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© 2026 Female emPOWERED: Winning in Business & Life
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A podcast for female boutique fitness, wellness and physical therapy small business owners who want expert insights and honest conversations about what it means to show up, thrive, and of course GET PAID.
330 Episodes
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Are your pricing, packages, and memberships confusing your clients? If people keep asking “Which one do I need?” and then don’t buy, your offer suite may be costing you sales. In this episode, Christa Gurka breaks down how to simplify your offers, stop cannibalization, build an offer ladder, and create clear entry → core → premium paths for Pilates studios, cash-based PT clinics, yoga studios, and boutique fitness businesses. Episode Summary If your clients are confused by your memberships, p...
Episode Summary What does the future of Pilates look like when technology supports (not replaces) instructors? In this episode, Christa Gurka sits down with Kaleen Canevari—a mechanical engineer, Pilates instructor, and founder in the Pilates tech space—to talk about building a smarter, more sustainable studio model through hybrid programming and Pilates-specific technology. Kaleen shares her journey from engineering at Balanced Body to founding Flexia (smart Pilates + online platform), exiti...
You’re Not Overworked — You’re Doing the Wrong Work Female emPOWERED Podcast with Christa Gurka If you feel exhausted, behind, and busy all day but somehow not moving forward, this episode is for you. In this episode of the Female emPOWERED Podcast, Christa Gurka breaks down the real reason so many boutique fitness, Pilates, and private-pay PT owners feel burned out — and it’s not because you’re lazy, bad at business, or not working hard enough. You’re overworked because you’re doing work tha...
Busy but Broke? How to Calculate True Profitability in Your Studio Podcast: Female Empowered Podcast Host: Christa Gurka, PT, Founder of Fit Biz Strategies Episode Summary Are your classes full, your schedule packed, and your studio constantly busy—yet there’s still no money in the bank? In this episode of the Female Empowered Podcast, Christa Gurka breaks down why utilization does NOT equal profitability and walks studio owners through the exact math needed to understand their real revenue ...
Your team member just resigned… now what? In this episode of the Female Empowered Podcast, Christa Gurka breaks down exactly how to off-board staff professionally, legally, and without drama—whether someone quits or you need to let them go. Most studio owners spend a lot of time perfecting their onboarding systems, but almost no one talks about off-boarding until something goes wrong. And when it’s handled poorly, it can damage your culture, client trust, team morale, and reputation. In this...
Hiring in boutique fitness, Pilates, and private-pay physical therapy is harder than ever—and one of the most common mistakes studio owners make is confusing lack of readiness with lack of fit. In this episode, Christa Gurka breaks down how to determine whether a new hire simply needs development or whether they’re truly the wrong fit for your business. You’ll learn why hiring for personality, values, and coachability matters more than hiring for technical perfection—and how a structured 30-6...
If you constantly feel like you need more hours in the day, this episode is for you. In this episode of the Female emPOWERED Podcast, host Christa Gurka breaks down why time scarcity isn’t the real problem for most boutique fitness, Pilates, yoga, and private-pay PT studio owners — lack of structure is. Christa walks you through how to stop operating inside your business and start leading it like a true CEO — without giving up teaching, burning out, or dropping the ball at home. You’ll learn ...
If you feel stuck in a constant cycle of flash sales, discounts, and last-minute promotions just to fill classes, this episode is for you. In this episode of the Female emPOWERED Podcast, host Christa Gurka breaks down why reactive “panic marketing” doesn’t work—and what boutique fitness and wellness studio owners should build instead. You’ll learn how to move away from feast-and-famine revenue and create a simple, repeatable client acquisition system that runs consistently—without burning yo...
How to Use Google + Meta Ads to Grow Your Local Studio with Paid Ads Expert Ashley Brock Welcome back to another episode of Female emPOWERED — and Happy New Year, friends! We’re kicking off 2026 with an episode that every Pilates, PT, yoga, or boutique wellness studio owner needs to hear. Today, I’m joined by the brilliant Ashley Brock, founder of the Paid Ads Academy, bestselling author of How to Win with Paid Ads, and a strategist who has managed over $200 million in ad spend. She built a n...
In this episode, Christa takes you behind the scenes of a live training she hosted for her Inner Circle clients, all about how to get better results from AI tools like ChatGPT. If you’ve ever felt stuck staring at a blinking cursor when trying to write content - or ended up with a robotic, boring blog post - this episode is for you. You’ll learn exactly how to write better prompts that get you high-quality content tailored to your brand voice, audience, and goals. What You’ll Learn in This Ep...
Welcome back to another episode of the Female EmPOWERed Podcast! I’m your host, Christa Gurka, and today we’re tackling one of the most critical aspects of running a profitable boutique fitness or wellness business—pricing, pay rates, and expenses. If you've ever wondered how to structure your pricing for long-term financial health, this episode is for you. We’ll break down industry statistics on average revenue and profit margins, and I’ll walk you through how to calculate your break-even po...
What really happens after you sell your studio? In this candid episode of Female emPOWERed, I share the truth about the first 8 months post-exit from Pilates in the Grove—everything from the unexpected identity shift and grief, to the freedom, pride, and the systems that made a sellable, scalable business possible. If you’re a Pilates, PT, yoga, or boutique fitness owner who wants to stop being the overworked operator and start leading from the front, this one’s for you. I break down the mind...
Why Client Poaching Isn’t the Real Problem in Your Studio (and What To Fix Instead) Hosted by: Christa Gurka, PT, OCS | Fit Biz Strategies If you've ever panicked because a client followed an instructor out the door… or you’ve worried that an instructor is “stealing” clients… this episode is going to flip that narrative on its head. Inside our boutique fitness and wellness studios, client poaching feels personal — but it’s actually a symptom of deeper operational issues. And the good news? Yo...
Are you tired of feeling like every month you’re starting from zero in your business? In this episode of Female emPOWERED, host Christa Gurka breaks down one of the most important lessons she learned while preparing to sell her multi-seven-figure studio: not all revenue is created equal. Christa walks you through her Revenue Ladder — a framework that helps you understand where your income is really coming from and how stable it is. You’ll learn the five types of revenue that exist inside bout...
In this episode of the Female emPOWERed podcast, I’m recapping the 2025 Women in Wellness Business Summit we just wrapped in Miami — two days of honest conversations, strategy, and big vision planning for women who own boutique fitness and wellness businesses. If you’re a Pilates studio owner, pelvic health physical therapist, yoga or barre studio owner, gym owner, or hybrid wellness practice, this recap will help you audit 2025 and create a real, numbers-backed plan for 2026. Inside, I break...
Thinking about hiring a marketing agency for your boutique fitness or wellness business? In this episode, Christa Gurka shares exactly what you need to know before you spend a single dollar on paid ads. Christa breaks down the essential marketing metrics and strategies every studio owner should understand — from CPC, CPA, and CAC to lifetime value (LTV) and conversion rates — so you can make informed decisions and avoid wasting money. Whether you run a Pilates studio, yoga studio, or private-...
Have you ever wondered what people are really paying for when they work with you? In this week’s episode of Female emPOWERED, host Christa Gurka shares insights sparked by a recent VIP Day in Atlanta with Ashley Brock and a powerful group of women entrepreneurs — plus a timely reminder from Denise Duffield-Thomas’s Chill & Prosper podcast. This episode dives deep into the real value behind your services, the transformative power of investing in mentorship, and how giving yourself space t...
Not sure why your business isn’t growing — or where the problem actually is? In this episode of Female emPOWERED, host Christa Gurka breaks down how to diagnose problems inside your boutique fitness or wellness business so you can fix the right thing — not just the most obvious thing. Too often, studio owners say “my marketing isn’t working” when the real issue is a gap in their sales system or operations process. Just like identifying the root cause of a client’s pain, you need to know wheth...
Confused about whether your team should be classified as employees or independent contractors? You’re not alone — and getting it wrong can cost you big time. In this episode of Female emPOWERED, host Christa Gurka sits down with returning guest Katie Santos, founder of FitnessHR, to unpack everything studio and wellness business owners need to know about HR compliance, classification, and protecting your business. Together, Christa and Katie break down real-world examples from Pilates, yoga, ...
In this episode of Female emPOWERED, Christa sits down with website designer and SEO expert Jess Freeman, the creative behind both the Pilates in the Grove and Christa Gurka websites. Together, they unpack exactly what makes a boutique fitness or wellness website stand out in 2025—and what you need to prioritize to attract more clients and rank higher on Google. Jess shares her proven process for stress-free website builds, her favorite platforms for service-based businesses, and her expert i...
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