Claim OwnershipThe Smart Influencer Podcast
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The Smart Influencer Podcast was created to help online influencers work smarter and scale faster. Each week you’ll hear inspiring interviews with experts and influencers and leave with actionable tips and strategies you can implement immediately.
We dive into a variety of topics including SEO, social media marketing, monetization strategies, content creation, email marketing, mindset, organization, business management and more. You'll learn the strategies and tactics that pro bloggers use to level up their blogs.
The Smart Influencer Podcast drops new episodes every Tuesday.
265 Episodes
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If you’re sending emails every week but your revenue feels inconsistent, unpredictable, or underwhelming — this episode is your wake-up call. Not all emails are created equal. Some build engagement. Some build trust. And some directly generate revenue. If you don’t know which is which, you’re not running a strategy — you’re guessing. In this episode, we break down the Email Monetization Matrix and show you how to identify which emails move the needle, which ones warm your audience, and whic...
If you constantly feel behind, overwhelmed, or like you’re juggling too many things at once — this episode is going to hit home. Because the truth is… it’s not your to-do list. In this episode, we’re breaking down the real reason you feel stuck in task mode and why managing more tasks isn’t the answer. Overwhelm usually isn’t about having too much to do — it’s about not deciding what actually matters. When everything feels important, nothing gets real focus. We’re talking about the mindset...
If you feel like you’re working nonstop but your blog still feels fragile, chaotic, or overly dependent on you — this episode is for you. Thriving bloggers don’t work more hours. They build better systems. In this episode, we break down the three core systems every sustainable, growing blog has in place. These aren’t fancy tools or complicated workflows. They’re foundational structures that create consistency, stability, and revenue without constant hustle. If you’re tired of feeling like ...
In this episode, we’re joined by Tara Bench from Foodie Creatives to talk about the power of stepping away to move forward. We’re diving into why retreats and in-person experiences aren’t just a nice break—they’re a strategic move for building community, sparking collaboration, and avoiding burnout. Tara shares behind-the-scenes insights from the Foodie Creatives Retreat, the impact of surrounding yourself with like-minded creatives, and how hiring the right help can shift everything. If you...
If your traffic is growing but your revenue isn’t, the problem probably isn’t your pageviews—it’s your funnel. In this episode, we’re walking you through a simple, no-dashboard-needed approach to find the biggest monetization leak on your site. No tools. No spreadsheets. Just real talk about how people move through your content—and where they’re silently dropping off. You’ll learn how to spot the break, choose one fix that actually matters, and finally start turning traffic into income that f...
Most people think a brand is just a logo or a color palette—but that’s surface‑level noise. Your brand is how the world perceives you, what you stand for, and the strategy behind how you show up and connect with your audience. In this episode, we sit down with Katie Trant to break down what a brand actually is (and what it isn’t), why a personal brand still counts as a real brand, and why any brand—especially a personal one—needs intentional strategy to work effectively. Whether you’re just s...
Maria Lucey launched her YouTube channel with zero experience—and just months later, it helped her walk away from her full-time job. In this episode, Maria shares the exact strategies she used to turn YouTube into a powerful growth engine for her blog, email list, and income. From driving traffic with just one video, to landing brand deals, building authority with Google, and busting every excuse you’ve heard about why you “can’t” do YouTube—this episode is packed with tactical takeaways and ...
You know your stuff—but if no one knows you’re the expert, it’s time to change that. In this episode, we’re joined by Samantha Milner to talk about how to position yourself as the go-to voice in your niche. From getting featured in the media to landing radio interviews and becoming the person people call when they need a quote, a guest, or a go-to authority—we’re sharing exactly how it’s done. Plus, we're spilling behind-the-scenes stories from our own media appearances and what we’ve learned...
In a world full of filters, algorithms, and “shoulds,” being yourself is your biggest advantage. In this episode, we sit down with KariAnne Wood to talk about what it really means to build a personal brand rooted in authenticity and confidence. We’re breaking down how to create genuine connection with your audience, why desperation repels and confidence attracts, and how to show up online in a way that feels true to you—not just strategic. If you’ve ever struggled with how to stand out witho...
AI is here, it’s evolving fast—and ignoring it could cost you. In this episode, we’re joined by SEO expert Casey Markee to talk about why bloggers need to stop fighting AI and start learning how to use it strategically. We dig into what the data from 2025 blog audits is revealing, how AI buttons are performing since their launch, and what’s coming in 2026 that you need to be ready for. Plus, Casey shares bold predictions for what SEO and blogging will look like over the next five years—and ho...
Masterminds can be game-changers—or giant wastes of time and money. In this episode, we’re joined by Jen Wooster to pull back the curtain on what really makes a mastermind work. We’re talking about how to choose the right coaching or mastermind for your goals, what has to be in place for it to actually deliver results, and the red flags to watch out for before you commit. If you've ever joined a program and felt underwhelmed, or you're wondering if a mastermind is right for you, this episode ...
Everyone’s talking about AI like it’s going to steal your job or ruin your creativity—but we’re here to tell you the truth: AI isn’t the enemy. In fact, it’s become one of the most powerful tools in our business. In this episode, we’re breaking down exactly how we’re using AI to save time, stay organized, and focus on what actually moves the needle. From content creation to systems and strategy, we’re showing you what’s working, what’s not, and how you can start using AI like a ...
Most business owners are leaving money on the table—especially when it comes to healthcare. In this episode, we’re uncovering the little-known, IRS-approved strategy that could save you thousands. It’s completely legal, surprisingly simple, and one of the smartest ways to pay for medical expenses tax-free. If you’re ready to stop overpaying and start keeping more of your money, this is the episode you’ve been waiting for. ******************************** DISCLAIMER: This audio and descripti...
What if you could legally pay yourself—and not owe a dime in taxes on it? In this episode, we’re uncovering one of the best-kept secrets in the tax world. Most business owners have no idea this strategy exists—and that means they’re leaving money on the table. We’re breaking down what it is, how it works, and exactly how to use it to keep more of your hard-earned cash. This isn’t shady. It’s smart. And if you’re not using it yet, now’s the time. ******************************** DISCLAIMER: ...
We’re not dragging old habits into the new year. In this episode, we’re pulling back the curtain on the changes we’re making in our business for 2026—what we’re ditching, what we’re doubling down on, and how we’re setting ourselves up for less chaos and more momentum. From smarter systems to a sharper strategic focus, we’re sharing the mindset shifts and operational tweaks that will help us make a bigger impact without burning out. If you’re craving more clarity, more ease, and more results...
The agenda is live—and it’s packed. In this episode, we’re giving you an exclusive behind-the-scenes look at the sessions and strategies we’re bringing to the very first Smart Influencer Summit. From building systems and scaling smarter to turning your content into consistent revenue, this isn’t your average conference—it’s a hands-on, no-fluff experience designed for creators who are actually doing the work. If you’re on the fence about attending, this episode will help you decide—and spoi...
Know your worth” sounds empowering—until it keeps you stuck. In this episode, we sit down with Lynsey Kmetz to bust the myth that affiliate marketing is “working for free,” talk about why PR and affiliate are blending in all the right ways, and share the truth about what it really means to be paid your worth as a creator. This isn’t just mindset—it’s strategy. And it might just change the way you do business. ******************************** DISCLAIMER: This audio and description may cont...
Burnout isn’t just a buzzword—it’s a warning sign. In this episode, we’re joined by Kelsey Smith to talk about what burnout really looks like behind the scenes as a creator, how to break the cycle, and why boundaries and systems are the only way to build a business that doesn’t break you. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no...
You asked. We listened. And now—it’s happening. In this episode, we’re sharing the BIG news we’ve been bursting to tell you… ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! **************...
You don’t need more traffic—you need a better strategy. In this episode, we’re breaking down the real reason your business isn’t scaling (and spoiler: it’s not because you need more eyeballs). We’re sharing the exact shifts we made behind the scenes to grow our revenue without chasing viral content, cranking out endless blog posts, or burning out on social media. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click...
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