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The Client Service Selling Podcast
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The Client Service Selling Podcast

Author: David Armes and Nicole Duckworth

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Welcome to the Client Service Selling Podcast, your go-to resource for unleashing your client teams’ motivation to sell more.

Hosted by industry experts David Armes and Nicole Duckworth, this podcast delves into the art of releasing, and then maintaining, your client service teams’ potential to grow your business, consistently.

Each episode explores proven strategies and pitfalls to avoid in the ever-evolving world of sales for those who aren’t salespeople.

Gain insights into motivating your teams, unlocking their potential, and supercharging your growth. The hosts draw on their extensive experience working with agencies and consultancies, providing valuable tips and practical advice.

Whether you're in charge of client service teams, subject matter experts, or others who are client-facing at any point in the day, this podcast offers a fresh perspective on achieving growth through client-centric excellence.

Tune in for engaging discussions, real-world anecdotes, and actionable takeaways to elevate your sales game.

Want to find out more or get in touch? Head to
www.4twenty2.co.uk"

15 Episodes
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Behind on target heading into Q4? You're not alone and the next sixty days are exactly where that gap gets closed: knowing which clients deserve your time, protecting time to actually be client-facing instead of just busy, and leading with value instead of a sales pitch. As David puts it: "I've never met a client who bought something because we had a brilliant internal meeting." Behind the podcast is 4twenty2, where Hosts David and Nicole train client service teams at research and insight age...
Wondering how to get in front of more senior, commercial stakeholders at your clients? You're not alone, and the answer isn't more networking. In episode 14 of the Client Service Selling Podcast, hosts David Armes and Nicole Duckworth get into why client teams struggle to build relationships beyond their usual Client/Market Insight (CMI) contacts, and why that's actually a symptom of a bigger issue: you're not adding enough value to be worth those stakeholders' time. They walk through the thr...
Stop chasing growth. Start building it. In this live episode of the Client Service Selling Podcast, Dave, Nicole and David explore how to make growth automatic - even when the market feels like “driving on ice.” They break down three practical areas to focus on: simple commercial rituals that create focus and reduce decision fatigue, better use of client touchpoints to uncover new opportunities, and increasing personal visibility to build trust and momentum. Packed with actionable ideas you ...
Is your pipeline slowing down before year-end? In this energetic live episode, Dave, Nicole, and David dive into three challenges that stop agencies closing deals — clients claiming they have no budget, how to follow-up proposals to max out your chances of winning them, and ghosting that leaves you hanging. The team explores how to change the conversation, build urgency, and follow up in ways that feel natural and valuable, not pushy. With ideas from live audience questions, real client examp...
The Summer is over, Q4 is nearly here — and agencies that don’t act decisively risk missing their year-end targets. In this episode of the Client Service Selling Podcast, hosts David Armes, Nicole Duckworth, and David Das share smart, practical strategies for closing out the year with impact. They discuss three ways in which YOU can accelerate closing more deals by the end of the year, including: Looking at existing work with your clients, and how to uncover “margin-rich” upsell opportunities...
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