Claim OwnershipBlock by Block: A Show on Web3 Growth Marketing
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© 2025 Block by Block: A Show on Web3 Growth Marketing
Description
Each week, I sit down with the innovators and builders shaping the future of crypto and web3.
Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.
Let’s build something incredible, together. All onchain.
100 Episodes
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Summary In this conversation, Jay Kurahashi-Sofue, CMO of Eco Protocol, shares his journey from the music industry to the world of crypto marketing. He discusses his experiences at Ogilvy, the challenges of scaling marketing teams in the crypto space, and the importance of emotional messaging in technical industries. Jay also highlights the brand strategy behind Avalanche and introduces Eco Protocol, emphasizing its role in the stablecoin market. In this conversation, Jay Kurahashi-Sofue di...
Summary In this conversation, Jim discusses his journey with Catalyst Systems, the challenges of interoperability in the crypto space, and the importance of customer development. He reflects on the ease of launching Layer 2 solutions, the need for differentiation, and the pivot towards focusing on alternative virtual machines (VMs) to better serve the market. Jim emphasizes the significance of understanding user needs and building products that cater to a broader audience rather than just th...
Summary In this episode of Block by Block, Peter Abilla sits down with Erbil Karaman, co-founder of Huma Finance, to unpack PayFi, income-backed DeFi, and the broken state of cross-border payments. Erbil explains how PayFi uses blockchain and stablecoins to give merchants instant access to cash flows that today are trapped in legacy rails for days or even weeks. They dig into remittances, trillions of dollars locked in pre-funded bank accounts, and how Huma plugs DeFi liquidity into real-wo...
In this conversation, Michael Heinrich discusses his journey into the crypto space and the founding of 0G (Zero Gravity), the first AI Layer 1 blockchain. He elaborates on the unique features of 0G, including its developer-friendly ecosystem, key infrastructure components, and the importance of community engagement. Michael also addresses challenges related to data availability and scalability, blockchain marketing with Peter Abilla, as well as strategies for growth and building a vibrant com...
Summary In this conversation, Mihir Kulkarni from Spectral Labs discusses his journey in the Web3 space, particularly his experiences at Coinbase and how they shaped his current role. He delves into the concept of AI agents in the crypto industry, emphasizing their utility and potential to enhance user experience. The discussion covers the development of Spectral Labs' products, including the collaborative nature of autonomous agents and the importance of trust in their operations. Kulkarni...
Summary In this Block by Block episode, Peter Abilla sits down with Kony, CEO and co-founder of Gaib, to unpack how GPU tokenization can create real yield at the intersection of AI, DeFi and zero-knowledge crypto. Kony explains how his mix of finance, AI engineering and running an actual cloud business led him to see a gap: AI cloud providers have huge demand for GPUs but limited access to private credit, while crypto investors are starved for sustainable, cash flow–backed yield. Gaib steps...
Summary In this conversation, Naruto, a Developer Relations professional at Avail, discusses the challenges and strategies of marketing to developers in the crypto space. He shares insights on how he transitioned from a software engineer to a DevRel role, the importance of understanding different types of developers, and the effectiveness of hackathons and hacker houses in attracting serious talent. Naruto emphasizes the need for a strong personal brand and collaborative marketing efforts w...
Summary Shad from Rare Minds walks through how crypto marketing has changed and why most teams are still stuck in old playbooks. He explains the Giga Method as a way to connect Web2-style rigor with Web3-native mechanics, so campaigns are built on real incentives and game design, not just hype. Throughout the conversation he pushes on three pillars: smart mechanism design, serious distribution, and ongoing education for both founders and marketers. He also calls out how noisy the market has ...
Summary In this conversation, Luis Bezenberger discusses Shutter Network, an encryption as a service mechanism designed to provide decentralized encryption and decryption. He explains the importance of Shutter Network in protecting against MEV (maximal extractable value) and the challenges faced in the Ethereum transaction supply chain. The discussion covers the integration of Shutter Network with various chains, web3 Marketing with Peter Abilla, the customer journey, and potential applicati...
Summary Larry Smoove from Drake Exchange breaks down how Drake is positioning itself as the main trading venue on Monad, with a focus on serious traders who still want a smooth, approachable experience. He explains how flexible collateral, smart strategy design, and tight integration with RedStone’s OEV tools help make liquidations fairer, margin more accurate, and trading feel less stressful. Throughout the conversation, he comes back to a simple lens: treat crypto protocols like real busi...
In this conversation, Yannick Schrade, co-founder and CEO of Arcium, discusses the inception of Arcium, its focus on encrypted computing, and the choice of the Solana ecosystem. He elaborates on the unique features of Arcium, including its ability to perform computations on encrypted data without decryption, the advantages of multi-party computation over trusted execution environments, and the diverse applications of Arcium's technology across various industries. Schrade also shares insights ...
Summary Samantha Yap, founder of Yap Global, walks through how she built one of the first crypto-native PR agencies and what good communications actually looks like in this industry. She explains why storytelling and trust are the real currency in a skeptical, noisy crypto environment, and how to translate complex, technical ideas into narratives that feel human and relatable. Samantha digs into the craft of asking sharp questions, shaping narratives, and using PR to educate rather than jus...
Summary In this conversation, Josie Leung from Milky Way shares her journey from traditional Web2 roles to the crypto space, discussing her experiences at LinkedIn and Crypto.com. She emphasizes the importance of understanding both technical and business aspects in product development. The discussion also explores the potential of LinkedIn as a marketing channel for crypto, the unique features of Milky Way, and the collaborative nature of the modular ecosystem. In this conversation, crypto m...
Summary Stacy Spikes, co-founder and CEO of MoviePass, talks with Peter Abilla (@shmula, @papiofficial) through his path from the music business into film and why he is now building Mogul. Mogul treats movies a bit like fantasy sports, letting fans predict outcomes, compete with each other, and feel real skin in the game around what gets made and how it performs. We get into how a small group of studios still control most of what reaches audiences, and how blockchain and crypto rails could ...
Summary Tim Hafner, co-founder and CEO of OpenServe, walks through what they learned running a hackathon at Berlin Blockchain Week and how it shaped the product. He talks about why Telegram is becoming the default home for crypto apps and why most people still find building usable apps way too hard. Tim shares how OpenServe is trying to give builders a simple way to ship agentic apps that feel like real products, not just demos. Along the way, he digs into supporting developers as entrepren...
Summary Alon Morch, founder and CEO of SSV Labs, talks about how his time in the Israeli military shaped how he thinks about risk, leadership, and building companies. He explains what SSV Labs actually does: an engineering team behind SSV Network that works on Ethereum’s staking and validator infrastructure so validators can be safer, more flexible, and earn more. The conversation moves through the evolution of crypto, why Ethereum still has the tech edge, and how Layer 2s are really business...
Summary Evgeny Yurtaev, CEO of Zerion, walks through how Zerion went from a simple way to see your onchain portfolio to a full wallet and developer-facing API. He explains why they always shipped based on real user behavior, how data shaped the roadmap, and why staying flexible matters in a market that keeps changing. He also talks about growth in places like Nigeria and South Korea, crypto marketing with Peter Abilla, and why infra in crypto still has big gaps, and how verticalization can he...
Summary In this conversation, Gavin introduces TEN Protocol, a Layer 2 on Ethereum focused on balancing privacy and transparency in smart contracts. He explains the idea of “smart transparency,” enabling developers to define which data stays private and which remains public. Gavin discusses how this flexibility opens new use cases in gaming, trading, and enterprise applications, while maintaining Ethereum compatibility, and crypto marketing with Peter Abilla. He also talks about privacy tec...
Summary In this episode, Casey Craig of Euphoria Finance shares how the team is reimagining derivatives trading through a mobile-first, consumer-focused design. Euphoria’s core innovation—“tap trading”—removes friction and makes trading intuitive, fast, and enjoyable, and crypto marketing with Peter Abilla. Casey explains how this simple mechanic, paired with strong technical foundations and key partnerships, positions Euphoria to attract both crypto-native and mainstream users. The conversat...
Summary In this episode, Matt Mudano, co-founder and CEO of Arch Network, explains how Arch is pioneering a new execution platform purpose-built for Bitcoin-native DeFi. Unlike EVMs or SVMs, Arch introduces a virtual machine and consensus layer that can directly interact with the Bitcoin mempool, enabling smart contracts and transaction signing without bridging, and crypto marketing with Peter Abilla. Matt outlines how this unlocks new primitives for builders, reduces risk from wrapped BTC ...
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