Claim OwnershipON THE MOVE: Transportation Sales & Marketing Success Stories
Subscribed: 1Played: 1
Subscribe
© 2026 ON THE MOVE: Transportation Sales & Marketing Success Stories
Description
"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.
84 Episodes
Reverse
Jen sits down with Bryan Ossa, Co-Founder and COO of Cartographer Consulting, and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE. Bryan shares the story behind a CRM transformation for a transportation brokerage managing more than 1,000 shipments per month. Faced with notification overload, duplicate records, and conflicting automation, the company was struggling to keep track of customer requests and was close to abandoning its CRM altogethe...
Jen sits down with Brian Ceraolo, a long-time supporter of TMSA and a President & CEO at Peerless Media, to discuss insights from Peerless Media’s Annual B2B Marketing Trends Study. The research provides practical benchmarks for marketing teams across supply chain, logistics, material handling, robotics, and engineering to compare their strategies with industry peers. The conversation also explores findings from Peerless’ recent Buyer’s Journey study, which revealed a significant generati...
Jen sits down with Jeff Price, Marketing Director at Jacksonville Port Authority (JAXPORT) and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE. Jeff shares how his team is using AI to turn complex maritime trade data into actionable sales intelligence and how a newly developed “digital worker” is helping their marketing team accelerate research, reporting, and content creation without increasing headcount. With more than 20 years of maritime i...
Jen sits down with Lindsey Trent, Co-Founder and President of Next Generation in Trucking, to talk about building the future workforce of the supply chain. Lindsey shares her own path into the industry, the mission behind Next Gen, and why creating clear entry points for students and early-career professionals is more important than ever. The conversation also highlights the growing partnership between TMSA and Next Generation in Trucking through the Future Forward Volunteer Program at TMSA E...
Jen sits down with Briana Irwin, Marketing Manager at TCW, to talk about building a career in logistics while staying grounded in community. From her day-to-day role in transportation marketing to her involvement with TMSA’s CSR subcommittee, Briana shares how getting involved early has shaped her growth. She also reflects on her 11-year commitment to delivering Christmas gifts to children in remote villages in Guatemala, and how both her personal experiences and TCW’s culture of giving back ...
Coleman Ruffin is back on On the Move as he re-engages with the TMSA community in a visible way this year as MC. In this episode, we spend time on the people side of leadership, what it looks like to hire, retain, and support teams when the market remains unpredictable and the expectations on leaders haven’t eased. Coleman shares what he’s hearing in real conversations with company leaders right now, including where tension is showing up inside organizations and where assumptions about employ...
Seven thousand people, endless noise, and a brand reveal...without the press release. We sit down with Whitney Cowell, Revenue Marketing Manager at Knight-Swift Supply Chain, to unpack how a soft launch at Manifest turned a crowded floor into a focused pipeline moment. Instead of chasing flash, Whitney shares how her team shifted the story from warehousing to end-to-end supply chain, refreshed the visual identity with intent, and set up simple systems to make every conversation count. We dig...
Want professional growth that actually sticks? We walk through how TMSA is replacing generic programming with focused tracks for company leaders, sales leaders, marketing leaders, sales practitioners, and marketing practitioners, so every session maps to real work and real outcomes. Don Friddell, TMSA’s president-elect, joins Jennifer Karpus-Romain to unpack why agility beats tradition in a market shaped by AI, rate swings, nearshoring, and lean teams. You’ll hear how we’re turning long, har...
Growth shouldn’t feel like getting dragged behind the wagon. We sat down with Holly LaBoda, Chief Growth Officer and Founder of Formula L, to unpack why logistics sales so often stall despite high effort and how to make results feel smoother, faster, and far more predictable. Holly has spent decades building sales strategies and leader capabilities across transportation and logistics, and she shares a clear blueprint for turning alignment into momentum. We start by exposing the subtle fricti...
Want sellers to chase profit instead of empty volume? We sat down with Beth Carroll, CEO of Prosperio Group, to unpack how compensation design can sharpen focus, strengthen culture, and keep teams motivated through freight cycles. We walk through the foundations - target total compensation, target incentive, and the mechanics that fit each role -then dig into the real differentiator: role-based pay mix. Hunters who ask for the signature thrive on higher risk and upside; account managers who p...
In this kickoff-to-trade-show-season episode, host Jen Karpus-Romain sits down with Ash Thoms, Senior Trade Show & Events Manager at ITS Logistics, to talk about what’s shaping logistics trade show season in 2026. From emerging trends at major conferences to how logistics professionals prepare for the whirlwind of events ahead, Ash breaks down what matters most to her, and what listeners should be thinking about as the industry’s calendar fills up. We’ll also cover the TMSA Awards p...
In this special end-of-year edition of On the Move, Jen brings the TMSA HQ team together, with potentially a few surprise guests, for a candid, behind-the-scenes conversation about the moments that defined 2025. From community wins to standout programs to the stories that made us laugh (or sweat), the team reflects on what made this year unforgettable for TMSA and its members. But this episode isn’t just about looking back. We also pull back the curtain on what’s ahead in 2026, offering list...
In this episode of On the Move, Jen sits down with Gary Cornelius, VP of Business Development at TCW, Inc. and longtime board member of the Transportation Marketing & Sales Association (TMSA). With more than 35 years in the freight industry and a distinguished tenure on TMSA’s board and committees, Gary reflects on his professional journey, the evolution of sales and marketing in transportation, and the role industry associations play in shaping individual careers and the broader ecosyste...
TMSA’s On the Move Podcast – Dean Croke In this economic-update episode of On the Move, Jen sits down with freight-market authority Dean Croke of DAT to break down what’s really happening in the transportation economy, and what’s coming next. Dean shares the key data points that matter most right now, the early signals pointing to the next market turn. But most importantly for our audience, Dean translates the state of freight into practical guidance for sales and marketing professionals. Ch...
In this special episode of On the Move, we sit down with Denny Grim, a TMSA member for more than 50 years, to reflect on the history, evolution, and future of transportation sales and marketing through the eyes of someone who has lived it, shaped it, and stayed committed to this community for half a century. Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
TMSA’s On the Move Podcast – JCI Marketing In this episode of On the Move, we’re joined by Jason Jimenez-Vanover, Owner of JCI Marketing, and Kevin Jessop, Director of Marketing & COO, to dig into what’s working in B2B digital marketing for transportation and logistics, and what needs to change going into 2025. Jason and Kevin break down the biggest mistakes they see companies make, how sales and marketing can finally work together instead of against each other, and why the brands winnin...
TMSA’s On the Move Podcast – Feat. Shan Wu, Co-Founder & CEO at breadd.ai In this episode, Shan Wu, Co-Founder & CEO of breadd.ai, shares why he believes freight is one of the hardest and most misunderstood sales industries, and what needs to change for teams to succeed. Shan breaks down the biggest mistakes he sees in freight sales today, the real role AI should play, and what he learned after attending his first TMSA Executive Summit. A tactical and honest conversation for anyone t...
In this special episode of On the Move, we sit down with the 2025 Sales Mountain Mover—a leader whose career shows what’s possible when sales strategy meets true industry expertise. From building lasting customer relationships to tackling some of the most complex challenges in transportation and logistics, this year’s honoree shares lessons any sales professional or executive can apply. We’ll explore the pivotal moments that shaped their approach, the trends they’re watching in today’s market...
Before Mike Marut arrived at Revenova, marketing meant trade shows and referrals. In just a few years, he’s built a data-driven engine that fuels 70% of the sales pipeline each quarter and helped drive 25% new-business growth. From a 1000% surge in social engagement to award-winning product recognition, Mike’s strategy proves how modern marketing can transform a logistics technology brand. In this episode, we talk about the campaigns, cross-team partnerships, and creative mindset behind Reven...
TMSA’s On the Move Podcast – Featuring Manoj Ramnani Manoj Ramnani, Founder & CEO of SalesIntel.io, joins us to talk about how high-quality, human-verified data and modern buyer intelligence are reshaping sales and marketing in transportation and logistics. We’ll explore the larger technology trends—like AI-driven targeting and real-time intent signals—that are changing how logistics companies build pipeline, reduce wasted outreach, and create more meaningful customer connections. Whethe...
Comments
Download from Google Play
Download from App Store
United States