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© 2026 Marketing Girly by Sky Society
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Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.
202 Episodes
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✨ Sarah Thompson, Senior Manager, Influencer, and Social Media Marketing @ Morphe ☁️ From working the Sephora floor to leading beauty marketing teams ☁️ The strategy behind building real relationships with influencers ☁️ What actually goes into a beauty brand rebrand ☁️ Why creativity and analytics both matter in social media marketing ☁️ The TikTok metrics beauty brands actually track (hook rate, saves, shares) Join the Sky Society Marketing Girly private LinkedIn group. Follow ...
✨ Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade ☁️ Do’s and don’ts when relocating for a job ☁️ Embracing diversity and storytelling in marketing ☁️ The value in having a unique perspective and point of view ☁️ Prioritizing company culture when evaluating new roles ☁️ Transitioning from fashion to entertainment marketing Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Join Natalie in a special solo episode as she celebrates 200 episodes of Marketing Girly and reflects on the biggest lessons she’s learned from building a podcast and growing Sky Society over the past five years. If you are a marketing girly that dreams of launching a business, building something meaningful, or simply taking the next step in their career, this one’s for you. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and Tik...
Join Natalie for a special solo episode where she helps you get over your fear of posting on LinkedIn and shares fun, creative ideas to boost your visibility, show off your personality, and start attracting new career opportunities. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Colette Killworth, Director of PR & Influencer Marketing @ ColourPop ☁️ From event intern at Too Faced to Director of PR & Influencer at ColourPop ☁️ How influencer events generated $6M+ in earned media value ☁️ What EMV actually means and how beauty brands measure success ☁️ Cold-email strategy that landed her beauty agency role ☁️ Why storytelling is her career edge in PR and influencer ☁️ Behind the scenes of nostalgic collabs like Twilight Join the Sky Society Women...
Join Natalie for a special solo episode where she breaks down the six toughest questions you’ll face in marketing interviews, from “Tell me about yourself” to salary expectations and greatest weakness. Learn the basics to answer each of them as a confident marketing girly. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Deena Campbell, Beauty Director @ Marie Claire ☁️ Deena’s career transitions across journalism, brand, and editorial ☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more ☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands ☁️ Deena’s groundbreaking launch of a dedicated Black hair channel at Essence ☁️ Tips for women breaking into the beauty industry and how to stand out Join the Sky Society Women in Marketing privat...
Join Natalie for a special solo episode where she shares quick, actionable tips to refresh your marketing resume, avoid common mistakes, and stand out in your next job application. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Emily Wettleson, Ecommerce and Operations Manager at Miaou ☁️ Career journey from experiential marketing to running e-comm at Miaou ☁️ What actually goes into planning fashion events and pop-ups ☁️ Behind the scenes of designing, launching, and marketing fashion collections ☁️ Lessons from leaving a big corporate job that looked great on paper ☁️ What to ask in interviews to make sure you’ll actually grow in the role ☁️ Advice for building a fulfilling career based on what excites you Join ...
Join Natalie in a special solo episode where she talks to marketing girlies who feel like they never have “enough experience” to land the jobs they actually want. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Dakota Zinn, Director of Partnership Solutions @ Kansas City Chiefs ☁️ Building, fostering, and leveraging relationships in your career ☁️ How to ask for and create your own opportunities ☁️ The impact of Taylor Swift on the Chiefs’ audience and partnerships ☁️ Behind the scenes of partnership marketing ☁️ Tips for getting promoted in sports marketing Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety...
Join Natalie for a special solo episode where she shares common mistakes she sees on marketing portfolios. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Celeste Schreier, Director of Global Retail Marketing at Summer Fridays ☁️ Behind the scenes of Summer Fridays’ Times Square takeover ☁️ How Celeste helped launch 800+ Sephora doors in Europe ☁️ What global retail marketing actually means day to day ☁️ How sampling strategy builds loyalty and brand awareness ☁️ What goes into designing Sephora gondolas that convert ☁️ Career lessons from working at Fresh, Benefit, and Tatcha Join the Sky Society Women in Marketing private LinkedIn group. F...
✨ Amanda Aiese Ford, Art Director @ LesserEvil ☁️ Behind the scenes look at creative and art directing ☁️ The importance of setting boundaries with any new role ☁️ Amanda’s unexpected journey to e-commerce ☁️ Insights into fashion and e-commerce creative shoots ☁️ How to find fulfillment and growth in your career Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Kylie Daniels-Diehl, Sr. Director, Global Influencer & Communications Strategy at amika ☁️ Career journey from PR agency assistant to Amika’s Senior Director ☁️ How beauty brands can actually listen to their community ☁️ Behind the scenes of Amika’s viral fragrance launch ☁️ The power of linking your wins (literally) on your resume ☁️ How to slide into hiring managers’ DMs ☁️ The agency-to-in-house shift—and how to navigate it Join the Sky Society Women in Marketing private LinkedIn gro...
Join Natalie for a special solo episode where she shares how to give your LinkedIn profile a glow-up. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Madi Marotta, Social Media Manager at Waterboy ☁️ Career leap from creator to brand social media manager ☁️ How she got hired at Waterboy after getting rejected ☁️ Going viral and getting canceled all on her first week at the job ☁️ Why she still wakes up at 6am to post 6 TikToks a day ☁️ Advice for creators trying to turn content into a career Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Annie Dunbar, Senior Social Media Manager @ ESPN ☁️ Social Media Marketing career growth journey during 8 years at ESPN ☁️ Hard skills to develop for sports marketing industry ☁️ Dealing with job rejection post-grad ☁️ Tips for breaking into the sports marketing industry ☁️ Advice for combatting imposter syndrome when managing large social media accounts Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysoci...
✨ Rachel Kusin, Senior Director of Marketing at Skinny Dipped ☁️ How Rachel pivoted from fast food to better-for-you snacks ☁️ What it’s really like being the first marketer at a startup ☁️ Lessons from scaling Chameleon Cold-Brew to Nestlé acquisition ☁️ Brand campaigns from The Last Crumb to Skinny Dipped ☁️ Advice for navigating CPG as a scrappy, resourceful marketer Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @...
✨ Alex Powell, Senior Manager of Go-To-Market Strategy at Target ☁️ How Alex pivoted from hospitality into a career in brand marketing ☁️ The unexpected job that launched her marketing career ☁️ What startup marketing really looks like behind the scenes ☁️ How to advocate for yourself when you don’t have all the answers ☁️ Advice for breaking into marketing without a traditional path Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.c...
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