Pet Sitter Confessional

Get 1 CEU for PSI and/or NAPPS: https://docs.google.com/forms/d/e/1FAIpQLSe0MylzLjD5QBzVXXsDfUI2jiRzkTzMfWBZcmv99WLgs6FUag/viewform?usp=header What does it mean to truly care in your business when you're busy, scaling, and running on fumes? In this conversation, we talk with Scott Black about how complacency shows up quietly—skipping the notes, assuming nothing changed, letting small red flags slide—and how that leads to "oh no" moments. We dig into why consistency isn't boring, it's protective: for pets, for clients, and for your team. Scott shares practical ways to raise the bar through screening, documentation, and clearer boundaries around what you will and won't do. The goal is simple: stay professional, stay prepared, and keep your head in the game. Main topics: Complacency vs. consistent care Documentation that prevents mistakes Screening for risk and fit Insurance, liability, and boundaries Emergency planning and preparedness Main takeaway: "If you're consistent, you won't get complacent." That line hits because complacency rarely shows up as a big decision—it shows up as a skipped step. You stop re-reading the notes. You assume the meds are the same. You let a red flag wait until the meet-and-greet. Consistency is what keeps your head in the game when the schedule is full and your brain is tired. It's not about being robotic—it's about building a repeatable standard that protects the pets, the client, your team, and you. About our guest: Scott Black is a veteran pet care professional with 20 years in business, known for his thorough, safety-first approach to pet sitting and client communication. He emphasizes consistency, documentation, and preparedness as the foundation for preventing avoidable emergencies and liability issues. Scott is passionate about professional standards, ongoing training, and helping newer pet sitters avoid mistakes it took him years to learn. He regularly shares insights in industry groups and encourages pet care pros to keep the "P" in professional pet sitting. Links: Get 1 CEU for PSI and/or NAPPS: https://docs.google.com/forms/d/e/1FAIpQLSe0MylzLjD5QBzVXXsDfUI2jiRzkTzMfWBZcmv99WLgs6FUag/viewform?usp=header Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months  Visit petsit.com/join and use code 'confessional15' at checkout to save $15 off your first year!

Get 1 CEU for PSI and/or NAPPS: https://docs.google.com/forms/d/e/1FAIpQLSdA5-1D1J5EnwnwwCfuiiw0QnwKAoxnbPdA2o2Xsy_CeYOpsQ/viewform?usp=header In this episode, we break down the difference between being busy and being stable, profitable, and resilient. We walk through five measurable health indicators that reveal whether your business can actually support you long-term. From market fit and client retention to utilization, unit economics, and cash flow, we explain what to measure and why it matters. Whether you're solo or have a team, these indicators apply across the board. Our goal is to help you diagnose problems clearly and build a business that supports your life instead of consuming it. Main topics:  Market fit and demand Revenue durability and retention Utilization and capacity efficiency Unit economics and profit Cash flow resilience Main takeaway: "If you're not profitable at one visit, adding more visits will never fix it." This is one of the hardest truths in pet care—and one of the most important. Being busy can hide serious problems in pricing, labor costs, and efficiency. When margins are broken at the unit level, scaling only multiplies stress and burnout. Real growth starts by understanding what it costs to deliver one walk, one visit, one day of care—and pricing accordingly. Profit isn't greed; it's what allows you to build a business that lasts. Links: Get 1 CEU for PSI and/or NAPPS: https://docs.google.com/forms/d/e/1FAIpQLSdA5-1D1J5EnwnwwCfuiiw0QnwKAoxnbPdA2o2Xsy_CeYOpsQ/viewform?usp=header Episode 215: https://www.petsitterconfessional.com/episodes/215 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional  DogCo Launch Case Study

Get 1 CEU for PSI and/or NAPPS: https://docs.google.com/forms/d/e/1FAIpQLSdw4WzNXJnrBs3sAscn5onF-lU_Lw6-5ZwAsz6H9yGjUDkkUA/viewform?usp=header  What makes cats do what they do—and how can pet sitters respond? In this episode, Collin talks with certified cat behavior consultant Laura Cassiday of Positive Vibes Cat Behavior and Training about decoding feline body language, aggression, and litter box issues. Laura shares her process for understanding the "why" behind cat behavior and offers practical steps for sitters in fearful or aggressive cat situations. Together, they discuss the importance of setting client expectations, documenting visits, and advocating for enrichment. You'll walk away with actionable insight to keep both you and your feline clients safe, happy, and understood. Main topics: Understanding cat body language and signals Managing aggression and fearful cats Litter box problems and environment setup Communicating with clients about cat behavior Enrichment for shy or stressed cats Main takeaway: "Working with animals comes with a whole lot of people." Most of us got into pet care because we love animals—the quiet moments, the connection, the work itself. But every visit, every behavior concern, and every hard day comes with a human on the other end who's worried, overwhelmed, or unsure what to do next. The job isn't just reading body language or scooping litter; it's translating what we're seeing into clear, compassionate communication. When we do that well, we don't just care for pets—we build trust, set expectations, and help families feel supported. Professional pet care is as much about people skills as it is animal skills. About our guest: Laura Cassiday is a certified cat behavior consultant (IAABC) and founder of Positive Vibes Cat Behavior and Training, based in Baltimore, Maryland. She specializes in solving complex feline behavior challenges, from litter box avoidance to multi-cat aggression. With a background in shelter behavior and a master's degree in professional writing, Laura combines science-based methods with compassionate communication to help cats and their people live harmoniously. She's also pursuing a graduate degree in Applied Animal Behavior and Welfare and works part-time with Forever Friends Cat Sitting. Links: Get 1 CEU for PSI and/or NAPPS: https://docs.google.com/forms/d/e/1FAIpQLSdw4WzNXJnrBs3sAscn5onF-lU_Lw6-5ZwAsz6H9yGjUDkkUA/viewform?usp=header  🌐 Pawsitive Vibes Cat Behavior and Training 🐾 IAABC – International Association of Animal Behavior Consultants Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months   Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

Are you building a business—or just staying busy? In this episode, we explore what it means to shift from being the technician to becoming the CEO of your pet care company. We break down the mental and operational changes needed to move from chaos to structure, burnout to sustainability, and survival to growth. We share practical steps, real-life examples, and honest truths about what it takes to lead well. If you're ready to design a business that runs without breaking you, this is for you. Main topics: Capacity and Burnout Pressures Systems Thinking and SOPs Delegation and Outsourcing Financial Metrics for CEOs Identity Shift and Resilience Main takeaway: At some point I have to stop saying, "I walk dogs" - and start saying, "I run a company!" That shift isn't just about a new title—it's about reclaiming your role as the architect of your business. When you think like a CEO, you stop reacting and start designing. You focus on systems, strategy, sustainability. You build something that lasts. This episode is your blueprint for making that shift—from technician to leader, from burnout to balance. Build a business that works for you! Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo Launch Case Study

What happens when your business grows faster than your systems—and regulations force you to rebuild everything? In this conversation, Marie and Justin Plummer of Winston-Salem Dogcare share how North Carolina's Animal Welfare rules pushed them from "in-home" into a fully regulated, facility-based setup and what that required financially and operationally. We talk about the mindset shift from feeling like problems are "happening to you" to showing up as a prepared problem solver. They unpack how staff surveys revealed unseen disconnects, and how professional development became a retention tool once the team began treating pet care as a long-term career. Finally, we dig into preserving client connection at scale—using boundaries, a flexible "gray area," and a reminder that your software is just a tool, not the heart of your business. Main topics: Scaling through state regulations Leadership as problem-solving Staff surveys reveal gaps Defining the "gray area" Client connection at scale Main takeaway: "We agreed on what our gray was." — Marie Plummer That's the difference between having boundaries and actually being able to live with them when real life hits. Most of us try to draw one hard line for every situation—then we either break it, feel guilty, or become rigid and resentful. Defining the gray means you and your leadership team decide, ahead of time, where flexibility is allowed and what factors make it bigger or smaller (staffing levels, capacity, season, client history, real emergencies). It protects your standards and your sanity, because you're not negotiating from scratch every time something comes up. The goal isn't to be soft or strict—the goal is to be consistent, human, and sustainable. About our guests: Marie and Justin Plummer are the owners of Winston-Salem Dogcare in Winston-Salem, North Carolina. Since launching in 2017, they've grown from in-home services into a highly regulated daycare/boarding and in-home care operation, adapting quickly to state and local requirements. They lead a large team while homeschooling their three children, balancing business growth with family priorities. Their approach emphasizes people-first leadership, strong client communication, and building a business that can run well beyond the owners. Links: wsdogcare@gmail.com https://www.wsdogcare.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Marketing Unleashed Visit: petmarketingunleashed.com Use code PSC15 to save 15% on your website template

What happens when the skills that built your pet care business are no longer the ones it needs to grow? In this episode, we respond to a thoughtful listener question about the uncomfortable transition from doing the work to running a company. We unpack why growth often feels harder instead of easier, even when things are "going well." We walk through three major mindset resets that every owner eventually faces as responsibilities shift. This conversation is about sustainability, leadership, and learning how to care at scale. Main topics: From execution to decisions Passion versus standardization Accountability and leadership Identity shift as owner Sustainability at scale Main takeaway: "You didn't stop caring—you learned how to care at scale." If your work feels different than it used to, that doesn't mean you've lost your passion. It means your role has changed. What once required your hands now requires your judgment, your restraint, and your leadership. Caring at scale means building systems, setting standards, and making decisions that protect the quality of care even when you aren't the one doing the visit. That shift can feel uncomfortable, but it's often the clearest sign that your business has grown into something that can last. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters  Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo Launch Case Study

What does "professional" pet care actually mean—and why does it matter so much right now? Collin sits down with Niki Tudge, founder of the Pet Professional Guild, to talk about the gap between what pet owners assume they're buying and what many providers actually deliver. Niki shares the eye-opening real-life process she used to hire a pet sitter for her own dogs—and why it convinced her the industry needs higher minimum standards. Together, they discuss practical ways to educate clients, set non-negotiables, and document care like it truly matters. The conversation ends with a challenge: raise your standards, raise your confidence, and build a business that protects pets, clients, and your team. Main topics: Minimum standards in pet care Client education and expectations Intake assessments and documentation Pet first aid readiness Collaboration and referral networks Main takeaway: "My minimum level of care for every dog or cat… is the same as if it was my own animal" That idea challenges a lot of the shortcuts our industry has quietly accepted over the years. If it wouldn't be acceptable for your dog or cat, it shouldn't be acceptable for a client's—no matter the schedule, price point, or pressure to say yes. This mindset forces clarity. It defines non-negotiables around safety, supervision, documentation, enrichment, and medical awareness. It also gives you the confidence to say no when a service request would compromise an animal's wellbeing. When pet care professionals operate from this standard, trust becomes automatic. Clients may not understand every protocol, but they feel the difference—and that's what builds sustainable, ethical businesses in the long run. About our guest: Niki Tudge is the founder of the Pet Professional Guild and a long-time leader in pet care education and professional standards. After a career in business and operations, she transitioned into the pet industry through training, pet care services, and building scalable systems. She has owned and operated multiple pet-focused businesses, including an animal hospital and boarding facility, and is passionate about improving welfare, ethics, and competency across the entire pet care community. Her work focuses on education, collaboration, and raising minimum standards for anyone handling pets professionally. Links: Pet Professional Guild: petprofessionalguild.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

What if 2026 isn't about doing more—but about doing what actually lasts? In this episode, we talk about why the end-of-year holiday rush can push pet sitters and dog walkers straight into toxic productivity. We walk through how to name what didn't work in 2025 (without shame), especially where policies, boundaries, and overcommitment quietly drifted. Then we shift to what did work—life-giving habits, decisions that reduced stress, and systems that keep you steady even when you're tired. Our goal is simple: a grounded, repeatable, sustainable 2026 built on consistency, not intensity. Main topics:  Toxic productivity after holidays Policies, boundaries, and drift Sustainability over hustle culture Consistency beats intensity mindset Systems that reduce fatigue Main takeaway: "Consistency beats intensity every single time" If 2025 ended with you tired, stretched thin, and running on fumes, you don't need a bigger grind—you need a steadier plan. Sustainable growth usually doesn't come from adding more; it comes from choosing better and trimming what quietly drains you. For 2026, pick one boundary, one system, one habit—and build the year on what you can actually repeat. You don't need a breakthrough year. You need a repeatable one. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How can you use your pet care business to make a bigger impact? Cheyenne Williams returns to share how community involvement has transformed her life and her business. From leading suicide prevention walks to supporting foster care initiatives, Cheyenne explains how giving back is not just about writing checks—it's about connection, purpose, and passion. She shares the challenges of balancing business demands with emotional nonprofit work, and how boundaries and clarity of purpose keep her grounded. This conversation is a powerful reminder that we were whole people before our businesses, and we'll be whole people long after. Main topics: Volunteering through your pet business Suicide prevention advocacy Building client relationships through shared values Balancing burnout and service Setting boundaries with community involvement Main takeaway: "What is the point of having a business without giving back?" As pet sitters and dog walkers, we're already deeply connected to our communities—but what if we went a step further? Giving back doesn't always mean writing a big check. It can look like sponsoring a school event, volunteering with a local rescue, or using your newsletter to highlight important causes. When we give back, we're not just running a business—we're becoming part of something bigger. And the ripple effect is real: stronger client relationships, deeper personal fulfillment, and a lasting impact beyond the leash. What's one way your business is giving back this season? About our guest: Cheyenne Williams is a dynamic entrepreneur, dedicated wife, and proud mom of two incredible daughters. As the owner of Shiney Day Specialized Pet Care, she leads a multi-award-winning business, most recently honored with the SRQ Best Of Bronze Award for 2025. Cheyenne is also a devoted pet mom to a lively household that includes three dogs, four cats, and a hedgehog. With a degree in Veterinary Nursing, Cheyenne's expertise and compassion shine through in both her professional and personal life. She was recognized with the prestigious Women That Roar Award in 2024 for her leadership and impact in the community. Beyond her business, Cheyenne serves as Board Chair for the American Foundation for Suicide Prevention and plays a key role as Walk Chair for three of their major events, attends legislative meetings in Washington DC and attends the annual Leadership Conference. She is also PTO President for her daughter's K–8 charter school, and a passionate advocate for vulnerable communities through her work with Guard Against Trafficking (where she is a pending board member), Foster the Family Florida as a community partner, and serves on the Fundraising Committee for Satchel's Last Resort. Cheyenne's life is a testament to compassion, advocacy, and service—both in the lives of animals and the people in her community. Links: NAMI help lines: https://www.nami.org/support-education/nami-helpline/ 988 crisis line https://shineydaypetsitting.com https://www.facebook.com/ShineyDayPetCare https://www.instagram.com/shineydaypetcare/ https://www.linkedin.com/company/shiney-day-specialized-pet-care/ American Foundation for Suicide Prevention (AFSP)- www.afsp.org FB & Insta: @afspswfl Foster the Family- fosterthefamily.org  FB: https://www.facebook.com/fosterthefamilyus Guard Against Trafficking- guardagainsttrafficking.org. Linktree to all platforms linktr.ee/guardagainsttrafficking Satchels Last Resort- satchelslastresort.org/  FB- https://www.facebook.com/satchelslastresort Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

What do we do when a service isn't working anymore—but we don't want to lose the revenue or the client? In this episode, we walk through how converting clients is leadership, not upselling, and why adding or changing a service isn't a failure. We break down two conversion scenarios: when the service is a poor fit for the pet/client, and when it's a poor fit for the business. We share practical strategies for leading with friction points, using observational authority, and making the transition feel low-risk through trials and clear replacement paths. We also talk about the reality that some clients will leave—and why staying aligned with your standards matters more than keeping every dollar. Main topics: Conversion as business leadership Fit for pet vs. business Solve friction, not sell Trials and switching costs Ending services with clarity Main takeaway: "Converting clients isn't about squeezing more out of them. It's about staying aligned as their life and your business changes." Converting a client to a new service isn't a sales move—it's a leadership move. Sometimes the most professional thing we can do is admit: the old way isn't the best way anymore. Pets change, schedules change, businesses change, and great care has to keep up. If we lead with the problem (the friction), it feels like care—not a pitch. And if a client decides not to come along, that doesn't mean we failed—it means we stayed aligned with the standard of care we believe in. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does the future of the pet service industry look like as technology and client expectations evolve? Matthew Kutas, founder and CEO of Republic of Dog, talks about the challenges and opportunities facing pet care businesses today. He discusses how technology can streamline operations without losing the emotional connection at the heart of the work, and why onboarding is a make-or-break process for client trust. Matthew shares insights on staffing, scaling, and the professionalization of the industry. He also explores how pet care intersects with city planning, corporate wellness, and strategic partnerships, pointing to new opportunities for growth. Main topics: Technology's impact on pet services Onboarding as client trust foundation Balancing scaling with personalization Staffing challenges and expectations City planning, condos, and corporate programs Main takeaway: "Technology should give you more time to do the important things—it should enhance the client's experience, not replace the human connection." – Matthew Kutas As pet care professionals, we often look to tech to solve our pain points. Scheduling tools, payment systems, even AI—these can save hours of work. But Matthew Kutas reminds us that the point isn't to automate away the heart of our service. Instead, we should use the time we gain to deepen relationships with clients and their pets. Send that personal message. Make that check-in call. Show you care. Because in an industry built on trust, the human connection is what truly sets us apart. About our guest: Matthew Kutas is the founder and CEO of Republic of Dog, based in Canada. With over 25 years in the pet service industry, he has built and operated businesses in dog walking, daycare, grooming, and boarding, before shifting into consulting and advising. Today, his focus is on how pet services integrate into urban living, condos, and hotels, while also addressing industry-wide challenges like technology, staffing, and scaling. Matthew works with pet care companies, city planners, and property managers to ensure pets remain central in both business growth and community design. Links: https://republicofdog.ca Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months  National Association of Professional Pet Sitters: www.petsitters.org

What happens when clients see your pet care business as interchangeable with everyone else? In this episode, we break down the commodity trap and why it's not a pricing problem—it's a positioning problem. We walk through the client, financial, and operational red flags that quietly signal your business is stuck competing on price. We explain why being more trained, more insured, and more professional often hurts more when the market doesn't reward it. Finally, we share a practical framework for moving from commodity to chosen by selling outcomes, making your process visible, and building a business designed for the right clients. Main topics: Defining the commodity trap Client pricing behavior signals Margin and burnout cycles Operational warning signs Moving from commodity to chosen Main takeaway: "If the only question a client ever asks you is how much you charge, that's not a pricing problem—it's a positioning problem." That single question can quietly reveal whether your business is being treated as interchangeable. When pet care becomes a commodity, price becomes the deciding factor, margins shrink, and burnout follows. Being better, more trained, or more professional doesn't automatically protect you if clients can't see the difference. Escaping the commodity trap starts by changing what you sell—from tasks to outcomes—and making your process visible. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Have you ever thought about what happens to your business when you're ready to step away? In this episode, Erin Fenstermaker, certified exit planner and pet industry veteran, breaks down the key elements that make a pet business valuable and sellable. She discusses the importance of recurring revenue, documented systems, and building a team of employees over independent contractors. Erin also explains what EBITDA is, what influences it, and how emotional readiness impacts a successful exit. Whether you're brand new or 30 years in, this conversation offers a roadmap to long-term value and future-proofing your business. Main Topics Exit planning and unplanned events Employees vs independent contractors What makes a business transferable Understanding EBITDA and business valuation Emotional aspects of selling a business Main Takeaway: "Exit planning is simply good business strategy." Whether you're thinking of selling or not, building a business that can operate without you creates value, freedom, and peace of mind. From documented systems to employee-led teams, what you build today impacts your options tomorrow. Even if you never sell, you'll gain a stronger, more resilient business that supports your lifestyle. So don't wait until it's too late—start exit planning now, because it's really just smart strategy. About our guest: Erin Fenstermaker is a certified exit planner and business consultant with over 20 years of experience in the pet industry. Through her firm, EF Consulting, she helps pet service businesses improve their operations, convert from independent contractor models to employee-based teams, and prepare for acquisition or sale. Erin also works with larger pet product companies through Birdseye Advisory Group and brings deep knowledge of market trends, business valuation, and strategic growth. She's passionate about building sustainable, scalable businesses that are both profitable and people-centered. Links EARN 1 CEU for PSI or NAPPS Erinfenstermaker.com - Pet industry consultant & certified exit planner (CEPA) Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months  Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don't know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic  

What if the key to protecting your business and sanity is actually learning to care less? In this episode, we share how our unorthodox Word of the Year—"care less"—helped us step back from constant urgency, emotional overload, and decision fatigue. We talk about naming our non-negotiables, especially around safety and standards, while letting go of guilt and overinvestment in pricing pushback, employee drama, and social media opinions. We walk through the practical tools we used, like decision deadlines, "good enough" standards, and release phrases that helped us move from dwelling to doing. By the end, we show how caring less about the wrong things made room for more joy, clarity, and confidence in our life and business. Main topics: Redefining what "care" means Combating decision fatigue with structure Setting firm non-negotiable standards Emotional detachment vs. apathy Making faster, value-driven decisions Main takeaway: "It's really important to recognize that caring more is not the same as caring well." In pet care, we're taught that the more we care, the better we are—but that mindset can quietly drive us straight into burnout. In this episode, we talk about how we learned to protect our emotional bandwidth by deciding what truly deserves our deepest care and what doesn't. We share how setting decision deadlines, naming our non-negotiables, and releasing imagined reactions from clients and employees changed how we lead. If you've ever felt crushed under the weight of caring about everything, this conversation will help you care well where it counts—and let the rest go. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Fear Free Certification for taking the 'pet' out of 'petrified'. Get 10% off the with promo code PSC10. What does it really mean to be Fear Free certified as a pet sitter or dog walker? In this episode, Collin talks with Melissa Spooner-Raymond, a licensed veterinary technician and veterinary behavior specialist with Fear Free, about practical ways to reduce fear, anxiety, and stress for pets in our care. They explore reading body language, setting realistic goals for each visit, and using "the three Fs"—food, fun, and favorites—to create positive associations. Melissa shares real-world scenarios, from cautious chows to under-socialized COVID pets, offering strategies for short visits and multi-staff teams. The conversation highlights how consistency, documentation, and collaboration with the pet's wider care team can transform both the pet's experience and the sitter's safety. Main topics: Reading and respecting pet body language Applying the "three Fs" to build trust Strategies for short, time-limited visits Multi-staff consistency and SOPs Collaborating with the pet's full care team Main takeaway: "Stop and assess and watch—what is that animal trying to communicate?" So often, our love for animals makes us want to rush in, but the best care starts with observation. Every ear twitch, tail flick, or subtle shift tells a story about how that pet is feeling. When we slow down, we can adapt our approach to meet them where they are—turning fear into trust. As pet sitters and dog walkers, we aren't just completing a task; we're building a relationship, one respectful moment at a time. About our guest: Melissa is a passionate and skilled professional with a rich background in the animal care industry. Her experience spans general veterinary medicine, behavioral specialty medicine, and nonprofit organizations, where she has held a variety of roles supporting pets and their people. She holds an Associate of Applied Animal Science and is a Veterinary Technician Specialist in Behavior, a Certified Training Partner through Karen Pryor Academy, an Elite Fear Free Certified Veterinary Professional, and a TAGteach Certified Practitioner. Driven by a deep commitment to making a difference, Melissa strives to create meaningful, positive impacts for animals and their human companions through education and advocacy in veterinary behavior and training. Links: Get 1 CEU Fear Free Certification for taking the 'pet' out of 'petrified'. Get 10% off the with promo code PSC10. Fear Free Pets: https://fearfreepets.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months  Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

What do you do when your pet care business feels stuck in the same old patterns? In this episode, we talk about how "ruts" form in our businesses the same way they do on a muddy trail—through repeated, unexamined habits over time. We explain the brain science behind habitual neural pathways, how stress and burnout make ruts deeper, and why comfort and fear of change keep us on the same path. We then walk through the three biggest rut zones for pet sitters and dog walkers: marketing, services, and admin overload, with practical questions to help you spot where you're stuck. Finally, we share simple experiments and the importance of revisiting your purpose so you can start building new paths that actually fit the business and life you want today. Main topics: How business ruts quietly form Brain science behind habits Marketing ruts and client behavior Service evolution and client expectations Admin overload and survival mode Main takeaway: "Great businesses don't sit in ruts. They have to adapt." If your pet care business looks and runs exactly like it did five or ten years ago, this episode is your invitation to pause and take a fresh look. We talk about how ruts form in your marketing, your services, and your admin systems—often because your brain is tired, stressed, or simply clinging to what's familiar. You'll hear practical, low-pressure ideas for trying one new thing this week, plus questions to help you decide if you'd build your business the same way today. Most importantly, we'll help you reconnect with your purpose so you're not just surviving the busy seasons, but shaping a business that actually fits your life now. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How do you protect your passion while running a growing pet care business? In this episode, Wayne Hartley Jr. of Happy Hearts Pet Care and PETLANTA shares the realities of entrepreneurship, including the hustle, the overwhelm, and the habits that help keep you grounded. He discusses the role of community and education in sustainable growth, and why posting imperfect content is often better than not posting at all. Wayne opens up about learning from mistakes, setting boundaries, and shifting from surviving to scaling. His insights will inspire pet pros to lead with intention, not exhaustion. Main topics: Social media strategy and mindset Client education and trust-building Delegation and team development Managing overwhelm and time Hustle vs. sustainable growth Main takeaway: "I have to get out of the 'I have to' mindset and into the 'I get to' mindset." This shift changes everything. Instead of dreading tasks or feeling buried under responsibilities, Wayne Hartley Jr. reminds us to view our work as an opportunity. You get to grow a business. You get to care for pets. You get to make a difference. When we lead with gratitude and purpose, we show up better for our clients, our teams, and ourselves. Let's not forget—we built this on purpose. Now let's enjoy the privilege of doing the work. About our guest: Wayne Hartley Jr. is the owner of Happy Hearts Pet Care in Atlanta, Georgia, offering grooming, boarding, daycare, training, and retail services. He's also the founder of PETLANTA, a nonprofit that connects pet professionals through education, events, and fundraising. Through the Pet X Network, Wayne shares resources and conversations to uplift the pet care industry. Passionate about community building and professional growth, Wayne leads with the belief that better businesses are built together. Links: Happy Hearts Pet Care: https://www.instagram.com/happyheartspetcareatl PETLANTA (Nonprofit): https://www.instagram.com/petlanta.inc Pet X Network & Podcast: https://www.thepetxnetwork.com PetLanta: https://www.petlanta.org Previously on 375: https://www.petsitterconfessional.com/episodes/375 224: https://www.petsitterconfessional.com/episodes/224 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months   Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

In this episode, we continue our conversation on building a resilient business by focusing on shared ownership, redundancy, and smart automation. We talk about how to empower your team to make decisions, centralize knowledge and access, and design systems that don't fall apart when one person steps away. We also explore the mindset shift from being the hero of every story to building a brand and team that clients can trust, not just a single person. Ultimately, we challenge ourselves and you to design a business that supports your health, family, and future, instead of constantly taking from you. Main topics: Culture of shared ownership Redundancy across people and systems Centralizing knowledge and access Smart automation for pet businesses Designing business around your life Main takeaway: "Build your business around the life you want, not the life that you are stuck in." So many pet sitters and dog walkers feel trapped by the very business they created. The schedule, the emergencies, the hundreds of tiny tasks all add up until you feel like the only thing holding everything together. In this episode, we talk about what it looks like to flip that script—to design your business so it supports your health, your family, and your future. We walk through building shared ownership with your team, adding redundancy so you're not the only one who knows how to do critical tasks, and using automation to take work off your plate. If you're tired of feeling like the business is taking from you, this conversation will help you start building one that gives back. Links: Get 1 NAPPS/PSI CEU FOR LISTENING TO EPISODES 648 AND 650 Examples pet business CRMs mentioned: Time To Pet: https://www.timetopet.com PetBiz CRM: https://www.petbizcrm.com Automation / tools referenced: Zapier: https://www.zapier.com Asana: https://www.asana.com  Google Drive: https://www.google.com/drive  Dropbox: https://www.dropbox.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters  Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How do we better serve aging pets and their senior owners? Angela Dinsmoor, gerontologist and founder of Grey Whiskers, joins the show to share how her background in human aging informs her unique approach to senior dog care. From adapting grooming practices to handling emotionally complex client conversations, Angela outlines the deep overlap between pet and human aging. She discusses the importance of mental enrichment, emotional sensitivity, and communication with senior clients. This episode sheds light on a growing, underserved part of the pet care industry—and how we can all do better. Main topics: Communicating with senior pet owners Grooming adaptations for aging dogs Emotional needs of elderly clients Quality of life assessments Pet care industry gaps for senior pets Main takeaway: Senior dogs, and their owners, are falling through the cracks in the pet care industry, and we need to have a solution for them. Senior pets have unique needs—physically, emotionally, and behaviorally—but most grooming, pet sitting, and even veterinary services aren't designed with them in mind. Angela Dinsmoor saw this gap firsthand after adopting her first older dog and realized the system wasn't built to support their aging bodies or their people. From dementia to arthritis to simple anxiety around being handled, these pets deserve specialized care. About our guest: I'm Angela Dinsmoor, and I've spent over 20 years in the pet industry-teaching, grooming, and supporting families and professionals alike. But over time, one truth became impossible to ignore: we don't talk enough about senior dogs. They're aging. Their needs are changing. And yet even the most experienced groomers and pet pros often aren't trained to care for them properly. That's why I created Grey Whiskers, a purpose-driven platform built around education, empathy, and specialized care for our oldest companions. Grey Whiskers stands on four senior paws: 🐾 In-home grooming is designed specifically for senior dogs 🐾 The Senior Dog Digest, a trusted newsletter for pet parents and pet professionals 🐾 The first Senior Dog Grooming Certification in the industry 🐾 And a growing community built to celebrate and support pet professionals, aging pets and their owners, not sideline them This is a conversation about care, dignity, and the deep bond we share with our animals, especially as they grow older. If your audience loves dogs, works in pet care, or simply wants to better support their aging best friend, I'd be honored to share what I've learned. It's not a sad story; it's a hopeful one. And it's time we start telling it. Links: angela@greywhiskers.dog - Email https://www.greywhiskers.dog/ - Website https://www.greywhiskersdigest.dog/ - Newsletter https://www.linkedin.com/company/greywhiskersseniordogs - LinkedIn 808-457-2169 - Phone https://www.instagram.com/greywhiskerspet/#  https://www.linkedin.com/in/angeladinsmoor/  https://www.facebook.com/greywhiskerspet Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Visit petsit.com/join and use code 'confessional15' at checkout to save $15 off your first year!

What would actually happen to your pet sitting or dog walking business if you couldn't show up tomorrow? In this episode, we share how a scary experience during COVID forced us to confront just how much our business depended on us personally. We walk through the first four ways to build a more resilient business: having a backup as a solo sitter, creating a team-based system with employee backups, handing off admin tasks, and getting your "in-your-head" knowledge documented. We talk about the mental load of being the only one who knows how to run payroll, schedule, and respond to emergencies—and what it looks like to slowly share that responsibility. We want you to start building a business that can keep caring for clients and supporting your family, even when life forces you to step back. Main topics: Facing "What If I Can't?" Solo Sitters and True Backups Team-Based, Cross-Trained Staff Handing Off Admin Tasks Systematizing In-Your-Head Knowledge Main takeaway: "Being without a backup is just one emergency away from losing everything and having a real catastrophe on their hands" It sounds dramatic, but it's the reality so many pet sitters and dog walkers quietly live with. One illness, one family emergency, or one injury could leave clients stranded and your business hanging by a thread. In this episode, we talk about how to build real backups, not just in theory, but in practical, everyday ways—from connecting with another sitter to cross-training a team to documenting what only lives in your head. You don't have to build a massive company, but you do deserve a business that won't collapse the second you need to step away. Links: Loom (Suggested for Screen-Recording SOPs): https://www.loom.com/ ChatGPT / AI Tools (Implied for Turning Transcripts into SOPs): https://www.openai.com/chatgpt/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional