Claim OwnershipThe Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
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© 2026 The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Description
The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:
- time management
- marketing
- mindset
- growing your community of engaged athletes
Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.
Endurance coaching is already your dream job - let’s make it a full time reality!
125 Episodes
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In this episode, I'm pulling back the curtain on something I've been wanting to talk about for a while: the three core values that drive everything we do inside the Dream Programs. This episode came straight out of a post I made about abundance and scarcity, and I realized I've never really laid this out clearly in one place. These aren't values I wrote on a slide and forgot about. I created them two and a half years ago and they haven't changed. And honestly, if you've been in my world for a...
Many endurance coaches delay taking action because risk feels uncomfortable...whether it’s posting content, sending follow-up emails or showing up on video. In this episode, I break down why fear, perfectionism and avoidance keep coaches stuck and why some ultimately quit before their business gains momentum. I share 4 practical ways to make risk feel easier so you can take faster action, attract more athletes and grow your coaching business. Wondering how you can work with me? We have ...
After 16 years in endurance coaching, I decided to try something new and signed up for HYROX DC. In this episode, I share how I got pulled into the HYROX world, how I prepared and my early thoughts on this rapidly growing hybrid racing format. I also talk about what this trend might mean for endurance coaches (whether it’s worth learning about, racing yourself or getting certified), along with the realities of building a coaching business today, including growing on Instagram and navigating i...
Many coaches, whether you’re brand new or years into your business, still carry the fear: If I stop overdelivering, will people stop valuing me? When doubt creeps in, it’s easy to overfunction: giving more than promised, overexplaining, stretching past boundaries or extending calls. But the real issue isn’t just boundaries—it’s the belief that our value must be proven through effort. In this episode, we explore: The overfunctioning trap coaches fall intoWhy early-business insecurities can sti...
Let's talk about SALES. It's not that bad word that you were told it should be, it's how you help more athletes! Business coaching is really marketing and sales coaching. But, most of us feel nervous about the risk of putting ourselves out there. It truly is a skill with a learning curve that requires practice, time and strategy. In this episode, we dive into some common mindset blocks, objections and misconceptions around sales to move past so more athletes can get to know you and hire you. ...
We say we don’t have enough time… but where is it actually going? In this episode, I’m sharing a few efficiency hacks helping me get time back in my day, from staying off my phone (including a new toy I’m loving) to setting boundaries that actually stick so you can improve your sleep, mental health and focus, all while being more present at home and work. Dream Launcher is NOW open until Friday, February 27th at Noon Eastern Time!! When we close, we won't be open again for at least a few mont...
Here’s the thing I keep seeing: Coaches with a lack of boundaries, aka people pleasing. Being available to everyone all the time. In this episode, we talk about why this is actually NOT going to work and we focus on how to coach your athletes with boundaries to even better results. And I am not just preaching here - I had the same misconceptions early in my career. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dl...
This episode tackles something I keep hearing about - this need to RUSH to success. And when success doesn't happen overnight, in the most perfect way, the coach deems themselves a failure. But, we need to settle in for the long haul. This is not a path to overnight success! And actually, you don't even want overnight success, because the fulfillment on coaching all those people without building into it will be a nightmare. Interested in getting your coaching business started? Joi...
In this episode, I go into how you should look at your business like it has two periods (intervals) where you are pushing hard, maybe in season, selling, getting more athletes, doing calls.. And then also a rest season. Where there is more time to reflect, have quiet, create content, fulfill on your offers, create new offers and fix your backend of your business. Both are important. Plus, you get a behind the scenes of our last 5-6 months in the Dream Programs and how it has been a lot of zon...
Call this one my Endurance Manifesto - what are the 5 things that we should stop doing to help fix this endurance coaching industry - and what we should be doing instead. Just watch the ripple effect of these changes and how the whole industry can rise up. What do you think? I would love to hear. Send me a DM @CoachMichelleLake on IG Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Th...
In this episode, I explore the impact of AI on the coaching industry, analyzing data from USA Triathlon surveys and sharing insights from my coaching experience about athletes' use of AI tools. I discuss how AI could offer personalized training plans at lower costs or greater adaptability, potentially appealing to independent athletes who prefer self-coaching. I also discuss how there are a lot of different athletes with different types of goals - not all will ever want to be coached! I would...
In this episode, 3x guest and Dream Programs Assistant Coach, Robin Barth, and I discuss our 4 biggest takeaways from the USAT Endurance Exchange held this weekend, January 9th-11th 2026. What did we learn? How is the sport doing? How is coaching doing? Should we be optimistic? Most importantly, you will get actionable insights from this episode. Simple ask - please give us a review on Apple or Spotify. To learn more about Robin, follow her @rise_up_racing or @robin_triathlete on IG.&nb...
In this episode, I go over all the feelings around content and social media (and trust me, I have heard them all!). Instead of thinking of social media and content as some quick fix but icky thing, the reality's that it's going to take a long time (no such thing as an inquiry from one IG post), that it does get so much easier AND that when you zoom out you realize it's just all part of a process of becoming a better coach and helping others succeed. Introducing the FREE Dream Content Ch...
In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being. Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a grounding intention that shapes how you make decisions, how you show up, and how you grow across an entire year. In this episode, I give you my tho...
2025 was one of the most successful years in business. And I am excited to share all the business decisions that were instrumental in making it an amazing year! Listen in to see what were big mindset shifts, strategy upgrades and how you can integrate these ideas and thoughts into your business in 2026. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a hand...
In this episode, I give an update on what's going on in the Dream Programs world. And then I get into the major shift I think we need to CHANGE the coaching industry: That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term. So you have time to get really good to fully serve out your purpose of growing the sport and becoming a great coach. Interested in getting your coaching business started? Join the ...
More about that new offer in my world! And what is a mastermind? I get that question a lot. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy,...
Hey all - in this episode, I get into the power of having multiple offers, and the stories and behind the scenes about how the Dream Programs have gotten where we are today in December of 2025, almost 4 years after we started. For the newest of coaches we have Dream Launcher: Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist...
In this episode, we go in depth on the one skill you need to practice to get your engagement up on IG - STORYTELLING. Why? It connects to your ideal athlete! They will know you better.Athletes are on IG to be entertained, and storytelling is so much more interesting.Storytelling helps to build trust to convert followers into inquiries.I hinted that we are going to have a new program coming soon to the Dream Programs. Can you guess? Send me a DM on IG if you have any ideas?!? And in the meanti...
In this episode, we go back to the basics: the things that I see that hold coaches back SO much from growing and serving and helping even more athletes: 1. Caring what other people think 2. Perfection 3. That it's all been said before 4. Fear of getting started This episode will help you to feel more comfortable taking action because your future athletes deserve to hear from you so that you can help them! Interested in getting your coaching business started? Join the Dream Launcher wait...
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