Claim OwnershipThe Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
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The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.
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When it's time to sell, do you suddenly sound… different? A lot of people do. Their tone changes. Their words change. Their confidence changes. And without realizing it, they stop sounding like themselves. They stop sounding confident and start sounding desperate. That shift kills trust, hurts conversions, and slowly damages your brand. In this episode, I'm sharing how to sell in a way that feels natural, confident, and completely on brand… without sounding desperate, awkward, or fake. If selling ever feels uncomfortable or forced, this episode will help you fix that. Links Mentioned in this Episode How to Use Swipe Copy How to Stand Out in a Crowded Market
What if the biggest threat to affiliate marketing right now… is also its biggest opportunity? There's been a lot of noise lately about AI replacing content creators… killing SEO… making affiliates obsolete. But is that actually true? In today's episode, I'm discussing the real impact of AI on affiliate marketing… what's changing, what isn't, and how the smartest affiliates are using AI to grow faster than ever. If you're worried AI is going to ruin everything… or just trying to figure out how to adapt, this one's for you. Links Mentioned in this Episode Review Post Pro Affiliate Email Pro Affiliate Terms Wizard
If you're looking to grow your audience, boost your credibility, and build your email list in a big way, podcast interviews might just be your secret weapon. In this episode, I'm sharing exactly how I've landed more than 600 podcast interviews… and how I turned those into affiliates who became a huge driver of our company's growth. Links Mentioned in this Episode ListenNotes MeetEdgar Your First 100 Affiliates Pretty Link
Let me ask you something… what if 2026 is the year you stop hoping affiliate marketing works and start treating it like it actually matters? Not more random promos. Not more last‑minute emails. Real commitments that change how you show up, how you promote, and how you get paid. In this episode, I'm sharing the affiliate resolutions that actually move the needle… from building systems and tracking results to selling with confidence and creating bonuses that stand out. If you want this year to be different, this is where it starts. Links Mentioned in this Episode Watch My Walkthrough of my Kit Account Kit Email List Launch Challenge Turn Your Passions Into Profits Review Post Pro
What if 2026 was the year your affiliate program finally took off? Today, I'm sharing the resolutions smart affiliate managers are making this year. These are the type of resolutions that lead to bigger launches, more evergreen sales, and stronger affiliate relationships. If you want this to be your best year ever, listen up. Links Mentioned in this Episode Affiliate Email Pro Affiliate Training Templates The Book on Affiliate Management Affiliate Terms Wizard Affiliate Activation Templates
What does 2026 look like for affiliate marketers? Let's just say… it's not business as usual. From AI taking over the grunt work to virtual influencers and voice-driven SEO, the landscape is changing fast. In this episode, I'm sharing 13 bold, research-backed predictions for where affiliate marketing is headed, and what you can do now to be ready. Spoiler: the future favors the prepared. Links Mentioned in this Episode Affiliate Email Pro Affiliate Terms Wizard Review Post Pro
What if you could turn the busiest shopping season of the year into your biggest affiliate payday? Today, I'm sharing the strategies top affiliates use to make more money in December without burning out, posting nonstop, or guessing what might work. If you want a simple plan to increase your holiday commissions, this episode is for you. Links Mentioned in this Episode Affiliate Promo Warm Up Guide
The holidays are here… which means chaos for most affiliate managers. There are promos flying everywhere, inboxes are packed, and your affiliates? Half of them are over-promoting, and the other half have gone silent. So how do you stay sane and strategic when the whole season is moving at lightning speed? Today, I'm sharing the practical guide to not just surviving December, but actually thriving as an affiliate manager during the busiest season of the year. Links Mentioned in this Episode The Book on Affiliate Management
Writing a book is hard. Making real money from it is harder. In this episode, I'll show you how to add affiliate offers to your book so it drives more revenue and creates long-term passive income. Links Mentioned in this Episode The Book on Affiliate Management Affiliate Marketing for Authors Training Resources Page Guide My Recommended Books Page
If you're serious about affiliate marketing, you'll love this conversation. Today I'm talking with someone who's written for top publications, built affiliate programs from scratch, and approaches every campaign with strategy and intention. We'll break down his process... what actually works... and how you can think more like a strategic affiliate marketer too. Links Mentioned in this Episode Success is a Numbers Game Book
"If you're launching a book and want more sales, more exposure, and a bigger impact, affiliates are the secret weapon. But most authors screw up the launch because they don't know how to use affiliates the right way. In this episode, I'm walking you through the exact blueprint we've used to launch more than 10 bestsellers: what worked, what didn't, and how you can copy it step-by-step. Links Mentioned in this Episode Affiliate Marketing for Authors Training Behind the Scenes of the Real Artists Don't Starve Book Launch Your First 100 Affiliates Report Affiliate Recruiting Swipe Files The Book on Affiliate Management
So you wrote a book… now what? If you want it to actually, you need affiliates. The truth is, books don't magically fly off the shelves. Even bestsellers usually have a small army behind them. In today's episode, I'll walk you through how I found affiliates for my book… and how you can do the same for your launch, whether it's a book, a course, or anything else. Links Mentioned in this Episode Affiliate Marketing for Authors Training Behind the Scenes of the Real Artists Don't Starve Book Launch Your First 100 Affiliates Report Affiliate Recruiting Swipe Files How to Recruit New Affiliates You Don't Even Know The Book on Affiliate Management
What I'm about to share with you might honestly shock you. It used to be the single worst part of my entire business. Something that held me back for nearly three years. I'm ashamed to admit that the worst part of our company was our affiliate management. In this episode, I'm pulling back the curtain on exactly what went wrong, why even I — The Affiliate Guy — struggled with this, and most importantly... how we finally solved it. Links Mentioned in this Episode Your Affiliate Launch Coach
Ever feel like your brain is juggling 47 browser tabs—only none of them are loading? That's what it's like trying to stay focused as an affiliate manager. Between answering affiliate questions, navigating fast-changing platforms, staying on top of launches, and replying to Slack messages at all hours… staying focused can feel impossible. And regaining it once you've lost it? Even harder. In this episode, I'm bringing you a behind-the-scenes recording of a private training I did for a mastermind group, all about how to get focused, stay focused, and bounce back when your focus gets derailed. Whether you're managing dozens of affiliates or trying to keep your own business on track, these strategies will help you get more done, with less stress. Links Mentioned in this Episode Bob Newhard Clip Focus Music Track Need help activating your affiliates? Use my proven email templates for getting inactive affiliates in the game and making sales! Get them here Get my #1 affiliate recruiting email (the one I've personally used to recruit thousands of affiliates in dozens of niches). Grab your copy here!
Ever wonder how a niche audience and the right bonus strategy can put you in the Top 3 of a $5.7 million affiliate launch? Today, I'm bringing back a return guest to show you exactly how she did it. She used prep courses, long-term funnels, and collaborated with other affiliates to absolutely rock this promo and earn nearly $100,000 in affiliate commissions. Listen up to find out how! Links Mentioned in this Episode Heidi's Facebook Page How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates
Want to know how someone with a small email list still landed in the Top 10 of one of the biggest affiliate launches of the year using a single social media network? In this episode, you'll hear directly from a social media pro who leveraged Instagram — not ads, not email — to crush it on the leaderboard. Links Mentioned in this Episode Manu's Instagram – @YourSocialTeam How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates
What happens when two marketers team up, run a paid workshop, and use that momentum to finish second in a $5.7 million affiliate launch? In this episode, you'll hear how Justin Demers and Sara Temte built an audience of buyers before the launch even started… then used that list to generate massive affiliate sales, deepen their relationships, and create a winning campaign. If you've ever thought, "I don't have a big list," or "I'm not sure how to stand out," this is the playbook you've been waiting for. Links Mentioned in this Episode Wake Up to Freedom How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates
What if your very first affiliate promotion brought in $18,000... and landed you in the Top 25 out of hundreds of seasoned pros? In this episode, we're talking with someone who did exactly that. No list, no big team. Just a smart plan, a clear voice, and a whole lot of heart. It's proof that you don't need to be a marketing ninja or email wizard to have a massive impact in your first affiliate launch. Links Mentioned in this Episode Follow Michele on YouTube Listen to Michele's Podcast How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
What if one simple bonus could double your opt-in rate… and build a list of buyers before the cart even opens? In today's episode, we're unlocking a powerful strategy from a $5.7 million affiliate launch—a strategy that helped dozens of affiliates stand out from the crowd, grow their list, and convert at higher rates. It's time to talk about opt-in bonuses that actually work. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
What if the difference between being a good affiliate and a TOP affiliate...came down to how well you tell your story? Or when you send one single email? In Part 2 of our $5.7 million launch breakdown, we're revealing the next-level strategies that turned browsers into buyers, including what worked on cart close day, how to find your hottest leads, and why your personal story might be your most powerful sales tool. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
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Thanks for sharing! At the end of the day, iGaming affiliate marketing can be really rewarding if you stick with it. It’s not a quick win, but the recurring commissions make it worth the effort. You have to be ready to adapt when regulations change. Staying ethical and transparent with your audience is key. You can find more information on this here https://propellerads.com/blog/adv-igaming-affiliate-programs/ . I'd say give it a shot if you enjoy a challenge.
Thanks for the great info! Keep it up brother.