The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

One of the biggest mistakes you can make when growing an affiliate program is trying to recruit every type of affiliate at the same time. That's not how we took one program from about $15 million a year to more than $300 million. We focused on one type of affiliate, built momentum there, then moved to the next. In this episode, I'm showing you how to scale an affiliate program by focusing on the right affiliates, then stacking better communication, consistent training, smarter analytics, more promotion opportunities, and evergreen traffic on top of that foundation. These strategies helped us grow from a few thousand affiliates to well over 100,000 and turn the program into one of the biggest revenue drivers in the company. Links Mentioned in this Episode Affiliate Training Templates and Scripts Promo Strategy Call Template Resources Page Guide AffiliateHQ

Your affiliate commission has to work for two people: you and the affiliate. Pay too little and great affiliates won't bother. Pay too much and you can wipe out your margins. In this episode, I'm showing you how to set affiliate commissions that attract better partners by looking at your price, your costs, your time, what you need to make, and what competing programs are paying. I'll also share ways to make your offer more attractive without simply raising commissions, including tiered payouts, bonuses, free-trial bounties, better conversions, exclusive offers, training, and other perks that can make affiliates want to promote you Links Mentioned in this Episode Affiliate Program Email Template Podcast Episode – How to Negotiate Affiliate Deals That Benefit Everyone What Affiliates Need to be Successful AffiliateHQ

If your affiliate program isn't growing, the answer usually isn't "work harder." You need to figure out where the program is breaking down. Maybe your expectations are off, your onboarding is weak, your commissions aren't competitive, your tracking is shaky, you don't have enough affiliates, or you're not giving the ones you have enough reasons to stay engaged. In this episode, I'm showing you how to turn around an affiliate program that isn't growing by identifying the most common problems I see, fixing the basics first, and building a clear plan to get the program moving again. Links Mentioned in this Episode How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials Find Your First 100 Affiliates Get Our Sample Affiliate Training AffiliateHQ

Some of the best affiliates in your niche are already promoting offers like yours. That's good news, because you don't have to start from scratch. You can find the affiliates who are already active, already proven, and already looking for programs that treat them better. In this episode, I'm showing you how to recruit affiliates from your competition's program without being shady, trashing the other company, or making promises you can't keep. I'll share the story of how one competitor's acquisition helped us go from about $100,000 a month to more than half a million, why the right angle matters more than a slightly higher commission, and how to give proven affiliates a real reason to try your program. Links Mentioned in this Episode How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials Find Your First 100 Affiliates AffiliateHQ

Affiliate swipe copy should make it easier for partners to promote, but too often it turns into a copy-and-paste mess where every affiliate sends the same email with the same subject line. That doesn't help them, and it doesn't help your program. In this episode, I'm showing you how to create affiliate emails, images, and social swipe your partners can actually use, including why you probably shouldn't write the copy yourself, how to give affiliates images that make their emails better, why you need different versions for different audiences, and how to make swipe copy a guide instead of a script. I'll also share why social swipe gets overlooked, even though a real chunk of opt-ins can come from social media. Links Mentioned in this Episode How to Use Swipe Copy as an Affiliate Ultimate Affiliate Swipe File AffiliateHQ