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The Profit Builder Unscripted
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The Profit Builder Unscripted

Author: Vicki Suiter

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 Welcome to "The Profit Builder Unscripted" - a podcast dedicated to helping construction industry leaders transform their businesses and rediscover the passion in their work. This show is tailored for construction business owners and leaders who are looking to boost their bottom line, develop strong, ownership-driven teams, and revitalize their love for the craft.  Each episode of "The Profit Builder Unscripted" dives into the critical aspects of growing and managing a profitable construction business. We cover everything from financial management and goal setting to fostering a culture of accountability and innovation within your teams. Our discussions focus on practical strategies and tools that you can implement immediately to see tangible improvements in your business operation.

75 Episodes
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Let us know what you think? Send me a note! If you’ve been hesitating to address something with a team member, you’re not alone. Most owners wait because they don’t want to create defensiveness—or damage the relationship. This episode gives you a clearer path forward. In this episode, we cover: how avoiding the conversation creates more stress (and more assumptions)how to get back to facts instead of stories in your headhow a hard conversation can actually clear the air and improve the workin...
Let us know what you think? Send me a note! You’ve got a candidate you’re excited about. It feels like a win—and you’re ready to make the offer. Pause. This is when a lot of owners rush, because they’re tired of the process and want it done. And it’s exactly when one missed step can cost you months of cleanup later. In this episode, I share a real example where the red flags showed up early, were brushed off, and then showed up again after the hire. It reinforced a simple truth: resumes can s...
Let us know what you think? Send me a note! Hiring can get messy fast… especially after a few interviews. Faces blur together, details fade, and “gut feel” starts doing more work than it should. This episode tackles that exact moment: when the interview is over, and you’re left wondering how to fairly compare candidates without second-guessing yourself later. I share a simple evaluation approach I’ve used for years that creates clarity right after each interview—while everything is still fres...
Let us know what you think? Send me a note! Hiring the wrong person is draining, time consuming, and costly.. But how do you truly know someone is the right fit before they start? In this episode, I give you practical, step-by-step approach for conducting interviews that let you be really clear if a candidate can do the job.. I show you how to prepare, as well as ask open-ended questions that let you know if they can actually do the job you’re hiring for. You’ll learn what to listen for...
Let us know what you think? Send me a note! Hiring the wrong person isn’t just frustrating—it can drain time, energy, and resources you don’t have to spare. In this episode, learn a simple yet powerful strategy to make sure the people you meet in person are actually worth your time. Discover the questions that reveal more than a resume ever could—insights about experience, culture fit, and whether someone can handle the size and complexity of your projects. From uncovering hidden red flags to...
Let us know what you think? Send me a note! Buried in work and feeling like everything depends on you? That was Scott. He was the salesperson, estimator, project manager, scheduler—every hat—and thought hiring “someone to help” would finally give him breathing room. But things only shifted when he saw his roles laid out clearly and realized what he really needed was someone to own a key part of the business he was still carrying alone. You’ll learn how to: Identify the roles your business tru...
Let us know what you think? Send me a note! Adding a new employee should move the business forward—not drain profit. This episode starts with a simple but powerful question a contractor asked: _”How much more work do I actually need to do if I hire another person?” The answer isn’t guesswork, and it isn’t based on hope. The clarity comes from looking at hiring decisions through clear financial targets. It isn’t just about payroll. It’s about understanding how staffing decisions connect direct...
Let us know what you think? Send me a note! Ever look at your numbers and feel unsure where to start? You’re not alone. Most contractors I talk with want to understand their financials better—they just haven’t had someone walk them through what really matters. In this episode, you’ll hear how my client Joe went from feeling stressed about his numbers to feeling clear and in control. Once he saw what his profit and loss statement was actually telling him, everything shifted. His decisions got ...
Let us know what you think? Send me a note! Most contractors I meet don’t struggle with the work — they struggle with the numbers behind it. When those numbers aren’t clear, pricing gets off track and profits start slipping fast. Undercharging not only eats into profits, it can drain your energy, keep you overworked, and make you feel like success is just out of reach. In this episode, I share the story of two painting contractors, Alex and Joe, who thought closing the doors might be their on...
Let us know what you think? Send me a note! Many contractors stay away from their numbers because they’re afraid of what they’ll uncover. If that sounds familiar, you’re not alone. In this episode, you’ll hear the story of a remodeler who found himself in that exact spot — worried about his profit, unsure what was working, and guessing his way through decisions. The turning point came when he finally looked at the data. What he found wasn’t scary… it was freeing. You’ll discover: The real rea...
Let us know what you think? Send me a note! Many contractors believe that selling more jobs at a lower price will lead to higher profits. On the surface, it seems like a smart move—more work coming in, more money out the door. But that strategy can quietly destroy a business. In this episode, I share a story about a contractor whose revenue exploded from $2 million to $12 million… yet profits disappeared. The lesson? Volume doesn’t equal success if your margins are shrinking. Tune in to learn...
Let us know what you think? Send me a note! Owning a business can feel like you're carrying the whole load by yourself. Most of us never had formal training in leadership — we learned it while doing the work, making mistakes, and figuring things out as we go. And when things get tough, it's easy to fall into the comparison trap and believe that everyone else must be doing it better. That realization allowed me to start something new. I began talking with other business owners about the moment...
Let us know what you think? Send me a note! Ever feel like your business is just growing on its own — without a real plan behind it? That was Benjamin’s story. His remodeling business was doing “fine,” but he was running on autopilot — taking what came, working hard, and hoping it would all pay off someday. Then one simple shift changed everything. When he started treating his business like one of his projects — with a clear goal, a plan, and a budget — things took off. His profits, his confi...
Let us know what you think? Send me a note! Ever found yourself stuck in that anxious loop — wondering if you should keep a team member or cut costs. Or maybe its that your worried about where the next job will come from, and unsure which move is the right one? In this episode, I share a real story about a contractor who found himself in that exact spot — overwhelmed, uncertain, and on the edge of making a big decision. The breakthrough came when he stopped guessing and started looking at the...
Let us know what you think? Send me a note! The four ways to affect your bottom line—and why “just sell more” isn’t a strategy. Story: Frank was busy, clients were happy, but profit lagged. The audit showed pricing and billable capacity—not volume—were the culprits. Key Takeaways There are only two ways to affect profit: increase revenue or decrease cost. Each has two paths → 4 total levers.If staff are “billable,” set clear billable targetsShift non-revenue tasks off billable staff—or right-...
Let us know what you think? Send me a note! When we tell people what to do but skip the why, good practices feel like busywork. That’s when consistency slips and results suffer. This episode reconnects work to purpose so your team sees the value—and brings ownership, creativity, and follow-through. We use job cost reports as a live example: move beyond data-for-data’s-sake to decisions that protect schedule, budget, and change orders. You’ll take away: The one question that gives any task mea...
Let us know what you think? Send me a note! Ever feel like you’re saying the same things over and over to your team, but nothing changes? A client was ready to fire a long-time employee for this very reason. It looked like poor performance. Once we slowed down, the real cause came into focus—and everything shifted. In this episode, I share the breakthrough that turned frustration into opportunity, the key reasons people fail in their roles, and how small shifts in leadership can unlock the tr...
Let us know what you think? Send me a note! Ever had a small schedule slip snowball into awkward calls and late nights? A simple roofing contractor’s delay at a friend’s home sparked this episode and a hard look at why so many of us overcommit. In this episode, I unpack that story and the simple shift that turned “sure, I can do it” moments into clear, doable commitments. You’ll hear… The quick questions I run through before agreeing to anythingHow to reset expectations mid-stream without dra...
Let us know what you think? Send me a note! An employee not meeting expectations despite repeated conversations? In this episode I unpack the four main causes of job underperformance. I share a real story from one of my clients about a long-time employee who’s skilled and capable, but suddenly causing friction with the team. Whether you’re promoting someone into leadership or trying to get a struggling employee back on track, this episode offers practical insights you can put into action imme...
Let us know what you think? Send me a note! Ever feel like your profits swing wildly from one job to the next—even when sales are up? You’re not alone. I recently talked with a contractor, Steve, who’s facing that exact challenge. On paper, everything looks fine. But when we dig in, the real issue shows up: without clear profit targets, every project’s results are left to chance. In this week’s episode of The Profit Builder Unscripted, I share the key insights from that conversation—and how y...
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