Scale Differently

Ever catch yourself thinking, "I've already said this a hundred times… should I even bother sharing it again?" We often assume people are tired of hearing about our offers, or that they would have said yes already if they were interested. But sometimes the thing people have heard many times before it finally clicks is because it reaches them at the exact moment they are ready to receive it. In this week's episode of Scale Differently, I dig into why timing matters more than ever as we head into the end of the year, including: The reason to keep showing up (even if you think people are tired of hearing something) End-of-year mistakes business owners make with their outreach How to stay in front of people without feeling like you're overdoing it Why the post you almost didn't share could be the one that converts best The thing you feel like you've said a thousand times and are hesitant to share could be exactly what someone needs to hear right now. And speaking of timing, I have some exciting additions and changes I have made to Threshold, including opening up 2 free interactive workshops that will help you get clear on what success and scale look like for you next year and see whether Threshold is the right fit right now. Register to join the workshops at cristagrasso.com/threshold   Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

Curious if the big change you're considering is going to be successful or not? After working with thousands of business owners, I have found an unexpectedly simple way to tell the likelihood of success. It has nothing to do with planning or analysis or any of the things most people do, because while those things are all important... There is a much simpler thing to look at FIRST and I break it down in this week's episode of Scale Differently, including: What to do when you feel pulled toward something you can't stop thinking about The best move when you're not sure what you want next The simple indicator that a change is more likely to succeed The way you approach change is just as important as the strategy behind it. And if you're feeling pulled toward a beautiful, big, bold vision for 2027 and want a partner by your side to bring it to life, I'd love to work with you inside Threshold. Applications are now open at cristagrasso.com/threshold   Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

What if all the advice to niche down is limiting your growth? When you're multi-passionate, trying to fit everything you do into one narrowly defined niche can mean leaving behind some of your greatest strengths and passions. And while having a clear focus is important for your audience to understand what you do, there's a way to bring your diverse experience and interests together without limiting what your business can become. In this week's episode of Scale Differently, I sit down with Angela Gerber, founder of The Marketing Apothecary, who spent years trying to fit herself into traditional niches before discovering how to bring the full range of her expertise into her business. We explore how to embrace everything that makes you unique while keeping your business clear and compelling to your audience, including: Why niching down can hold multi-passionate entrepreneurs back How to find the connective thread across your different interests and expertise How to make your diverse offerings feel cohesive to your audience How to bring more of yourself into your business as you evolve As your business grows and you evolve, the things you want to be known for and the work you want to do can change too. Angela shares a different way to approach your positioning that gives you room to evolve while making it clear to your audience how everything connects.   Links to connect with Angela: Website: https://themarketingapothecary.com/  Instagram: https://www.instagram.com/themarketingapothecary LinkedIn: https://www.linkedin.com/company/themarketingapothecary/                                   Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/ Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.    

What will make the biggest difference in how your business grows next year? When you're setting big goals for your business, it's natural to start looking for the strategies and changes that will help you achieve them. But reaching those goals involves a lot of interconnected things within your business, and some of the biggest influences on your results may be things you haven't thought about yet. In this week's episode of Scale Differently, I'm sharing three things to consider as you plan for the new year, including: Why the most obvious solution isn't always the one you need How small changes can lead to much bigger results Why the goal itself is only part of what matters What becomes possible when you look at your business as an ecosystem Finding the right support to realize your vision and goals There are so many different ways to grow your business and equally as important as if you reach your goals is reaching them in a way that's aligned for you. And if you're looking toward 2027, knowing you want to grow your business in a way that's aligned and fulfilling, I'd love to partner with you inside Threshold. Applications are open at https://www.cristagrasso.com/threshold  Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

Why do we often resist the changes we know we need to make in our business? Despite wanting something different, most people naturally gravitate towards what feels familiar and known. And that can become a challenge when you have a big vision and goals that require you to be thinking, leading, operating, and scaling differently. In this week's episode of Scale Differently, I dig into how to get past any resistance to change so there is nothing standing between you and your vision, including: Why knowing what needs to change isn't always enough Where resistance often shows up as you scale Why we naturally gravitate towards what's familiar How to step out of what's comfortable & into the unknown A different way to think about accountability The bigger your vision, the more likely it is to require things from you and your business that you haven't done before, which makes your willingness to embrace change an important part of realizing it. And if you know your 2027 vision is going to require you to think, lead, operate, and scale differently, and you want support making those shifts a reality, I'd love to partner with you inside Threshold.  Now accepting applications at https://www.cristagrasso.com/threshold  Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/   Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.