Discover
Sales Game Changers | Tips from Successful Sales Leaders
Sales Game Changers | Tips from Successful Sales Leaders
Author: Fred Diamond
Subscribed: 213Played: 9,104Subscribe
Share
Description
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
853 Episodes
Reverse
This is episode 799. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Colleen Stanley, author of "Be The Mentor Who Mattered." Also appearing is Julie Jackson, Senior Vice President of Special Market Sales at BSN SPORTS. Find Colleen on LinkedIn. Find Julie on LinkedIn.
This is episode 798. Read the complete transcript on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with David Gable of Kixie. Find David on LinkedIn. DAVID'S TIP: "The value is in the conversation, not just the purchase. If a prospect walks away having learned something, they'll take your call again. Maybe not this cycle, but the next."
This is episode 797. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Tom Snyder of Funnel Clarity. Funnel Clarity is an IEPS Selling Essentials Marketplace partner. Read more about the Selling Essential Marketplace here. Find Tom on LinkedIn. TOM'S TIP: "Knowing what the right things to do are is not the same as being able to do them well. Excellence in sales, like any skill, takes relentless practice."
This is episode 796. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Frank Passanante, Global Head of Sales at Hilton. Also appearing is Lisa Earle McLeod, author of "Selling with Noble Purpose." Find Frank on LinkedIn. Find Lisa on LinkedIn. FRANK'S TIP: "Purpose is a North Star, it's a compass, and when it's aligned, it becomes that source of energy. It should align with where you get energy and it should align with your ability, even through volatile times, to persevere and ultimately to see sustained ongoing performance success." LISA'S TIP: "You have really understood, at a very deep level, the way that money and meaning go together. They're not siloed. The best sales teams don't have to choose between purpose and profit; they use purpose to drive profit."
This is episode 795. Read the complete transcription on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Semira Amirpour, Award-winning Marketing professor and Sales Coach at The University of Texas at Dallas. Find Semira on LinkedIn. SEMIRA'S TIP: "Take feedback as a gift. It's one of the most valuable tools for lifelong success."
This is episode 794. Read the complete transcription on the Sales Game Changers Podcast website The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Lee Salz, author of "The First Meeting Differentiator." Also appearing is Wes Amann, VP of Sales at Filterbuy. Find Lee on LinkedIn. Find Wes on LinkedIn. LEE'S TIP: "Everyone wants to talk about closing techniques, but closing problems are just a symptom. The real issue starts in the first meeting. If that foundation is weak, the deal is weak." WES' TIP: "It's not about making a thousand calls. It's about making connections. Always bring value, and always build a human connection."
This is episode 793. Read the complete transcription on the Sales Game Changers Podcast website here. This is a Sales Story and a Tip episode! Watch the video of the interview here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Shawn Parker, Executive Director of Strategic Accounts and Corporate Group Sales at Hilton. Find Shawn on LinkedIn. SHAWN'S TIP: "Be hungry, be curious, be humble. That's how new opportunities appear."
This is episode 792. Read the complete transcript on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Dr. Linda Alkire, Director of The Center for Professional Sales at Texas State University. Find Dr. Alkire on LinkedIn. DR. ALKIRE'S TIP: "Sales isn't just about closing deals. It's about understanding customers, creating value, and building relationships and that's what we teach our students every day."
This is episode 791. Read the complete trancription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Dr. Kristen Johnson from AWS. She will be a presenter at the October 9 Women in Sales Elevation Conference. Register here to attend the event. Watch the video of this podcast on YouTube here. Find Kristen on LinkedIn. KRISTEN'S TIP: "Women are uniquely positioned to help with this because we bring empathy, opportunity, and creativity to thrive in an environment where the shiver of sharks is coming so quickly. Our ability to step into leadership roles with AI is not only unprecedented, it's essential."
This is episode 790. Read the complete transcription on the Sales Game Changers Podcast website here. This is the fifth episode of the "Marketing and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Tony Celeste, President of Ingram Micro Public Sector. Tony makes his second appearance on the podcast. Listen to his first episode in 2021 here. Find Tony on LinkedIn. TONY'S TIP: "Credibility is earned. It's not claimed. You build it by listening, learning, and leading , and showing up where customers make decisions, asking questions, and bringing real insights."
This is episode 789. Read the complete transcript on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed Mike Cannady, AWS Global Director, Partner Programs and Strategic Initiatives, Public Sector. Watch the video of this podcast on YouTube here. Find Mike on LinkedIn. MIKE'S TIP: "The most successful sellers I've known in my career really know how to work with partners and use them as a force multiplier. If you're not working with partners, you're limited by your own time only, but if you're working with partners, you get their reach, you get their relationships, and that can be a really powerful thing for you."
This is episode 788. Read the complete transcription on the Sales Game Changers Podcast website. This is a special episode of the "Office Hours – Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours – Sales Professors Unplugged" episode featuring Dr. Darin White, Founding Director, Sports Industry Program at Samford University, and Dr. Clif Eason, Director, Professional Sales Program at Samford. Find Dr. White on LinkedIn. Find Dr. Eason on LinkedIn. DR. WHITE'S TIP: "Relationships are never going to go out of style. No matter how much AI or technology we get, having the ability to build authentic, caring, servant-oriented relationships is everything." DR. EASON'S TIP: "We've built our curriculum not to teach students how to sell a product, but to teach students how to communicate effectively and persuasively, and hopefully build those skills of resilience and work ethic along the way."
This is episode 787. Read the complete transcription on the Sales Game Changers Podcast website here. On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Dr. Margie Warrell. She will be the keynote presenter at the October 9 Women in Sales Elevation Conference. Register here to attend the event. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Watch the video of this podcast on YouTube here. Find Margie on LinkedIn. MARGIE'S TIP: "Think of one thing that you're dealing with right now that's causing you some stress, that's creating some tension, that you are feeling some frustration around. Maybe you need to brave an awkward conversation. Maybe you need to put your hand up or speak up and risk rocking the boat. If you were really bringing the boldest version of you to the conversations you're having, the interactions you're having, the challenges that you are facing, what's one thing that you would be doing more of, and do that. Just back yourself more because it is taking action that we come to discover, "You know what? I didn't need to doubt myself to begin with."
This is episode 786 of the Sales Game Changers Podcast. Read the complete transcription on the Sales Game Changers Podcast website here. This is the fourth episode of the "Marketing and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Rebecca Umberger, Senior Advisor, Public Sector Marketing at Sage Communications. Find Rebecca on LinkedIn. REBECCA'S TIP: "Always, always, always work with your sales teams. They want to work with you. Don't be afraid of trying new things. Don't get stuck doing the same thing year after year after year. Keep learning, keep changing, reinvent yourself, and keep working with your teams."
This is episode 785. Read the complete transcription on the Sales Game Changers Podcast website. In this episode of the AI for Selling Effectiveness Podcast (a sub-brand of the Sales Game Changers Podcast), host Fred Diamond is joined by Gina Stracuzzi, host of the Women in Sales Leadership Podcast and President of the Center for Elevating Women in Sales Leadership, along with Zeev Wexler, to spotlight two groundbreaking events this October: October 9 – Women in Sales Leadership Elevation Conference (Tysons Corner, VA) A full-day, in-person event exploring how women can lead with courage, clarity, and conviction in an AI-driven sales world. Expect insights on leveraging AI for career growth, policy and ethics, strategy, and frontline stories from women already breaking barriers. Keynote speaker Dr. Margie Warrell, author of The Courage Gap, will challenge attendees to find their voice in the AI revolution. 📅 October 10 – Selling Essentials Workshop: Nine Rules for AI Selling Effectiveness (Hybrid – Reston, VA + Virtual) Led by Zeev Wexler and the Institute for Effective Professional Selling, this workshop will teach B2B and B2G sales professionals how to harness AI without becoming "noise." Learn practical rules to differentiate your voice, master prompting, and amplify sales results with the right AI tools. 💡 Topics covered include: ✅ Why women must have a seat at the AI strategy table ☑️ The crucial role of policy, ethics, and governance in AI adoption ✅ Networking with leaders from top companies like AWS, Salesforce, Cisco, Intel, Hilton, Cvent, and more ☑️ The nine rules for using AI to increase effectiveness (not mediocrity) 👉 If you're serious about taking your sales career to the next level, these back-to-back events are not to be missed. 🔗 Register now at https://theieps.com/ #AI #SalesLeadership #WomenInSales #SalesEffectiveness #SalesGameChangers
This is episode 784. Read the complete transcription on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours – Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours – Sales Professors Unplugged" episode featuring Dr. Lenita Davis, Sales Program Director at the University of Wisconsin Claire. Find Dr. Davis on LinkedIn. DR. DAVIS' TIP: "Sales is about giving and serving. You succeed by giving and serving others. You should always be getting better, never satisfied with the status quo. Listening is key , and the number one desire of almost any human being is to be seen. If you can really listen and let people know that you see them, you're always going to do well."
This is episode 783. Read the complete trancription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed interviewed LinkedIn for Selling Effectiveness expert Jessica Samuels. She will be the presenter at the September 4 IEPS Selling Essentials Workshop. Register here to attend the virtual event. Watch the video of this podcast on YouTube here. Find Jessica on LinkedIn. JESSICA'S TIP: "LinkedIn is no longer optional. It has to be the most powerful sales tool and trust-building mechanism that we use today as a sales force."
This is episode 781. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed 2025 Sales Guru (from Global Gurus) Tom Searcy from Hunt Big Sales. Watch the video of this podcast on YouTube here. Find Tom on LinkedIn. TOM'S TIP: "Always solving, never selling. The best salespeople don't see themselves as sellers at all. They see themselves as problem-solvers. You're not building a relationship; you're building a community of relationships, your community with their community. That's how you win the big deals."
This is episode 782. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed 2025 Sales Guru (from Global Gurus) Carajane Moore from Hunt Big Sales. Watch the video of this podcast on YouTube here. Find Carajane on LinkedIn. CARAJANE'S TIP: "Tighten your target and expand your network. Identify the 10 accounts you truly want, then work with people who know those decision-makers to get warm referrals — because in today's noisy marketplace, the most effective path to senior buyers is through trusted introductions."
This is episode 780. Read the complete transcription on the Sales Game Changers Podcast website. This is an episode of the "AI and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured more ideas on how organizations should be using AI. Zeev and Fred brought on Cvent VP of Sales Operations and Enablement Franci Hirsch to discuss how they are leading the way in AI for selling effectiveness application. Find Franci on LinkedIn. FRANCI'S TIP: "Before you invest in tools or declare that AI will transform your work, take time to educate yourself. Even a few foundational courses can give leaders the knowledge and confidence to inspire their teams to act."













