DiscoverOfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts
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OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts

Author: Lori Young | Offer Strategist and Holistic Business Coach

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Welcome to the OfferMojo™ Show — your weekly dose of clarity, confidence, and offer-building mojo for soul-led coaches, healers and subject-matter experts.


I’m Lori Young — offer strategist, soulful marketer, and your behind-the-scenes business bestie.


If you're building a coaching or healing business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.


On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build aligned offers that actually sell.


🎧 We answer questions like:
 ➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
 ➝ How do I know if my offer is truly ready to sell?
 ➝ What’s missing in my pricing, structure, or messaging?
 ➝ How do I talk about my offer in a way that actually connects?
 ➝ How do I get more eyes on my offer without burning out or being everywhere at once?


Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.

Because your work matters — and your business should feel good to run.

54 Episodes
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Money, nervous systems, and offers might sound like three separate conversations, but in this episode you will hear how they are actually one system shaping how you earn, spend, and sell. Lori talks with Money Mindset Coach and licensed professional counselor Nichole Jones about why so many women feel stuck in money stress, even when they are doing “all the right things” in business. Nichole shares her story of struggling to fill her private practice, discovering brain spotting, and healing t...
In this episode of The Offer Mojo Show, I sit down with intuitive business astrologer and strategic advisor Sheri Moise to talk about her AstroStrategic Marketing Forecast for 2026 and 2027. Sheri blends 25 plus years of corporate sales and marketing with business focused astrology to help us understand why 2026 is not a clean fresh start, but a dual personality year. We dig into what is really happening with buyer behavior and why she calls BS on the idea of a “trust recession.” From Sheri’s...
What if one offer could grow your income and hold your clients for years, not months? In this episode of The Offer Mojo Show, Lori Young sits down with mastermind mentor and serial entrepreneur Jay Fairbrother to explore the mastermind as a premium offer model for coaches, healers, and thought leaders. Jay shares how joining his first mastermind 25 years ago helped him grow his fundraising business from one million to ten million in revenue, and how that same group became his lifeline when he...
If your offers are “fine on paper” but not quite landing the way they used to, this episode is your New Year reset. Instead of burning everything down and building a brand new offer, I walk you through 10 small, high impact tweaks that can help your existing offers match how buyers are actually saying yes in 2026. We will talk about why vague, sweeping promises are quietly killing conversions, how to design a clear first win your clients can feel quickly, and what I learned from watching some...
What if you closed out 2025 by telling the whole truth about your year instead of pretending it was all momentum and magic? In this episode, I am walking you through the Aha’s, TaDa’s, NoNo’s and Hell Yeses that helped me say a wholehearted goodbye to 2025 and a very clear hello to 2026. I share what really happened when I finally admitted that social media is not my favorite place to connect, why rebranding my podcast to The OfferMojo Show and centering my own expertise changed everything, a...
What happens when your business momentum disappears overnight? In this week’s episode, LinkedIn strategist Natasha Walstra shares the deeply human story of how her pipeline dried up during maternity leave and how she rebuilt her confidence, her clarity, and her revenue by returning to the simplest truth: relationships create results. Natasha walks us through her unexpected journey from cold-calling introvert to a relationship-driven entrepreneur who has mastered the art of social selling on L...
Have you ever felt like you’re doing all the right things—showing up online, refining your messaging, and running consistent marketing—yet the results still feel flat? You’re not alone. In this episode, Lori reveals the quiet business problem that most entrepreneurs overlook: unclear or misaligned offers. She explains why even strong marketing can’t fix a wobbly offer foundation and how this hidden gap affects everything from your visibility to your sales. You’ll learn the ten signs that it m...
In this episode of The Offer Mojo Show, I’m joined by podcast booking expert Noemi Beres for a conversation every coach and service-based entrepreneur needs to hear. We dive into what makes podcast guesting actually effective — not the “say yes to everything” approach, but intentional visibility that honors your message, your energy, and your offers. Noemi shares how she pivoted into the podcasting world after the pandemic upended her travel-based business, and how that unexpected shift revea...
If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill, and the exact strategies that helped me shift from performing to positioning. We’ll dive into c...
The coaching and online business world is shifting — fast. But this next wave isn’t about chasing trends or mastering every new tool. It’s about leading with trust, alignment, and heart. In this week’s episode, I share the 10 key business trends to watch in 2026 and what they actually mean for coaches, healers, and soulful experts. We’ll talk about how to use AI without losing your humanity, why specialization is now your strongest growth strategy, and how wellbeing and aligned ecosystems are...
What if your next $10K—or even $50K—client came from a two-hour paid workshop? In this episode of The OfferMojo Show, Lori sits down with business strategist AnnMarie Rose to unpack one of the most underestimated sales strategies of 2025: paid workshops. AnnMarie shares how she moved away from complex 90-day launches and multi-day challenges into short, focused workshops that create trust, momentum, and consistent revenue. She’s sold everything from $1,800 programs to $48,000 consulting packa...
About a year ago, I started exploring the idea of launching a membership in my coaching business. On paper, it looked perfect—community, recurring income, impact at scale. But after months of research, reflection, and real-world testing inside paid communities, I realized something important: not every offer model fits every coach. In this episode, I’m sharing the lessons I learned from both ends of the spectrum—a 2,700-member “entrepreneurial mill” and a small, heart-centered community that ...
There’s a lot of noise in the online space about “charging more” — but few people talk about what actually makes a high-ticket offer work. In this episode, Lori shares the truth no one’s saying out loud: high-ticket isn’t just about price. It’s about timing, transformation, and the capacity to hold deeper client work with clarity and integrity. You’ll learn the difference between a premium price and a premium experience, why rushing into high-ticket can backfire, and how to know when your bus...
What if your quirks—the very things you’ve been told are “too much” or “too weird”—are actually your brand’s greatest asset? In this week’s episode of The Offer Mojo Show, I sit down with brand strategist and healer Valeria Basso, who calls herself a “renegade marketer.” After 20 years in the marketing world, Valeria realized she didn’t love it at all—and that revelation led her to blend branding with coaching, hypnotherapy, and quantum human design. Together, we unpacked why branding is less...
Some offers sell themselves. Others? No matter how much energy you pour into them, they just don’t land. After more than 20 years as an entrepreneur, I’ve seen this pattern again and again — in my own businesses and in the journeys of countless coaches and service providers I’ve supported. In this episode, I’m pulling back the curtain on the 10 most common offer challenges that make or break your success. From wandering specialties to muffled messaging to the silent launch, these pitfalls sho...
What happens when your entire business depends on just one offer? For most coaches, it means constant hustle, unpredictable income, and burnout waiting around the corner. In this episode of The OfferMojo Show, we’re talking about why a coaching offer suite is the key to creating both impact and sustainability. I’ll walk you through what a coaching offer suite really is—not a scattered menu of services, but an intentional ecosystem that guides clients step by step. You’ll learn how to design e...
Have you ever poured your heart into an offer that should have worked — but somehow, it just didn’t land? In this episode, I’m walking you through the five phases of the offer creation process: starting from strategy, all the way to creating an offer ecosystem. These phases form the backbone of every successful, soul-aligned offer and business. And when one piece is out of sync, the ripple effects show up everywhere — in your pricing, your messaging, your sales, and even your confidence. You’...
What if your signature process could work for you — even when you’re offline? In this episode, Lori sits down with brand strategist Mallika Malhotra to explore how she transformed her proven methodology into an AI-powered asset that delivers massive value at scale. Together, they unpack the mindset shifts, tech partnerships, and framework clarity required to build tools that reflect your voice, amplify your thought leadership, and support your clients more efficiently. Mallika shares how she ...
When AI first started flooding the online business space, I felt two things at once: curiosity… and fear. I wasn’t anti-AI, but I wasn’t sure if it could fit into my business without compromising my voice, my brand, or my values. In this episode, I share my unfiltered journey from resistance to refinement — including the awkward early experiments, the turning point that led me to ChatGPT, and how I built a custom team of AI assistants that now runs much of my business backend. You’ll hear how...
What if your pricing wasn’t just about the numbers — but a reflection of your self-worth, your message, and the transformation you deliver? In this episode, I’m pulling back the curtain on how to price your coaching services with clarity and confidence, even in today’s challenging market. We’ll explore what’s really going on behind the scenes of the “pricing struggle” — from the shaky economy to the trust recession in the coaching industry — and why lowering your rates isn’t the answer. You’l...
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