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© 2026 The Art of Selling Online Courses
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The Art of Selling Online Courses is all about online courses.
The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
237 Episodes
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Send a text It is not a secret that having a promotion about new content is going to do very well with your audience, but it is so tiring to make it. So, what if we told you, you could make a whole new mini course without having to create new content? Join me and Martina as we talk about this. We will also discuss raising prices with your existing offers, what to expect and how to go around it. And another thing, we’ve said it before and will say it time and time again: Upsells are your be...
Send a text 🔥 Ready to double your course sales? Book your call at https://datadrivenmarketing.co/call Liam Ward is a blues harmonica player, teacher and founder of learntheharmonica.com. He's built a course business with 240,000 YouTube subscribers and millions of views... and he barely checks his numbers. In this episode we get into why Liam thinks your business doesn't have to run your life, how he's built a passive income school that fits around his life as a musician, and why joy might...
Send a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Marnie Ginsberg built Reading Simplified from a private tutoring clinic into an online academy that's served over 16,000 members and reached more than 3 million children... and she did it with no business background and no outside capital. Which is just remarkable. In this episode we get into something that I think a lot of course creators will really resonate wit...
Send a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Alexis Haselberger has built a multiple six figure business with a small audience.. and honestly, most people are surprised when they hear that. She's a time management, productivity and stress reduction coach who helps busy professionals do more and stress less. Her clients include Google, Lyft, Workday, Capital One and Upwork, and over 229,000 people have taken ...
Send a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Spencer Russell went from classroom teacher to building a business with over 5 million followers and 10,000 customers. In this episode, he shares why he believes your backup plan might actually be the thing holding you back from success. We get into the concept of Blue Ocean Strategy and how Spencer found a nic...
Send a text 🔥 Want to 2-10x your email list size quickly? Download our FREE Lead Magnet Guide and increase your email list size by 2-10x, simply by following our proven step-by-step guide 👉🏼 https://datadrivenmarketing.co/lead-magnet What happens when none of the careers in your industry feel right? Sahara Rose De Vore found herself in that exact spot. She had a degree in hospitality and tourism management, she'd traveled to over 84 countries, and yet nothing in the travel industry clicked f...
Send a text 🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Mark Smith films birds in slow motion. That's his niche. Ospreys, eagles, hawks in ultra slow motion. And it's got him 980 million views on YouTube and 6 million followers across platforms. In this episode I sit down with Mark and we get into how he built this massive audience from one incredibly specific niche. He picked up a...
Send a text 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates What would you do if you had no audience, an email list of 50 people, and zero courses to sell? That's exactly where Trevor Dimoff was when he decided to figure out how to sell a course before he'd even built one. He talked to 50 people, listened to their problems, came up with a solution, and pitched it back...
Send a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Jori Chisholm has been teaching bagpipes online since 2003… before YouTube even existed. He was literally the first person to ever teach a bagpipe lesson on a webcam. Fast forward to today and he's running bagpipelessons.com, reaching students in 30 countries, and last year he hit 3.2 million views on Meta and 3...
Send a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Here's something I hear all the time... course creators telling me they feel weird about selling. They got into this to teach, not to become marketers. Kerstin Cable gets it. She's been at this since 2013, runs a language learning business, has recorded over 240 podcast episodes, and recently started AI Language Club. When I asked her about marketing, she l...
Send a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Alison Ellis has made over $650K selling online courses to florists over the last 10 years. She's got 10,000+ students enrolled in her programs and literally built her office from the course revenue. But here's the thing.. a lot of the "proven" strategies just didn't work for her audience. Tripwire funnels? Didn'...
Send a text 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Aiko Hemingway is an English pronunciation coach who went from around 4,000 YouTube subscribers to over 11,000 in about a year. One video drove most of that growth. In this episode we talk about how she researched what was working for other creators in her niche and made her own take on a high-performing topi...
Send a text 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Erika Quest started her online course business with just 167 email addresses scraped from her hard drive. Within a year, she had built a six-figure side hustle. Today she has around 5,000 people on her email list and 3,000 of them are paying customers. That ratio is absolutely wild. In this episode of The Art...
Send a text 🔥 Add 30% to your revenue with order bumps in 3 simple steps 🏅 https://funnels.datadrivenmarketing.co/order-bump-blueprint Kate Bee has helped over 4,000 women quit drinking through her online course The Sober School. In this episode we get into how she built her business, what's working in her funnel right now, and why 52% of her students go on to join her membership. Kate started out as a BBC journalist and began writing an anonymous blog about her own journey with alcohol. Th...
Send a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Allie Bjerk made $1 million in just 10 months selling online courses. But here's what makes her story different: she did it without building a huge audience first, without relying on freebies or lead magnets, and without spending years creating content. Instead, she went straight to selling low-ticket products ...
Send a text 🔥 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elements Kyle Buller has close to 7 million podcast downloads and sells courses for $10,500. No sales calls. No big sales team. Just his podcast doing the heavy lifting. About 70% of his high-ticket buyers tell him they signed up because they'd been listening to him for a year or two before buying. That's the power of long-form content. When somebody spends an hour with you every ...
Send a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Ashlee Young went from teaching 20 hours of private piano lessons a week to making over $70,000 a month with her online course business. And she did it by showing up just once a week to teach a single live class. In this episode, Ashlee shares exactly how she's scaling with ads, why she's phasing out her high-t...
Send a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Venkat Subramaniam has been teaching tech for 30 years and has never sent a single marketing email. Not one. Companies like Adobe and Nike pay him premium rates, he travels 300 days a year, and at one point he was actually turning clients away because he felt guilty taking their money. In this episode, Venkat s...
Send a text 🔥 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Today I'm talking with Hadar Shemesh, an online entrepreneur and English teacher with over 4 million followers across her platforms. She's built an incredible business teaching English to international speakers, and in this episode she's sharing what's actually working right now in the online course world. We dig into something Hadar calls the "trust recession" - why people are so much more hesit...
Send a text 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Everyone keeps telling me that course sales are dying. AI is killing everything. The good times are over. I just looked at our Black Friday results and I have to respectfully disagree. In this episode, I sit down with Josip Belina, our funnel strategy lead who has helped our clients make tens of millions of dol...
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She mentioned an app for automated testimonials. I believe it was called "testimonial two"? I can't seem to find it. would you have a link?