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© 2026 Preparedness Labs Incorporated
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Risk cannot be eliminated, disasters cannot be prevented and you cannot purchase your way to an insulated life. You can identify, codify, judge and mitigate risk in your professional and private life.
Non-apocalytpic evidence-based risk and preparedness education, for individuals, families, solo-entrepreneurs, businesses and communities.
Your host, Dr. D is a veteran, professor, author and entrepreneur.
No one is coming to help, so you and you alone are responsible for your outcomes. The choice is yours, choose wisely.
400 Episodes
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Send a text In the wake of escalating conflict in the Gulf, with the Strait of Hormuz effectively disrupted, tankers damaged or stranded, insurance war-risk coverage cancelled, and Brent crude surging by $7+ in a single day; small and medium businesses are facing real, immediate threats to their supply chains, costs, and operations. As a professor in disaster and emergency management with decades of research on small business risk preparedness, I break down 8 powerful, evidence-based risk co...
Send a text In a world of constant political upheaval, economic shocks, supply chain chaos, and unexpected disruptions, 91% of small businesses face a major hit every single quarter (Small Business Administration data). It's not if you'll get punched, it's when. The real question: Will you just survive, or will you seize the massive opportunities that open up in the chaos? Welcome to this eye-opening episode of the Preparedness Labs show with Dr. Jeff Donaldson, army veteran, disaster...
Send a text In today's unpredictable economy, plagued by cyber threats, supply chain disruptions, political shocks, reputational attacks, and regulatory surprises, most entrepreneurs operate without a real safety net. The result? One bad event can wipe out years of hard work. In this episode of Mastering Risk, Dr. Jeff Donaldson (PhD in Disaster & Emergency Management) reveals the three essential, mostly free systems every founder-led business (especially those under $1M in revenu...
Send a text Tired of endless "scale to $1M in months" gurus promising overnight success? The data tells a different story: 95% of registered businesses never reach $1 million in annual revenue, and 70% never even break six figures (SBA stats). As a disaster and emergency management professor and founder of Preparedness Labs Incorporated, Dr. Jeff Donaldson cuts through the hype on Mastering Risk. In this episode, discover why chasing unicorn stories sets most entrepreneurs up for fail...
Send a text In these unpredictable times of multipolar tensions, shifting tariffs, AI disruption, and escalating cyber threats, small and medium business owners face more chaos than ever before. If you're an entrepreneur, solo operator, or leading an SMB team, ignoring these dangers could cost you everything—revenue, employees, and your livelihood. In this episode of Mastering Risk, Dr. Jeff Donaldson breaks down the 5 critical risks every small business must address in 2026, and deli...
Send a text In today's hyper-polarized world, politics isn't just background noise, it's a direct threat (and hidden opportunity) to your small or medium-sized business. One wrong post, one heated opinion, and you could alienate 40%+ of your customers overnight. But what if you could navigate the chaos, protect your brand, and actually turn political turbulence into competitive advantage? In this powerful episode of Mastering Risk, Dr. Jeff Donaldson breaks down the minefield of onlin...
Send a text In a world of fractured systems, economic uncertainty, and cascading disruptions, your family's safety shouldn't depend on money, government help, or expensive gear. In this powerful episode of Mastering Risk, Dr. Jeff Donaldson (PhD in Disaster & Emergency Management) reveals how to prepare your family for 2026: completely free, using evidence-based strategies proven in real disasters from hurricanes to mega-earthquakes. Forget the myth that preparedness requires a bu...
Send a text As we kick off 2026, the world feels more unpredictable than ever, political shifts, economic pressures, tariffs, cyber threats, and global chaos are hitting small businesses hard. If you're a solo entrepreneur, side hustler, or thinking about scaling (or even launching) your independent business, ignoring these forces could be costly. In this episode of Mastering Risk, Dr. D breaks down the four critical risks every lean business owner must address right now, risks you ca...
Send a text Tired of watching economic uncertainty chip away at your financial security while you sit on the sidelines? 2026 is shaping up to be even more unpredictable, but here’s the truth: you don’t have to be a victim of it. In this episode of Mastering Risk, I break down exactly why NOW is the best time to launch a profitable side hustle, and the proven 6-step roadmap I personally used to build Preparedness Labs into a healthy five-figure business, starting with just a few hundred dolla...
Send a text What happens to your small business when the power goes out… and stays out for days or even weeks? Most small business owners assume it’ll only be a minor inconvenience. But prolonged grid-down events cost the U.S. alone $90–150 billion every year, and small businesses get hit the hardest. With thin financial runways and total reliance on electricity, internet, and cell networks, many simply can’t survive extended outages. In this episode of Mastering Risk, Dr. D breaks down the...
Send a text Tired of setting ambitious goals every January… only to feel stressed, overwhelmed, or like a failure by March? In this episode, I explain why traditional goal-setting often backfires for entrepreneurs and side-hustlers and why a repeatable system is the real secret to sustainable growth. You’ll discover: The critical difference between goals (stressful finish lines) and systems (daily actions that compound) Why “aggressive patience” beats instant gratification every time My exa...
Send a text Why do 92% of New Year’s resolutions fail? Because most people never pause long enough to ask the real question: “Am I even on the right track?” In this raw, no-BS 2025 year-in-review video, I walk you through the exact three-step process I’ve used to rebuild my health, turn my company profitable, and protect my sanity while the world went completely insane around me. I’ll show you: * Why I threw out resolutions years ago and replaced them with one big, unbreakable annual goal&n...
Send a text In this eye-opening episode of Mastering Risk, Dr. D(Jeff) reveals the brutal truth most new entrepreneurs never hear: trust isn’t assumed, it’s earned, and without it, no one buys from you. After losing $28,000 and failing twice, Jeff rebuilt his business into a profitable 5-figure company using just four powerful trust-building principles. These are the same steps that turn skeptical strangers into loyal customers online, even if you’re brand new on the internet. You’ll learn:...
Send a text Are you unknowingly setting your business up for failure? In this eye-opening episode, Dr. D reveals the Top 6 Preparedness Mistakes that most entrepreneurs make—and exactly how to fix them before disaster strikes.You’ll discover why 91% of small and medium businesses face major disruptions every single quarter (U.S. Small Business Administration stat), yet most owners are still “winging it” when crisis hits. Here are the 6 critical mistakes covered: No formal business continui...
Send a text Is your small business ready for the chaos of 2026? Political upheaval, economic swings, supply-chain disruptions, and natural disasters are coming and most side hustles won’t survive them. But you can. In this episode of Mastering Risk, Dr. D shares the exact 4-step entrepreneurial survival guide that’s 100% free, requires zero fancy tools, and puts you in control, no matter what the world throws at you. Here’s what you’ll discover: How to bulletproof your physical, ment...
Send a text Is AI secretly putting your small business at risk? You’re using ChatGPT, Grok, or Claude to save time, writing proposals, summarizing data, generating ideas and it feels like a superpower. But there’s one massive danger almost every side hustler and small business owner is completely overlooking… and it’s not coming from hackers sneaking in the back door. It’s walking right through your front door. Every time you or your employees upload customer lists, pricing strategies, fin...
Send a text Your entire business can vanish tomorrow morning One ransomeware email, one fake invoice, one missed update and poof: Shopify gone, Stripe locked, courses deleted, customer list encrypted. 90% of SMB face a significant disruption every quarter, some never recover. But here is the truth: There are near-free strategies to survive and thrive in 2026 We offer the exact five dead-simple ideas followed in our company -Change passwords monthly, or more frequent - yes, we ...
Send a text Are you ready for what’s really coming in 2026? Most business owners aren’t—and that’s exactly why so many solopreneurs, micro-businesses, and small companies get blindsided. In this episode of Mastering Risk, Dr. D breaks down the global turbulence ahead and gives you a real-world framework to hedge against the threats you can’t see coming—but absolutely should. Forget the clickbait gurus promising million-dollar success “in 30 days with AI.” The truth is more sobering—and far mo...
Send a text In a world overflowing with hype, half-truths, and “million-dollar-in-90-days” promises, Mastering Risk cuts through the noise with something radical: honesty. In this powerful episode, Dr. D takes you inside the real engine of sustainable business success—trust. Whether you’re a solo entrepreneur, a side-hustler, or the owner of a small but mighty business, this conversation delivers a refreshing, evidence-based look at why integrity isn’t just admirable… it’s profitable. You’ll ...
Send a text Tired of gurus promising you’ll be a millionaire in 12 months? Let’s talk reality. According to official stats, only 5% of businesses ever hit 7 figures… and 75% stay under six figures. The good news? A profitable five-figure business ($10K–$99K) is 100% achievable in 2026 — and it can add $2,000–$7,000+ per month to your family’s income without quitting your job. In this no-BS episode, 28-year army veteran and university professor Dr. D reveals the exact 5-step framework he uses ...
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