Epic Events by vFairs
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© 2026 Epic Events by vFairs
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Join Muhammad Younas, CEO of vFairs, as he sits down with industry leaders to explore the creative strategies, challenges, and milestones behind some of the most epic events.
Discover the innovative event tech and insights that are transforming the way we plan and execute successful events.
Whether you're an event organizer, marketer, or just passionate about the events industry, this podcast is your go-to resource for proven strategies and inspiration.
54 Episodes
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Tavar James oversees global event strategy at Forrester, delivering Summits across three continents for thousands of professionals. With a career spanning hospitality operations at Ritz-Carlton, experiential marketing at Equitable, field marketing across EMEA/APAC/AMER at Riskified, and now leading events at a premier research firm, he brings a rare 360-degree view of what actually creates memorable attendee experiences. Expect honest takes on what works, what doesn't, and the uncomfortable t...
Managing 2,000 site visits, 300 events, and 30 trade shows annually across five countries isn't just ambitious, it's a logistical masterclass. Oliver, Head of Events and Protocol at Airbus, shares how his 80-person team consolidated multiple event tools into a single platform to gain end-to-end visibility. From airshows to institutional visits, discover how Airbus built their "Event Factory" to scale global operations, improve data consistency, and support event managers across the UK, France...
AI is everywhere, but why do most AI projects still fail? 🤔 In this Epic Events podcast episode, Noah Cheyer breaks down how event planners can actually use AI in practical, realistic ways. Noah Cheyer is the Co Founder of Speak About AI, the first speaker agency dedicated to AI experts. He shares real examples of AI in event planning, how to book the right AI speakers, what event teams get wrong with AI, and which tools genuinely save time instead of creating more work. In this episode, ...
Join Ben Costantini, CEO of Sesamers, and Muhammad Younas, CEO of vFairs, as they dive into a conversation about transforming the way we plan events. Instead of just hoping people make meaningful connections, we’ll show you how to use AI and smart strategies to turn your exhibitions into innovation engines that drive real results. Deals, partnerships, and collaborations. Subscribe to the Podcast for more Event Industry Chats!
Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
Struggling to find the right people for your events team? You're not alone. Hiring for live events and exhibitions isn’t just about resumes; it’s about finding people who can thrive in chaos, deliver under pressure, and still bring the energy. In this episode, Muhammad Younas, CEO of vFairs, talks with Jade Hollins, Director & Co-Founder of Disrupt Talent, to uncover what really makes someone the perfect fit for the events industry. 🎧 Tune in as we explore: ✅ What sets events profession...
Is your event marketing really reaching the right people? Join us for a conversation with Gina Kay, Marketing Manager for International Confex, as she shares how to build lasting event communities through targeted content and year-round engagement. From avoiding generic marketing mistakes to leveraging data, segmentation, and creative pre-event content, Georgina breaks down the strategies that drive attendance and foster loyalty. Subscribe to the Podcast for more Event Industry Chats!
Are you using your event data to its full potential? Join Vinodhini Deshetty as she dives into the actionable insights hidden in your event metrics and shares strategies for designing better experiences, whether your events are virtual, in-person, or hybrid. Learn how to: - Spot overlooked data points that can transform your strategy - Combine virtual and in-person insights for hybrid events - Use AI and predictive analytics to understand attendee intent - Set KPIs that actually drive impa...
Join Muhammad Younas, CEO of vFairs, in this exciting episode of the Epic Events podcast, where he sits down with Ben McCarthy, Founder and Director of Premier Events. Ben will take us on a journey from launching a small mobile disco business at university to scaling Premier Events into a £9M turnover agency. In this conversation, Ben shares how his team embraced change in the events industry by adopting cutting-edge technologies, including TikTok for B2B marketing and AI to streamline event...
From scroll-stopping moments to post-event buzz, Laura Lilley—Global Experiential Marketing Manager at Hootsuite—reveals how brands can build events that not only connect deeply with audiences but also light up the social feed. Learn how to architect event experiences that drive engagement, pipeline, and retention with social media at the heart. Subscribe to the Podcast for more Event Industry Chats!
How do you create an in-person event that connects deeply with attendees and drives lasting action? Find out in our upcoming Epic Events Podcast episode with Katherine Tooley, VP of Global Events & Experiential Marketing at HubSpot! Katherine and Muhammad Younas will dive into: - Designing engaging experiences for diverse audiences - Turning attendees into long-term advocates - Using AI to personalize and scale events - Creative activations that make INBOUND memorable Subscribe to the P...
In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing. Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and suppliers rise above the noise. 🔑 Key Takeaways from This Episode: - The land...
What if the reason people aren’t registering for your event… is your landing page? In this episode of Epic Events by vFairs, host Younas, CEO of vFairs, welcomes Tas Bober, founder of The Scroll Lab, to break down what makes a truly effective event landing page - one that not only grabs attention but drives real registrations. With experience leading digital and website teams and working on 400+ websites, Tas shares her proven framework, conversion-focused strategies, and the biggest mistakes...
Word-of-mouth (WoM) marketing has long been a game-changer in the event industry, and in this conversation, Tamar will explore how event organizers can harness the power of this organic marketing tool to boost their trade shows. In this podcast, we’ll cover: 1. How to Trigger Word-of-Mouth: Learn how to design a trade show that sparks organic buzz. 2. The Importance of Word-of-Mouth in Trade Shows: Discover why WoM is one of the most effective tools for event marketing, especially in competi...
Academic events are a whole different ball game—and Tess Vismale, an expert in the field, is here to share her wealth of experience. From managing tight budgets to dealing with tech failures on-site, Tess dives deep into the unique challenges faced by event planners in academia. In this episode, we’ll explore: How to overcome budget limitations while delivering high-quality eventsThe role of technology in academic events and how to troubleshoot common tech issuesMaximizing attendee engagem...
Kristian Papadakis will share his insights on how mobile event apps can significantly increase attendee participation and satisfaction. From networking dilemmas to emerging trends like AI and AR, Kristian shares actionable strategies for event planners to enhance engagement and make their events truly stand out. Plus, find out what’s overhyped and what’s underrated in the world of event tech. Subscribe to the Podcast for more Event Industry Chats!
Join us on the vFairs Epic Events Podcast as Muhammad Younas, CEO vFairs, sits down with Anca Platon Trifan, a powerhouse in AV production with 20 years of experience. As a strong advocate for responsible AI adoption and a trailblazer for women in event tech, Anca will share her insights on: ✅ How AI is transforming AV production without replacing human expertise ✅ The biggest AV challenges event planners face—and how to overcome them ✅ Ethical concerns around AI in events: Where should we d...
In this episode, Younas is joined by event tech and strategy powerhouse, Dahlia El Ghazzar, founder of Dahlia Plus Agency. They explore the powerful role AI plays in modern event planning—from automating tedious tasks to enhancing real-time engagement. Dahlia shares her insights on how the attention economy is reshaping the events industry and why event planners need to rethink outdated strategies to keep audiences captivated. Plus, they discuss the most overrated trends and how to create exp...
We will discuss how B2B companies can harness the power of purpose-driven events to build lasting relationships and drive business growth. We’ll dive into how to design events that go beyond surface-level engagement, focusing on meaningful interactions that align with your company’s goals. Whether you’re looking to strengthen your brand, enhance client relationships, or boost sales, discover how intentional event design can become a catalyst for growth. Subscribe to the Podcast for more Event...
We explore how user-generated content (UGC) can supercharge audience engagement for events. Learn how event organizers can leverage social walls, drive authentic conversations, and generate buzz before, during, and after their events. Discover practical strategies to build stronger communities, foster participation, and create memorable experiences with UGC. Subscribe to the Podcast for more Event Industry Chats!
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