Pet Sitter Confessional

How are mergers and acquisitions reshaping the pet care industry? In this episode, we welcome back Carmen Rustenbeck of IBPSA to discuss the rise of corporate buyouts, the impact on small pet businesses, and the challenges of maintaining a personal touch in an evolving market. They explore industry regulations, including Ollie's Law in Massachusetts and the new Veterinary Professional Associate role in Colorado, and what they mean for pet professionals. Carmen also highlights the growing influence of Gen Z pet owners and their unique preferences, from pet insurance to reptile Main topics: Mergers and acquisitions in pet care – How big corporations are buying out independent businesses. Impact of industry regulations – Discussing Ollie's Law and the Veterinary Professional Associate role. Trends among Gen Z pet owners – Increased interest in pet insurance, fresh food, and exotic pets. Collaboration between pet businesses – Why pet sitters, boarding facilities, and veterinarians should work together. Technology advancements in pet care – AI, software, and new pet care innovations shaping the industry. Main Takeaway: "If we want to stay small business and keep the personal touch, we need to be proactive in collaborating and defining best practices before regulations force our hand." – Carmen Rustenbeck Mergers and acquisitions are reshaping pet sitting, dog walking, and boarding facilities as big corporations enter the space. What does this mean for small business owners? How can pet sitters stay competitive while maintaining a personal touch? 📢 Don't wait for regulations to dictate your business—define best practices now! Listen today and future-proof your pet care company. 🎧🐾 About our guest: Carmen Rustenbeck has been involved in non-profit work for over 20 years and active in the pet care industry since 2004. By creating and implementing a development plan that details how the organization gains members to create a powerful voice for the industry, and identifying areas of service never before provided to our industry, as Founder & Executive Director of IBPSA Carmen is committed to building a member-centered organization that promotes the best practices and strategies for helping our industry reach its full potential. Links: Previously on: https://www.petsitterconfessional.com/episodes/089-carmen-rustenbeck-with-ibpsa IBSPA Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Visit petsit.com/join and use code 'confessional15' at checkout to save $15 off your first year!

Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else's definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their life—not the other way around. Main Topics Growth vs. sustainable success Data-driven business decisions Defining personal success Market demands vs. personal boundaries Reclaiming joy in business Main takeaway: "We all need to stop building businesses that we think we should have and start building ones that we actually want." It's easy to get caught in the noise of comparison and industry pressure—everyone says you have to grow, scale, and offer more. But what if your ideal business doesn't look like that? What if it's smaller, simpler, and actually supports the life you want to live? That's not failure—that's freedom. Give yourself permission to build something that you love.   Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional DogCo 2025 Business Summit

In every industry, true leadership isn't about recognition—it's about service. In pet care, that spirit shows up in those who give their time, share their experience, and create space for others to grow. Few embody that better than Deanna Schaar and Cathy Vaughan of the Texas Pet Sitters Association. What began as a small meet-up in a boarding facility has become one of the most beloved conferences in pet care—an annual, volunteer-led non-profit event that draws attendees from across the country. They share how early chaos and tech mishaps shaped their approach, how they find and support speakers, and why community—not competition—is their secret sauce. From health and wellness sessions to industry-wide collaboration, this conversation celebrates the heart and humility behind real leadership. Main topics: Starting a grassroots conference Building a non-profit association Learning from early mistakes Finding and supporting speakers Creating community and belonging Main takeaway: "We don't have egos—this isn't about getting on stage. It's about doing whatever needs to be done to help others." That line sums up the heart of the Texas Pet Sitters Association. Deanna Schaar and Cathy Vaughan didn't set out to build a conference for recognition—they built it for connection. Over 11 years, they've created a place where pet sitters learn, laugh, and lean on each other. Their story is a reminder that the best leaders lift others first. Because in both business and life, anything worth building takes time, energy, and people. Setting aside your ego and letting others shine is what truly propels whatever you're trying to grow. About our guests: Deanna Schaar is the owner of Deanna's Dog House, offering in-home dog boarding in Texas. A founding member and current Vice President of the Texas Pet Sitters Association, she is passionate about community education and support for fellow pet sitters. Cathy Vaughan owns Cathy's Critter Care in San Antonio and serves as President of the Association. Together, they lead a volunteer non-profit that hosts an annual conference fostering professional development, networking, and friendship for pet care providers nationwide. Links: 🌐 Website: https://txpetsitters.com 📘 Facebook: Texas Pet Sitters Association 🐾 Cathy's Critter Care: https://cathyscrittercare.com 🐶 Deanna's Dog House: https://deannasdoghouse.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months   Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

Are you covered for what you actually do today—not what you did last year? We walk through our annual insurance review. We cover the "must-haves", when bonding makes sense, and why non-owned auto and business property matter once you add staff or an office. We also explain what petsitting business insurance does not cover—and how workers' comp and personal health insurance fit in. Finally, we share practical risk-management habits and the customer-service "intangibles" we expect from any insurer. Main topics: Core coverage essentials Care, custody & control Non-owned auto protection Workers' comp vs. health Risk management habits Main takeaway: "Insurance is not about fear. It's about good stewardship of the pets, of the homes, and the trust that the clients place in us." We build our business on trust, which means planning for real-world moments—not pretending they won't happen. The right coverage protects pets, homes, neighbors, employees, and yes, you. It also lets us say to clients with confidence: if something goes wrong, we have a plan and a policy. That's professional care, not hobby care—and it's why our annual insurance checkup matters. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it take to build a successful, heart-centered pet sitting business? Lindsey Perriello shares her path from surgical tech to pet care professional, highlighting the emotional toll of past jobs and how her values shaped the company she leads today. She discusses the challenges of setting boundaries, training staff, and keeping a personal touch with 300+ clients. Lindsey's approach is rooted in education, empathy, and honesty—qualities she believes all pet sitters should bring to their work. This conversation is full of practical insights and vulnerable moments that reflect the realities of small business ownership. Main topics: Career change to pet care Ethical client relationships Continuing education & certifications Managing staff and quality control Boundaries and pricing challenges Main takeaway: "Families are putting their trust in us, and in return, I want to do the best that I can." When someone hands you their keys and their pets, they're not just hiring a service—they're extending trust. Our job isn't simply to meet expectations; it's to honor that trust through professionalism, communication, and care that never cuts corners. Training, insurance, certifications, systems—these aren't boxes to check. They're how we prove we take that trust seriously. Whether you're solo or leading a team, remember: your clients don't see your behind-the-scenes effort, but they feel it in every visit report, every thoughtful update, every safe return home. 💬 What's one way you show clients they can trust you? About our guest: Lindsey Perriello is the owner of Lindsey's Dog Walking, based in Lower Burrell, Pennsylvania. After over a decade as a surgical tech and a stint in memorial sales, Lindsey turned to pet care in 2018. She built her business on principles of continuing education, staff reliability, and personal relationships with clients. Lindsey is certified through Pet Sitters International, Fear Free Pets, and Karen Pryor Academy. Her team of five serves a small, local area with high standards and big heart. Known for her attention to detail and compassionate care, Lindsey has grown her client base to over 300 through word-of-mouth and social media, all while prioritizing work-life balance and client trust. Links: Website: https://lindseysdogwalking.com Facebook: Ladies with Leashes Instagram: @ladieswithleashes TikTok: @ladieswithleashes Email: lindseyperriellow@gmail.com Organizations Mentioned: Pet Sitters International (PSI) Fear Free Pets Karen Pryor Academy Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters: www.petsitters.org    

What do you do when competitors copy your ideas, wording, or services? In this episode, we share a practical mindset shift: ideas are cheap—execution is everything. We explore how delivery, team training, client experience, and reliability become the differentiators copycats can't replicate. We talk through stability as a strategy, resisting reactive changes, and doubling down on strengths. We close with concrete ways to serve deeper, not louder, so you lead for years—not minutes. Main topics: Copying vs. true execution Delivery as differentiation Stability as a strategy Serve deeper, not louder Training and systems moat Main takeaway: "Because people can copy what you offer. They can't copy who you are." People can copy your prices, your services, even your words—but not you. Your standards, training, reliability, and care are built day after day through consistent delivery. That's the moat no one sees on a webpage. When imitation shows up, don't get reactive—get excellent. Keep serving deeper, refining your systems, and showing up for clients. Consistency beats mimicry every time. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters   Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it really mean to educate your community while running a thriving pet care business? Miguel Rodriguez of City Dog Pack returns to share how he balances content creation, training, boarding, and walking services—while staying grounded in his values. He opens up about recognizing the value of his time, setting clear policies, and learning to say "no" without guilt. Miguel also explains his shift toward video and course-based learning, and how gratitude reshaped his approach after COVID-19. This conversation is a powerful reminder that being an educator starts with empathy, boundaries, and knowing your worth. Main topics: Educating clients through social media Balancing business with personal life Setting and enforcing client policies Creating content with real-world value Recognizing and managing burnout Main Takeaway: "I'm so lucky to even be burnt out." That mindset shift changed everything for Miguel Rodriguez of City Dog Pack. Burnout used to feel like failure—until he reframed it as a sign of demand, trust, and impact. Now, when exhaustion creeps in, he remembers the days he waited by the phone, hoping for one client call. If you're tired from helping others, it might just mean you're doing something right. Just don't forget to take care of yourself too—gratitude and boundaries can go a long way. About our guest: Miguel Rodriguez is the founder of City Dog Pack, a dog training, walking, and boarding business based in New York City. With over 15 years of experience, Miguel blends practical dog behavior knowledge with a deep commitment to client education and community support. He publishes the "Everything Dog" newsletter on Substack and is expanding into YouTube and TikTok to share even more free and accessible content. A former Marine and lifelong educator, Miguel is passionate about helping people build better lives with their pets. His work emphasizes empathy, gratitude, and practical advice for real-world dog challenges. Links: City Dog Pack on Instagram Email: citydogpack@gmail.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don't know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic

In this episode, we unpack how the Cat Fanciers' Association (CFA) used its magazine to point cat owners toward insured, trained, professional sitters—despite being sponsored by a gig-app. We explore why that subtle editorial stance signals a cultural shift and how it aligns with PSI's new global standards. We share what owners are now encouraged to ask: insurance, medical competence, meet-and-greets, backups, and referrals. We also name the gaps (team-based models and continuing education) while celebrating a rising floor for industry expectations. Main topics: CFA's pro-sitter stance PSI global standards synergy Hobbyist vs. professional framing Outcome-based feline care Owner questions that matter Main Takeaway Quote: "This is how cultural change happens—not through laws first, but through language." When the Cat Fanciers' Association tells cat owners to hire insured, trained, professional sitters, it changes everything. It raises the public expectation for what 'good care' really means and validates the professionals who've been setting those standards for years. On this week's Pet Sitter Confessional, we talk about why that shift matters, how it connects with PSI's new global standards, and why professionalism—not convenience—is winning the long game in pet care. Links: Cat Fanciers' Association (CFA): https://cfa.org  Cat Talk magazine (CFA publication) — article referenced: "Choosing the Right Cat Sitter": https://cfa.org/cat-talk/choosing-the-right-cat-sitter/  Pet Sitters International (PSI) — Global Standards: https://www.petsit.com  (see Global Standards) Meowtel: https://www.meowtel.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it really mean to be a kind and ethical pet care provider? In this episode, Helen Motteram of The Pet Professional Network shares her personal story of burnout, bullying, and the powerful impact of kindness in an industry that often lacks support. She explains how ethical pet care involves both the animals and the humans who love them, and why setting clear boundaries is crucial to sustainable compassion. Helen also unpacks common ethical dilemmas pet sitters face and how we can stay grounded in our values through them. Whether you're new or experienced, her message encourages you to cultivate personal touch and protect your own wellbeing as part of professional kindness Main Topics Burnout and industry bullying Defining kindness in business Setting boundaries with clients Ethical dilemmas in pet care Maintaining personal touch while scaling Main Takeaway: "You can't be friends with everyone. But having a small group of cheerleaders you trust makes all the difference." In the pet care industry, it's easy to feel isolated—especially when you face difficult client relationships or judgment from peers. That's why it's essential to find your people. The ones who get it. The ones you can ask the hard questions and be vulnerable with. Not everyone will be your supporter, but when you find your cheerleaders, hold them close—they're the ones who remind you why you started and help you keep going. About our guest: I'm Helen - a Behaviourist, Coach and International Speaker and have loved and worked with animals all of my life. From rescue work, travelling overseas to work with hundreds of dogs, to helping my own dog, Sally, overcome her own fear of other dogs. But it's not only animals that I'm passionate about. I help kind, ambitious, hardworking pet professionals to have more fun, more time and greater confidence in their business. With a focus on how to create a niche that fits to your personality or branding! I feel we all offer something truly Distinctive and we should embrace our individuality. So that's where I come in. To offer a soundboard and someone who can walk in your shoes. I'm the proud founder of the Pet Professional Network, a community that offers business support and networking for ethical pet professionals all across the globe. When I'm not working I'm running crazy marathons to raise money for bird rescue and spending time with my husband and Mum who've always been an inspiration. Links: Helen@petpronetwork.com https://www.helenmotteram.com https://www.petpronetwork.com https://www.facebook.com/petpronetwork Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

What happens when an "unregulated" industry finally publishes standards? We unpack PSI's new Global Standards for professional pet sitting and dog walking, explaining why standards are the floor—not the ceiling—for ethical care and business practices. We discuss how courts, insurers, and regulators use industry standards to define "reasonable care," and what that means for documentation, insurance, and client data security. We also outline practical next steps to self-audit your policies, train your team, and communicate compliance to clients. Finally, we share how clearer standards could shift market dynamics—especially for app-based platforms—and elevate the profession's reputation. Main topic:  Standards as baseline professionalism Insurance scope and adequacy Client data security practices Documentation and due diligence Market impact on gig platforms   Main takeaway: "Standards are the floor, not the ceiling" In pet care, published standards aren't limits—they're launchpads. They set the baseline for safety, documentation, insurance, and client data protection so professionals can build higher. When you exceed the floor, you create trust, reduce risk, and stand out in a crowded market. Audit your policies, train your team, and share your alignment—your clients (and their pets) deserve it.    Links: PSI Global Standards for Professional Pet Sitting & Dog Walking (full document): https://www.petsit.com/standards Episode 630 (laws impacting pet care): https://www.petsitterconfessional.com/episodes/630 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it take to build a thriving solo pet care business rooted in community? Olivia Hanson of Waggin Tails Winona shares her journey from a banking job to becoming a full-time pet sitter and dog walker. She discusses the power of word-of-mouth, the value of community collaborations, and the joy she finds in organizing monthly pack walks. Olivia also shares how boundaries and relationships with other sitters help protect her joy and prevent burnout. It's a story about trusting your path and finding purpose in pet care. Main Topics Transitioning from banking to pet care Community pack walks and how they started Collaboration with trainers, photographers, and shelters Client boundaries and protecting mental health Solo sitter support and peer mentorship Main Takeaway: "Protecting my peace is my biggest thing—and that's making me better at my job." As a solo pet sitter, it's easy to feel like you have to say yes to every job, every time. But that can lead to burnout, overwhelm, and even losing the joy that got you into pet care in the first place. Olivia Hanson reminds us that setting boundaries isn't selfish—it's strategic. By focusing on quality over quantity and making space for rest and connection, she's built a sustainable business she still loves. Protect your peace, and you protect your passion. 💛 About our guest: Olivia Hanson is the owner of Waggin Tails Winona, a solo pet care business based in Winona, Minnesota. After earning a business and sales degree and working in banking, Olivia transitioned into pet sitting full-time with the mentorship of a fellow sitter. She now offers dog walking, yard cleanup, overnights, and drop-in visits—and organizes popular monthly community pack walks. Deeply invested in local partnerships, Olivia collaborates with trainers, photographers, and the Humane Society to bring people and pets together. Her business philosophy is rooted in connection, care, and protecting personal joy. Links: https://www.facebook.com/waggintailswinona/ https://www.instagram.com/waggintailswinona/ Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Viists petsit.com/join and use code 'confessional15' at checkout to save $15 off your first year!

Who actually wins when the pet care industry gets bigger, noisier, and more competitive? We break down how the market has matured, why growth feels harder, and why the old "post on Facebook and wait" playbook no longer works. We introduce three market layers—generic/basic, niche/specialized, and high-end/boutique—and explain how our choices determine the effort and spend it takes to get clients. We share practical tactics like building referral engines, forging one-to-one partnerships with vets, trainers, and boutiques, and crafting high-touch client experiences. Most importantly, we show how clarity about who we serve beats trying to be everywhere at once Main topics: Industry maturity & shifting playbook Three service layers explained Client experience as differentiator Referrals and partnership strategies Avoiding burnout through clarity Main takeaway: "Where you choose to compete determines the effort and money needed to get clients." If you're fighting for attention in the same crowded "anyone can do it" space, you'll pay more—in dollars and energy. Pick your lane: generic, niche, or boutique. Then design everything—from intake to follow-up—around that choice and the client you serve best. Partnerships, referrals, and a high-touch experience compound when your positioning is crystal clear. Stop trying to be everywhere; be unmistakable to the right people. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How do you professionalize an unregulated industry across a vast country? Erika Godwin and Morag Wilcox share why they launched Canadian Pet Care Professionals, a membership built by and for Canada's pet care providers. They explain the "Verified Pro" approach, Canada-specific education (HR, legal, CRA), and a public directory designed to build trust with pet parents. We discuss shifting the mindset from "pet care is a luxury" to "professional care is a necessity," and why turning competitors into colleagues helps everyone win. The conversation closes with how in-person events and a shared code of ethics can elevate standards from coast to coast. Main topics: Why a Canada-first organization Verified Pro directory & badge HR, legal, CRA education Competitors into collaborative colleagues In-person events & advocacy Main takeaway: "If we work together to raise the standard in the industry, it's better for all of us." — Morag This is the heartbeat of professional pet care in Canada. When we collaborate, share resources, and uphold clear standards, pet parents get safer, more consistent care—and our businesses grow stronger. Verified credentials and Canada-specific education help build real trust with clients. Let's replace turf wars with teamwork and make "professional" the norm from coast to coast. About our guests: Erika Godwin — Co-founder of Canadian Pet Care Professionals; long-time industry supporter on the tech and marketing side. She builds websites and growth systems for pet businesses and co-founded ProPet Software, serving kennels, daycare, grooming, and training operations. Morag Wilcox — Co-founder of Canadian Pet Care Professionals and owner of York Professional Pet Sitting & Dog Walking in Newmarket, Ontario. With 25 years in the field and a multi-person team, she champions education, safety, and raising standards across Canada's pet care industry. Links: https://petcareprocanada.ca https://www.facebook.com/petcareprocanada https://www.instagram.com/petcareprocanada Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters  Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

What if your blank notebook became the engine of your business growth? Collin shares the two phrases he writes in every notebook—"Nothing doesn't go in here" and "The first page is profound"—to defeat perfectionism and capture ideas without judgment. He explains why our brains are processors, not hard drives, and how offloading thoughts reduces mental fatigue. Drawing on James Dyson's 5,000+ prototypes, he shows how creativity thrives through small, physical iterations. Finally, he gives a simple cadence: capture daily, review weekly, and treat the page as a workspace—not a performance. Main topics: Idea capture vs. perfectionism Brain as processor, not storage Notebook phrases and mindset Iteration modeled by Dyson Weekly review for execution Main takeaway: "You have to view the blank page as a workspace, not a performance."  That mindset shift frees you from making every idea perfect before it exists. Capture without judgment today, then analyze and refine later. When you separate capture from critique, your creativity keeps flowing and momentum builds. Start with one page, one idea, every day—and watch small iterations stack into real change. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters  Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it really mean to grieve a pet—and how can we do it well? In this deeply moving episode, we talk with Koryn Greenspan, founder of The Parted Paw, about the often overlooked reality of pet loss and the profound emotional toll it takes. Koryn breaks down the distinctions between grief, mourning, and bereavement, and shares how anticipatory grief can offer a healthier path through the end-of-life process. We explore how disenfranchised grief silences many pet parents and why pet professionals need to show up better for their grieving clients. This conversation is a must-listen for anyone who's ever loved—and lost—a pet. Main Topics Anticipatory grief and emotional prep Disenfranchised grief in pet loss Using the quality-of-life scale Supporting clients after a pet's death Self-care and compassion fatigue for professionals Main Takeaway: "Everyone's grief is unique. People don't owe you an explanation for their grief… It's your job to show up for it in the best way that you can." As pet professionals, we often witness clients go through the heartbreak of losing a beloved companion. We don't need the right words—we just need to show up. Whether that means a quiet moment, a handwritten note, or simply being present, your empathy matters. Grief isn't linear, and it's not our job to fix it—just to honor it. Let's be the kind of people who show up. About our guest: Koryn Greenspan is a professional Certified Pet Loss Bereavement Specialist offering Pet Loss Counselling Services, Professional Dog Trainer, Pet Care and Business Advisor. As the founder of The Parted Paw, one of the first pet loss bereavement support services in the country, she is committed to raising awareness about pet loss, disenfranchised grief, the support needed for people whose pets have passed, and helping workplaces foster empathy and understanding for grieving employees who are anticipating or currently grieving the loss of a beloved pet. Links: https://www.thepartedpaw.com koryn@thepartedpaw.com https://www.tiktok.com/@thepartedpaw Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters: www.petsitters.org

What do you do when unexpected free time makes you anxious instead of relieved? We break down the difference between constant motion and true movement, introducing three kinds of time: Action, Admin, and CEO. WE explain why we often tie success to tangible, immediate tasks—and how that mindset keeps us stuck on the hamster wheel. Practical tactics follow: name the time, block the calendar, keep a CEO list, measure progress differently, and build in rest. The result is a framework to move from fear to focus and intentionally steer your business. Main topics: Motion vs. meaningful movement Action, Admin, CEO time Calendar blocking & CEO lists Measuring progress beyond visits Rest as strategy & creativity Main takeaway: "Action time keeps the business running. Admin time keeps it organized. CEO time keeps it growing." If your days are packed with visits and emails, it's easy to mistake motion for progress. Block CEO time on your calendar, keep a running "strategy list," and track improvements to systems and margins—not just completed visits. Protect rest so your creativity can breathe; big ideas rarely show up when you're exhausted. Your schedule should reflect your priorities—so make space for the work that actually moves you forward. Links: Check out our Starter Packs See all of our discounts! Pet First Aid 4U - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code 'PREPARE' for 5% OFF. Expires 10/1/2025 Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it take to transition your team from independent contractors to employees? Abby Strong, owner of Auntie Abby's Professional Pet Sitting, returns to share how she nurtured a strong, supportive company culture while navigating major changes. She discusses the motivation behind dropping overnight services, onboarding employees with intention, and creating space for growth within her team. Abby also talks about the importance of feedback, both from clients and staff, and how being vulnerable as a leader builds trust. This episode is filled with practical advice for pet business owners ready to scale with purpose. Main topics: Transitioning to employee model Building team communication culture Letting go of overnight services Leading with vulnerability and structure Using client and staff feedback wisely Main takeaway: "I walked into it thinking, can I afford to make this transition? I walked away realizing I can't afford not to." That's how Abby Strong describes her bold move from independent contractors to employees at Auntie Abby's Professional Pet Sitting. With a growing team, a commitment to consistency, and a deep desire to protect her staff, Abby knew something had to change. Making the leap came with risk—but also with clarity. Sometimes, leadership means trusting your gut, listening to your community, and building the structure your business truly needs. If you're at a crossroads, maybe it's time to ask: can I really afford not to make this move? About our guest: Hello! I am Abby Strong, owner and founder of Auntie Abby's Professional Pet Sitting Service in Des Moines, IA. I opened my business in October 2019 as a solo provider driven by my profound passion for animals and their welfare. I quickly realized there was a tremendous need for quality, trustworthy pet care providers where animals are most comfortable: in their own homes! I truly feel pets are best served by staying in their regular environment while maintaining their normal routine. Turns out I was right, as I also quickly booked myself 7 days a week from 6AM to often 10PM with walks, visits and overnight jobs in clients homes. 1.5 years later, I reached a point where I needed to make a big decision: I could either continue working as a solo sitter, working at a crazy, unsustainable pace and having zero free time, or I could hire. Despite some initial trepidation that no one could do the job as well as I did, I took the plunge and starting interviewing job candidates. I never looked back! As of today, we have grown to a team of 21 phenomenal pet sitters and dog walkers. I aspire to continue that growth. It's hard to articulate just how proud I am of this team. We've had amazing success due to our incredible attention to detail, stellar client communication, professionalism and true love, adoration and respect for each animal entrusted to our care. Our sitters truly take the time to meet each pet at their level and provide an enriching, enjoyable experience. It is immensely rewarding to know my passion is shared by so many others.  We believe that a carefully tailored care plan makes each pet visit highly enriching and highly anticipated.  We are met with much joy and excitement by each pet and the feeling is reciprocal.  Tail wags, leaps of joy, wiggles, monetary tips for exceptional service, repeat business and heartfelt client testimonials fill our hearts and let us know we are indeed in the right business! Links: Previously on Episode 439 info@auntieabbyspetsitting.com www.auntieabbyspetsitting.com https://www.joinassembly.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

What do we do when our business feels broken? In this episode, we share practical ways we as pet sitters and dog walkers can turn setbacks—client complaints, burnout, or sudden revenue dips—into lessons that build resilience. We outline three pillars: extract one lesson from each setback, lean on a support network, and redefine success on our own terms. By scheduling true rest, strengthening policies, and setting aside emergency funds, we can recover with intention. Ultimately, healing is a process, and where we're "broken" can become the strongest part of our business. Main topics: Lessons from business setbacks Scheduling rest and recovery Support networks and vulnerability Tightening policies and finances Redefining success and goals Main takeaway: "Resiliency is really just accumulated recovery." In pet care, we all face breaks—missed expectations, tough feedback, burnout, or a client who suddenly moves. The win isn't never breaking; it's choosing one lesson, taking one step, and stacking those wins over time. Build white space into your schedule, ask for help before the crisis, and firm up the policies that keep you safe. Keep a resilience journal to track each small comeback—because those layers of recovery become your strongest foundation Links: Check out our Starter Packs See all of our discounts! 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What does it look like to run a pet care business with heart? Sam Erbaugh, owner of Paw Beach Pet Care, shares her journey from interior designer to pet care entrepreneur. Sam shares how she rebuilt her life in Florida around joy, service, and sunshine—and how her business is a direct reflection of her personal values. Together, they discuss how to create a culture of genuine customer care, why team communication is critical, and how to grow a business without losing your soul. Sam's story is a reminder that growth isn't always about numbers—it's about purpose, balance, and people. Main topics: Building customer-focused culture Transitioning from solo to team Emotional intelligence in leadership Balancing personal fulfillment and business Encouraging open employee communication Main takeaway: "We show up & we put on that great attitude that this is the only dog in the world we're going to see today." Every pet should be treated like the only one in the world—and that mindset changes everything. It's not just about walking dogs; it's about showing up with purpose, presence, and pride. When your team embraces that level of care, your clients feel it—and your business thrives. This episode of Pet Sitter Confessional is a masterclass in heart-led leadership. Tune in and get inspired to bring intention and joy back to your daily work. 🐾 About our guest: Sam Erbaugh is the owner of Paw Beach Pet Care based in Palm Beach County, Florida. After a career in interior design and a major life transition, Sam discovered her true calling in professional pet care. Since starting the business in 2017, she's grown Paw Beach into a highly respected local brand focused on client trust, personal service, and cultivating a team of pet advocates who lead with empathy and excellence. Sam is passionate about restoring true customer service in the industry and supporting both pets and people with intention and care. Links: Paw Beach Pet Care website: www.pawbeachflorida.com Pet Sitters International (PSI): www.petsit.com Pet Sitter Confessional resources for pet professionals: www.petsitterconfessional.com/resources Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets 🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don't know where to turn.💜🐾 Subscribe now at https://www.youtube.com/@peacefulpetmusic

What do new laws mean for your pet care business? Across the U.S., states are passing legislation that raises the standards for how pets are cared for—and the consequences for falling short. From licensing and inspections to criminal negligence and felony charges, the bar is getting higher for sitters, walkers, and boarders alike. These changes can feel overwhelming, but they don't have to catch you off guard. In this episode, we talk through the most recent laws, what they mean for you, and how you can prepare your business to thrive in this new legal landscape. Main topics: Criminal negligence: what it means "Facility" definitions Licensing, ratios, inspections, reporting Documentation as legal protection Advocacy, pricing, and compliance Main takeaway: "If you hear nothing else in this episode, hear this: legislation is coming." New animal-welfare laws are raising the bar for every pet care business—solo or staffed, mobile or at-home. That's not a reason to panic; it's a chance to lead. Start now: tighten your SOPs, train your team, and document every visit like it matters—because it does. Check your insurance, learn your city/county/state rules, and price for the real cost of compliance. Most importantly, speak up with your story so lawmakers write regulations with professionals in the room. Links: Pet First Aid 4U - Master certified instructor Arden Moore teams up with Pet Safety Dog Kona and Pet Safety Cat Casey to teach this vet-approved, practical course. Use code 'PREPARE' for 5% OFF. Expires 10/1/2025 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off 📞 Call us: (636) 364-8260 Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest. Sponsored by: ❤️ Our AMAZING Patreon Supporters Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional