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© 2026 Under The Hood: Automotive Storytelling
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Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
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🎙️ Bonus | MWC 2026 – Andrew Till, Trustonic Recorded live at Mobile World Congress 2026, this bonus episode features Andrew Till, General Manager of the Secure Platform Division at Trustonic — a company that has been quietly powering automotive security for years, and is now stepping into a new role: trusted advisor to OEMs navigating an increasingly complex landscape. Andrew makes a small but telling observation early in the conversation: the industry stopped talking about suppl...
🎙️ Bonus | MWC 2026 – Andrew Richards, SoundHound AI Recorded live at Mobile World Congress 2026, this bonus episode gives you the full conversation with Andrew Richards, VP at SoundHound AI — one of the most advanced voice AI platforms deployed in production vehicles today. In just a few minutes on the show floor, Andrew unpacks a lot: the debut of SoundHound's Vision AI in Europe (yes, your car can now answer "what's that building?"), the real-world mechanics of Edge vs. Cloud arbitration...
In this special edition of "Automotive Storytelling" — the only podcast examining mobility through storytelling — we take you inside Mobile World Congress 2026 in Barcelona for seven conversations with the people shaping automotive's next chapter. From semiconductor executives to voice AI pioneers, from security architects to standards leaders, this episode captures the two forces that dominated the show floor: connectivity from space, and the end of the supply chain as we knew it. KEY INSIG...
🚨 THE COLLISION-TO-CARE REVOLUTION In this compelling episode of "Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Joe Custer, CEO of Intrado, the company that invented modern 9-1-1, to explore how data-rich vehicle communications can save over 2000 lives annually. From two Boulder County sheriff's deputies who solved a location problem ~50 years ago to the forefront of Next Generation ...
🎪 YOUR BOOTH IS A STORY — OR IT'S NOISE In this solo episode of Automotive Storytelling, the only podcast examining mobility through storytelling, Stéphane Lagresle, founder of The Storytelling Tribe, draws on years of CES experience, including his most recent visit in January 2026, to break down the five principles that turn a trade show booth from a product catalog into a story visitors will remember and retell. From IKEA-inspired visitor flows to the art of making your team speak the...
🔧 THE FOUNDATION TRANSFORMATION In this compelling episode of "Under the Hood: Automotive Storytelling"—the only podcast examining mobility through the lens of storytelling—we sit down with Stef Balkowiec, Co-Founder of GraphDome and former Managing Director at Cosworth Electronics, to uncover what happens when a technical founder puts their company presentation through real scrutiny. This isn't a theoretical discussion about pitch decks—it's the actual behind-the-scenes journey of transfo...
⚡ THE PITCH DECK PROBLEM In this focused case study from "Under the Hood: Automotive Storytelling," host Stéphane Lagresle reveals what happened when Stef Balkowiec, Co-Founder of GraphDome and former Managing Director at Cosworth Electronics, put his company presentation through the Evergreen process. This shows how strategic feedback transforms technology-focused decks into positioning-driven narratives that actually land with decision-makers. 🎯 KEY INSIGHTS The Trust Trap: Why Credibi...
🎙️ THE REALITY CHECK: When Hype Becomes Hardware For three years at CES, we've heard the same promises: SDVs are coming, AI will transform mobility, the industry is converging. But at CES 2026, something changed. The buzzwords became bill of materials. The roadmaps became production deployments. The future tense became present reality. In this special Season 2 premiere, host Stéphane Lagresle brings you insights from seven conversations with executives at QNX, Qualcomm, Sonatus, Cerence AI, A...
For the season finale of "Under the Hood: Automotive Storytelling," we're going behind the scenes. Frantz Lohier, the first guest of Season 1, reverses roles to interview Stéphane Lagresle about how 30 episodes with automotive executives actually get made. This isn't about interviewing techniques or podcast equipment. It's about the systematic approach to understanding what makes great conversations work in a technical industry. What You'll Learn: The Four-Hour Formula How to prepare f...
The debate is over. 2026 is SDV execution year. At We.Conect's SDV Europe 2025 in Berlin, seven industry experts revealed a fundamental shift: the companies that win won't have the most features—they'll tell the most honest stories about strategic focus, security vigilance, and what software-defined vehicles really mean for drivers. THE THREE SHIFTS DEFINING 2026: 🎯 From "More" to Strategic Focus After years of feature accumulation, complexity has become unsustainable. Ola Svensson (K...
🔗 THE COLLABORATION REVOLUTION DECODED Twenty-eight companies. Three years. One unified data standard that BMW, Mercedes, and Volkswagen all agreed to. Thomas Rösch, CEO of Cofinity-X and Board Member of Catena-X, joins "Under the Hood: Automotive Storytelling" to unpack this unprecedented automotive collaboration. 🎯 KEY INSIGHTS Centralized vs. Decentralized: The Trust Paradigm Shift Thomas exposes automotive's "one-up, one-down" data sharing trap that creates supply chain opacity, the...
How Many Slides Is Too Many? The Real Question Every Presenter Should Be Asking Are you asking the wrong question about your presentations? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphane Lagresle reveals why "How many slides should I have?" is the wrong question, and what you should be asking instead. THE PROBLEM: You open PowerPoint. You start adding slide after slide. Before you know it, you've got 40 slides for a 20-minute presentation. But here's the t...
🚗 FROM 5 YEARS TO 6 WEEKS: THE SDV REVOLUTION When Mercedes-Benz's software team achieved in weeks what traditionally took years, they proved that having an entirely new approach to automotive's software can bring incredible results. In this new episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Markus Rettstatt, Head of Software Defined Car Unit at Mercedes-Benz Tech Innovation and Eclipse SDV Ambassador, to decode how a 130-...
🚛 THE TRUCK CABIN REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive design experience from BMW to commercial vehicles, to explore how storytelling transforms engineering into emotional experiences that drivers live with, not just operate. 🎯 KEY INSIGHTS Passenger Cars vs. Trucks: The Empathy Gap Carolin reveals how t...
🎮 WHEN STORYTELLING MEETS GAMING & AUTOMOTIVE In this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot, CEO of AirConsole, to explore how listening first became the foundation for transforming vehicles into social entertainment hubs and building partnerships with BMW, Porsche, Volkswagen, and Audi. 🎯 KEY INSIGHTS Tech Meets Tradition: The Cultural Bridge Anthony reveals how he convinced traditional ...
Escaping PowerPoint Jail: Why Your 45-Slide Customer Deck Is Costing You Deals Are your sales presentations working against you? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphane Lagresle reveals why automotive suppliers and technology companies are losing millions in opportunities, not despite their preparation, but because of it. THE PROBLEM: You've seen it happen. A customer blocks out 60 minutes. Your team spends weeks preparing a comprehensive 45-slide d...
THE WELLBEING REVOLUTION DECODED In this new episode of "Under the Hood: Automotive Storytelling", brought to you by the Storytelling Tribe, we connect with Thomas Stocker, key member of Gentherm's executive team, leading their European operations and former BMW infotainment integration leader. Thomas shares insights on leadership, team dynamics, and the importance of adapting to change in a rapidly evolving industry.. KEY INSIGHTS Hardware Engineers vs. Software Visionaries: The Transformati...
THE TRANSFORMATION BLUEPRINT DECODED In this episode of "Under the Hood: Automotive Storytelling", brought to you by The Storytelling Tribe, we connect with Jonathon Husby, President and CEO of ADAC and Chair of the Automotive Hall of Fame, discussing his career journey, the importance of storytelling in the automotive industry, and the cultural transformation he is leading at ADAC. Jon Husby shares insights on leadership, mindset, and the future of the automotive industry, including the impa...
🎯 THE MOBILITY TRANSFORMATION DECODED In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcomes in an era of unprecedented disruption. This episode is made of 2 parts - this is part 2. 🎯 KEY INSIGHTS Fo...
🎯 THE MOBILITY TRANSFORMATION DECODED In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcomes in an era of unprecedented disruption. This episode is made of 2 parts - this is part 1. 🎯 KEY INSIGHTS Fo...
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