Claim OwnershipWebsite Design Made Simple: Website Conversion & Website Design Tips for Small Business
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© 2026 Website Design Made Simple: Website Conversion & Website Design Tips for Small Business
Description
JennyB is a website designer who helps small business owners create websites that feel clear, attract the right clients, and support their business goals. This show delivers practical website strategies you can actually use—no fluff, no overwhelm.
If you're looking for straightforward website design tips from someone who focuses on what actually converts, you're in the right place. This podcast is for entrepreneurs, small business owners, coaches, consultants, and service providers who want their website to work harder for their business.
Each week, you'll get actionable insights on how to design, optimize, and grow your online presence without adding more to your plate. This show will provide answers to questions like:
*How do I make my website convert better?
*What should I include on my homepage?
*How do I get more leads from my website?
*How do I know if my website needs a redesign?
*What makes a good website navigation?
*How can I make my website work while I sleep?
*How do I attract higher-paying clients with my website?
*How can I use my website to grow my business?
121 Episodes
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Learn how to double your client inquiries without spending extra money on ads or SEO. The strategies shared will help you make the most of your existing traffic by improving how your website converts visitors into clients. YOU WILL LEARN: Why focusing on conversions matters more than increasing traffic. How to create clear and specific calls to action (and why generic ones don’t work). The importance of placing testimonials and social proof in the right spots on you...
Have you ever been hesitant to share your website? On the pod, we talk about how having a website you're not proud of could be costing you clients. I chat with my cilent, with Rachel, owner of Pets at Peace Vet, to share about her experience investing in a professional website that truly reflects her warmth and professionalism. YOU WILL LEARN: How a well-designed website can boost client trust and increase inquiries. Why DIY website design might not always capture your vision o...
Let's chat about how to make the biggest impact on your website by focusing on one critical area...the hero section. This is the first thing visitors see when they land on your site, and it plays a huge role in whether they stay or leave. YOU WILL LEARN: Why the hero section sets the tone for your entire website. The three-part formula for crafting a clear and compelling value proposition.How to use social proof in your hero section to build trust instantly. The imp...
Let's chat about the power of asking the right questions before getting into a website design project. Whether you're working with a designer or tackling it yourself, these questions will help you create a website that doesn’t just look good but actually works for your business. YOU WILL LEARN: Why starting with strategy matters more than design. The top questions to ask before creating or redesigning your website. How to identify your website's main goals and priorities. &...
We're talking about something that too many business owners experience...being stuck with the wrong website platform. If you're paying for features you never use, struggling to make updates, or feeling like your website doesn’t represent your business, this is for you. YOU WILL LEARN: Signs that you're on the wrong website platform. The hidden costs of staying on a platform that doesn't work for you. Steps to take if it’s time to switch, including how to plan for the...
Let's explore how AI is transforming the way customers find businesses online and what changes small businesses need to make on their websites to stay visible and trusted by AI-powered search tools. YOU WILL LEARN: How AI search differs from traditional Google search. Why clear and specific information on your homepage is critical. The importance of structured, scannable content with descriptive headings. Key updates your website needs to stay current and relevant, in...
Today's episode is a story about why it's so important to stay on top of your website's upkeep. And how you can prevent something like this happening to you! YOU WILL LEARN: Why domain renewal and hosting emails matter and what happens if you ignore them. Why owning your domain and hosting accounts is essential, even when working with a web designer. Simple steps you can take right now to check your domain and hosting status.Ready to create your money making website? Book your co...
Let's chat about whether your small business actually needs a blog in 2026. If you're stressing about blogging but can't commit to it, this discussion will help you figure out what makes sense for your website – and what doesn’t. YOU WILL LEARN: Why “you must have a blog” advice is outdated and what’s changed over the years. The realities of what it takes to run a successful blog, from time to keyword research. Clear signs blogging does make sense for your business (and when it d...
Simplifying your website can make a big impact on your business by improving navigation, saving time on updates, and boosting conversion rates. Let's break down the website pages you likely don’t need and show you how to focus on the ones that actually matter. YOU WILL LEARN: Why having too many pages can confuse visitors and dilute your message. The common unnecessary pages you can remove, like separate "Our Team" or "Our Process" pages. What core pages your we...
If your website clicks are down, don’t panic, it’s not just you. Search habits are changing with AI tools and no-click searches. On this episode, you’ll learn why this shift is affecting traffic and how to make sure your business still grows. YOU WILL LEARN: What no-click searches are and how they affect website traffic. Why less traffic doesn’t always mean fewer clients. How tools like Google AI, ChatGPT, and other AI tools pull information from your website. ...
Let's chat about why some new business owners struggle to embrace the professional design process and how to avoid common mistakes when working with a designer. If you’ve ever second-guessed your website, branding, or copy after it’s been made, this one’s for you. Learn how to approach your branding and website with a strategy-first mindset and understand what it really takes to create a business tool that works for you. YOU WILL LEARN: The difference between personal tast...
Ready to turn your website into a tool that actually works for your business? On the pod, we break down what really makes a website effective and the specific changes you can make to improve its performance. Whether you're struggling to convert traffic, attracting the wrong visitors, or just unsure what needs fixing, this episode will give you clear steps to make your website work for you. YOU WILL LEARN: Why your website’s hero section is the most important real estate and how to mak...
This episode highlights the six key elements of a high-converting website, with updated thoughts for 2026! YOU WILL LEARN: The six elements every high-converting website needs to have. Why mobile-first design is no longer optional in 2026. How fast load times directly impact user engagement. The role of conversational content in improving search visibility. Why video content is essential for keeping visitors on your site longer. How to set clear goals and ...
I’m sharing why I’m taking a break for the holidays and how your website can keep working for you while you step away. Plus, I’m giving a quick heads-up about what’s coming next on the pod. YOU WILL LEARN: Why having a strategic website means you can take time off without losing potential clients. Questions to ask yourself to make sure your website works while you're away. Recommendations for top episodes to catch up on during the holiday season. Enjoy your holiday break, an...
This episode takes a look at the key differences between outdated 2022 website strategies and what’s expected to work by 2026. It’s not about trends or flashy designs—it’s about building a website that meets user expectations, creates a seamless experience, and helps grow your business. YOU WILL LEARN Why focusing on your users’ needs, not just looking professional, is the key to website success.The shift from desktop-first to mobile-first strategies and why it matters. Ho...
Is your business hiding in the shadows or blending in with the crowd? On the pod, we explore why playing it safe online could be the riskiest move for your business. YOU WILL LEARN: The two types of businesses that are "playing it safe" and how to identify if you’re one of them. Why generic websites and content make your business forgettable. The key visual and content signs that show you’re playing it too safe. How authenticity builds trust and makes you...
Let's chat about how your website can take the stress out of selling, making the whole process feel more natural and effortless. If promoting your business makes you cringe, this is for you. Learn how your website can handle the heavy lifting so you can focus on what you do best. YOU WILL LEARN: Why your website should be your #1 sales tool. How to establish trust and credibility through testimonials, case studies, and results. The importance of addressing client ob...
Today I'm focusing on gratitude, but with a twist—looking at the behind-the-scenes systems that help my website and business run smoothly. From automations that save time to tools that streamline client onboarding, systems can make all the difference between chaos and efficiency. YOU WILL LEARN: Why a great website is more than just design and copy—it’s about the systems working behind the scenes. The role a CRM plays in automating client inquiries, proposals, contracts, ...
Let's chat about how your website might be holding back your business, especially if you've been around for years but haven't updated your online presence. Learn how to modernize your website while keeping your personality and legacy intact, so it truly reflects the expertise and quality you bring to the table. YOU WILL LEARN: Why an outdated website can hurt your business more than you think. Simple updates that can bring your brand up to date without losing its essence. The kin...
If your website feels outdated or disconnected from your current business, this episode is for you. Many business owners unintentionally let their websites stay stuck in time, which could confuse potential clients and cost you opportunities. Learn simple, strategic ways to update your website so it reflects where your business is right now—without the need for a full redesign! YOU WILL LEARN: How to assess if your website is stuck in the past. Why your website’s hero section matt...
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Using AI in UX research and design, as discussed by Jason Bowman, is transforming how we create user-centered experiences. Nomad Designs also emphasizes UX-driven development and leverages smart tools to craft impactful websites — explore their approach at https://www.nomad-designs.ca/
For a thorough overview of available typefaces, TypeType's full font catalog presents all their offerings in one place. This resource allows designers to compare different styles and find the perfect match for their specific project requirements https://typetype.org/ The catalog includes detailed information on each font, facilitating informed decisions to enhance your design work. Utilizing this comprehensive guide can streamline your font selection process and ensure you choose the best typeface for your needs.
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Creating a website https://clay.global/blog/web-design-guide/web-design-process doesn’t have to be complicated! Start by defining your goals—what do you want your site to do? Then, choose a platform like WordPress or Webflow for flexibility, or go with a drag-and-drop builder like Wix for simplicity. Focus on clean, user-friendly layouts, clear navigation, and mobile responsiveness. Test everything before launching—your website is your digital storefront, so make it shine!