The Bright Balloon

In this replay of a bonus episode from On The Bright Side, I'm breaking down why limiting your options might be the most powerful move you can make in your balloon business. I walk through how simplifying your color inventory and menu of offerings can make it easier for clients to book, faster for your team to execute and significantly more profitable over time. This approach has helped me reduce stress, streamline training, cut waste and build a business that can grow (or shrink) without chaos. Since I originally recorded this, I've released Sales Sets, which are ready-to-use product images in color palettes that you can purchase instead of doing your own photo shoot to display your menu. So as you're listening, just know you've got two paths. You can absolutely follow along and use this episode as a guide to plan your own menu photo shoot when the time is right; or if you wanna skip the studio booking, inflation and expense, you can use Sales Sets as a plug-and-play option (or even as a placeholder until you're ready to do your own photos). This has been the single best thing I have done to help my customers understand what I'm selling and purchase faster.    In the UGlu Hotline, hear why one listener prints and laminates her SOPs.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube 

This episode was recorded live from the Sempertex International Balloon Convention, where once again, I sat down with Elisabeth of Pop of Color (Arizona). This is her third time on the podcast, but our first time recording face-to-face!  We chat about organic balloons, how this style has earned its place in the industry and what it really looks like to run a profitable home-based balloon business without chasing every trend or install. We cover: pricing based on your market (not competition) setting real profit goals how she structures her prep and install days the client process she refuses to give up, because it's such a game changer for repeat business.  This conversation is honest, refreshing and full of all sorts of practical takeaways, especially if you want to make good money without building a massive operation. In the UGlu Hotline, hear one listener's tip for researching a new balloon color on Instagram.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @popofcoloraz  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube 

Get ready for tons of inspiring lessons in this episode! It's a panel discussion with four million dollar balloon business owners, all who came on the podcast out of the goodness of their hearts & I'm so grateful. We talk about: What impacted their growth the most What positions they suggest hiring first Some big mistakes they've made along the way Owning / leasing their various spaces Loans, assets and investments Staying motivated Their biggest pieces of advice Thank you so much to our guest panelists: Erin, Blenda, Brian and Chris. I would also like to thank this month's sponsor, Joette of Balloon Coach. In fact, two of the panelists (and myself), will all be on staff at her Balloon Boss Summit this year. So if you like this conversation, just imagine experiencing it in person. Summit is really special for that reason, and it's intentionally kept small to help attendees create relationships. In the UGlu Hotline, hear a tip from one of the panelists on what she sends to clients in the mail. Unlock three free bonus episodes!  RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Balloon Boss Mastermind & Summit  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  More with Erin More with Blenda More with Brian More with Chris - - - - On the Bright Side Apple | Patreon The Bright Balloon on YouTube 

Imagine if tomorrow your city decided to close your business, and before you could even start a conversation, it was too late. It was already written into the law.  Right now, our industry is being talked about without us in the room. Decisions about balloons are being made by people who don't understand how professional balloon artists actually work, the care we take, the standards we follow, or the businesses and families that depend on this industry.  The Coalition for Responsible Celebrations is trying to make sure that we have a place in that room and that we stay informed about the discussions taking place without us.  This month's presenting sponsor is Balloon Coach, and one of the many ways Joette supports our industry is by advocating for the CRC so that none of our businesses are impacted by hasty legislation.  This interview took place in person at the 2025 International Balloon Convention, where Joette attended to advocate for the CRC. I hope you'll consider becoming a member so you can be part of these conversations, too.  In the UGlu Hotline, hear one listener's tip for finishing up her stuffed balloons.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Balloon Boss Mastermind & Summit  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  CoalitionForResponsibleCelebration.org - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube 

Most of us, myself included, are using ChatGPT as a writing assistant or Google on steroids. "Proofread this, write me an Instagram caption for that, what's this rash on my kid's arm?" But we know it's capable of more, especially when it comes to managing a small business. But how? How do we tap into the greater capabilities without wasting time? How do we build systems that are organized or repeatable? Well, we ask an expert.   Cue Emily from Utah Balloon Creations. Emily has been on the podcast before where she shared spreadsheets, pricing calculators and tech tips that blew my mind. So I knew that she was the perfect guest to teach us about AI in a practical, usable way.   Hear about why she thinks of her AI as a person, the customizations she recommends for your AI, how she avoids rabbit holes with it and the five best practices for using it.   In the UGlu Hotline, hear how Erin of Young and Wild Balloon Co. labels everything that leaves her warehouse.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Balloon Boss Mastermind & Summit  @utahballooncreations  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  Ep. 159 - Precision Pricing | Emily of Utah Balloon Creations  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube 

If you have ever sat down to set goals and immediately felt overwhelmed or like you're just rewriting the same goals you didn't quite hit last year, this episode is for you. I'm joined by Joette of Balloon Coach and we discuss how most business owners don't have a goal problem, they have a clarity problem. Too many ideas, too much pressure, and not enough structure to actually follow through. So in this episode, we are going to help you set goals in a way that actually works, allowing you to make more money without adding more stress to your life. We're talking about fewer goals, better focus and a plan that supports your real life, not a fantasy version of it. By the end of this episode, you'll have a clear direction for the year ahead and a simple way to move forward with confidence without burning out or over-complicating things. In the UGlu Hotline, I share how I label my rental items to help make sure they get back to me.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube 

In this episode, I'm talking about the importance of doing an annual audit for your balloon business. Analyzing past events, tracking potential repeat clients and setting goals for the upcoming year… it's all included! Listen in for tips on: Using your calendar and CRM to find data. Focusing on repeatable events for future bookings. Manually tracking important details. Creating a simple rebooking workflow. Setting realistic sales goals based on past performance. In the UGlu Hotline, hear why I make cards for my installation kits.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  2026 Bright Balloon Planner  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube 

What would you do if something you invented went viral? Like, 400 million views viral? Carolynn Hayman, the creator behind Conrad the Unicorn (America's favorite balloon costume) learned the hard way that when the internet blows up your work, everyone suddenly wants to copy it.  In this episode she shares with us Conrad's origin story and breaks down the real problem most creators never think about: protecting your intellectual property. How do you protect your creativity? Should you trademark?  Carolynn shares all the details of her experience… what she wishes she knew sooner, how a publicist helped and how it's time to start planning Conrad's 10th birthday! But that's not all… we also talk about her experience with product collaborations and how competitions and conventions can change your career. I loved having Carolynn on the show to share her really unique balloon world experiences! In the UGlu Hotline, I share how I use white-out in my business.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @popdesignsandcreations | @conradtheunicorn Other sponsors & resources: 2026 Bright Balloon Planner  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube 

In this episode (recorded live at the Sempertex International Balloon Convention), Jessica and Dae from The Balloon Club Co. share their journey of combining their individual balloon businesses into something new, together. They discuss the importance of trust and communication in their partnership, and the significance of setting boundaries to maintain work-life balance. They also share encouragement for getting past the fears of entrepreneurship. Key takeaways include: How trust is essential when going into business with someone. Why communication is key in partnerships. What things they put in place for their retail shop. Why overcoming fear is necessary for personal and professional growth. How partnerships can lead to greater resources and opportunities.   It was so fun to chat with this duo and I look forward to watching their growth! In the UGlu Hotline, hear why I leave extra balloons and adhesives at my installs.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @balloonclubco  Other sponsors & resources: 2026 Bright Balloon Planner  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube 

With Courtney of Courtney Lynette Creative Co. If you want to book better, not just more, this conversation with Courtney of Courtney Lynette Creative Co. breaks down how to realign your website and visuals so the right clients find (and choose) you. It's easier than you think! We cover: A year-end review to define your 2026 "dream client" (what you loved, what you never want again) The quick-hit homepage audit: images, fonts, color palette, consistency Mobile-first essentials and broken-button checks Smarter contact forms Messaging cleanup so you don't try to "serve everyone" (and attract no one) DIY vs. hiring help How time-blocking helps get things done Reminder: a new website (or refresh) is a tax write-off! Listen in for a step-by-step plan, whether you've got no website, you want to DIY or you're ready to hand off the work to a pro.  In the UGlu Hotline, hear my organization tip for my foil balloons.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Other sponsors & resources: Courtney Lynette Creative Co. (mention the podcast for $100 off!)  2026 Bright Balloon Planner  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

In another episode curated by our friends at HI-FLOAT, and recorded live at the Sempertex International Balloon Convention, I'm chatting with Jam of Garden Place Balloons about his new brick and mortar shop, The Balloon Shop. If you've ever toyed with the idea of opening a balloon store, you'll want to hear Jam's story behind his pivot from focusing solely on custom installs to now offering smaller ticket items as well: the wins, the worries, and the money math. We cover: Why he shifted to helium, grab-and-go garlands, and personalized jumbos How Party City closures and customer requests shaped his offerings The realities of foot traffic, hours, and staffing Pricing pushback His mindset shift: listening to the business you have, not the one you "should" have If you're considering a storefront this conversation will help you think it through. In the UGlu Hotline, there's a can't-miss tip for helping yourself out during rigging.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated month by: HI-FLOAT @gardenplaceballoons  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube

If you've ever groaned at the thought of making another reel, this is the episode for you. Curated by our friends at HI-FLOAT (and recorded live at the Sempertex International Balloon Convention) in this episode, I'm chatting with Maggie of Pop Charlotte—a balloon pro who not only runs a large, successful business but actually enjoys doing her own social media. In this conversation, we cover: Why Maggie still runs her own social accounts despite having a full team How behind-the-scenes videos help her connect with clients The mindset that keeps her out of burnout and comparison Three fast, impactful tweaks to improve your Instagram profile If you've been tempted to outsource your social media—or just avoid it altogether—this chat might just change your perspective. In the UGlu Hotline, hear a tip I picked up from an episode guest - whether or not they knew it!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated month by: HI-FLOAT  @popcharlotteballoons  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

In this episode curated by our friends at HI-FLOAT I'm chatting with Victoria of Balloons by Victoria, and we're getting real about what it means to build a balloon business and hire help that supports your life—not the other way around. We cover: Why Victoria chose to stay home-based (and how she makes it work) How she got out of her own head and decided to hire help Her inflator and admin roles Sticking to the policies that she's set for her business Why she still rents U-Haul vans instead of buying a business vehicle The life-changing personal life hacks that she loves The freedom and flexibility that come with staying small (by choice!) If you're juggling business growth with family life, or wondering whether hiring help could actually give you more freedom, you'll love this episode. In the UGlu Hotline, hear my own tip for square arches!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated month by: HI-FLOAT @balloons_by_victoria_dz  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

What's it really like to run a family manufacturing business in the balloon industry? In this special in-person episode recorded at the Sempertex International Balloon Convention, I sit down with Andrea and Aidan from HI-FLOAT—the powerhouse mother-daughter duo helping lead one of the most beloved brands in our space. We chat about: How HI-FLOAT started Why clearly defined roles are essential in a family-run business What it's like onboarding second and third-generation family members Advice for anyone considering launching a product-based business Making decisions based on facts,not feelings Whether your spouse, kids, or siblings help out in your business, this episode is packed with practical takeaways (and a few funny family stories) you don't want to miss. In the UGlu Hotline, hear a tip for attaching large foils in your garland.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated month by: HI-FLOAT Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

If you've ever wondered what actually happens at a balloon convention—or whether it's worth the investment—this episode is for you. I recorded this recap live from the Sempertex International Balloon Convention while the event was still in full swing. I share what the experience was like, how it compares to other conventions, and why I left feeling more energized than ever. I talk about: The new Sempertex color launch and matching decor Why I loved the preset class schedules What made the instructor lineup so unique Vendor highlights (including latex dog toys!) The MBP (Master Balloon Professional) certification process, now available in the U.S. How it felt to be truly welcomed by the Sempertex team Whether you're brand new to balloon decor or a seasoned pro, this episode will help you decide if attending this convention is right for you. In the UGlu Hotline, hear what one listener wishes she had purchased earlier to relieve some of the work at installations.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

If you've ever had a balloon installation fall (or had to refund a client because it didn't hold), this episode is for you. In this conversation with Steve and Nicole from ProTapes, we dive deep into the adhesives balloon artists rely on—and how using the wrong tape could be costing you money, time, and clients. We cover: Why ProTapes products are different from big-box tape The right tape for rigging, balloon adhesion, and framework How ProTapes has found a home in the balloon industry  The many other industries they make product for You'll walk away with a better understanding of how to use the right tools to build stronger, more professional installs—every single time. In the UGlu Hotline, hear how I use a leaf blower in my business!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

If your balloon business feels chaotic, it might be because you're missing one key ingredient: systems. In this episode, I sit down with balloon artist and business coach Danielle, aka Coach Danni D, to talk about how to simplify your business with smart, repeatable processes that save time, reduce stress, and create freedom. We discuss: The PACE framework for building systems that actually work Why you need systems before you hire help How to document your process (even if it's messy at first) The core systems every balloon pro should have Why syncing your business calendar with your personal life is non-negotiable How personal growth impacts business success Danielle's insights are exactly what balloon professionals need to shift from burnout to balance. In the UGlu Hotline, hear one listener's great tip for tracking and ordering balloon inventory.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @nolapartyboutique  coachdannid.com Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

Are you stuck in the day-to-day chaos of running your balloon business—constantly reacting, never really moving forward? In this episode of, I sit down with business coach Andrea Liebross, who helps creative entrepreneurs stop spinning their wheels and start thinking like CEOs. Andrea shares strategies for: Shifting from a reactive to a CEO mindset Using her TRUST process to take massive action Becoming a "big thinker" Setting weekly and daily "Big 3" lists to stay focused on what matters Tapping into your future you Knowing when it's time to hire a coach Whether you're overwhelmed, underbooked, or just unsure of your next move, Andrea's advice will help you reclaim your confidence. In the UGlu Hotline, hear why one listener puts everything in her shop on wheels!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  andreaslinks.com Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

Brittany and Patrick of Main Street Balloons turned a $300 side hustle into a full-time balloon business—and they did it while navigating new parenthood and while also working in their healthcare careers. In this episode, they share their inspiring journey, how they manage their roles as a couple in business, and what it really takes to grow a profitable balloon company without burning out. You'll learn: Why they finally stopped talking themselves out of starting How they've grown the business with zero debt The way they divide work between admin and installs How social media (and a little Disney magic) fuels their brand What they did to prepare for maternity leave Why working in healthcare actually helps them run a balloon business This candid conversation is full of insight, humor, and practical advice—especially for balloon artists who are trying to grow while balancing family life. In the UGlu Hotline, hear what one listener wishes he had implemented earlier in his business.    Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @mainstreetballoons  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

In this episode, I chat with Blenda, the powerhouse behind Balloon Construction Company that's scaled to multiple employees, multiple buildings, and massive goals — all without burning out. Blenda shares how she transitioned from inflating balloons herself to leading a full team — while keeping the creative vision and client experience intact. Whether you're just starting out or already booked every weekend, this episode breaks down the exact roles you'll need to hire (and in what order) to finally step out of the day-to-day. You'll Learn: The first role Blenda hired — and why she went full-time after her employee did How to structure a sales team that sells without you The system her production manager uses to run events like clockwork Creative strategies for scheduling installations and strike teams How Blenda keeps her team motivated (and insured — hello, dental!) Why she believes entrepreneurs should hire earlier — and better If you're ready to run your balloon business like a business — not a side hustle — this episode is for you. In the UGlu Hotline, hear one listener's tip for helium negotiation.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @balloonconstruction iheartballoons.com Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube