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Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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What if expert authority isn’t something you claim—but something the market recognizes? Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed. This week, Christine Blosdale—five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage. Christine has spent decades in media and marketing. She understands why some authors get invited, quoted, ...
What if your book wasn’t the end of the journey, but the doorway to the stage? If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link. This week’s guest is Jim Johnson—legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic Boy. Jim brings a rare blend of coaching discipline, lived experience, and platform wisdom to ...
Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically. In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it. My guest is Noemi Beres, co-owner of Podcast Connections, one of the most respected podcast booking agencies in the industry. She shares what hosts look for, what turns them off instantly, and how authors can use podcast guesting to build real authority,...
Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey? This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training. Bob reveals how authors can leverage authentic value, influence, and media to promote their books more powerfully than ever. Discover proven frameworks for building trust, increasing your reach, and cul...
Does your book marketing feel forced, awkward, or exhausting? In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you are. With nearly two decades of experience and more than 200 nonfiction authors supported, Jenn explains how marketing can feel natural, sustainable, and effective. You’ll hear why trying to copy someone else’s strategy backfires, what thought leadership really means fo...
Are you guessing what works on your author website, or do you actually know? In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site. If numbers make your eyes glaze over or you’ve never opened your site stats, this conversation will change how you see analytics. Philippa breaks it...
Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck. In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonfiction book. Not hype. Not hustle. A clear, practical path you can follow with confidence. You’ll le...
What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller? If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Today bestselling author, psychologist, and writing mentor Anne Bartolucci, PhD, reveals how fiction techniques can transform the way readers experience your message. Anne shows you how mythic beats, character arcs, and narrative flow don't belong only in novels. They ...
Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point? This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets. She’s flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy. Inside This Episode: Books Don’t Build Authority...
Drowning in a noisy book market? This episode hands you the lifeline. Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise. Inside this episode: Why “middle of the road” marketing kills momentumHow to craft a viewpoint that challenges and connectsWhy giving away your best ideas builds unstop...
What if your voice could sell more books than your marketing plan? This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful sales tool when you know how to use it. Together we explore the real story behind self-narration: the nerves, the tech, the performance pressure, and the surprising freedom that comes when you take con...
Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit? This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment, and steady growth. Chelsea shares how sensitive, visionary authors can release the pressure, trust their inner wisdom, and build a brand that feels like home. If the hustle game drains you, or y...
What if the future of book marketing could completely redefine your success as a nonfiction author? In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve. From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, an...
Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers? This week’s guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience, reveals how to harness the true power of audio storytelling. She breaks down how to choose the perfect voice, navigate the recording process, and transform your audiobook into a marketing powerhouse. You’ll explore the real decisions authors face, whether to narrate yo...
Ever wondered how mastering your personal energy could unlock your book marketing superpower? This episode flips the script on book marketing. Isabel von Boetticher uncovers how mastering your personal energy can transform fear and fatigue into clarity and confidence. A multicultural holistic health practitioner and leadership development catalyst, Isabel joins us from the Dominican Republic to share how authors can stop pushing through exhaustion and start thriving through energy awareness. ...
Think book awards are only about bragging rights? Think again. This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing. Carol reveals how smart authors use awards to boost visibility, credibility, and sales. In this episode, ...
What if your book could become the single most powerful marketing tool for your business? This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your book can become more than words on a page. You’ll discover how to turn it into a launchpad for income, influence, and long-term success. Aurora shares how to use your book as a lead magnet that attracts clients, opens doors to speaking gigs, and helps you test new business ...
Is your author website quietly sabotaging your book sales? This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books. Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who’s mastered the art of driving authentic, sustainable website traffic. In this lively and insight-packed conversation, Carolyn reveals how to transform you...
What if your book could be more than just a one-time product—what if it could become a multi-stream income machine? This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has helped thought leaders turn their expertise into six-figure book deals and seven-figure revenue. With 20+ years in author services, Tanya unveils powerful ways to shift your mindset, expand your reach, and unlock hidden income streams you didn’t even know exist...
Struggling to cut through the noise and get media attention for your book? This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter your budget or connections. You’ll hear how to: Plant publicity seeds early so you’re not scrambling at launch.Own your role—why even traditionall...
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