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Coaching Culture with Ben Herring
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Coaching Culture with Ben Herring

Author: Ben Herring

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Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.


74 Episodes
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A team list can teach you more than a scoreboard. Ben opens up about growing up in New Zealand rugby culture, missing A teams year after year, and how that sting forged a durable kind of resilience that later powered a professional career and a life in coaching. The story tracks an unlikely path from D team disappointment to Super Rugby, through concussion and identity loss, and into a craft that puts people at the center of performance. We dive into three formative gifts: learning to live w...
Send us a text If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben To subscribe to the newsletter or to get a copy of the book, jump onto: www.coachingculture.com.au Support the show Share this show with your mates, rugby, coaches, leaders! Dont be shy.
A golden Sydney evening sets the scene, but the real heat in this conversation is Mike Catt’s blueprint for durable, high-performing teams. We go far beyond tactics to unpack why love for the game, genuine care, and trained calm turn individual talent into collective results. Mike traces a remarkable journey from South Africa’s hard-edged competitiveness to Bath’s winning heyday, through Italy’s tough rebuilds, Ireland’s detail-rich evolution, and now the Waratahs, where skill development mee...
A 70-point demolition tells one story. The way South Africa kept shape with cards, shuffled roles without panic, and attacked with conviction tells the real one: culture, clarity, and coaching aligned. We trace that edge back to Tony Brown’s fingerprints and the mindset that flips good teams into ruthless, resilient units. We start with the simplest signal that changes everything: show up as a rugby person first, a coach second. That posture earns trust fast, respects the jersey, and helps a...
If culture is just words on a wall, it won’t survive a 30‑game season. We sat down with Northampton Saints Director of Rugby Phil Dowson to unpack how a top Premiership club actually lives its values: clear behaviors, blunt but caring feedback, and a sense of humor that makes hard work sustainable. From academy integration to senior leadership, from recruitment to mindset, Phil shares the frameworks and small rituals that keep Saints connected and competitive. We trace Phil’s pathway from pl...
Coaches love big ideas until pressure hits and the ideas melt. Today we share our drafted chapter on Eddie Jones and pull out the hard, usable lessons that survive heat: culture as behavior, observation as a craft, and high standards delivered without resentment. After nearly 50 interviews with elite rugby minds, Eddie’s lens still cuts the clearest path from theory to team habits you can see and measure. We start by redefining culture as what people correct in each other when it’s awkward. ...
What if the best culture in your team is hiding in plain sight—in the way players clean a table, put plates away, or stick around for a coffee that really means connection? We sit down with Nathan Gray—Wallaby, defense specialist, and now director of rugby—to map the behaviors that make standards visible and repeatable under pressure. Nathan pulls back the curtain on selection and reveals the trait he hunts that tape often misses: intent. He explains why toughness is both physical and mental...
Ever feel like two practices a week can’t possibly cover skills, systems, set piece, and fitness? We unpack a practical blueprint that turns time pressure into sharper sessions, starting with the one choice that clarifies everything: define your team identity and let it set the plan. From there, we lean into a DIY fitness culture that takes conditioning off your training clock and puts ownership in your players’ hands, using simple prompts and social accountability to make extra work normal a...
What does a team feel like when the culture works? Players show up early. Coaches look for solutions when it rains. Conversations flow before and after practice because care and connection aren’t slogans—they’re the system. We sit down with Sean Graham, long‑time Director of Rugby at St. Joseph’s Nudgee College and founder of the Youth Rugby Coaches Forum, to unpack how he builds environments where kids can’t wait to train and coaches keep raising the bar. Sean explains why the coach is the ...
Pressure doesn’t invent character—it reveals it. When the game tightens and the season bites back, many of us slide into sarcasm, shut people out, or bury ourselves in busywork that feels safe. I unpack those dark traits head-on and share how elite coaches identify them, speak them aloud, and build systems that keep emotion from hijacking the facts. Drawing on insights from Mick Byrne, John Mitchell, and Steve Hansen, I break down what happens when stress narrows perspective and why the firs...
What if culture didn’t need a slogan? Mick Byrne, head coach of the Flying Fijians and former All Blacks coach, joins us to unpack a disarmingly simple idea: culture is values, standards, and beliefs lived every day. No fanfare. No buzzwords. Just behavior. From a Fijian security guard celebrating effort after a loss to rival teams singing together post‑match, Mick shows how joy and humility can power high performance without softening the competitive edge. We dig into the tools that make th...
What if the best parenting lessons come from the locker room—and the sharpest coaching insights come from home? I share how a sudden end to a playing career and the birth of my first child collided, starting a sixteen-year stretch where coaching and parenting ran in parallel and taught me the same truths about growth, standards, and care. We unpack tough love the right way: not harshness, but honest care with clear expectations. I explain how to deliver hard feedback without breeding resentm...
What if the best culture you ever built came after a 90-point loss? That’s not a stunt—it’s the backbone of our Sunwolves story, where people, not facilities, carried an underdog through brutal travel, language barriers, and constant roster churn. We dig into a season that forced clarity. With 13 cultural backgrounds and minimal prep, we taught through images and objects, opened meetings with music, and played noughts-and-crosses to train communication and poise. We asked players to share th...
Ever wonder why some teams lift their standards from the inside while others grind for results that never stick? We dig into a simple chain that explains it: vision shapes leadership, leadership shapes culture, culture shapes performance, and performance shapes legacy. The magic happens in the middle. Culture isn’t a side project or a mood; it’s the daily environment that leaders design on purpose. We start by contrasting two visions—a high-performance push to top the table versus a communit...
Ever notice how the “genius coach” story never mentions the stacked deck? We dig into the Monopoly Effect—a coin-flip advantage that people later mistake for skill—and use it to decode why some teams look unstoppable while others keep rebuilding without getting better. With Ben Darwin of Gain Line Analytics, we map the hidden architecture of performance: feeder systems that quietly lower error rates, stable combinations that turn instincts into shared reflex, and board decisions that either p...
The fastest way to unlock performance isn’t a new drill or a sharper playbook—it’s lowering the mental noise your athletes carry in with them. We share a simple story from a doctor’s office that proves how precise care changes state without changing a single variable on the whiteboard. That shift in state turns scattered attention into readiness, and readiness into better outcomes. We walk through why care is not a soft extra but a performance lever. When players feel seen beyond the jersey,...
Glenn Jackson's remarkable rugby journey defies conventional paths. After an impressive playing career with Bay of Plenty, the Chiefs, and Saracens (where he earned Premiership Players Player of the Year), he pivoted to become a professional referee, officiating 32 Test matches before transitioning to coaching. Now head coach of the Fijian Drua, Jackson occupies a rare position of having played, refereed, and coached at elite levels. What makes Jackson's perspective so valuable is his deep u...
Want to find out more for how to organise a school tour: https://gullivers.com.au/rugbyschooltours/ What happens when young athletes step outside their comfort zones and experience the world through the lens of rugby? Ken Grover, the 79-year-old founder of Gulliver's Travel, has been answering this question for over four decades through more than 4,000 tours worldwide. From his early days touring with Norths Rugby Club in 1973 to organizing massive contingents for Rugby World Cups, Ken has w...
Want a culture that actually lives on the field? We sat down with Eddie Jones to unpack the coaching choices that create real belonging, sharper decision-making, and braver rugby. From leaving a safe career to grinding through 100‑player university squads in Japan, Eddie shows how risk, clarity, and context build both teams and coaches who last. We dive into designing culture through the game itself—why a clear playing model unites diverse squads better than slogans, and how fundamentals mus...
Send us a text If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben To subscribe to the newsletter or to get a copy of the book, jump onto: www.coachingculture.com.au Support the show Share this show with your mates, rugby, coaches, leaders! Dont be shy.
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