The Fractional CFO Show with Adam Cooper

Is AI actually making your agency more profitable, or is it simply adding more tools, processes and experimentation? In this episode of The Fractional CFO Show, Adam Cooper is joined by Emily Hatton, Founder of AI in Agencies, to explore how agency founders and finance leaders can approach artificial intelligence in a more practical, structured and commercially focused way. Emily has spent years working in agency operations, including helping to scale a digital marketing agency before moving ...

In this episode of The Fractional CFO Show, Adam Cooper is joined by Dan Maudhub, founder of branding agency Be Wonderful, now an investor, advisor and Non-Executive Director. Dan built and grew Be Wonderful before taking the business through an Employee Ownership Trust (EOT) transaction - a very different route to the traditional trade sale, merger or management buyout that many agency owners might consider when thinking about their exit strategy. The conversation explores the full journey: ...

How do you build a successful Fractional CFO business when being a great CFO is only half the challenge? In this episode of The Fractional CFO Show, Adam Cooper is joined by Stewart Mathieson, Founder of FractionalClients.com, whose team has worked with more than 150 fractional executives to help them build their client pipelines and win new business. Drawing on that experience, Stewart shares what he has learned about why some Fractional CFOs and other fractional executives build thriving...

Customer acquisition is getting harder. E-commerce growth has slowed, consumer confidence remains under pressure and businesses are having to work much harder to justify where every pound of marketing budget goes. So what does profitable growth look like when acquiring the next customer is becoming increasingly expensive? In this episode of The Fractional CFO Show, Adam Cooper is joined by Daniel Dunn, CEO and Co-Founder of Paper Planes, a growth agency and technology platform helping D2C and...

What separates highly profitable agencies from those that constantly feel stretched? For many agency founders, the answer isn't simply winning more clients or asking people to work harder. It's building better operational systems, improving resource planning, understanding the numbers behind the business and making more informed commercial decisions. In this episode of The Fractional CFO Show, Adam Cooper sits down with Ryan McNamara, Global Operations Director at Rise at Seven, to explore ho...