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Description
Hey there!
Welcome to Marketing Made Easy for HR Consultants podcast, hosted by me, Nick Poninski.
This is the show that helps HR experts install simple systems so they can grow with clarity, confidence, and control.
Each week, you’ll discover practical strategies to build a predictable pipeline of premium, great-fit clients — without expensive ads, constant posting, or endless networking.
So if you want predictable leads, premium clients, and profitable pricing, you’re in the right place.
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New episodes every Wednesday and Sunday.
Find out more at www.theinfluentialconsultant.co.uk
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To support the show please leave a review at:
https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732
128 Episodes
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Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium cli...
In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR. An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on. When Paul first came to me, he was doing what most HR consultants quietly end up doing: • Posting on LinkedIn when he remembered • Taking the odd referral • Trying to be consistent without any real structure • Wondering why everything still felt unpredictable He wasn’t doing anything “wrong”… he just didn’t have...
If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point. In this conversation, Lucia shares how she went from “no idea where my next client is coming from” to building a predictable, confidence-boosting pipeline that works quietly in the background while she gets on with client work. Here’s what you’ll take away: Why relying on referrals and hope ...
If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you. I sat down with Tom Vivace — People expert, L&D specialist, and Founder of Viva People — to unpack why colour profiling is one of the simplest commercial advantages any HR consultant can add to their business. In this conversation, you’ll hear: Why colour profiling cuts through drama and turns complex behaviour...
We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding. But here’s the simple truth: You don’t get new results by doing the same old things. Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts. In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth ...
HR Consultant... If you want a simple, straight-forward system for generating leads without networking or posting, this is the one event you need to attend before the year ends. It's called, One Funnel, Endless Leads and it's free and live on Monday 2nd December. No replays. Limited spaces. Act fast if you don't want to miss out. 👉 Grab your free ticket here: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ Want my help getting more leads and clients for your HR consult...
If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up… This episode is going to be a breath of fresh air. In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does. Here’s what you’ll discover: Why the tasks you’re relying on (like LinkedIn and networking) can ...
We all want a great life — more clients, more income, more freedom, more joy. But here’s the uncomfortable truth: you don’t get any of it without taking massive action. Most people underestimate the sheer volume of effort required to build a business, create opportunities, and change their circumstances. They take small steps… then wonder why nothing big happens. In this Sunday Session, I’m sharing why massive action is the real separator — the difference between staying stuck and creating th...
Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR… They’re struggling because they’re building their business on random tactics instead of a simple, reliable system. In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable. You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and...
Most people think the answer to their problems is to work harder — post more, say yes more, push through. But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them better than last-minute effort. In this Sunday Session, I’m sharing a quick story on why “walking upstream” beats firefighting, how it shows up at work and at home, and a simple way to install one quiet system in each. So tune in, reflect, and ask yourse...
If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you. Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode. Because the truth is: Sales Navigator can be great — but only under the right conditions. And if you want consistent, predictable lead flow, there’s something even more important you need in place first...
Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen. The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does. In this Sunday Session, I’m sharing why scheduling is one of the simplest yet most powerful habits for creating progress — in your business and your life. You’ll hear how a classic Yale study proved that people who make concrete plans are nine times more likely to follow through, and ...
If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you. I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline, and how to build one that brings clients, sales, and profit when you decide—not when luck shows up. You’ll see how to replace hit-and-hope with a simple, repeatable system th...
Nobody likes failing. But what if failure wasn’t the end of the story? The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. In this Sunday Session, I’m sharing how to see failure as tuition rather than punishment, with lessons from sales calls that didn’t convert, campaigns that flopped, and stories from Edison, Jordan, and Mel Robbins. So tune in, reflect, and give yourself permission to treat every failure as a st...
I was recently asked if I only help HR consultants with LinkedIn and email marketing. And honestly — it shook me. Because I thought it was obvious what I’m about, what I believe, and what I actually do. Turns out… maybe it isn’t. So I’ve recorded this episode to set the record straight. To share my philosophy for building a successful HR consultancy. So if you’ve ever wondered what I stand for, why I say the things I do, or how my clients build predictable, profitable businesses — this is the...
Most people think comparison is harmless — just a quick glance at how others are doing. But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence. In this Sunday Session, I’m sharing why comparison is poison, how it shows up for HR consultants, and the simple shift that frees you to focus on your own lane and your own growth. So tune in, reflect, and ask yourself: where are you comparing right now — and how can you turn t...
Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working? In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales. Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck. Here’s what you’ll discover: The simple tracking system every consultant needs to spot what’s working (and what’s not)How one HR consultant...
Everyone says they’re busier than ever. But are we really? The truth is, most of what we call “busy” is just distraction dressed up as productivity. In this Sunday Session, I’m exploring why busyness often hides a lack of clarity, how the Pareto Principle exposes the myth of “more,” and why focus — not frantic activity — is what moves your HR consultancy forward. So tune in, reflect, and give yourself permission to stop being busy and start being focused. Want my help getting more lea...
Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock. But is yours quietly pushing people away without you even realising it? In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset. Here’s what you’ll discover: The 3-second test every homepage must pass (or you lose the lead)Why too ...
Most people secretly hope someone will come along and fix things for them. But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off. In this Sunday Session, I’m sharing why taking full responsibility is the real turning point — with insights from Mel Robbins and Dr Julie’s journey to becoming the UK’s most-followed psychologist. So tune in, reflect, and ask yourself the question: what’s stopping you? ...
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