube subscribers. What makes this even more interesting is how unconventional his approach is. He doesn't have a traditional email list funnel. Instead, he sends people directly from YouTube to a $27/month School ...
Send us a text 🔥 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million What would you do if your course sales dropped 40-50% from their peak? Most course creators would double down on what's always worked. More launches, better funnels, new lead magnets. Lydia did something completely different. She canceled all her courses and replaced them with an AI product. The result? Her biggest launch ever. Three times bigger than anything...
Send us a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap What if you could build a six-figure course business while keeping your full-time job... and only working on it 1-2 hours a day? That's exactly what Michael Kilkelly has done with Arch Smarter, his course business helping architects and engineers work smarter, not harder. But here's what makes Michael's story different. He actually did it backwards. He spent ...
Send us a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap This week I'm chatting with Phillip Henry, an award-winning slide guitar player who has performed at Hyde Park, the Royal Albert Hall, and toured all over the world. He's now teaching slide guitar online and has built a fantastic community around his niche. Phil is one of those teachers who makes something that feels mysterious and out of reach totally accessi...
Send us a text 🔥 Want a free funnel review? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line. Laura Spaulding has 1.5 million YouTube subscribers, over 4 million on TikTok, and a million on Instagram. She's had videos hit 14 million views in less than a week. And she's built a business selling courses and $45K coaching programs teaching people how to start crime scene cleaning businesses. In this episode, Laura and I dig into what's actually workin...
Send us a text 🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Asiya Miart has 1.9 million YouTube subscribers and has made over $1 million selling courses through her channel. But here's what surprised me most: some of her best performing videos made zero sales. In this episode, Asiya reveals how she figured out which videos actually drive revenue and which ones just drive views. She ...
Send us a text 🔥 Want the free KPI tracking module I mentioned? Email me at john@datadrivenmarketing.co with "KPI tracking" in the subject line Stefano started teaching Italian online as a side hustle when he was 18. No formal experience, no fancy credentials. Now he's got 280,000 YouTube subscribers and over 4,000 paying customers. What's interesting is how he did it. He barely touches Instagram or TikTok. Posts maybe once every two weeks just to keep the pages alive. Instead, he's doubled...
Send us a text Heath Adams, better known as The Cyber Mentor, built an 8-figure training business and sold it. In this episode, he shares how he did it starting from scratch with no sales team, no ad spend, and just pure organic content. We talk about how he grew 50% year over year, why he believes authenticity beats algorithm hacks, and how he scaled from a one-person operation to 30 employees before the acquisition. Heath also gets into why he focused on one channel first, how he structure...
Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Today I'm talking with Nate Terepka, who runs Piano with Nate on YouTube. He's got 118,000 subscribers and he's getting nearly half a million views a month teaching adults how to play piano using a chord-based approach. This conversation was brilliant because Nate figured out something that so many course creators miss - he discovered his real audience wasn't who he thought it was at all. When he started the channel...
Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you I'm delighted to have Jacques Hopkins back on the podcast for another fantastic conversation. Jacques is someone I genuinely respect in this space - not only has he built an incredibly successful piano course that's generated over $4 million in revenue, but he's also become one of the best teachers I know when it comes to helping other course creators succeed. In this episode, we dive deep into the power of w...
Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you What if I told you that making $1 million in a single month selling courses wasn't enough? In this eye-opening episode, I sit down with Neil Patel - co-founder of Crazy Egg, Kissmetrics, and Hello Bar, recognized by Forbes as a top 10 marketer and by Entrepreneur Magazine as one of the most brilliant companies. Neil shares the shocking story of why he walked away from a course business generating $200-500k per mont...
Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Ever wonder what would happen if you stripped away all the fancy marketing tactics and just focused on the basics? Boris and I found out when we helped a guitar teacher make $124,717 in 30 days. That's $100,000 more than his usual monthly revenue. Here's the kicker - we didn't do anything revolutionary. Actually, the whole thing was almost embarrassingly simple. New course, decent sales page, order bump, one upsell. ...
Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Andrew Stotz went from a 10% pass rate to 60% by doing something most course creators are terrified to do - kicking students out with no refund. In this episode, Andrew shares how he transformed his Valuation Masterclass from an on-demand course that barely anyone finished into a cohort-based bootcamp where students write 20-30 page research reports on four different companies. His secret? "The valuation masterclas...
Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you In this episode, you'll hear how Hugo Ortega transformed from a burned out materials engineer in Houston to a world-traveling superyacht captain who now runs a $20,000 per month coaching business. Hugo reveals why he chose to build a high-ticket one-on-one coaching model instead of traditional online courses, charging over $2,000 per student while maintaining a 90% job placement rate. He explains his contrarian appr...
Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you You know exactly what you should be doing to grow your online course business. You've listened to hundreds of podcast episodes, read all the blog posts, maybe even bought a few courses on marketing. You KNOW you should be sending email promotions every month. You KNOW you should be optimizing your sales pages. Yet somehow, you find yourself building just one more course instead. Sound familiar? In this episode, I s...
Send us a text Work With Me - https://datadrivenmarketing.co/done-for-you When Wendy Solganik spent months building out a sales funnel for her art courses, she was following all the conventional wisdom. She'd already seen the Jeff Walker launch formula work in other industries. She knew the playbook. But after investing significant time, energy, and money, the funnel simply didn't convert. Instead of doubling down on what the gurus were teaching, Wendy made a counterintuitive decision...
Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Meet Alexandra Fintova - the Skillshare Top Teacher who built 60 courses, taught 90,000+ students worldwide, and did it all while raising two kids as a single mom with ADHD. In this episode, Alexandra (The Art Mother) shares her unconventional journey from art teacher to course creator, why she refuses to do "guerrilla marketing," and how being authentic is her secret weapon. Alexandra reveals why her "overly sales...
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She mentioned an app for automated testimonials. I believe it was called "testimonial two"? I can't seem to find it. would you have a link?