Claim OwnershipThe Affiliate Marketing Podcast
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We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
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267 Episodes
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Guest: Katie King, Author of AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience If you've been treating AI like a search engine or worrying you're falling behind, this episode cuts through the noise. Katie King, who's been tracking AI developments since 2019 and advises major brands like O2, Arsenal, and Virgin, joins Lee-Ann Johnstone to reveal why 80% of AI success depends on people, not tools. She shares the strategic frameworks that turn scattered exp...
If your affiliate program has hundreds of inactive partners gathering dust, this episode reveals exactly how to bring them back. Alex Hitt, an affiliate marketer who built thriving communities of hundreds of active members, shares the hotel management principles he uses to create loyalty that goes far beyond commission payments. Lee-Ann and Alex discuss why most programs accidentally kill engagement, how to scale personalisation without burning out, and why one 30-minute weekly call does more...
In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution. With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers face a crossroads: adapt to emerging channels or risk becoming obsolete. Colin, whose career spans from the Yellow Pages era through to buildin...
In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the Golden State Warriors, Dennis brings battle-tested insights on what actually works when technology threatens to commoditise every tactic. This conversation is essential listening for affiliate managers navigating the tension between bringing capabi...
What happens when passion meets persistence in affiliate marketing? George Sullivan turned repeated program rejections into fuel for building The Sole Supplier—a content-first publisher that now drives millions in sales across Europe's biggest fashion retailers. In this candid conversation with host Lee-Ann Johnstone, George reveals the brutal early days of building an affiliate business, the moment everything changed, and why the industry's future belongs to publishers who can make peo...
In this essential episode, we sit down with Florin Simovici, CEO of TrafficManager and author of the industry's most comprehensive guide to building and managing affiliate programs. With 15 years of experience across multiple verticals—from iGaming to e-commerce—Florin shares the hard-won lessons that separate scaling programs from struggling ones. Florin pulls back the curtain on what actually drives sustainable growth, revealing why most networks fail before they even begin and how the in...
What if everything you've been taught about promotional content is backwards? In this explosive Season 23 opener, host Lee-Ann Johnstone welcomes Saurabh Singh, co-founder and CEO of Flickstree and Zanopy AI, who drops a truth bomb that's making affiliate managers and content creators rethink their entire strategy: for every promotional post you publish, you should be creating six educational ones. Yes, you read that right—six to one. This isn't armchair theory. Saurabh has studied hundreds o...
After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap — it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic alliances. Industry veterans have shared frameworks that actually work in the trenches, not theoretical models that collapse under real-world pressure. Their insights reveal how data transparency reshapes power dynamics, why treating affiliates as vend...
Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This isn't theory—it's the battle-tested system they use daily to connect brands with high-performing affiliates, and they're sharing it all, fr...
Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experience, Tero reveals how data transparency is revolutionising partnerships and why authentic relations...
From self-proclaimed "software engineer introvert" to confident industry connector, Julia Draghici, Co-Founder & CEO of CPV Lab and CPV ONE, has mastered the art of turning authentic relationships into business growth. In this candid conversation with host Lee-Ann Johnstone, Julia reveals how she transformed from someone who believed "building good software and having good customer support would be enough" into a partnership-driven entrepreneur whose business thrives on genuine co...
This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing. With over a decade of experience working across both sides of the table - from affiliate networks to major operators like GG Media Group - Alanas brings a rare perspective on deal-making, negotiation psychology, and the art of buildi...
This week, Lee-Ann Johnstone sits down with Paul Puolakka, CMO of Mr. Gamble, who brings a rare dual perspective to affiliate marketing having worked extensively on both the operator and affiliate sides. Fresh from burnout in telecoms to becoming one of iGaming's most respected voices, Paul shares unfiltered insights on what separates thriving partnerships from those that crash and burn. This isn't your typical "build trust and communicate" advice—Paul digs into the tactical realities o...
From the "wild west" days of online sports betting to today's heavily regulated landscape, few have witnessed the industry's transformation like Dimitry Voelkle. Host of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Dimitry, Founder of Zelda Consulting and one of the original architects behind Tipico, Germany's first major sportsbook. In this fascinating episode, Dimitry shares hard-won insights on building trust-based partnerships that survive decades of industry uphe...
What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue? In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your program needs. From a jaw-dropping case study that delivered 40% growth in 12 months to practical frameworks for building emotional equ...
Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typ...
Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running affiliate programs to becoming one of the industry's most sought-after recruiters and consultants. Stefan shares his unconventional journey from s...
In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generating 15-20,000 new players monthly. This conversation goes beyond typical business advice, exploring the human elements that make partnerships truly...
Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail. In this conversation, we tackle the contentious issue of data ownership in iGaming, explore why trust remains the biggest barrier to effective collaboration, and reveal the tactical approaches that separate partnerships that scale ...
This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer's journey—from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world case studies that demonstrate how sophisticated tracking, authentic partnerships, and cross-channel integration are revolutionising the way brands approach affiliate mar...
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