The Cellar Door Podcast

Send us Fan Mail I’ve spoken to Giles Cooke before on the Cellar Door Podcast, usually about his successful Thistledown. But this conversation is a little different. I must warn listeners that some of the themes in this conversation are heavy, including loss, mental health and suicide. Behind Giles’s Our Fathers label is a story that I found genuinely moving. It’s a wine project that came out of an extraordinarily difficult period in Giles’ life, the loss of his father and mother, and t...

Send us Fan Mail What makes a wine business worth buying? You might think it's the vineyard. Or the winery. Maybe it's the brand, the wine sitting in the cellar, or the customers who have been buying it for generations. But what if one of the biggest things affecting the value of a wine business is actually the person who owns it? To answer these questions I reached out to Toby Langley of Langley and Co. Toby has spent decades working with buyers and sellers of wine businesses, and he has a f...

Send us Fan Mail For Mac Forbes, wine has never been just about what’s in the glass. It’s about identity. Place. Curiosity. And the willingness to choose the harder path in pursuit of something meaningful. Over the past two decades, Mac has built one of Australia’s most respected wine businesses by questioning convention—from dry farming and single vineyards to a philosophy centred on understanding the Yarra Valley on its own terms. In this conversation, we explore the challenges facing Austr...

Send us Fan Mail Most conversations about wine start with a simple assumption: that there is such a thing as the wine market. Joe Fattorini argues that's completely wrong. In this episode, we unpack why treating wine as a single market leads to poor marketing, poor positioning, and missed opportunities. Drawing on examples from around the world, Joe explains why the most successful wine businesses don't try to sell to everyone—they understand exactly who they're selling to, why those people b...

Send us Fan Mail For most wine drinkers, a wine show is something that happens in the background. A medal on a bottle. A trophy announced at an awards dinner. A score that helps guide a purchasing decision. But behind those medals sits one of the most important institutions in Australian wine. This year, the Sydney Royal Wine Show celebrates an extraordinary milestone: 200 years since wine was first included in the competitions of what would become the Royal Agricultural Society of New South ...