Claim OwnershipThe Estate Agent Consultancy Podcast
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The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency.
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277 Episodes
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In 1980, a tiny company from Minnesota did something that shouldn’t have worked. They’d invented the first mass-market liquid hand soap - Softsoap - and it was flying off shelves. But the moment Procter & Gamble and Colgate noticed, the game would be over. So the company’s founder, Robert Taylor, did something audacious - something bordering on mad. In this episode, Toby tells the story of the greatest heist in soap history, unpacks the brilliant strategic principle behind it, and asks th...
In this episode, I’m joined by Majella Galvin, Chartered Estate Agent, RICS Registered Valuer at DNG Galvin. Majella grew up around property and has worked across residential, commercial, and agricultural markets in Ireland. Today, she leads an award-winning independent agency and is widely respected for her professionalism, standards, and long-term approach to estate agency. In this conversation, we talk about: •Why trust matters more than tactics •How to approach valuations honestly witho...
Are your negotiators confident enough to defend your fees… or are they folding at the first objection? In today’s episode, I’m breaking down exactly what high-performing letting agencies train their teams on and why most agencies are still competing on price instead of value. Because here’s the uncomfortable truth: If your team can’t clearly articulate why you’re worth 10%, 12% or more… landlords will always default to the cheapest option. We cover: The difference between listing features and...
Want to get your estate agency in front of hundreds (or even thousands) of local business owners and homeowners, without cold calling or chasing leads? In this episode, we break down the exact strategy behind sponsoring local events to boost your brand presence almost overnight. You’ll learn: •Why local events give you a month (or more) of consistent exposure •How to position yourself as the go-to local agent •The right way to sponsor events so it actually generates business •How supporting...
You don’t need more time. You need better triggers. Every letting agent has a list of things they know they should be doing — posting on social media, checking the numbers, following up landlords, going for a walk, listening to industry podcasts but they never quite get around to them. In this episode, we’re talking about habit stacking, a simple but powerful concept popularised by James Clear in Atomic Habits. The idea? Attach a new habit to something you already do every day or e...
Most estate agencies don’t have a profit problem, they’ve got a cash-flow problem. The traditional model creates feast-or-famine months, inconsistent instructions, and a constant scramble for the next deal. In this episode, we break down why consistent lead generation is the only real fix, and how to build a predictable flow of new opportunities without relying on luck, portals, or last-minute price drops. You’ll learn the practical steps to keep leads coming in weekly, including: •Why the ...
In 1995, a man robbed two Pittsburgh banks in broad daylight with lemon juice on his face, utterly convinced it would make him invisible to cameras. It didn’t. But the story caught the eye of a Cornell psychologist, and inspired one of the most important pieces of research into human self-awareness ever published. In this episode, Toby Martin tells the full story of McArthur Wheeler’s spectacular heist, explains the Dunning-Kruger effect and why it matters far beyond the lab, and explores how...
Antonelli Singers is an established self employed agent working alongside TAUK. In this episode, he shares what’s actually worked for him over the years, from choosing a local patch and sticking with it, to building a personal brand that feels real and consistent. We talk about the long game: why flashy marketing isn’t the answer, how trust is built slowly and intentionally, and what most agents underestimate about showing up in their community. This is a grounded conversation for agen...
Ever scrolled LinkedIn or Instagram and thought… “How are they at 200 doors already?” “Why are they winning all those instructions?” “Are we behind?” Here’s the truth: you’re comparing your Year 1 to someone else’s Year 3, 4 or 5 and social media is only ever the highlight reel. In this episode, I talk openly about the comparison trap in the lettings industry and how it can quietly knock your confidence, distort your decision-making, and push you into chasing the wrong goals. I al...
For most estate agents, stock is the pinch point. Without listings, there’s no leverage. No pipeline. No momentum. In this episode, we dive into why the way you launch a property matters far more than most agents realise — and how structuring it correctly can create demand, authority, and future opportunities beyond just the sale itself. A well-executed launch isn’t just about selling one home; it’s about positioning, proof, and turning attention into more instructions. If you want to make ev...
You have access to more data than ever before. Market trends, rental growth, yield forecasts, portfolio performance. But your not actually using it. In this week’s episode, I’m joined by Kieran Slinger, co-founder of Propalt, and we dive into one of the biggest missed opportunities in modern lettings: turning data into a competitive advantage. We talk about: Why “data paralysis” is holding agents backHow to use insight to educate landlords (not just update them)Repositioning yourself from ren...
“I’m doing five jobs at once and barely have time to breathe…” Sound familiar? In this episode, we break down the trap so many solo agents fall into — doing everything, burning out, and wondering why the business isn’t growing. You’ll learn: •Why working harder isn’t the answer •The real cost of doing low-value tasks •How to buy back your time and stay focused Whether you’re a one-man band or running a small team, this is about getting your life back while building a better business. 📚Wa...
In this episode, Chris sits down with Annalese Walmsley to unpack what happens when you stop playing it safe and start saying YES — to speaking gigs, career shifts, and showing up more boldly in the property world. From her unexpected journey into estate agency and tech, to her advocacy for women in leadership and safer, simpler onboarding through Kotini, Annalese shares candid insights on career risk, resilience, and digital transformation in modern estate agency. We also talk industry mento...
When your business is moving fast, every decision feels high-stakes. You start researching, debating, weighing up every “what if…” and before you know it, the day (or week) ends, and NOTHING has changed. This is analysis paralysis, the habit of overthinking decisions until you end up making none at all, and it's stopping you grow your agency. In today's episode, I explain my top 6 tips to get your head back in the game: 1. Clarify the outcome you’re trying to achieve 2. Break big de...
Most estate agents are posting on social media… But they’re not getting clients from it. In this video, I break down my Social Stack, the exact system estate agents should be using to turn content into attention, trust, and enquiries. Here’s the mistake most agents make: They try to sell too early, or they post randomly with no strategy. Instead, your content should do three very specific jobs: 1️⃣ Short-form content to grab attention and get seen 2️⃣ Long-form content to build trust and ...
I’m always telling letting agents to put themselves out there. Host the event, run the webinar, be visible and position yourself as the expert. But how many actually do it? In today’s episode, I’m joined by Mary Bugg, a self-employed sales and lettings agent with eXp UK, who didn’t just take inspiration, she ran with it. After attending one of my agents’ webinars and a short conversation, Mary had the venue booked and was planning her Renters’ Rights Act landlord event in Chelmsford within da...
People don’t slowly make their minds up about your business — they decide far quicker than most owners realise. In this episode, we talk about why first impressions carry so much weight, and why front-loading your service is one of the most powerful ways to increase trust, confidence, and instructions. Too many businesses “save the good stuff” for later, assuming they’ll get the chance to impress down the line. The reality? Most prospects won’t wait that long. If they’re not impressed early...
In this episode, I’m joined by John Foster, Founder of Fosters Financial. John runs a financial services business and has worked alongside estate agents for years, giving him a unique perspective on how mindset, decision-making, and financial understanding impact long-term success in property. We talk about the patterns John sees in high-performing agents, the difference between being busy and actually building a business, and why many professionals hold themselves back — even when the oppo...
If your lettings marketing feels busy but ineffective this episode is for you. Much of what letting agents were told to do to win landlords no longer works. And some of it is actively holding agencies back. In this episode, we break down seven outdated lettings marketing mistakes that are still everywhere in the industry and explain what successful, ambitious agencies are doing differently right now. We cover: Why the “one size fits all” approach fails modern landlordsThe mistake of leading ...
In this episode, we talk about a mistake many business owners and agents make without realising it — building their entire visibility on one social media platform. Algorithms change. Accounts get restricted. Platforms lose relevance or shut features down. And when that happens, businesses that rely on a single platform can lose years of momentum overnight. This episode breaks down why you shouldn’t have a favourite social media platform — and why a diversified online presence acts as insura...
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