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How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, VP of Industry Advancement at ASE, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.
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342 Episodes
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Eric Svedberg, Business Coach at Go Fuel Coaching and President of European Autowerks, breaks down how shop owners can stop being the bottleneck in their own business. In this episode, he covers how Go Fuel Coaching helps owners step away from the daily grind, why shops should hire for culture and train for the role, and how finding the right constraint boosts productivity and growth. Watch the Video Recording on YouTube About the Episode Host: Jay Goninen, ASE, [email protected]...
Matthew Shepanek, Vice President of Credential Testing Programs at ASE, breaks down why every ASE test is built by the industry, not behind a desk. Matt explains how subject matter experts write and validate every test question, how ASE’s new licensed test prep provider program helps techs find quality study materials, and how the new Flex Test remote option lets techs test on their own schedule. Watch the Video Recording on YouTube About the Episode Host: Jay Goninen, ASE, jgoninen@...
Mark Wilson, COO of ASE, joins host Jay Goninen in this replay of last week’s webinar breaking down how ASE Connects helps shops and dealers build relationships with schools. In this episode, they cover how WrenchWay’s transition into ASE has gone in the first 100 days, how School Assist puts real instructor requests in front of local shops, the launch of student profiles, and how the Industry Data Exchange gives shops verified, anonymous pay and benefits data. Watch the full webinar ...
Noah Nelson, Technical Editor at Motor Age Magazine and ASE Master Automobile Technician, is on his way to earning ASE World Class certification and bringing other techs along for the ride. In this episode, he covers how he went from turning wrenches to writing technical articles, the growth mindset driving his pursuit, and how he’s documenting each test to help others prepare. Watch the Video Recording on YouTube About the Episode Host: Jay Goninen, ASE, [email protected]: Noah...
Live from the 2026 Christian Brothers Automotive (CBA) Mastering the Difference (MTD) Conference, host Jay Goninen is joined by special co-hosts Cameron Giddings of Christian Brothers Automotive and George Arrants of the ASE Education Foundation. Together they sit down with two guests who are shaping the future of the industry. Brandon Steckler, industry trainer, founder of SWAT Training and Diagnostics, and 5th-year MTD instructor, explains how shop culture shapes success on flat rate and ...
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