Claim OwnershipPR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!
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Send us Fan Mail Your pitch might be “fine” and still be the exact reason a journalist never opens your email again. We’re pulling back the curtain on fresh research from the BCPR Group, a survey of 100+ journalists and media pros that spells out what actually drives replies and what quietly gets you deleted. But before we hope in, we start with a real, behind-the-scenes PR story from the beauty world: trade shows, tight timelines, and the kind of scrappy relationship building that turns a s...
Send us Fan Mail The future of search and marketing is AI—and small businesses need to adapt fast. In this episode, marketing strategist Len Ward of Commexis dives deep into AIO (AI Optimization) and shares how small business owners can leverage AI to increase visibility (especially in AI searches), attract customers, and stay ahead of the competition. Len explains how AI is transforming the way people search, discover brands, and make buying decisions—and why traditional SEO alone is no long...
Send us Fan Mail Is SEO really dying? In this episode of PR Yourself with Leah Frazier, marketing strategist Len Ward of Commexis breaks down why traditional SEO strategies are losing ground—and what small business owners must do now to stay visible in an AI-driven search world. With the rise of ChatGPT, Google’s AI-powered search results, and generative search engines, the rules of online visibility are changing fast. Len introduces AIO (AI Optimization) and explains how businesses can show ...
Send us Fan Mail Searching for the real BravoCon experience? Want insider tips, ticket hacks, or a BravoCon recap? Look no further. In this episode of PR Yourself with Leah Frazier, host Leah Frazier brings on Bravo superfan Phillip White to spill BravoCon secrets, break down the Real Housewives moments everyone is talking about, and reveal what it’s really like to attend Bravo’s biggest fan event of the year. You’ll learn: How to score BravoCon tickets before they sell outWhat to expect from...
Send us Fan Mail In this debut episode of our brand-new segment, Inside the Press Room, Leah pulls back the curtain on what journalists and editors really say once the cameras stop rolling and the pitches hit their inboxes. After weeks in and out of newsrooms, Leah has collected the top five, recent, real-life “overheards” — the comments, complaints, and cringe-worthy moments that reveal where businesses and brands consistently miss the mark. From sloppy pitching to interviewees who freeze un...
Send us Fan Mail Recorded live at the Shef Food + Wine Festival, this special episode of PR Yourself with Leah Frazier features an intimate, powerful conversation between guest host Lady Jade and Fawn Weaver, the visionary CEO behind Uncle Nearest Whiskey. Fawn opens up about the real challenges she has faced while building one of the world’s most celebrated spirits brands and one of the top distilleries in the world — from navigating cultural legacy to weathering industry pressure. She speak...
Send us Fan Mail Want to boost your engagement on TikTok and Instagram in 2025? In this episode of PR Yourself with Leah Frazier, Leah sits down with Madison Hollimon, founder of Mad Marketing House, to uncover the latest TikTok and Instagram updates every small business owner and content creator needs to know. Madison shares new social media strategies, content marketing tips, and practical hacks you can use right now to grow your audience, increase reach, and turn likes into loyalty. From I...
Send us Fan Mail In this episode of PR Yourself with Leah Frazier, R&B artist Cupid—best known for smash hits Cupid Shuffle and Flex—shares how he built his latest project “The Linedance King” into a fully branded movement. From never giving up in the music industry, to leveraging social media and a loyal tribe of linedance instructors, Cupid reveals the marketing strategies and mindset that has kept him thriving. Leah also gives a PR Win nod to Cardi B’s savvy album rollout for "Am I The...
Send us Fan Mail Learn how to get media mentions, boost SEO, and build authority without hiring a PR firm. Leah Frazier chats with Brett Farmiloe, founder of Featured.com, on how entrepreneurs, startups, and small business owners can use Featured.com and HARO to land press coverage, drive brand awareness, and stand out as industry experts. Brett also gives listeners the scoop on new features for Featured.com and HARO that help with aggregating content, AI, and so much more that can help you s...
Send us Fan Mail Think blogging is dead? Think again. In this episode of PR Yourself with Leah Frazier, Leah breaks down 5 powerful reasons you should start blogging and creating on Substack today—from building credibility to growing your audience and generating another revenue stream. But that’s not all. Leah also shares her hot take on Jussie Smollett’s new Netflix documentary The Truth About Jussie Smollett, why the film may have made him look even more guilty, and what PR professionals ar...
Send us Fan Mail What does it take to push past fear, embrace your inner wisdom, and fully step into the highest version of yourself? In this inspiring episode of PR Yourself with Leah Frazier, Leah sits down with bestselling author and thought leader Brianna Wiest—keynote speaker at DFW Startup Week’s Women of Innovation Summit. Known for her transformational books like The Mountain Is You and 101 Essays That Will Change The Way You Think, Brianna shares powerful insights on: ✨ How to connec...
Send us Fan Mail PR Yourself with Leah Frazier is back with another power-packed episode, and this time we’re diving into the top social media trends for 2025 with special guest Karlyn Ankrom, founder of Oh Snap Social. If you’ve been wondering how to grow on social media in 2025, this is your ultimate playbook. Karlyn shares: Why niching down your audience will be your #1 competitive advantage.How to choose the right social media platforms.Ways to use AI social media tools to save time and s...
Send us Fan Mail In this episode of PR Yourself with Leah Frazier, Leah dives deep into Influencer Marketing Trends for 2025 with two powerhouse guests: Cynthia Smoot of Gangway Advertising and Zach Wilson of Elite Talent Advisers. Discover what’s next in the world of influencer partnerships, how brands can authentically connect with audiences, and the evolving landscape of social media marketing. Whether you're a business owner, PR pro, or influencer yourself, this conversation delivers acti...
Send us Fan Mail In this episode of PR Yourself with Leah Frazier, Leah unpacks the viral Coldplay Kiss controversy and the crisis communication red flags that turned the moment into a PR disaster. What can brands and publicists learn from this moment? Leah breaks it all down. Then, she dives into essential trade show marketing strategies for brands who exhibit at expos, conventions, or vendor fairs. Discover how to maximize your vendor booth ROI with actionable tips on attracting media, crea...
Send us Fan Mail What does it really take to bounce back from failure—and believe bigger for your future? In this powerful episode of PR Yourself with Leah Frazier, Leah is delivering double the motivation with a dose of inspiration from Oprah Winfrey and an exclusive interview with Slutty Vegan CEO, Pinky Cole Hayes. Oprah’s empowering message from the 2025 Good Soil Forum will challenge you to expand your vision, trust your journey, and believe that bigger is possible—no matter your circums...
Send us Fan Mail In this powerful and deeply personal episode, Dallas singer and soul artist Larry g(EE) sits down with Leah Frazier to share his emotional journey battling stage 5 kidney disease—a diagnosis that changed everything. Once sidelined by his health, Larry opens up about how facing his mortality reignited his passion for music and gave new meaning to his voice and message. From the highs of performing on national stages to the lows of life-altering illness, Larry gets candid about...
Send us Fan Mail In this episode of PR Yourself with Leah Frazier, keynote speaker, author and personal branding expert Ramon Ray returns to share his game-changing “Celebrity CEO” strategy — a personal branding formula that helps entrepreneurs turn followers into superfans by being authentic, visible, and emotionally impactful. Leah and Ramon dive into the power of customer experience, the balance of AI and human interaction, and how small business owners can build loyal communities through ...
Send us Fan Mail In today's episode of PR Yourself with Leah Frazier, we're diving deep into a truth that too many overlook: not everyone is qualified to represent you. From agents and managers to publicists and brand reps, the people you choose to speak and act on your behalf are a direct reflection of your brand. Leah breaks down why your inner circle must align with your vision, values, and vibe — because every conversation they have (or don't), every move they make (or don't), and every d...
Send us Fan Mail Should celebrities speak out on politics, or should they stay in their lane? In this episode of PR Yourself with Leah Frazier, Leah dives into the ongoing debate over whether athletes or Hollywood stars like Snoop Dogg, Dolly Parton, and Taylor Swift should use their platforms to voice political opinions—or keep their views private. From endorsements to public backlash, she explores what happens when celebrities take a stand, and the PR risks (and rewards) that come with it. ...
Send us Fan Mail In this episode, Leah is diving into the future of search and discovery: Google’s AI Overview. This is the ultimate PR play! Leah breaks down practical PR strategies for small business owners and entrepreneurs to consider, to ensure their brands, websites, and key content show up in Google’s AI-generated summaries. From mastering SEO fundamentals to creating high-quality, AI-friendly content, this episode is your roadmap to staying visible in an evolving digital landscape. Tu...
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