Preppy Podcast

Pastel Proper began in 2022 with a simple idea: the places we love deserve something more personal than a souvenir and more lasting than a photo on a phone. Our signature blank books were created to give those places a home. Designed to be displayed, gifted, and filled over time, each one becomes a place for handwritten notes, guest signatures, photos, inside jokes, family traditions, and the little details that make a destination feel yours. In October 2025, friends Eleanor and Marie took ow...

Brooke John is the owner and designer of Marfa Boots. Started in October of 2022 in Dallas, Texas. The inspiration for Marfa Boots came when attending the American Rodeo and couldn’t find a pair of boots that would stand out from the crowd without breaking the bank. She realized there was a need for a brand of boots that is trendy, affordable, and can pair with a variety of looks. They have worked tirelessly to design and create a line of boots we believe to be a centerpiece in everyone's war...

Gretchen Hollingsworth is a serial entrepreneur who built Paddywax into an internationally recognized candle brand before selling it in 2015 and turning her attention to her next chapter. She launched INK+ALLOY in 2016 — a handmade accessories brand designed in Atlanta and brought to life by skilled artisan women in India, now beloved in boutiques across the country. Purpose-driven from the start, INK+ALLOY partners with Commit 2 Change to fund education for girls in India — giving back...

Allie+Bess is beaded jewelry made for living in color! Located in Dallas, Texas and founded by best friends and business partners Allie Wardlaw and Bess Callarman. Shop at https://shopalliebess.com/ Support the show

Lalania Balas is the founder of LBS Designs, creating hand painted canvas totes and Italian silk scarves inspired by the places we love and the places we want to go. Her career began in New York City’s Garment Center, spanning fashion, product development and accessories companies including Daniel Wellington, where she worked with early influencer programs and brand partnerships. She later moved into talent management in Los Angeles, helping influencers translate their personal brands into pr...