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Description
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
119 Episodes
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Send us a text Most people lose their ideal audience in the first two seconds of a video. That tiny moment determines whether someone keeps scrolling or thinks this message is for me. If your content feels ignored or flat, the issue usually starts with your hook. If you want stronger engagement, better watch time, and more qualified leads from your content, this episode gives you the exact tools to make that shift. What You’ll Learn [00:00] Why the first two seconds decide whether your conten...
Send us a text What if one year from now you could double your prices, expand your brand, grow your Instagram from under 2,000 followers to more than 22,000, and add more than $100,000 in revenue to your business. That is exactly what happened for my client, Dani Alvarez. When Dani and I first met, she was a homeschooling mom of three running a small farm in Northern Colorado and posting the occasional photo on Instagram. She did not know how to post a reel. She felt stuck and overwhelmed. Sh...
Send us a text In this episode, I go deeper into the visibility work we started last week. I explore two blocks that show up for every entrepreneur I know: imposter syndrome and perfectionism. These patterns often present as hesitation, overthinking, procrastination, or feeling like you need everything perfect before you show up online. I share how they show up in life and business, how they have shown up in my own journey, and how you can move forward with confidence even when doubts and fea...
Send us a text If people do not know you exist, they will not buy from you. It sounds simple, but visibility requires more than hitting publish on a post. It requires you to show up as your real self. It requires you to let your audience connect with your humanity. That means being honest. It means being a little messy in public. And that is where the fear kicks in. In this week’s episode, I share the first two visibility blocks that keep entrepreneurs stuck, silent, or overthinking every wor...
Send us a text This week, I’m talking with Anthony Lambatos, owner of Footers Catering and founder of MIBE (Make It Better Every Day), a leadership and culture organization helping people build heart-led, people-first businesses. Anthony and his wife April have quadrupled their company’s revenue, achieved 50% higher employee retention than the industry average, and earned Best Places to Work honors eight years in a row. But the real story is how they did it, through heart leadership. We unpac...
Send us a text If your content isn’t converting, it’s not your strategy, it’s your messaging. In this Strut It episode, I’m breaking down one of the biggest shifts we’re seeing on Instagram right now: moving from generic to personal and specific content. The truth is, broad, how-to posts like “5 Ways to Grow Your Instagram” no longer perform. What’s working now are personalized, story-driven posts that speak directly to your ideal clients. What You’ll Learn [01:06] The biggest content shift h...
Send us a text If your content isn’t converting, it’s probably not because you need a new strategy, it’s because your messaging isn’t connecting. In this episode of Strut It, I’m joined by marketing expert and wedding business strategist Heidi Thompson, the founder of Evolve Your Wedding Business and author of Clone Your Best Clients. Heidi breaks down exactly how to uncover what your audience really wants, thinks, and feels so you can write content that actually converts. Whether you’re a we...
Send us a text If you’ve ever spent hours creating a reel you thought would crush it, only for it to flop, this episode is for you. I’m pulling back the curtain on one of my favorite Instagram growth hacks: trial reels. This is the exact method I use (and teach my clients) to A/B test hooks and uncover what kind of messaging actually stops the scroll, grabs attention, and converts. I’ll also share how one of my clients tested three versions of the same reel and tripled her views just by tweak...
Send us a text People buy people, not products. That’s why your story isn’t just a “nice to have”; it’s the heartbeat of your visibility strategy. Today you’ll learn the art and strategy of storytelling, how to share your truth in a way that connects, inspires, and builds trust on Instagram. I even take you behind the scenes of my own story—my life as an actual showgirl (yes, with feathers and rhinestones!) — and what it taught me about visibility, perfectionism, and finding confidence in aut...
Send us a text AI is here to stay, and it’s already reshaping the way we work and lead. But here’s the truth: most people are only scratching the surface, treating AI like a glorified Google search or copy assistant. That’s why I invited Geoff Woods, author of The AI Driven Leader and former VP of The One Thing to join me on the podcast. Geoff shares how small business owners, marketers, and leaders can use AI to think more strategically, accelerate growth, and step outside the box. You’ll le...
Send us a text You’ve got followers, you’re posting consistently, and people are engaging with your content. But here’s the million-dollar question: are those followers actually becoming paying clients? I’m teaching you how to build an Instagram sales funnel that turns engagement into revenue. You’ll learn how to design a clear customer journey, use lead magnets to grow your email list, and set up automations that nurture your audience while you sleep. Plus, I’m sharing my exact CRIT framewor...
Send us a text You could have the perfect Instagram bio and a solid content plan, but if you’re not creating the right type of content, you’re basically invisible. That’s why in part three of my five-part AI Instagram series, I’m showing you the ONE format that’s still getting the most reach and engagement on Instagram right now: Reels. You’ll learn why Reels remain the fastest way to grow your audience, how to structure them for maximum impact, and how to use AI tools like ChatGPT (or my new...
Send us a text If you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it. You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everything, and how to use the CRIT framework to generate client-focused ideas. Plus, I’m introducing you...
Send us a text If you’ve ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we’re diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond). I’m teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors into followers, leads, and clients. I’ll also introduce you to the CRIT framework from Jeff Woods (a...
Send us a text If you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm. You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external intentions (like growing your waitlist, deepening connections, or driving sales). Once you know what ...
Send us a text If you’ve ever felt like showing up on camera or taking the stage was just too much, today’s episode is going to light a fire under you. I’m joined by the incredible Renee Dallo — founder of Moxie Bright Events, keynote speaker, coach, and all-around powerhouse who knows a thing or two about creating bold visibility. Renee went from actor to wedding planner to international speaker, and she’s sharing the exact mindset shifts and practical tips that have helped her speak w...
Send us a text If you’re posting Reels without seeing growth, you’re not alone. Reels are still the #1 driver of reach on Instagram, but most business owners are missing a few key steps that make the difference between content that falls flat and content that attracts clients. I’m walking you through the three non-negotiable steps to creating Instagram Reels that grow your business. You’ll also hear how the newest Instagram updates—Trial Reels, reposts, and deeper analytics—impact your strate...
Send us a text If you're tired of creating content that goes unseen, this one’s for you. With Instagram posts now showing up on Google (yes, that’s a thing), it’s never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I’ll walk you through a simple, actionable strategy for discovering what your ideal clients are already searching for, and how to use those exact words in your content. What You’ll Learn: [04:46] Why keyword s...
Send us a text If you want to grow on Instagram or TikTok, your content has to be shareable, and that starts with better storytelling. Today I’m sitting down with Britney Crossan, queen of scroll-stopping, story-first content. Britney grew her following by over 57,000 people in less than a year using the exact storytelling techniques we talk about in this episode. We break down how to structure your short-form videos, what kinds of stories hook people immediately, how to move past perfectioni...
Send us a text Today I’m calling out the single biggest mistake that’s keeping your Instagram stuck: treating your account like a glossy portfolio instead of starting real conversations. I know this mistake well because I made it, too. Once I shifted my content to speak in the language of my dream client, everything changed, my reels popped off, my audience grew fast, and my content finally converted into leads and sales. What You’ll Learn: [05:11] The #1 mistake that keeps your feed lo...
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