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Blue Collar Business Podcast

Author: Sy Kirby

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Welcome to the Blue Collar Business Podcast with Sy Kirby. Dive deep into the world of hands-on entrepreneurship and the gritty side of making things happen. Join us for actionable tips on scaling your blue-collar business, managing teams, and staying ahead in an ever-evolving market. We'll also discuss the latest industry trends and innovations that could impact your bottom line. If you're passionate about the blue-collar world and eager to learn from those who've thrived in it, this podcast is a must-listen. Stay tuned for engaging conversations and real-world advice that can take your blue-collar business to new heights.



84 Episodes
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A competitor ten times bigger rolls into town, undercuts your price, and takes your market share nearly overnight. Most owners panic, cut margins, and burn out. Ed Katz did something different: he listened to what customers kept asking for, built a system to deliver it, and turned adversity into a breakthrough that transformed commercial moving. We talk through Ed’s path from Wall Street to entrepreneurship, why “identifying a need” puts you most of the way to the goal line, and how on...
If your crews are working hard but the money still disappears, the leak might be communication, not effort. We sit down with Ron Nussbaum, a Marine veteran and the founder behind BuilderComms and Builder Labs, to talk about the messy truth of construction operations and the myth that software fixes everything. Ron breaks down why the tool is only a small slice of the solution and why the real work is process, discipline, and leadership buy-in during implementation. We get practical about the...
This episode was filmed live at Con Expo in Las Vegas! Join us for this special episode with Chuck Harris! A lot of construction tech looks great in a demo and then dies on the jobsite. So we recorded this one live from ConExpo 2026 in the CHC Nav booth to talk about what actually sticks when crews are tired, the schedule is tight, and the boss wants ROI now. Chuck Harris from Benchmark Tool and Supply breaks down what’s new with CHC Nav across GPS rovers, surveying, layout, and machine cont...
This episode was filmed live at Con Expo in Las Vegas! Join us for this special episode with Khrysanne Kerr! A locate mark that’s a few feet off can wreck a schedule. A utility strike can change a life. That’s why we sat down with Khrysanne Kerr from the Common Ground Alliance, one of the leaders behind the nationwide 811 Call Before You Dig campaign, to talk through what’s actually happening inside the locate system and what contractors can do to make it work better. We get into the real nu...
Want a blueprint for selling your contracting business without losing your identity or your team? We sit down with Kory Mitchell, founder of Iconic Founders Group and former CEO of a 200M environmental firm, to unpack how blue-collar owners can scale with intention, de-risk the books, and exit with clarity and control. Kory shares how he grew from a family asbestos shop to 37 locations through a mix of organic expansion and 13 acquisitions, and why the best deals hinge on people diligence, no...
Ready to stop letting software and insurers set your prices? We sit down with restoration veteran and industry advocate Ben Justesen to map out a practical blueprint for blue-collar profit: building your own labor rates, managing WIP with confidence, and turning real culture into a recruiting edge. Ben’s story moves from a $400k patent lawsuit and five years of survival mode to leading markets in pricing by feeding data back into estimating platforms and, more importantly, engineering his own...
A good pour rewards speed and precision, but building a company takes a different mix. We sit down with Kyle Harris, president of Harris Company Concrete Construction, to trace how a young finisher who loved the rush of pour days became a leader who runs on systems, coaching, and clear numbers, while navigating California’s maze of regulations without losing his edge. Kyle walks us through the early wins and the 2008 gut punch that forced him to learn business the hard way: licensing scrutin...
Some stories start with luck. Ours starts with sweat, a $20 bill, and a phone camera. Marvin went from picking shingles in small-town Wisconsin to building a trusted asphalt brand and a media engine that opened doors to stages, sponsors, and a wider mission: make blue-collar work visible, respected, and easier to win. We dig into how simple, consistent documentation; tank fills, applications, cured results, and two-week check-backs, creates social proof that outperforms any sales script. Mar...
Ever feel like you’re wearing every hat, working every hour, and still falling behind? We sat down with Missy Washam and Mayce DelValle of Mpactful Messages to unpack a blueprint that actually scales on the jobsite: connect with your people, empower with clarity, and prioritize what moves profit and life forward. No theory, just tools, stories, and steps you can use today. We start with connection as the core of leadership. Not fluff, simple acts like knowing your crew’s real lives, setting ...
A night shift, a permit delay, and a fresh pot of coffee changed the way Matthew Gleaves thinks about safety. Sitting in a rescue trailer with harnesses and figure eights on the table, he turned small talk into real training and watched incident rates fall while morale climbed. That moment became the spark for Confined Space Coffee, and a blueprint for building a safety culture that crews actually believe in. We dig into Matthew Gleaves’ path from ministry to pipe fitting to safety leadershi...
If you think durable companies are built on flash, this conversation will change your mind. We sit down with excavation leader Matt Bachtel to unpack a 26-year journey powered by humble starts, careful decisions, and an unwavering investment in people. From mowing lawns and delivering filters at a dealership to running multi-crew water and sewer work across Northeast Ohio, Matt shows how steady growth and clean execution beat speed every time. We dig into the early years, mentors who opened ...
Want to know how general contractors decide which subs to trust with real commercial work? We sit down with Baxter Horton, Director of Pre-Construction at Baldwin Shell, to open the black box of estimating, pre-con, and risk management in a way most folks never get to hear. Baxter’s path from trade partner to GC gives him a rare perspective on what actually wins a bid: clear scope, financial readiness, honest conversations, and a schedule you can defend. We talk through the jump from residen...
Ever feel like the dirt world is being defined by people who’ve never set foot on a job site? We brought in Aaron Witt to flip that script with a clear, practical playbook for blue-collar storytelling, leadership development, and building a pipeline of talent who actually understands the work. Aaron walks through his journey from pipe crew laborer to scaling BuildWitt into training and events that put people first, then shows why the simplest moves, like posting on LinkedIn daily, beat expens...
Want proof that small, consistent moves can change a business and a life? We open the year with a candid reset: what worked in 2025, what flopped, and why culture, systems, and storytelling will drive everything we do in 2026. No buzzwords. Just real lessons from a crew that learned to document the process, own mistakes, and turn that transparency into relationships, opportunities, and a stronger company. We walk through the journey from kitchen-table recordings to a growing media flywheel, ...
The jump from “busy” to “built” is where most blue collar shops stall. We open the hood on that leap, talking through the real costs of scaling past $1M: quality wobbling under volume, crews chasing equipment, cash flow stretched by 90-day waits, and owners buying back time with chaos. The fix isn’t a secret playbook, it’s simple systems, written approvals, and leadership that others can follow when you’re not on site. Sy sits down with operators and educators who have lived the hits: gettin...
You flip the key, the screen lights up, and your machine shows true elevation without a base or a model. That one moment changes everything, no waiting on stakes, no rebenching, no guessing. We brought EasyNav from CHC Navigation into our own excavator and walked through installation, setup, and real-world use with Ryan Deemer, (Skid Steer Nation) and Chuck Harris (Benchmark Tool & Supply) to see how this tech finally meets the blue-collar bar: cost effective, reliable, and easy to use. ...
Ready to see how blue-collar media actually turns into real bids, stronger teams, and a clearer brand? We walk through the messy middle of building a YouTube-first strategy from jobsite clips and how-tos to a repeatable system that wins trust. From a million-view shifting tutorial to a small skid steer pull that sparked big connections, we break down what worked, what didn’t, and why storytelling now sits at the center of everything we publish. We cover the grind behind “consistency”: crafti...
Tired of chasing the wrong leads and wondering why your shiny site doesn’t ring the phone? We sat down with Australian marketer Wes Towers of Uplift 360 to unpack a simpler path: build a clear, fast website that reflects your crew, publish real job stories tied to your service areas, and push that signal across every channel customers actually use—Google, YouTube, TikTok, and even AI tools like ChatGPT. We start by fixing the foundation. Your website should read like a straight answer on a j...
The labor gap isn’t just a numbers story; it’s a connection and knowledge story. We bring on JJ Owen, executive director of the Skilled Careers Coalition and Skills Jam, to map a practical playbook for reaching Gen Z, transferring craft wisdom, and rebuilding the trades pipeline with real stories, real training, and real community. We start by unpacking why five pros exit for every one who enters—and how that compounds into lost know-how on jobsites. JJ shows how to meet young people where t...
If you’ve ever stared at your month-end and wondered where the profit went, this conversation is the flashlight you’ve been missing. We talk candidly about the real money leaks in contracting—underbilling, missing labor burden, ignored equipment repairs—and the uncomfortable leadership shift required to fix them. Profit isn’t a dirty word; it’s a discipline, and the Work In Progress (WIP) report is the tool that turns chaos into clarity. With returning guest Nick Peters of Sterling Seacrest ...
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