Waves Of Impact Podcast

If you've ever looked at your website, branding, or messaging and thought, "This doesn't feel like me anymore," this episode is for you.  In this honest, behind-the-scenes conversation, I share the branding lessons I wishe I knew sooner — after a year of podcasting and nearly a decade in business. This episode is your permission slip to evolve, simplify, and build a brand that grows with you. You'll learn: Why clarity matters more than clever messaging How connection has become the new currency in branding Why consistency beats aesthetics every time The mindset shift that changes how you approach branding How to let your brand evolve without starting over Episode Freebie: How to Turn Strangers Into Paying Customers Online  — My 7-Step Blueprint to attract the right people to your business, build trust, and confidently convert total strangers into loyal, paying customers. Download Here → https://jessierichardsdesigns.com/blueprint  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/55  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

You don't get annual reviews as an entrepreneur, but you do get to decide when you're ready to make more in your business. In this episode, I'm breaking down the 4 steps I use in my own business to increase my revenue without adding more clients, working more hours, or squeezing more time into an already full calendar. Learn how clarity, positioning, and confidence play the biggest roles in your next income level… and why you don't need to start over to give yourself a raise. You'll learn: Why your next income level isn't about hustle The #1 mistake people make before raising their prices How your positioning shapes your ability to charge more The power of narrowing your focus Why making your offer EASY to buy is more important than ever Episode Freebie: How to Turn Strangers Into Paying Customers Online — My 7-Step Blueprint to attract the right people to your business, build trust, and confidently convert total strangers into loyal, paying customers. Download Here → https://jessierichardsdesigns.com/blueprint  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/54  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

If you're tired of doing All.The.Things. but still not getting consistent clients, this episode is your guide to change that. I'm breaking down the five most common myths about getting clients online and what actually works when you're ready to stop chasing and start attracting. You'll learn: The 5 most common mistakes that don't land clients (and why) What actually creates trust and converts buyers Why brand clarity beats visibility every time A simple shift that could turn things around fast Where to focus when your content isn't converting Episode Freebie: How to Turn Strangers Into Paying Customers Online — My 7-Step Blueprint to attract the right people to your business, build trust, and confidently convert total strangers into loyal, paying customers. Download Here → https://jessierichardsdesigns.com/blueprint  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/53  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

You've got the traffic, the clicks, and even the compliments — but the sales aren't flowing. In this episode, we are diving into why your audience might be engaging with your brand but not converting — and what to look at first to fix it. Discover how clarity in your message, visuals, and website flow can turn casual browsers into confident buyers. You'll learn: Why "pretty" doesn't always mean profitable The three key areas that quietly affect conversions How to align your message, visuals, and website flow  Simple changes that lead to instant trust and sales Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/52  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

Ever felt like the business you once loved now just feels... heavy? You're not alone — and you're not doing anything wrong. In this episode, I'm opening up about a season in my business I've never shared before — a season where the passion started to fade and everything started to feel like too much. If you've been second-guessing your business or wondering why the work that used to energize you now feels like a weight, this one's for you. We're talking about Why business burnout doesn't always look like burnout How to check for alignment before you obsess over analytics Simple ways to reconnect with your purpose (without a total overhaul) What I did to shift from overwhelmed to re-inspired — and how you can too Your business doesn't have to feel heavy or overwhelming. Let's help you fall in love with it again. Episode Goodies: Join my 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Book Mentioned: The Big Leap by Gay Hendricks → https://a.co/d/515g1TW Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/51  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

You've updated your visuals, refined your offers, and perfected your message, but something still feels off. The problem might not be your brand, but your confidence. In this episode, I dive into the often-overlooked mindset piece of branding. Why our belief in our brand matters just as much as the design, and how to rebuild the confidence that fuels clarity, consistency, and sales. You'll learn: Why confidence is the missing piece in your brand success How self-doubt quietly impacts your visibility and sales Four steps to rebuild confidence in your brand Why your energy, not just your visuals, drives results Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/50  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

Sure, a cute logo is nice, but it's not what makes clients buy. In this episode, I'm diving into the difference between having a logo and having a true, strategic brand that works for you. You'll learn what makes a brand magnetic, how to know if you're missing key pieces, and how to turn visuals into a complete, conversion-ready brand. We're talking about: The difference between a logo and a full brand strategy 5 key elements every strategic brand needs How to spot when your branding is only "surface level" The steps to build a brand that actually converts Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/49  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

You're showing up, posting content, updating your website, maybe you've even started running ads — but the results? Meh. It's frustrating. It's confusing. And it's easy to start blaming your pricing, your funnel, or even your offer itself. But what if the real problem… is something you're not seeing? In this episode, we dive into the 3 most common (and often hidden) brand blind spots that I see quietly costing my clients sales. After we identify the blind spots, I am sharing exactly how to fix them so your brand finally starts converting consistently. You'll learn: Why small brand gaps can create big sales problems 3 common blind spots (and how to spot yours) How to turn clarity and consistency into conversions Simple steps to re-align your brand for sales Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/48  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

Pretty doesn't always equal profitable. In this episode, I'm sharing what a strategic brand looks like — and how it quietly drives trust, conversions, and confidence. You'll learn how to shift from having a "cute" brand to creating one that is clear, cohesive, and attracts your ideal clients on repeat. You'll learn: What separates a strategic brand from a stylish one The 3 signs your brand needs a tune-up How to align message, visuals & experience for impact Simple questions to start building a brand that converts Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/47  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

 We all have those moments — the quiet launches, the slow sales weeks, the posts that flop — and suddenly we're questioning everything. In this episode, I open up about second-guessing in business and shares practical, faith-filled steps to pause, reassess, and reconnect with clarity and confidence.   You'll learn: Why second-guessing doesn't mean failure How to tell the difference between emotional reaction vs strategic response Three anchoring questions to bring clarity back fast Simple ways to rebuild confidence and momentum Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/46  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

 You've created the offer, posted about it, maybe even launched it — but no one's buying. Don't panic! In this episode, I'm breaking down the real reason your offers aren't selling (hint: it's not the offer itself) and what to fix first to start seeing better conversions. You'll learn: The difference between a "bad offer" and a "badly positioned offer" The 4 common mistakes that quietly kill sales What to fix first to start getting traction again How to position your offer so your dream clients instantly say "yes!" Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/45  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

If you've been stuck tweaking your fonts, colors, or Instagram bio for the 100th time, your problem isn't design — it's clarity. In this episode, I share the truth about brand clarity, why "pretty" isn't enough, and how to stop second-guessing your brand once and for all. You'll learn: What brand clarity actually means (and why it matters more than visuals) The cost of building your brand backwards 3 simple questions to help you clarify your message today How clarity creates consistency and builds client trust Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/44  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

Your brand doesn't have to be perfect — but it does need to feel polished.  In this episode, I share 5 simple fixes that instantly make your brand look more professional, build trust with your audience, and help you attract dream clients with ease. Here's what I cover in this episode: Why first impressions matter in online business 5 quick brand fixes that instantly elevate your look How consistency builds credibility Small tweaks that boost confidence (for you and your clients) Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/43  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

Think your sales page is the problem? It might not be what's hurting your conversions. In this episode, we're diving into the real reason your page isn't converting — and it's not your design. Spoiler: It's your brand message. I'm breaking down the 3 biggest messaging mistakes I see and giving you simple ways to fix them so your audience stops hesitating and starts buying. Here's what I cover in this episode: Why your sales page might not be the problem after all The subtle brand mistakes that cost you conversions How to know if your message is creating confusion instead of clarity The #1 shift to make if you want people to take action when they land on your page Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/42  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

You've got the offer. The sales page. The content plan. But if your dream clients still aren't saying "yes" — your brand might be sending mixed signals. In this episode, we're sitting down to talk about why brand messaging clarity is your secret weapon for consistent sales… and how to fix what's not working (without starting over). Here's what I cover in this episode: What mixed signals in your brand actually look like How unclear messaging quietly repels your ideal audience 3 questions to audit your own brand for clarity Simple ways to sync your message, visuals, and voice How to build trust without shouting louder Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/41  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

Have you ever hesitated when someone asked for your website link? You're not alone. In this episode, I'm sharing what website shame really is, how it shows up, and how to move past it so your site reflects the powerful work you're doing. If you've been hiding behind an outdated site or unsure how to elevate your online presence without starting from scratch — this one's for you Here's what I cover in this episode: Why website shame is so common (especially for moms running businesses) Signs your site might be holding you back Simple ways to elevate your message and visuals How to create a site you're actually proud to share What to focus on to boost trust and confidence in your brand Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/40  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

Hey business bestie! Today, we're talking about something that's often overlooked but impossible to ignore once you see it: visual brand credibility. If you've ever cringed when someone asks for your website, or hesitated before sharing your sales page… this one's for you. Because here's the truth: If your visuals don't match the level of transformation your offer provides, there's a disconnect — and your potential clients feel it. In this episode, we're sitting down together (you bring the coffee, I'll bring the truth bombs) and unpacking how to build visual brand credibility that actually works for you — attracting aligned clients and helping you feel confident every time you show up. Here's what I cover in this episode: Why first impressions online matter way more than you think The subtle signs your visuals might be repelling the very clients you want to attract How to shift your brand presence from "meh" to magnetic What credibility actually looks like on a website or sales page The mindset shift that changed how I showed up in my business (and helped my sales grow, too) Whether you're DIY-ing your branding or thinking about a refresh, this episode will help you finally feel proud of how you show up online. Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/39  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com 

Feeling stuck in a cycle of inconsistent sales — even though your offer is amazing? You're not alone. And no, the answer isn't always more funnels, ads, or new strategies. In this episode, we're uncovering the #1 thing most course creators overlook when sales slow down: brand clarity. Because without a clear and trustworthy brand presence, your audience doesn't feel confident hitting "buy." And it has nothing to do with your price or product quality. Here's what I cover in this episode: Why traffic without trust = no sales The signs your brand might be confusing or unclear 3 questions to audit your brand presence today What to fix first before tweaking your funnel or pricing Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/38  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

You might have the strategy… the offer… even the traffic. But if people don't trust your brand? They won't buy. In this episode, I'm revealing 5 sneaky brand trust breakers that might be keeping people from saying yes and what to do to fix them fast. These aren't just design tips — they're conversion strategies that help your brand build real trust with the people you want to serve. Here's what I cover in this episode: What inconsistent visuals say about your offer (even subconsciously) How vague messaging is silently repelling buyers When a DIY look crosses the line from scrappy to sketchy How to show proof without constantly chasing testimonials Why your energy and confidence might be the ultimate trust signal Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/37  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

Funnels are powerful tools for driving sales — but they're not meant to replace your website. In this episode, I'm breaking down the common mistakes I see course creators make when they try to rely on a funnel alone… and how your website can be the missing link that supports your funnel, scales your brand, and converts curious visitors into loyal buyers. Here's what I cover in this episode: The truth behind the "websites are dead" myth How funnels and websites serve different purposes (and why you need both!) 3 common mistakes entrepreneurs make when it comes to funnel vs website strategy How to make sure your funnel + website work together to convert and scale Episode Goodies: Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop  Extra Resources To Help You: This Episode On the Blog: https://jessierichardsdesigns.com/36  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk Connect with Me: Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group Instagram: https://www.instagram.com/jessierichardsdesigns Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com