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Missions to Movements

Author: Dana Snyder

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Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert. 


Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices. 


Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you. 

279 Episodes
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We talk with Priyanka Dutt about how GivingTuesday grows in India when local leaders shape it for their own communities and invite others into shared purpose. We dig into why belonging drives everyday giving, and why retention fails when nonprofits treat supporters like past-tense transactions. GivingTuesday is coming up on December 1! Rally volunteers, raise money, and build awareness for your cause. Tools and resources are at GivingTuesday.org/participate. Now is the time to sta...
We talk with Birce Altay, Director of the GivingTuesday Europe Hub, about how a global generosity movement grows when it stays local and community-owned. We dig into distributed leadership, why participation is a core metric, and how a simple invitation can mobilize people who were never asked. Birce's move from digital journalism into civil society communications and philanthropy work How GivingTuesday Turkey starts by reaching out and building local ownership Why localizatio...
Monthly giving shouldn’t be a line item or a one-off campaign. It should be core infrastructure. In this special announcement episode, I sit down with Justin McCord, EVP of Strategic Partnerships and Corporate Development at RKD, to share something we’ve been working on. After two years of partnering on Monthly Giving Awareness Week, RKD and Positive Equation are launching the Monthly Giving Accelerator, and I’m joining RKD as Monthly Giving Executive in Residence. In this episode, we c...
I’ve spent a lot of time this year talking to nonprofit leaders about monthly giving, and after studying more than 400 audits, one thing became REALLY clear. 76% of nonprofits can set up a monthly gift in under three clicks, but the real gap starts after someone gives. In this solo episode, I’m breaking down the five biggest gaps I found, why a $36 monthly gift can actually be worth more than $2,000 over the life of that donor, and how to find new audiences you haven’t asked yet so you can bu...
46% of nonprofit CEOs say burnout is “very much” a concern, so what needs to change for nonprofit leaders to stay in this work? For a very special final conversation in my Atlanta CEO series, I’m bringing ALL four leaders together to talk about relationships, community, visibility, sustainability, and what it takes to lead an organization right now. Carolina, Tammy, Chidi, and Kenita get into why CEOs need a public voice, how to separate your identity from your job title, succession planning,...
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