WIT Podcast Whatever It Takes

This episode of the WIT Podcast is a deep conversation about growth, humility, and what it really takes to scale a business without stalling out. Brandon and Jon focus on the idea that most people stop growing not because they lack opportunity, but because they overestimate what they know and underestimate what the next level requires. The episode repeatedly returns to the theme that every new level demands new skills, new systems, and a new version of the leader. Key ideas include: Why success at one level doesn't qualify you for the next The danger of shiny object syndrome when growth gets uncomfortable Staying narrow and deep instead of wide and distracted Why curiosity, coachability, and humility matter more than confidence The importance of systems, structure, and people development Why leaders must continually "fire themselves" from old roles How real scaling comes from building people, not just revenue They also break down real-world examples from roofing, private equity, and leadership transitions, emphasizing that companies don't rise to their success — they fall to their systems. The conversation highlights why developing leaders at every level is the only sustainable way to grow without breaking culture or quality. This episode is about becoming the person capable of carrying the next level, not chasing shortcuts.

What keeps someone going when motivation fades? In this episode of the WIT Podcast, Brandon opens up about the real reason he never slows down — a place he refuses to ever return to. After recently speaking inside a prison he once lived in, Brandon shares what it felt like to walk back into a cell — not as an inmate, but as a man with freedom, purpose, and perspective. That experience reignited what he calls "the burn": the internal fire that comes from knowing exactly what you're running from and what you're running toward. This conversation dives into: Why success should become your new floor, not your ceiling How owning your past turns pain into fuel Why discipline beats motivation every time The danger of living in results instead of controlling what you can How secrecy keeps you stuck — and ownership sets you free Why everyone has a "prison," even if they've never been locked up If you've ever wondered why some people keep pushing while others tap out — this episode will force you to look inward. This isn't about hype. It's about ownership, discipline, and refusing to go backward.

In this episode of the WIT Podcast, hosts Brandon and Jon sit down for an honest, wide-ranging conversation about the lessons that shape us—both personally and professionally. From upbringing and discipline to leadership, work ethic, and the impact of mentors along the way, this episode dives into what really molds character over time. Brandon and Jon explore how sports, family values, hard seasons, and intentional quiet moments play a critical role in growth, perspective, and long-term success. This isn't a highlight-reel conversation—it's a real one. The kind that reflects on mistakes, humility, and the habits required to keep moving forward when motivation fades. If you're someone who cares about personal development, leadership, and becoming better in the areas that actually matter, this episode will hit home. Topics covered include: How upbringing and early influences shape leadership The role of discipline, humility, and work ethic Learning from mentors and life experiences Creating space for clarity, creativity, and growth Why consistency matters more than motivation 🎧 Tune in and get grounded in what it really takes to build a meaningful life—on and off the field.

In this episode Brandon James and Jon Paramore warn against the danger of becoming complacent after achieving initial goals. Many people stop growing because they compare where they are to where they started, rather than where they could potentially be. 

On this episode Brandon James and Jon Paramore go into what winning looks like beyond the surface level. How to turly live on your own terms and not just for a season. 

Brandon James and Jon Paramore dive into what to do when the money starts coming in. Brandon emphasizes a core principle: short-term sacrifice for long-term gain. The conversation breaks down why financial discipline matters more than income, how lifestyle creep destroys stability, and why taxes, planning, and structure are unavoidable if you want lasting success.

In this episode, Brandon James and Jon Paramore dive into a full Q&A based on the questions you've been submitting. They break down Brandon's transition from working in the field to stepping into leadership, including how he decided it was time to hire and build a team. Tune in for real, practical insight on growth, leadership, and leveling up both personally and professionally.

On todays episode Brandon James and Jon Paramore deep dive what it means to truly surrender. How relasing the control of everything to god and having faith in the plan has dramaticaly changed Brandons life. 

In this episode Brandon James and Jon Paramore go into how leadership begins with the standards you hold for yourself. When you let yourself slide, your team feels it. When you stay sharp mentally and physically, everything — decision-making, business growth, relationships — follows.

In this episode, Brandon James sits down with his wife, Kelly, and Jon Paramore for a transparent look at her impact on Brandon. Kelly shares her journey alongside Brandon, from the early days to building Brandon J Roofing. Brandon opens up about how her influence and support have shaped him and the business they've built together.  

In this episode, Brandon James and Jon Paramore break down how strength isn't just built in the gym — it's built in the mind. From daily habits to discipline, learn how to take care of yourself first so you can perform, lead, and live at your highest level. It's not about motivation; it's about building systems that bring out your best every day.  

In this episode, Brandon James and Jon Paramore talk about what it really means to grow — not just as a business, but as a leader. Sharing how learning to step back, create space, and let others lead became one of the most powerful shifts in his company's journey. It's a conversation about trust, empowerment, and building something bigger than yourself.

In this episode, Jon Paramore dives into the power of language and leadership — how the words you use shape your culture, influence your team, and define your direction. He breaks down the importance of clarity in communication, and challenges you to ask yourself: what kind of leader are you, really?

In this episode, Brandon James sits down with Ryan Anderson — the top producer whose life has completely transformed since joining the team. Ryan opens up about what it really took to rise to the top, the mindset shifts that changed everything, and how being part of the right environment pushed him to new levels in business and life.

In this episode, Brandon James and Jon talk about what it really means to be built different — the mindset, the discipline, and the decisions that separate the average from the exceptional.

In this episode, Brandon James and Jon Paramore break down why the fourth quarter is the most critical time to push harder, not coast. They share what it really means to finish strong, keep your foot on the gas when everyone else is letting up. 

In this follow-up episode, Brandon James and Jon Paramore take a deeper dive into the details of his equity deal. He shares what the process really looked like behind the scenes, the key lessons he learned along the way, and how the partnership has already transformed the company for the better.

On this episode Jon Paramore dives into what it really means to create a life defined by your own choices, not outside pressures. If you're ready to stop settling and start owning your path, this conversation is for you.

On Todays episode Brandon James and Jon Paramore talk about the assassination of Charlie Kirk and its wider impact. Explaining how to avoid falling into the media's fear trap, and why protecting your headspace is critical during times of chaos. 

On today's episode Brandon James and Jon Paramore talk about the challenges that come with growth. Every step up brings new obstacles, but also new opportunities to rise above.