Block by Block: A Show on Web3 Growth Marketing

84 Episodes

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[PODCAST] Evgeny Yurtaev on Zerion's Journey from Portfolio Tracker to Crypto Wallet and Developer API

2025-11-1248:52

Summary Evgeny Yurtaev, CEO of Zerion, walks through how Zerion went from a simple way to see your onchain portfolio to a full wallet and developer-facing API. He explains why they always shipped based on real user behavior, how data shaped the roadmap, and why staying flexible matters in a market that keeps changing. He also talks about growth in places like Nigeria and South Korea, why infra in crypto still has big gaps, and how verticalization can help or hurt depending on the use case. Th...

[PODCAST] Gavin Thomas on Smart Transparency on TEN Protocol Layer 2

2025-11-0547:40

Summary In this conversation, Gavin introduces TEN Protocol, a Layer 2 on Ethereum focused on balancing privacy and transparency in smart contracts. He explains the idea of “smart transparency,” enabling developers to define which data stays private and which remains public. Gavin discusses how this flexibility opens new use cases in gaming, trading, and enterprise applications, while maintaining Ethereum compatibility. He also talks about privacy technologies like TEEs, the importance of d...

[PODCAST] Casey Craig: Euphoria Finance Makes Crypto Trading Mobile-first, Fun, Fast, and Accessible

2025-11-0333:23

Summary In this episode, Casey Craig of Euphoria Finance shares how the team is reimagining derivatives trading through a mobile-first, consumer-focused design. Euphoria’s core innovation—“tap trading”—removes friction and makes trading intuitive, fast, and enjoyable. Casey explains how this simple mechanic, paired with strong technical foundations and key partnerships, positions Euphoria to attract both crypto-native and mainstream users. The conversation also explores user behavior on their...

[PODCAST] Matt Mudano - Making Native Bitcoin the World's Settlement Layer with Arch Network

2025-10-2940:47

Summary In this episode, Matt Mudano, co-founder and CEO of Arch Network, explains how Arch is pioneering a new execution platform purpose-built for Bitcoin-native DeFi. Unlike EVMs or SVMs, Arch introduces a virtual machine and consensus layer that can directly interact with the Bitcoin mempool, enabling smart contracts and transaction signing without bridging. Matt outlines how this unlocks new primitives for builders, reduces risk from wrapped BTC models, and preserves the security of Bi...

[PODCAST] The Rise of Etherex DEX on Linea, an Ethereum-first Layer 2

2025-10-2756:37

Summary Trantor walks through how Etherex became the leading decentralized exchange on Linea, what it took to build early in a turbulent ecosystem, and why foundation alignment matters more than capital. He explains the role of Rex33, why its tokenomics are designed for long-term liquidity instead of short-term hype, and how ZK technology is shaping the next chapter of scaling on Ethereum. The conversation ties together builder lessons, ecosystem incentives, and how community trust fuels dura...

[PODCAST] Nirav Murthy on the Future of AI and IP Licensing on Camp Network

2025-10-2245:44

Summary Nirav Murthy, co-founder of Camp Network, talks through how Camp is building a user-friendly IP licensing platform that blends AI and blockchain. The project shifted from a Layer 2 to a Layer 1 so they could control the tech stack, tailor the network to IP use cases, and support developers building on top of it. As AI becomes the default way new IP is created, provenance and licensing move from “nice to have” to “mandatory.” Camp is positioning itself as the infrastructure layer for t...

[PODCAST] Unlocking the Future of Blockchain with Zero Knowledge Proofs with Shiv Shankar of Boundless

2025-09-3001:06:16

Summary Shiv Shankar, CEO of Boundless / Risc Zero, reflects on leadership, the evolution of Zero Knowledge (ZK) technology, and the role Boundless plays in the blockchain ecosystem. He shares lessons from Amazon, the importance of empowering teams, and the growing demand for ZK. The discussion also covers the challenges of building a two-sided marketplace, educating developers, and how decentralized protocols will evolve. Takeaways — Lessons from Amazon on leadership and decision-makin...

[PODCAST] USD.AI and the Future of InfraFi with David Choi

2025-09-2958:43

Summary David Choi, co-founder of Permian Labs, outlined how USD.AI and InfraFi aim to reshape the relationship between finance and decentralized infrastructure. USD.AI is a synthetic dollar designed to unlock capital access for DeFi and decentralized physical infrastructure networks (Deepin), while InfraFi merges infrastructure and finance to enable scaling. Choi emphasized that liquidity challenges in NFTs and real-world assets (RWAs) require structured finance solutions, with synthetic d...

[PODCAST] Superposition: A BarterSwap Innovation with Nikita Ovchinnik

2025-09-2256:49

Summary Nikita Ovchinnik, co-founder of BarterSwap, shared his perspective on the evolution of DeFi and the vision behind BarterSwap. He highlighted the concept of superposition, a new DeFi primitive that allows wallets to function as liquidity sources, potentially solving liquidity fragmentation while improving user experience. Nikita explained the importance of community building and user acquisition in an increasingly competitive market, while also outlining BarterSwap’s roadmap, which inc...

[PODCAST] Exploring Acki Nacki Chain with Mitja Goroshevsky

2025-09-1851:43

Summary In this conversation, Mitja, co-founder of Akinaki, shares his extensive journey in technology and blockchain, detailing the inception of Akinaki, its unique approach to decentralized applications, and the challenges faced in building a scalable blockchain. He emphasizes the importance of storytelling in technology, the innovative tokenomics of Akinaki, and the preparations for the upcoming mainnet launch. Mitja also discusses the target audience for Akinaki, the essential applicatio...

[PODCAST] Karel Kubat from Union Labs on Building a Composable, Trust-Minimized Modular Ethereum

2025-08-1953:13

Summary Karel Kubat, CEO of Union, lays out a bold vision for a decentralized coordination layer that can unlock true interoperability in crypto. He breaks down why bridging is still broken, why ZK is more than hype, and why Bitcoin needs to be more than digital gold. From security risks to UX gaps to regulatory pressure, this conversation covers the hard problems and how Union is solving them. Takeaways – Union is building a decentralized coordination layer to connect ecosystems without sa...

[PODCAST] From Authoring ERC-20 to LUKSO: Fabian Vogelsteller Vision for a More Human Web3

2025-08-0659:32

Takeaways – Fabian started in web development before entering blockchain. – He created the ERC-20 standard, now the backbone of tokenized assets. – Blockchain still struggles with mainstream adoption. – LUKSO was built to fix outdated blockchain standards. – Digital identity is essential for real Web3 engagement. – Blockchain’s overemphasis on finance limits its potential. – LUKSO brings a more intuitive, human-first blockchain experience. – Community is central to LUKSO’s growth strategy. ...

[PODCAST] Clayton Menzel: Unlocking Bitcoin's Potential with Babylon Labs

2025-08-0433:36

Summary Clayton Menzel, Head of Business Development at Babylon Labs, shares how Babylon is unlocking a new era of Bitcoin staking. With over 48,000 BTC staked, the platform is building native infrastructure to make Bitcoin productive without compromising security. Clayton discusses the launch of Babylon Genesis, a Bitcoin-aligned L1, and the broader vision for Bitcoin in DeFi. He also reflects on his personal path into crypto, the importance of community education, and why collaboration—not ...

[PODCAST] From REN Protocol to Garden Finance: Susruth on Fixing Fragmentation in DeFi

2025-07-3046:52

Summary Susruth, CEO of Garden Finance, shares how his background in cybersecurity and early work in DeFi led him to launch a cross-chain liquidity protocol focused on user custody and seamless UX. He explains how Garden leverages atomic swaps and HTLCs to enable trustless trading across blockchains, with a special focus on Bitcoin. Susruth emphasizes the need to simplify user workflows, listen to community feedback, and target specific user profiles to drive product-market fit and sustaina...

[PODCAST] How XION is Redefining User Experience in Crypto with Adam Bates

2025-07-2854:57

Summary Adam Bates, Chief Marketing Officer at XION, shares his journey into blockchain and his focus on simplifying complex crypto concepts for mass understanding. He stresses that user experience is the key driver for blockchain adoption, highlighting the importance of intuitive design, storytelling, and strong community-building. Bates explains how XION differentiates itself with seamless onboarding, no gas fees, and strategic partnerships that build trust. The conversation covers challeng...

[PODCAST] Michael Sena: How Recall Network Is Creating a Reputation System for AI Agents

2025-07-2301:00:52

Summary Michael Cena, co-founder of Recall Network, outlines a vision for building the discovery and trust layer for the internet of AI agents. He introduces AgentRank, a reputation system modeled after PageRank, to evaluate and surface trustworthy agents in a future where agents interact, contract, and collaborate with one another. Cena emphasizes the importance of agent memory, human-in-the-loop curation, and economic incentives to ensure quality rankings. The conversation explores Recall’s...

[PODCAST] Jordan Jefferson: An App Layer for Dogecoin

2025-07-2101:01:24

Summary Peter Abilla sits down with Jordan Jefferson, CEO of Doge OS, to explore how Dogecoin is evolving from meme status to a real app layer. Jordan shares his crypto origin story, the purpose behind Doge OS, and why it’s time to build an on-chain economy that’s actually fun to use. The conversation covers how Doge OS is designed to balance humor with utility, unlock DeFi for Dogecoin, and make crypto apps more accessible. Jordan believes the Dogecoin community’s passion is the foundation f...

[PODCAST] Nick White: How Celestia Solves Blockchain Scalability with Data Availability Sampling

2025-07-1753:00

Summary Peter Abilla interviews Nick White, VP at Celestia Labs, to unpack how Celestia is solving the blockchain scalability problem. They explore the breakthrough of data availability sampling, the shift from monolithic to modular blockchains, and how Celestia fits into the broader Ethereum ecosystem. Nick shares insights on trade-offs in modular design, product market fit, cost advantages, and what’s next for ZKVMs and modular infra. Takeaways Celestia is redefining how blockchains handle ...

[PODCAST] Altan Tutar: How MoreMarkets Is Turning Idle Crypto In VERY Large Markets Into Passive Yield

2025-07-1444:26

Summary Altan, co-founder and CEO of MoreMarkets, shares the story behind building a platform designed to unlock yield from top crypto assets that typically sit idle outside of DeFi. He explains how MoreMarkets is removing barriers for users of non-smart contract assets like XRP and how the team is bridging gaps between traditional holders and modern DeFi opportunities. The conversation explores user adoption, community response, key partnerships, and why crypto is shifting from modular to ve...

[PODCAST] Vivek Kolli on Decentralizing AI: How Sentient Foundation Is Building a Community-Driven Future

2025-07-1056:48

Summary Vivek Kolli, Chief of Staff at Sentient Foundation, shares how the organization is working to build a decentralized, community-driven AI ecosystem. He argues that today’s AI landscape is dominated by a few tech giants, creating risks for how AI evolves and who it serves. Kolli outlines why decentralization and community involvement are critical—both for safety and for unlocking diverse, human-centered AI applications. He also discusses the challenge of monetizing open-source AI, the f...

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Block by Block: A Show on Web3 Growth Marketing