Multifamily Insights

Chris Wise is a Navy veteran, attorney, and founder of Wise Capital—a property technology company focused on upgrading Class C multifamily housing through in-house AI, IoT, and data systems. By combining real estate ownership with smart software development, he's redefining operations and improving tenant experiences across older multifamily assets. Based in Louisville, Kentucky, Chris brings a unique blend of military discipline, legal expertise, and tech innovation to the multifamily investing space.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways How Chris transitioned from Navy to law to real estate The North Star guiding his career pivots: social impact Why predictive maintenance is essential in Class C properties Using IoT and internal tech to reduce costs and extend asset life Real examples of tracking power and water consumption to prevent failures How in-house product development helps maintain affordability     Topics From the Navy to Real Estate: A Career of Purpose Chris's path from Navy service to law school and legal practice How his passion for social impact shaped his professional pivots Solving Problems Through Technology Founding a software and marketing firm to solve internal inefficiencies Learning to code and build tools to reduce costs for small businesses The Rise of Wise Capital How Chris combined real estate and tech to launch Wise Capital Why Class C properties were the ideal target for smart upgrades IoT and Predictive Maintenance in Action Identifying failing systems before they break: water, power, HVAC Using public product data and power consumption to monitor appliances Replacing $0.10 fuses instead of full appliances Reducing Costs Without Raising Rents Keeping rent stable by slashing expenses through innovation Why many "smart" solutions don't make sense financially—and how to build better Vertically Integrated Operations and Property Management Why Chris keeps property management in-house Hidden costs in third-party management that eat into NOI Common Missteps in Value-Add Projects Misplaced renovation priorities (e.g., ignoring plumbing or sinks) Focus on function, pride of living, and true ROI over cosmetic updates     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Chris up for success: A marketing collapse at his former law firm pushed him to learn coding and product development. Though the failure cost mid six-figures, it laid the foundation for his current proptech innovations. Digital or mobile resource recommended: Time-tracking or auditing tools—anything that helps buy back time, provided it's actually reviewed and used intentionally. Book recommended most in the last year: Buy Back Your Time by Dan Martell. Daily habit that keeps him focused: Wakes up at 4:30 AM to get centered—no screens, focuses on personal health, calendar prep, meditation or prayer before engaging with others. #1 insight for managing your expenses: Track everything down to the penny. Understand your P&L deeply, including the small charges and hidden costs across all line items. Favorite restaurant in Louisville, KY: Kern's Corner.     Next Steps To learn more, check out Chris' LinkedIn page. Audit your expenses before chasing higher rents Explore internal data solutions before investing in overpriced sensors Re-evaluate your property management structure for hidden fees Focus on functional, meaningful upgrades—not just cosmetic ones     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you don't miss an episode.

Joe Rinderknecht is the founder of Upgrade Partners Capital and Cowboy Capital, a real estate investment firm specializing in acquiring and operating value-add multifamily properties. With deep roots in ranching and a background in construction, Joe brings a hands-on approach to real estate, backed by years of entrepreneurial experience. His journey from working blue-collar jobs to managing complex multifamily assets reflects his drive to create generational wealth and live intentionally. In the past year alone, Joe and his partner Levi have closed on 419 units across several states—all while keeping family and values at the center of their mission.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Learn why having a strong partnership can unlock rapid portfolio growth Understand how hands-on experience helps overcome construction challenges Discover the importance of aligning business strategy with personal values Get practical advice for vetting contractors and managing budgets Hear how transparent communication saved a struggling project     Topics Joe's Ranching Roots and Entry Into Real Estate How Joe's upbringing on a ranch and construction background shaped his work ethic Transitioning from manual labor to entrepreneurship and finance Hands-On Multifamily Management Lessons from managing an 80-unit property with high vacancy and crime Building operational skills through property management and acquisitions The $3M Renovation Journey What went wrong on a 1951 property rehab—and what saved it Learning to navigate capital calls and manage contractor relationships Lessons in Construction Oversight Why multiple contractor bids are essential Realizing cheaper isn't better when scaling projects Building a Powerful Partnership How Joe found a long-term partner after multiple failed ones Dividing responsibilities and scaling with aligned values Family First, Empire Later Why Joe and his partner are intentionally staying lean Long-term vision to build a bigger business after their kids are older     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Joe up for success: Under-communicating with investors during a major renovation project. The experience taught him the importance of having difficult conversations early, which ultimately strengthened his investor relationships and led to repeat capital commitments. Digital or mobile resource recommended: Podcasts (especially for cutting down learning curves), including Multifamily Insights. Book recommended most in the last year: Best in Class by Gary Lipsky Daily habit that keeps him focused: Every night, Joe shares his daily wins and top three tasks for the next day with a coach to stay accountable. #1 insight for overcoming obstacles: Action cures anxiety. Make decisions quickly and move forward—inaction only makes problems worse. Favorite restaurant in Idaho: Red Net Sushi (a go-to spot for Joe, who loves sushi).     Next Steps E-mail Joe at joe@cowboycapital.us Check out Joe's website, cowboycapital.us     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you don't miss an episode.

In this week's solo episode, John Casmon steps away from guest interviews to break down one of the most misunderstood topics in multifamily investing: underwriting. After speaking at the Big Deal Summit in Columbus, John shares the real-world framework he uses to analyze deals—not just in spreadsheets, but in practice. From setting clear investment criteria to identifying operational inefficiencies, John walks through how successful investors combine vision, market insight, and execution to drive lasting results.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Underwriting isn't about the spreadsheet—it's about the vision, people, and execution Always define your buy box and end goals before analyzing numbers Focus on markets with both macro strength and micro-level renter desirability Investors don't pay premiums for plumbing or electric—focus on visible value Operational inefficiencies are gold if you know how to identify and fix them Don't assume you can operate better than a seasoned owner without proof Stress test your assumptions: What happens if the plan breaks?     Topics The Real Goal of Underwriting Spreadsheets don't reflect operations—real estate is about people, not numbers Get clarity on what kind of asset and community you're trying to build Defining Your Buy Box Understand your own criteria before chasing ROI or IRR Why Cincinnati and surrounding markets meet John's standards for long-term growth Macro and Micro Market Selection How renter desirability shapes submarket selection Population growth ≠ renter demand—context matters Value-Add the Right Way Tenants won't pay more for new pipes—focus on kitchens, lighting, appliances Target properties with updated mechanicals so your upgrades actually add value Operational Inefficiencies to Look For Low occupancy, slow turn times, bloated expenses, and misaligned staffing Why seasoned operators aren't always "mismanaging"—stay humble Creating vs. Assuming Value Ask questions before opening a spreadsheet—what is the business plan? Don't guess your way through the numbers; know what levers create value Stress Testing the Deal Underwrite break-even points and failure scenarios Real story: How one business plan unraveled when resident profiles clashed Final Thoughts on Strategy Vision before budget—start with what you want to create IRR matters, but timing and exit assumptions often fail Know your buyer—plan your renovations around future investor demand     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Next Steps Join John's investor community at casmoncapital.com Download the free guide: 7 Questions Every Passive Investor Should Ask Revisit your underwriting process using John's value-first framework     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you don't miss an episode.

Nitzan Mosery is a serial entrepreneur, coach, investor, and host of the Traveling Investor radio show. With decades of experience across diverse industries—including renovation, hospitality, and jewelry—Nitzan eventually found his calling in multifamily real estate. Through firsthand trial and error, he built a powerful investing career focused on passive income, team scalability, and creative financing strategies. Nitzan is the founder of Multifamily Empire and teaches others how to build long-term wealth through value-add multifamily assets in emerging U.S. markets.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Always verify tenant quality, market conditions, and neighborhood dynamics before acquisition Don't fall in love with the property, fall in love with the numbers Build systems and hire around your own zone of genius to scale effectively Trust is built by consistent visibility, social proof, and delivering real hands-on performance Capital raising only works if you've invested time building authentic investor relationships     Topics From Restoration to Rentals How Nitzan transitioned from flipping houses and restoration to multifamily rentals The cash limitation problem that pushed him toward syndication and scaling Hard-Earned Lessons from Early Deals His early duplex in Chicago and fourplex in West Palm, and what went wrong Why failing to verify tenants, management, and neighborhoods cost him What Passive Investors Really Care About How he used mistakes to refine screening, team-building, and due diligence The red flags with PMs who own local units, and how to ask smarter vetting questions Demographics, Market Research, and Value-Add That Actually Works Why Nitzan relies on a dedicated demographer to track population flows How his team validates value-add returns by examining proven rent comps Raising Capital with Intent Why "money will come if the deal is good" is only half true Why educating and nurturing your network before a deal is critical to raising capital Positioning Yourself for Institutional or Family Office Capital The exact conversation that unlocked a relationship with a family office Why showing up consistently (online and in-person) builds trust over time     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Nitzan up for success: The duplex and fourplex deals early in his career. He broke even but learned key lessons on market due diligence, tenant screening, and vetting teams. Digital or mobile resource recommended: Opus Clip (for content creation), ChatGPT (for caption writing), GoHighLevel (for automation), and Audible (to read and listen simultaneously). Book recommended most in the last year: Flip the Script and Pitch Anything by Oren Klaff. Daily habit that keeps him focused: Nightly task review and scheduling. In the morning, he practices silent breathing meditation and begins his day with intention. #1 insight for scaling a multifamily portfolio: Use other people's money, time, skill sets, and track records. Build your team around complementary zones of genius, success is a team sport. Favorite restaurant in Florida: Boca Grill.     Next Steps Follow Nitzan at MultifamilyEmpire.com Try his 55-question "Multifamily Money Maker Role" assessment Join his free Skool community: Multifamily Moneymakers Download our 35 Hacks to Find the Best Submarkets guide     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you don't miss an episode.

Caleb Christopher is a real estate investor, entrepreneur, and one of the foremost minds in creative financing for residential properties. He's the founder of Creative TC, a consulting firm helping investors structure safe, legal, and ethical creative finance deals—including subject-to, seller finance, and wrap mortgages. He's also the creator of tools like the underwriting calculator and the partnership evaluator, and he's raising capital for ventures like his title company via innovative vehicles such as investment clubs. Caleb is passionate about building tools where none exist, solving complex problems, and creating upward mobility for the people around him.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.   Key Takeaways Always start creative deal conversations with the end in mind—even if the path is uncertain Get the seller's full story before pitching terms; relationship-building is critical Flexibility and an outcomes-oriented mindset are essential for creative structures Investment clubs can be a powerful capital-raising alternative to traditional syndications Solving the seller's future needs is often more important than hitting your own price targets     Topics From Builder to Problem-Solver Caleb builds systems and solutions when existing tools don't meet his standards Created Creative TC to become an authority in ethical creative deal structures Creative Finance 101 Most deals start with a pricing mismatch—terms become the bridge Key is understanding the seller's backstory and aligning on a shared outcome Being Outcomes-Oriented Investors must learn to zoom out and focus on results, not just checklist tasks Knowing multiple exit strategies allows for creative flexibility Common Seller Profiles Single-family deals often involve financial distress High-price sellers may not be distressed but hold strong pricing expectations Structuring for Mutual Success Price vs. terms: the seller gets one, you get the other Options like cash-out timelines, exit plans, and shared management responsibilities help mitigate seller risk Challenges with Brokers Brokers often limit creative structures—direct seller conversations are more fruitful Investors must proactively communicate how brokers still get paid on creative deals Raising Capital Legally Differentiates between syndication types (506b, 506c) and investment clubs Advocates for active participation structures and tools like Fractional to stay compliant Investor Mindset and Scaling Many investors forget to consider the seller's needs—this kills deals Demonstrating good faith and offering safeguards builds trust and credibility Lead Flow and Brand Positioning Caleb's unique positioning in creative finance draws complex deals his way Word-of-mouth and online presence help others know "this is the guy for creative"     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Caleb up for success: Company nearly went bankrupt due to cash mismanagement and market shifts. Came out stronger and more selective about partnerships—only works with people who've been through tough situations and grown from them. Digital or mobile resource: His own Partnership Evaluator worksheet that helps partners assess each other before starting a business or investment deal. Book recommendation: Made to Stick by Chip and Dan Heath Daily habit: Reads the Bible every morning, writes down intrusive thoughts on a checklist to stay focused, and sends a daily briefing to his team. #1 insight for structuring creative deals: Start with a cash offer. Then get the seller's full story—only then can you structure something that works. Favorite restaurant in Kansas: Joe's KC.     Next Steps Connect with Caleb at calebchristopher.io Sign up for his newsletter to access his real numbers, case studies, and behind-the-scenes operations Explore his creative finance consulting and capital-raising strategies     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you don't miss an episode.

Evan Polaski is the Director of Capital Raising at Black Gate Partners, where he leads investor relations and capital strategy for multifamily real estate syndications. With 18 years of commercial real estate experience—including roles in retail development, multifamily investments, and investor communications—Evan brings a rare blend of institutional perspective and hands-on execution. He has invested as both a general and limited partner and is known for his candid approach to alignment, underwriting scrutiny, and investor education.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Great deals and abundant capital rarely align—it's always a pendulum A conservative deal today may have felt aggressive just 24 months ago True GP-LP alignment is nuanced and difficult to achieve—acquisition fees often skew incentives Passive investors should study sponsors' fee structures, co-investments, and transparency The best investor relations approach isn't sales—it's expectation management     Topics Falling in Love with Real Estate Early Evan's fascination with real estate began as a child watching shopping centers being built in Atlanta Studied finance and real estate at the University of Cincinnati, and started in retail REIT investor relations Has worked across roles in capital raising, investing, and ownership The Market's Capital-Deal Imbalance Capital and deal quality are rarely in sync—one is always scarce 2021–2022 saw capital flood the market, but often into weak deals Today feels like 2009 again, with conservative investors and fewer phone calls returned Lessons from the Downturn Floating-rate loans and short-term debt—not real estate quality—are behind many failed deals Evan cautions that "safe" real estate only stays safe with proper structure and conservative assumptions Overly optimistic IRRs, misaligned capital stacks, and loose underwriting have been exposed On Alignment and Fees Evan focuses on age and experience as critical factors when evaluating GPs Acquisition fees deserve close scrutiny—especially when they exceed co-investment amounts Sponsors who transact just to earn fees raise red flags around long-term alignment Managing Investor Expectations Great IR is about setting, managing, and exceeding expectations LPs who receive clear, accurate communication—regardless of performance—stay engaged longer Sales-driven approaches often lead to mismatches in trust and long-term relationships Navigating Growth and Team Building Scaling a syndication business brings team demands—growth isn't always about ego Even small increases in payroll or promotions require deal flow and capital Balance between investor returns and internal sustainability is delicate and evolving Track Record and Debt Structure IRR isn't enough—investors should ask how much of a return came from NOI growth vs. cap rate compression Evan favors sponsors who have survived downturns and learned from risk exposure Floating debt creates the illusion of strong deals—fixed-rate debt demonstrates stability     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Evan up for success: Getting laid off in 2009 opened his eyes to how macroeconomic shifts and capital structure can impact everything, including LP returns and employment. Digital or mobile resource: LinkedIn. When curated well, it can be a source of valuable insights and perspectives from across the investing world. Book recommendation: The JOLT Effect by Matthew Dixon & Ted McKenna, a tactical guide to overcoming objections and improving sales communication. Daily habit: 6 a.m. CrossFit workouts. This anchors his morning routine, clears mental clutter, and helps structure the rest of his day. #1 insight for selecting great operators: Follow them for at least 6–12 months before investing. Pay attention to how they communicate, especially when you tell them you're not ready to write a check. Favorite restaurant in Cincinnati, OH: For date night: Losanti. For casual family dinners: Northstar Café in Kenwood.     Next Steps Connect with Evan on LinkedIn Learn more at GoBlackGate.com     Thanks for joining us for another great episode! If you're enjoying the show, please leave a rating or review, and be sure to hit that subscribe button so you don't miss an episode.

Mac Shelton is the co-founder of Sweetbay Capital, a real estate private equity firm focused on value-add multifamily investments in Virginia and the Carolinas. With a background in private equity and mezzanine lending, Mac blends institutional financial experience with a data-driven approach to real estate. Since 2021, he and his team have built a portfolio of over 340 units, concentrating on under-the-radar markets like Roanoke, VA, where rent growth consistently outpaces new supply.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Rent growth—not population growth—is the key driver of returns Markets with less outside capital often outperform due to better entry pricing and lower volatility Renovation premiums are often overestimated—test before scaling your plan Conservative exit underwriting should account for the next buyer's view, not just your own Transparency with investors builds trust and fuels long-term partnerships     Topics Why Sweetbay Focuses on Smaller Markets Smaller markets like Roanoke and Columbia are producing higher rent growth with lower acquisition costs Mac compares tertiary markets to places like Raleigh in the early 2000s—under the radar but primed for stable returns Oversupply in "hot" metros like Raleigh and Charlotte is driving rents down, while less popular markets remain steady Data Over Hype: What Drives Rent Growth Rent growth is more important than population growth and is driven by renter population relative to new supply Mac shares an analysis comparing Roanoke to Raleigh, Charlotte, and Greenville—showing similar or better rent performance with lower price per door Why Lease Trade-Outs and Renewals Matter Lease trade-outs measure organic rent growth, but renewals give even clearer insight into demand Renewals at 3–4% growth without renovations are often a better gauge than turnover metrics Exit Assumptions: Thinking Like the Next Buyer Every acquisition includes a re-underwrite from the future buyer's perspective Mac shares how he checks cap rate assumptions against current comps and validates price-per-door benchmarks Transitioning from Private Equity to Real Estate Mac started his career in private equity and gradually began acquiring rentals with his bonus income His first syndication scaled a student rental model he'd already executed personally Investor Communication and Building Trust Sweetbay Capital emphasizes detailed offering memorandums with full fee transparency and CapEx justifications Quarterly reports compare actuals vs original projections—no adjusted budgets or post-hoc explanations Advice for New Syndicators Don't start syndicating without doing your own deals first—prove the model with your money Sweetbay's first deal had no promote, just a 3% acquisition fee, to reduce friction and earn investor trust The best way to grow capital is to return it and reinvest with a strong track record     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Mac up for success: Skipping early rent tests on a renovation project led to budget overruns—he learned the value of testing rent potential before scaling upgrades. Digital or mobile resource: LandGlide – a $100/year app that offers a consolidated GIS view to quickly check property ownership and transaction history. Book recommendation: Best Ever Apartment Syndication Book by Joe Fairless – a foundational guide Mac used to build the blueprint for Sweetbay. Daily habit: Morning exercise—whether running, walking the dog, or hitting the gym—centers Mac and sets the tone for a productive day. #1 insight for finding great markets: Ignore hype. Focus on fundamentals like rent-to-price ratios, supply dynamics, and how picked-over the market really is. Favorite restaurant in Raleigh, NC: For casual: MoJoe's Burger Joint. For upscale: Stanbury.     Next Steps Connect with Mac on LinkedIn Visit sweetbay-capital.com to learn more about their deals and investor resources     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you don't miss an episode.

Natalie Cloutier is a French-Canadian real estate investor who, alongside her husband, has spent over a decade building a successful build-to-rent business in Canada. With a background in architectural technology, Natalie began her journey by constructing her first home at the age of 19 using a sweat-equity loan, transforming a family "secret" into a powerful investment model. Today, she and her husband have built 53 units from the ground up, acquired and renovated four additional properties, and automated their business to support long-term growth. Her approach centers on risk-aware development, ADU maximization, and creative strategies to unlock housing value. She is also the author of The Build to Rent Strategy and co-founder of The New Build Couple.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Why building your own home with sweat equity can kickstart your investing journey The build-rent-refinance-repeat model Natalie uses instead of traditional BRRRR How legislation like Bill 23 unlocked value via ADUs The risks to watch for when analyzing land deals Why burnout forced her to scale—and how hiring a team changed her business     Topics From Architecture School to First Build How Natalie and her husband started by building their own house at 19 The sweat-equity loan that replaced a traditional down payment Living through construction while house-hacking their basement unit Scaling with Confidence Transitioning from guided help to self-led builds Building nights and weekends while working 40-hour weeks How an employee learned their model and replicated it himself Why Build-to-Rent Made Sense Existing properties in Ontario didn't pencil out Build-to-rent as a better alternative to BRRRR for their market The shift from slow beginnings to full-time real estate Shifting Strategies Through Market Changes The effects of COVID, inflation, and interest rates Navigating legislative battles with municipalities Taking a break to reassess in the face of red tape Due Diligence in Development Natalie's master checklist before buying land Zoning, sewer, easements, internet access, and environmental tests The consequences of skipping steps (like a $30k surprise for internet) How ADUs Became a Game Changer Leveraging Ontario's Bill 23 to turn a duplex into a triplex Avoiding six-figure development fees by using ADU classifications Applying the ADU model to create sixplexes with cost savings     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Natalie up for success: Burning out from doing too much herself, led to hiring a team and building better systems. Digital or mobile resource: Buildium, for managing tenant communication and operations, even with just a few units. Book recommendation: Secrets of the Canadian Real Estate Cycle by Don Campbell, great for understanding market timing and cycles. Daily habit: Running or walking: movement helps her reset and stay grounded. #1 insight for real estate investors: Do your due diligence. This is not a risk-free strategy, so run the numbers and know what you're getting into. Favorite restaurant in Mont-Tremblant, Quebec: Socal Kitchen.     Next Steps Connect with Natalie at thenewbuildcouple.com Follow her on Instagram to see project videos and updates Grab a copy of her book: The Build to Rent Strategy     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you don't miss an episode.

Vitaliy Gnezdilov is the co-founder of Raise Ready Systems, a capital-raising platform helping real estate operators attract six- and seven-figure checks through paid social campaigns. With a background in user experience design, Vitaliy blends creative branding with performance marketing to help sponsors scale beyond friends and family capital. He has raised over $40M alongside strategic partners and formerly worked at CrowdStreet to streamline investor acquisition and conversion at an enterprise level.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Social media can drive serious capital—but only if you build trust, credibility, and speed into your funnel. "Speed to lead" is the difference between a committed investor and a missed opportunity. Avoid pitching too early—use the first call to understand investor goals and qualify the fit. Human touchpoints (real calls, manual follow-up) outperform automation when raising large checks. Sophisticated investors do respond to ads—if you tailor your messaging and sales process to their needs.     Topics From UX Design to Real Estate Capital Vitaliy began his career in software and UX before partnering with a high school friend in advertising. Together, they leveraged design and paid traffic to raise capital in exchange for GP equity. Worked with sponsors across multifamily, mobile home parks, and ATMs—raising $40M+. Building Raise Ready Systems Created a framework to generate investor conversations using paid ads and optimized funnels. Emphasizes "speed to lead" and relationship-building, not just lead generation. Most clients aim to raise $1M/month per investor relations rep using his system. What Actually Works in Paid Campaigns 15–20 ad hooks are tested at launch; funnel must earn attention seconds at a time. Webinar funnels often fail due to lack of contextual awareness—must match platform behavior. Content and UX must be laser-targeted; the platform algorithm does the rest. Human Touch vs. Over-Automation Raise Ready added an appointment-setting team that calls leads within 5 minutes. Human contact builds credibility before handing leads to IR teams. Created diligence packets and follow-up sequences to support investor conversion. Common Mistakes Operators Make Lack of sales process is the biggest bottleneck—not lead volume. Founders often pitch too early; better to listen, qualify, and align investment opportunity. Raising from strangers is a different game than friends and family—adjust your approach.     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Vitaliy up for success: Generating leads without a solid sales process led to client struggles—so they built internal appointment-setting and partnered with a top IR pro raising $1.5M/week. Digital or mobile resource: RaiseReadySystems.com — explore the call funnel firsthand and browse in-depth insights on their blog. Book recommendation: Buy Back Your Time by Dan Martell — a playbook for reclaiming your time and scaling your business through team leverage. Daily habit: Praying each morning—"Throne before phone"—to center himself before opening the laptop. #1 insight for raising capital: Speed to lead. But more importantly—don't pitch right away. Listen, qualify, and match your offer to investor needs. Favorite restaurant in Minneapolis, MN: Khâluna.     Next Steps Connect with Vitaliy at RaiseReadySystems.com Explore their sales funnel strategy and blog resources Reach out to see if Raise Ready is a fit for your capital-raising goals     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Catrina Craft is a CPA, tax strategist, and real estate investor with over 20 years of experience in applying the tax code to maximize wealth for investors and entrepreneurs. As the founder of Craft CFO Advisory Services, she supports real estate professionals, creative agencies, and business owners with proactive planning to reduce tax obligations and build long-term wealth. A frequent speaker and educator, Catrina brings a unique blend of compliance, strategy, and investment knowledge—helping her clients go beyond tax preparation and into true financial empowerment. Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Start tax planning early—waiting until tax season puts you in reactive mode Don't structure appreciating assets in a C corp—it can lead to unnecessary tax penalties Asset protection is more than just forming an LLC; structure and exposure matter A tax strategist is proactive—meeting regularly and guiding decisions throughout the year The IRS rewards those who build and invest—use the code to your advantage Topics 1. From Debt to Wealth Building Catrina lost 80% of her income when a major client left and found herself $100K in debt This challenge drove her to learn real estate investing and the tax strategies behind wealth building Paid off her debt in 2 years while building a rental portfolio 2. The CPA vs. Tax Strategist CPAs focus on compliance and reporting what already happened Tax strategists plan proactively to reduce your tax bill before decisions are made Working with a strategist who knows your industry—especially real estate—is critical 3. Avoiding Common Structure Mistakes Many investors set up LLCs without understanding tax treatment options Holding real estate in a C corp is a costly and often irreversible mistake Asset protection includes entity structure, insurance, and understanding exposure risk 4. Planning Beats Panic Most deductions and deferrals (like cost segregation and 1031s) require advance planning Catrina meets monthly or quarterly with clients to stay ahead of key decisions Tax planning should start at the beginning of the year—not at filing time 5. Questions to Vet a Tax Professional Ask about their industry experience and how often they meet with clients Determine whether they offer strategy or just compliance services Ensure they understand your specific investing model (e.g. syndication vs. flipping) 📢 Announcement: Learn about our Apartment Investing Mastermind here. Round of Insights Failure that set Catrina up for success: Losing 80% of her income and going into debt forced her to learn real estate and rebuild—leading to lasting financial independence. Digital or mobile resource: MileIQ — tracks mileage automatically for real estate and business-related driving. Book recommendation: Tax-Free Wealth by Tom Wheelwright — foundational insights on using the tax code to your advantage. Daily habit: Morning gratitude, sunlight, a walk, and 30 minutes of educational podcast listening to stay clear and motivated. #1 insight for the best tax strategy: Hire a tax strategist—not just a tax preparer. Favorite restaurant in Dallas, TX: Houston's or Hillside. Next Steps Access Catrina's free tax planning resources. Connect with her through her LinkedIn Page. Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you don't miss an episode.  

Jon Weiskopf is the Founder and CEO of Blue Eyed Capital, a purpose-driven investment firm focused on helping people of color invest in high-performing real estate that delivers both financial returns and meaningful impact. After a successful engineering career that included designing Apple's flagship retail stores around the world, Jon left corporate life to pursue a more meaningful mission—one grounded in sustainability, social responsibility, and leaving a better world for his children. His impact-focused approach to multifamily investing prioritizes operational efficiency, environmental upgrades, and tenant well-being as pathways to long-term success.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Real estate impact investing is not charity—it's smart, sustainable business Operational efficiency matters more than rent growth for long-term value Utility cost trends are critical indicators of property performance risk Personal alignment with your investing mission prevents burnout and increases longevity Finding properties close to home can reduce risk and improve responsiveness Capital access and relationship-building are essential for resilience in tough markets     Topics From Apple to Apartment Investing Jon's career began in engineering, including 10 years leading Apple's retail development globally A burnout and desire to spend more time with family pushed him to rethink his priorities After attending a real estate event, he realized his background in construction and systems was an untapped advantage Finding Purpose in Real Estate Named after his wife and children, Blue Eyed Capital was born from a desire to create legacy and impact Jon's "why" includes modeling values for his kids and using his skills to improve the world Leaving Apple and taking a three-month leave of absence gave him clarity and relief from corporate stress Why Impact Investing Is Smart Business Jon focuses on improving underperforming Class C properties with outdated systems Instead of relying on rent increases, he drives returns through sustainability upgrades and energy efficiency Better-performing systems (HVAC, lighting, etc.) lead to tenant stability, lower expenses, and long-term ROI What Most Investors Get Wrong Many operators don't understand the compounding effects of rising utility costs Passing on utility bills to tenants only works until affordability breaks down Energy-efficient upgrades generate increasing savings year over year—unlike cosmetic renovations Choosing the Right Properties Looks for good bones: buildings that are structurally sound but need systems updates Willing to walk away from deals if fundamentals (e.g., plumbing) don't check out Proximity to home has become increasingly important for asset management responsiveness Capital Raising and Private Lending Jon warns new operators not to underestimate the difficulty of raising capital Missed investor commitments and slow funding timelines require backup plans He's built a parallel business in private lending to create consistent cash flow between deals     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Jon up for success: A high-stakes Apple project in San Francisco failed publicly at launch—but it taught Jon the value of resilience, preparation, and systems under pressure. Digital or mobile resource: FRED – the Federal Reserve's data portal. Jon uses it to track trends like auto loan defaults and consumer credit that signal housing demand and risk. Book recommendation: It Takes What It Takes by Trevor Moawad. Daily habit: Wakes up at 3:30 a.m. every day to work out—starting with physical discipline to focus and own his day. #1 insight for investing in impact properties: Purpose matters. If your plan is aligned with serving a community's needs—not just maximizing rent—you'll build a more stable, lasting business.     Next Steps Follow Jon on LinkedIn Check out Blue Eyed Capital's website.     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Justin Brennan is a third-generation real estate investor and the founder of Brennan Polley Capital and Multifamily Schooled. After his family experienced a $60 million bankruptcy during the 2008 financial crisis, Justin rebuilt from scratch—growing a $185 million apartment portfolio across 1,100+ units in multiple states. Today, he's a leader in multifamily education and mentorship, helping others build wealth through cash-flowing assets, investor relationships, and a resilient mindset.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Use sweat equity to partner with others who bring capital—start with what you have Real estate offers generational wealth, but over-leveraging can wipe it all out Begin with a single unit if needed, but learn to scale fast using other people's money Community, discipline, and market knowledge are critical for out-of-state investing Opportunities don't knock—you create them and act when the door opens     Topics Rebuilding After a Family Bankruptcy Justin's father built and lost a $60M portfolio during the 2008 crash Learned hard lessons early: never over-leverage and always prioritize cash flow Decided to restart in 2010 with a $100K condo—and a long-term mindset From Small Starts to Major Scaling Bought duplexes and fourplexes before realizing the power of OPM Partnered with a friend in tech to launch Brennan Polley Capital First major deal: 27 units in Kansas City, raised $800K with just $30K out of pocket Now owns/control 40% of a $200M portfolio—vs. 100% of $3.5M before The Power of Community and Conferences A Tom Ferry conference helped shift his mindset around raising capital Later attended a Boston syndication event, which gave him clarity and confidence Losing his sister in 2018 made him take bigger action—he chose not to live with regret Investing Out-of-State with Confidence Recommends building your team before chasing deals: brokers, PMs, contractors, lenders Emphasizes importance of in-market relationships and pre-market deal access Uses security cameras to remotely monitor properties in real-time Invests only within 25–30 miles of top 100 MSAs for strong bank financing and tenant demand     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Justin up for success: Walking away from a $33M deal after already investing $800K in due diligence. It hurt—but protected investors and built trust, leading to a more profitable deal soon after. Digital or mobile resource: Crexi.com — not for deals, but to identify the top local brokers controlling inventory in a market. Book recommendation: The Power of One More by Ed Mylett and Atomic Habits by James Clear. Daily habit: Detailed morning routine that ends with a spoken "prayer letter" in the present tense. Uses the ThinkUp app to reinforce affirmations and stay focused on vision. #1 insight for scaling a multifamily portfolio: "Never ask for money. Offer opportunity." Build trust, show results, and use a clear system for raising and managing capital. Favorite restaurant in San Diego, CA: George's at the Cove.     Next Steps Subscribe to Justin's YouTube channel. Learn more about his program at multifamilyschooled.com     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Nic Espanet is the founder of Flex Equity Group and host of the Flex Forward Podcast. After two decades as a physical therapist, Nic transitioned into real estate—starting with passive investments before becoming a lead general partner. He's now led eight out of ten multifamily deals across Texas, with a focus on operational systems, investor communication, and market strategy. Through his podcast and syndication work, he helps others build freedom through clarity, consistency, and resilience.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Start as a passive investor to learn best practices and build trust. Your first GP deal might require sacrificing equity to gain credibility. Raising capital today is about thoughtful follow-up, not just email blasts. Real estate's control and tangibility make it more appealing than stocks. Take fast action with underperforming property managers—delay can cost you.     Topics From Healthcare to Real Estate Nic spent 20+ years in physical therapy before pivoting to real estate. Originally planned to invest in single-family homes before discovering multifamily. His first steps were as a passive LP, which taught him how great GPs operate. The GP Transition Joined a Dallas real estate network to meet experienced sponsors. Partnered with a seasoned operator for his first deal and earned credibility through effort. Built his own investor systems based on what he appreciated as an LP. Capital Raising in Today's Market Early deals filled in 2–3 days. Now it often takes weeks of phone calls and reminders. Uses GoHighLevel CRM to track interest, follow-ups, and conversations. Avoids texting new investors due to new legislation (SB140 in Texas). Lessons From the Field During COVID, personally took over a failing asset and drove occupancy from 70% to 90%. Now focuses on Texas secondary markets with population growth and minimal new supply. Attributes success to consistent communication, team alignment, and market adaptability.     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Nic up for success: Waiting too long to fire a failing property management company. That experience now shapes how fast he acts when performance slips. Digital or mobile resource: GoHighLevel CRM. It tracks soft commits, investor contact, and follow-up history in one place. Book recommendation: Rich Dad Poor Dad by Robert Kiyosaki. Daily habit: Early morning workouts with friends. It builds discipline, energy, and consistency. #1 insight for scaling a multifamily portfolio: Find and surround yourself with a like-minded community of investors and mentors. Growth comes from relationships. Favorite restaurant in Fort Worth, TX: Joe T. Garcia's.     Next Steps Visit flexequitygroup.com to learn more or schedule a call Listen to the Flex Forward Podcast for stories on reinvention and real estate     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Kolaiah "Fuzzy" Jardine is a real estate developer, author, and co-founder of Hui Mastermind, a Hawaii-based community focused on empowering Native Hawaiians to build generational wealth. His journey took him from serving time in federal prison to creating a multimillion-dollar real estate portfolio and developing affordable housing for local families. As the author of Priced Out of Paradise, Fuzzy is on a mission to teach others how to invest "the Pono way"—with integrity, community, and purpose.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Fuzzy's transformation from prison to property developer shows the power of mindset and purpose. "The crab in a bucket" mentality, surrounding yourself with the wrong people, keeps you stuck. Taking bold, decisive action (even when broke) can change your trajectory. Investing education is priceless when you're ready to implement it. "The Pono Way" means people before profit—help others first, and wealth follows.     Topics From Prison to Property Developer Fuzzy grew up in Oahu's multigenerational households, surrounded by love but also by poverty and addiction. After a prison sentence for drug-related charges, he discovered real estate through a white-collar inmate who taught classes on investing. Determined to change his life, Fuzzy came out of prison with a new mindset and a mission. Finding Purpose and Building Mindset Initial jobs included window washing, surfing instruction, and valet parking—three jobs just to survive in Hawaii. Realized hard work alone wasn't enough; financial education was key. Discovered Rich Dad Poor Dad and began pursuing real estate investing as a way to create generational wealth. The Turning Point: Fortune Builders While preparing to become a pilot, he heard a radio ad for a real estate training event and pivoted immediately. Borrowed $20K through a native Hawaiian loan and maxed out credit cards to join the program. His conviction came from being "sick and tired of working three jobs" and seeing his parents face foreclosure. Worked for free to gain hands-on experience and eventually became the go-to construction and development partner for other investors. Building Affordable Homes and a Legacy Now leading 60+ projects focused on affordable housing on Hawaii's Big Island. Emphasizes integrity and "The Pono Way": helping families in distress before thinking of profits. Sees real estate as a means to restore opportunity for locals priced out of their own communities.     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Kolaiah up for success: Going to prison—being forced to reevaluate his life gave him clarity and purpose. Digital or mobile resource: TruePeopleSearch.com. Great for finding owners of distressed properties to connect directly. Book recommendation: Rich Dad Poor Dad by Robert Kiyosaki. Daily habit: Prayer, expressing gratitude daily for where he is and the opportunities ahead. #1 insight for building generational wealth: Dial in your "why." Once you know it, nothing can stop you from achieving success. Favorite restaurant in Honolulu, HI: Zippy's.     Next Steps Get Fuzzy's book Priced Out of Paradise on Amazon.com Visit fuzzyjardine.com to learn about his projects and mentorship opportunities Follow him on Instagram for real estate education and community impact stories     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

In this week's solo episode, John Casmon steps away from guest interviews to share hard-earned lessons from his own investing journey. After returning to Chicago to speak at the Chicago Multifamily Club—a group he co-founded years ago—John reflects on the recurring questions he heard from investors eager to scale. Drawing on his personal experience building a portfolio from the ground up, he outlines the four pillars that every multifamily investor needs to master: clarity, relationships, process, and resilience.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Clarity creates direction—understand your "why" before chasing numbers or vanity metrics. Building relationships ("Who not How") is the key to growth—find mentors, partners, and communities. Follow a proven process instead of trying to reinvent the wheel. Resilience and resourcefulness matter more than experience—problems are inevitable but solvable. Scaling isn't about doing more work—it's about building the right team to achieve freedom.     Topics The Chicago Multifamily Club Origin Story John co-founded the club in 2015 after attending too many unproductive meetups. Wanted to create an event that truly helped investors learn how to scale portfolios. Returning to speak at the same event years later was a full-circle moment of growth. 1. Get Clarity Understand why you want financial freedom, not just arbitrary goals like "100 doors." Real success comes from knowing what your investments are solving for—security, time, or impact. Clarity fuels motivation when challenges arise. 2. Identify Your "Who's" Networking consistency led John to relationships that shaped his trajectory. Relationships create shortcuts that experience alone cannot. 3. Follow a Proven Process Instead of guessing, John invested in mentorship to learn syndication and scale faster. First syndication: a 192-unit deal in San Antonio with partners from his coaching network. Proven processes eliminate guesswork and create predictable results. 4. Be Resilient and Resourceful Real estate is full of surprises: contractors stealing, investors asking tough questions, and deals going sideways. Resourcefulness—not resources—separates those who thrive from those who quit. Learn from setbacks and keep moving forward.     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Next Steps Join John's investor community at casmoncapital.com Learn more about coaching and the Apartment Investing Mastermind at casmoncapital.com/coaching     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Derek Dombeck is a seasoned real estate investor, national speaker, and international bestselling author who has navigated the ups and downs of real estate since 2003. Known for his expertise in creative deal structuring, private lending, and relationship-based investing, Derek has completed thousands of transactions while helping investors gain control over their financial futures. Today, he leads Generational Wealth, where he teaches others how to build lasting legacies through intentional business and personal vision.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Learn to operate without banks by mastering creative deal structures and private lending. Building relationships—not relying on institutions—provides flexibility and resilience in any market. Investors must prioritize communication and integrity to maintain trust with lenders and partners. Success is rooted in having a clear vision for life first, and building business strategies around that. Control and freedom come from understanding "why" you want wealth, not just "how" to achieve it.     Topics From Losing Everything to Creative Control Derek started in the early 2000s with bank financing but lost nearly everything in the 2008 crash. Learned to rebuild through creative financing and raising private capital instead of relying on institutions. Founded a private lending business averaging 20–25 loans per month, lending over $3 million monthly. Why Relationships Beat Banks Institutional lending is transactional—private lending is relational. Investors who communicate transparently with private lenders can work through tough times and maintain trust. Reputation and reliability are worth more than a few basis points in interest savings. Raising Private Capital Raised over $25 million by building genuine connections and paying investors before himself. Early mistake: not developing a network soon enough. Now teaches investors to focus on building long-term trust and a solid track record. Creating a Vision-Led Life Entrepreneurs often trade a 9-to-5 job for a "5-to-9" grind—without defining what they actually want. Derek emphasizes creating a written life vision first, then building a business to support it. The question isn't how much money you want, but why you want it—and how it supports the life you envision. Rethinking Goals and Ownership Many chase status symbols (like beach houses or luxury cars) without questioning their purpose. Derek explains how experiences can be enjoyed today without waiting decades—like renting a dream home instead of owning it. True wealth is freedom to live intentionally, not accumulation of "stuff."     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Derek up for success: Not building a network early in his career—learning that relationships are the foundation of longevity. Digital or mobile resource: ChatGPT and GoHighLevel CRM, used together to automate lead management and client communication. Book recommendation: Pitch Anything and Flip the Script by Oren Klaff. Daily habit: Quiet time at 5:30 a.m. to reset, reflect, and start each day with focus and calm. #1 insight for building a strong network: Meet new people daily—whether at events or local REIAs—and prioritize face-to-face relationships.     Next Steps Visit DerekDombeck.com to explore resources, podcasts, and his books Next Level Your Life and The Transformational Journey.     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Chris Zona is a litigation partner at Mandelbaum Barrett, practicing primarily out of New York City. With nearly 100 trials under his belt, Chris helps investors and businesses turn legal conflict into capital. By leveraging litigation, non-performing loans, and distressed assets, he shows multifamily and commercial real estate investors how to uncover hidden opportunities and generate outsized returns.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Litigation doesn't have to be a cost center—it can be a source of investment opportunities. Non-performing loans (NPLs) often sell at steep discounts, creating entry points below market value. Attorneys can help investors navigate complex foreclosure timelines and risks. Judicial vs. non-judicial foreclosure states dramatically change the investment timeline. Building strong banking and attorney relationships is essential to sourcing and executing distressed note deals.     Topics Turning Conflict into Capital How Chris reframes litigation as a tool to unlock hidden opportunities. Why distressed debt and litigation finance are increasingly relevant in today's market. Understanding Non-Performing Loans NPLs often sell at 60–80% of face value, providing opportunities for investors. Secondary markets create deal flow as banks offload risky assets to redeploy capital. The Role of Litigation Attorneys Advising investors on jurisdictional risks, foreclosure timelines, and strategy. Using the threat of litigation to negotiate favorable outcomes without always going to trial. Judicial vs. Non-Judicial States Judicial foreclosures require lawsuits, trials, and long timelines. Non-judicial foreclosures are statutory, faster, and less litigious. Investors must factor timelines into their portfolio strategies. Market Conditions for Distressed Assets Rising interest rates and tighter bank policies have increased the number of NPLs. Why the next 3–5 years may provide significant opportunity for note investors.     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Chris up for success: Missing his D1 football dream taught him resilience and focus, which later fueled his legal career. Digital or mobile resource: ChatGPT and Microsoft Copilot, useful for categorizing thoughts and research preparation. Book recommendation: The Mitch Rapp thriller series by Vince Flynn and Prey series by John Sandford. Daily habit: Morning workouts—cardio and lifting—before tackling the day's work. #1 insight for investing in NPLs: Be realistic, know your portfolio, patience level, and ability to handle long timelines. Favorite restaurant in Stamford, CT: Towne Parlor.     Next Steps Learn more at Mandelbaum Barrett Connect with Chris on LinkedIn  Explore how litigation strategies can complement your real estate portfolio     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Loral Langemeier is a six-time New York Times bestselling author, world-renowned financial expert, and founder of Integrated Wealth Systems. With over 20 years of experience, she has mentored thousands of entrepreneurs and investors, built multimillion-dollar companies, and partnered with legends like Bob Proctor and Robert Kiyosaki. Known as "The Millionaire Maker," Loral specializes in teaching people how to sequence their wealth and create financial independence through real estate, business, and smart investing strategies.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Sequencing your wealth: doing the right thing at the right time. The importance of mentors and surrounding yourself with the right team. Why databases and consistent communication are critical assets for raising capital. Real estate investors often make mistakes by chasing deals without having capital and credit lined up. Debt can be a powerful tool—being in "good debt" is essential to scale quickly.     Topics From Farm Life to Financial Expert Grew up in Nebraska, discovered Think and Grow Rich early, and hired Bob Proctor at 21. Transitioned from exercise physiologist at Chevron to working with the Rich Dad team as master distributor of the Cashflow game. Building Wealth Through Sequencing Success comes from taking the right steps in the right order—structure before deals. Real estate investors fail when they do the right things at the wrong time. The Power of Mentorship and Team Mentors open doors, but you must provide value and take action. Success is built with a strong, trusted team—not by going solo. Raising Millions Through Databases Used her database of 18,000 people to raise $16M for projects in Oklahoma. Consistent communication and investor education are essential for long-term success. Debt as a Wealth Tool Don't fear debt—leverage it wisely for higher returns. Millionaires use "good debt" to accelerate wealth, not avoid it.     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Loral up for success: Breaking her own rules by skipping team members or systems—learned the importance of never cutting corners. Digital or mobile resource: iFlip — an AI-driven stock trading app that automatically manages entries and exits. Book recommendation: Think and Grow Rich by Napoleon Hill and The Road Less Stupid by Keith Cunningham. Daily habit: Living her values—starting the day with God, prayer, and health routines. #1 insight for building wealth: Want it with every part of your DNA—persistence, determination, and surrounding yourself with the right team. Favorite restaurant in Genoa, NV: The Pink House.     Next Steps Download free resources and connect with Loral at askloral.com/podcast Explore Integrated Wealth Systems for guidance on sequencing and wealth-building strategies     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Nathan Schiess is a personal branding strategist and marketing expert who helps real estate professionals build authority, create visibility, and attract aligned relationships through strategic content. With a background in psychology, personal development, and real estate investing, Nathan blends storytelling and strategy to position his clients as trusted leaders in the industry.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways A personal brand is not vanity — it's a system for communicating credibility to investors. Social media should be treated as a business tool, not a personal diary. High-net-worth individuals invest in people they trust, not just in advertised returns. You don't need tens of thousands of followers — a small, targeted audience can raise millions. Content should focus on solving your ideal client's problems, not showcasing yourself.     Topics From Investor to Branding Expert Nathan built a 40-unit portfolio before transitioning to focus on branding. Learned the importance of documenting and marketing expertise after losing everything in a divorce. Why Personal Branding Matters Without a brand, every investor interaction requires retelling your story. A curated online presence creates confidence and trust before the first meeting. Overcoming Objections to Social Media Branding isn't about you — it's about your Ideal Client Profile (ICP). Being shy or reluctant isn't an excuse if your goals require visibility. Branding can be outsourced like any other business function. Content That Builds Trust Define your ICP clearly and tailor content to their problems, questions, roadblocks, and desired results. Consistency and clarity build authority over time. Followers who won't invest aren't your audience — focus only on those who will. Monetizing Without Vanity Metrics 1,000 quality followers can generate six figures in deal flow. Followers must know exactly how to work with you — clear calls to action are essential. Avoid content that entertains without converting.     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Nathan up for success: Having to liquidate his 40-unit portfolio without proof of his accomplishments led him to build a branding agency. Digital or mobile resource: The One Page Marketing Plan by Allan Dib. Book recommendation: No More Mr. Nice Guy by Dr. Robert Glover. Daily habit: Daily exercise to strengthen the body and sharpen the mind. #1 insight for building a personal brand: Get clear on what you want, clarity drives strategy. Favorite restaurant in Salt Lake City, UT: R&R Barbecue.     Next Steps Connect with Nathan on LinkedIn or Facebook. Explore how personal branding can accelerate capital raising and investor trust.     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.  

Ben Michel is the founder and principal of Ridgeview Property Group, a real estate investment firm focused on value-add multifamily properties in the Twin Cities. After a decade as a multifamily broker, Ben transitioned into investing during the pandemic and has since grown Ridgeview's portfolio to $25 million in assets. He specializes in heavy-lift renovations using construction debt, transforming underperforming properties into long-term holds that generate stable returns.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways A decade as a broker provided Ben with credibility and deal-analysis skills that investors trusted. Raising capital requires confidence, credibility, and broad connections—not just a handful of close contacts. Expanding his outreach from 50 contacts to thousands transformed his ability to raise funds. Coaching and mentorship were critical for learning construction loans, renovations, and repositioning strategies. Long-term success depends on planning for market cycles with reserves, staggered debt maturities, and strong operations.     Topics From Broker to Investor Ten years as a multifamily broker built experience analyzing deals and observing operators. First investment came from converting a failed listing into a purchase with an investor partner during Covid. Early Capital Raising Lessons First deal funded by a single $1 million investor—a stroke of luck. Learned the hard way that a tiny investor list made future raises difficult. Expanded his outreach by adding thousands of past contacts to his newsletter, enabling a $2.2M raise. Mentorship and Scaling Immediately hired a mentor to learn construction debt, repositioning, and property branding. Shifted from "softball" deals to larger renovations requiring professional systems. Twin Cities Market Strategy Avoids restrictive areas like St. Paul (rent control) and focuses on stable suburbs. Considered Nashville and Bentonville but doubled down locally due to his network and knowledge. Value-Add Execution Renovates 1960s–70s properties with $18–25K per-unit budgets. Upgrades include flooring, cabinets, granite, stainless appliances, dishwashers, and modern lighting. Strategy creates long-term, easier-to-manage assets with better tenant profiles.     📢 Announcement: Learn about our Apartment Investing Mastermind here.     Round of Insights Failure that set Ben up for success: Jumping into his first duplex without guidance or capital taught him the value of mentorship. Digital or mobile resource: X (formerly Twitter) — bookmarking threads from operators sharing multifamily insights. Book recommendation: Elon Musk by Walter Isaacson. Daily habit: Visualizing goals, from office setup to portfolio growth, to drive daily focus. #1 insight for scaling a multifamily portfolio: Market cycles are inevitable—plan ahead with reserves and staggered debt maturities. Favorite restaurant in Minneapolis, MN: World Street Kitchen.     Next Steps Connect with Ben on LinkedIn Subscribe to his newsletter for multifamily updates and deal insights     Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.