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© 2025 Marketing Girly by Sky Society
Description
Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.
186 Episodes
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✨ Madi Marotta, Social Media Manager at Waterboy ☁️ Career leap from creator to brand social media manager ☁️ How she got hired at Waterboy after getting rejected ☁️ Going viral and getting canceled all on her first week at the job ☁️ Why she still wakes up at 6am to post 6 TikToks a day ☁️ Advice for creators trying to turn content into a career Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co 🪽 Sky Soci...
✨ Annie Dunbar, Senior Social Media Manager @ ESPN ☁️ Social Media Marketing career growth journey during 8 years at ESPN ☁️ Hard skills to develop for sports marketing industry ☁️ Dealing with job rejection post-grad ☁️ Tips for breaking into the sports marketing industry ☁️ Advice for combatting imposter syndrome when managing large social media accounts Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysoci...
✨ Rachel Kusin, Senior Director of Marketing at Skinny Dipped ☁️ How Rachel pivoted from fast food to better-for-you snacks ☁️ What it’s really like being the first marketer at a startup ☁️ Lessons from scaling Chameleon Cold-Brew to Nestlé acquisition ☁️ Brand campaigns from The Last Crumb to Skinny Dipped ☁️ Advice for navigating CPG as a scrappy, resourceful marketer Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @...
✨ Alex Powell, Senior Manager of Go-To-Market Strategy at Target ☁️ How Alex pivoted from hospitality into a career in brand marketing ☁️ The unexpected job that launched her marketing career ☁️ What startup marketing really looks like behind the scenes ☁️ How to advocate for yourself when you don’t have all the answers ☁️ Advice for breaking into marketing without a traditional path Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.c...
Nothing is spookier than getting ghosted during the job hunt; but it doesn’t have to haunt your confidence. Join Natalie in this solo episode, where she’s spilling the tea on how to bounce back when employers pull a disappearing act. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Liz Ehlert, Director of Entertainment Marketing at MGM Resorts International ☁️ How Liz left medical sales and landed in entertainment marketing at MGM ☁️ Why career growth doesn’t always mean a new title or raise ☁️ The story behind the viral Zayn Malik helicopter Vegas launch ☁️ Interview tips from a hiring manager who's seen it all ☁️ Advice for building a career you love, even without a clear plan Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on In...
✨ Elise Longbottom, Director of Global Brand Marketing Strategy at Crocs ☁️ Career journey from Vogue Sales Associate to Brand Marketer at Crocs ☁️ How to pivot roles internally without starting over ☁️ Why kindness and curiosity matter more than a perfect plan ☁️ What working in events can teach you about brand building ☁️ How to prep for every interview like it’s her dream job Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co an...
Join Natalie in a special solo episode where she talks all about creating a marketing portfolio from scratch, no experience required. Learn simple steps to showcase your skills, highlight what really matters to employers, and land your first role in marketing. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Alyssa Kluge, Director of Communications at Thrive Market ☁️ The impact of earned media on brand credibility ☁️ Career advice for breaking into PR and communications ☁️ Why brand protection matters more than ever in a viral world ☁️ What it means to be a “protector of reputation” in PR ☁️ Advice on building your personal board of directors in your career Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @sky...
✨ Tulani André, Vice President, Social Media @ National Geographic ☁️ Finding value in your work ☁️ Career progression in social media marketing ☁️ Building a flexible and living social media strategy ☁️ Personal branding on LinkedIn ☁️ Strategies for freelance work Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Marisa Lauro, Global Music Marketing Executive & Founder of High Note Creative ☁️ Advice for breaking into music and entertainment marketing ☁️ What it’s like leading Marketing campaigns for artists like Justin Bieber, Shawn Mendes, Rihanna and more ☁️ Career insights from 18 years at a major record label ☁️ Navigating leadership challenges early in your career Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @sk...
✨ Jasmine Torres, Senior Manager, Community Growth + Partnerships at Milk Makeup ☁️ Career journey from Sephora cashier to Milk Makeup senior manager ☁️ How to break into beauty marketing without traditional experience ☁️ Advice for building an authentic creator community ☁️ Tools and KPIs used to measure influencer marketing success ☁️ Mindset shifts to overcome imposter syndrome and stand out Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @...
Join Natalie in a special solo episode where she talks all about building the confidence to ask for a raise and navigating the conversation with your manager so you can get the raise you want! Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Susanne Ault, VP of Features and Events Programming at Variety ☁️ How Suzanne grew at one brand for 15 years ☁️ What producing live media looks like at a legacy brand ☁️ How to stay inspired while growing at the same company ☁️ Behind the scenes of brand partnerships with Canva and Meta ☁️ Advice for building relationships that shape your career Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
✨ Sydney Blake Thomas, Director of Brand Marketing @ BÉIS ☁️ How Sydney turned a gender studies degree into a brand marketing career ☁️ How taking a title demotion led to 3 promotions in 3 years ☁️ Career advice on building relationships and betting on yourself ☁️ What brand marketing actually looks like behind the scenes ☁️ How to grow your personal brand and mentor others in your industry Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @sky...
✨ Zoe Greene, Creative Project Manager @ OUAI ☁️ Advice for breaking into beauty marketing with no experience ☁️ How to ask your way to success ☁️ Assessing your career trajectory at a position ☁️ Communication tips for advancing into a leadership role Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Join Natalie in a special solo episode where she talks all about how to reach out to your network, steps to crafting your own messages, maximizing the coffee chat experience, and taking the first step toward meaningful conversations. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co 🪽 Sky Society Accelerator admissions happening now. Apply.
✨ Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido ☁️ The ins and outs of production roles ☁️ How to build authority in a male-dominated industry ☁️ Adjusting to life in New York and building a social life from scratch ☁️ Emily’s MBA experience in the fashion and luxury industry in New York ☁️ The value of non traditional work experience ☁️ The importance of self-advocacy and self-confidence Join the Sky Society Women in Marketing private LinkedIn gro...
✨ Suzanne Plahm, Director, Collegiate And Field Marketing @ Celsius ☁️ How Suze turned a college brand ambassador role into a full-time marketing career ☁️ How field marketing drives real-time consumer trial and feedback ☁️ Career lessons from working at Red Bull, Anheuser-Busch, and Celsius ☁️ Advice for landing competitive college ambassador programs (even without a marketing degree) ☁️ The unexpected LinkedIn DM that helped her land her role at Celsius Join the Sky Society Wome...
Join Natalie in a special solo episode where she shares actionable advice on crafting a marketing resume. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co 🪽 Sky Society Accelerator admissions happening now. Apply.
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