The Podcast Interview Marketing Show

Have you ever cringed at the sound of your voice, or worse, avoided video altogether because you don't like how you look on camera? You're not alone. Video expert of True Focus Media, Jeff Long, breaks down what really matters when showing up on camera. From camera angles, lighting, and audio to posture, energy, and mindset, Jeff shares practical ways to look confident, credible, and authentic without feeling fake.  With host Tom Schwab, he explains why this isn't about vanity, it's about authority, trust, and connection in today's video-first podcasting world.   Timestamps From This Episode: [01:16] Why on-camera presence matters [04:47] Camera setup and audio essentials [14:44] Energy and animation on camera [20:42] Consistency in your appearance [26:07] Framing for repurposing content   Resources From This Episode: TrueFocusMedia.com LinkedIn.com/in/JeffDLong InterviewValet.com

What if standing out on podcasts isn't about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behind Play Bigger, Mike Damphousse and Kevin Maney, break down how category design actually works in practice. Talking with host Tom Schwab, they discuss why product-market fit is backward thinking and how leaders can craft a point of view that makes them unforgettable. Plus, Mike & Kevin share the proven formula and why becoming a category of one is the fastest path to trust, referrals, and growth. Context + Missing + Innovation.   Timestamps From This Episode: [02:27] Origins of Category Design and Play Bigger [09:06] Coining the term Category Design [21:41] Expressing the problem & market impact [23:35] Category Creation Formula explained   Resources From This Episode: CategoryDesignAdvisors.com TheCategoryCreationFormula.com InterviewValet.com

What's the real secret to long-term success in podcasting, and in business and life? Founder of the Morning Coach and host of nearly 6,000 daily episodes over 20 years, JB Glossinger says that it's consistency. It isn't theory; it's decades of hard-earned experience. Talking with host Tom Schwab, JB breaks down how consistency builds trust, keeps your message fresh, and creates meaningful connections, even on days you don't feel like showing up. Whether you've done one interview or a thousand, this conversation shows why consistency isn't just a strategy, it's a superpower.   Timestamps From This Episode: [03:10] Early days of podcasting and growth [09:00] Mission, vision, and values for long-term consistency [17:51] Strategic thinking vs tactical chasing [24:00] Appreciating small audiences and avoiding vanity metrics   Resources From This Episode: MorningCoach.com InterviewValet.com

Author of Do It! Marketing David Newman unpacks the powerful idea of market eminence, the ability to become the first, most trusted choice in your category without shouting for attention. Drawing from David's new book with host Tom Schwab, the conversation explores how professionals can rise above AI-generated noise by shifting from "how-to" content to leadership-driven, belief-shaping ideas. David shares actionable frameworks, contrarian thinking, and three clarifying questions you can use immediately in your next podcast interview to create magnetic messages, repel poor-fit clients, and monetize your expertise with authority and impact.   Timestamps From This Episode: [02:10] Getting noticed in a noisy AI world [11:25] Contrarian thought leadership vs being objectionable [19:45] The value of rejection and differentiation [25:25] Three pillars of market eminence content [30:52] The top 5% - Mavericks and market leaders   Resources From This Episode: MarketEminence.com DoItMarketing.com InterviewValet.com

PR strategist and thought leadership expert Trevor Young unpacks what it really takes to dominate your category without chasing empty hype. Talking with host Tom Schwab, Trevor introduces his Rolling Thunder strategy, a long-game approach to visibility built on consistency, credibility, and trust rather than one-off "big splash" moments. Tom and Trevor dig deep into the distinction between earned authority and manufactured influence, challenging the obsession with follower counts, virality, and shortcuts. They discuss why being talked about by the right people matters far more than being followed by the wrong ones, how niche podcasts and smaller stages often lead to bigger opportunities, and why credibility must come before conversions, especially in a world driven by short attention spans and AI-powered discovery.   Timestamps From This Episode: [02:30] The Rolling Thunder Strategy [07:07] Earned authority vs. manufactured influence [13:51] Know-Like-Trust and beyond [20:00] Credibility before conversions [26:04] Visibility in the age of AI search   Resources From This Episode: TrevorYoung.me/earn/ TrevorYoung.me/rolling-thunder-strategy InterviewValet.com

CEO of Podfest Multimedia Expo and Authority Ghostwriting, Nick Pavlidis, shares one of the most underutilized strategies for authors and thought leaders: the podcast book tour. Drawing from his work behind the scenes with bestselling authors and his firsthand role in helping host Tom Schwab bring his own book to life, Nick explains why trust is the true currency of business and how consistent conversations scale authority far more effectively than isolated content. Together, they explore how podcasting creates intimacy, accelerates credibility, and transforms interviews into long-term assets that support both book launches and business growth. Nick shares how he has leveraged podcast guesting to grow his ghostwriting business, build deep partnerships with publishers, and step into leadership as CEO of Podfest. The conversation goes beyond tactics into strategy, showing how audio turns books from informational products into relational experiences, and why authors, coaches, and consultants who rely solely on writing miss a critical opportunity.   Timestamps From This Episode: [06:25] Trust as currency for business growth. [16:06] Service vs Product: Trust in professional services. [21:41] How The Millennial Whisperer book led to consulting opportunities and business growth. [30:03] AI & technology's impact on trust.   Resources From This Episode: Nick@AuthorityGhostwriting.com AuthorityGhostwriting.com PodfestExpo.com InterviewValet.com

Journalist and ghostwriter Katrina Kirsch explains why clarity rarely comes from writing and almost always comes from speaking. Katrina, who has helped craft many of Category Pirates' bestselling mini books, explains that most leaders think best out loud, not on the page. With host Tom Schwab, she shares how verbal communication unlocks stronger ideas, clearer frameworks, and more authentic points of view, and why mini books have become such an effective way to package expertise for today's busy audience. Tom and Katrina explore how active listening, thoughtful questioning, and structured conversations transform raw thinking into compelling thought leadership. Katrina also explains why many founders already have a book's worth of intellectual capital; they need a process to extract and organize it. From defining a point of view to turning conversations into content that attracts clients, this episode reframes how entrepreneurs should approach content creation. The takeaway is simple - stop trying to write your way to clarity. Talk it out first, then turn those spoken insights into a powerful mini-book or authority platform.   Timestamps From This Episode: [03:33] The challenge of writing vs speaking. [10:31] Defining and creating mini books. [16:03] The importance of a strong point of view. [23:36] The curse of knowledge and fresh perspective. [26:43] AI's role in content creation.   Resources From This Episode: Linkedin.com/in/katrina-kirsch/ KatrinaKirsch.com InterviewValet.com

Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk sit down to examine podcast and marketing trends in 2026. Rather than making conventional "predictions," Tom and Tiffany examine the data, the industry signals, and the on-the-ground experiences from hundreds of Interview Valet clients to outline where podcast-driven marketing is undeniably heading. They unpack the dramatic transition from keyword-driven marketing to conversation-driven discovery, fueled by AI platforms now prioritizing credibility, context, and consistency over SEO tricks and funnel hacks. The discussion highlights why authority has become the dominant currency in 2026, why AI-filtered leads convert at exponentially higher rates, and how podcast interviews are emerging as a primary referral source precisely because they surface genuine expertise rather than superficial popularity. If you want to understand how podcast guesting will drive real impact in 2026 - beyond vanity metrics, outdated SEO strategies, or big-show ego boosts - this conversation is an essential strategic briefing.   Timestamps From This Episode: [04:52] The decline of the 'attention game.' [07:32] Why influencers are losing trust and relevance. [10:05] Why flywheels are replacing funnels. [18:54] How niche podcast appearances outperform viral moments. [21:51] Regulatory crackdowns and compliance in marketing.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

Every December, marketers make bold predictions about what's coming next. Very few ever come back to admit whether they were right or completely wrong. Host Tom Schwab is joined by Interview Valet's Marketing Manager, Tiffany Meenk, to do exactly that. Together, they revisit the eight predictions they made a year ago about marketing, podcasting, and business growth, and grade themselves honestly on how 2025 actually unfolded. From the dominance of AI in marketing, to why collaborative content is outperforming solo content, and why the shift from the attention economy to the trust economy is no longer theoretical. Their conversation challenges common assumptions around efficiency, authenticity, and planning. Was doing more actually better? Did efficiency help or hurt effectiveness? And why rigid annual marketing plans are giving way to agile, quarterly "lightning strike" strategies.   Timestamps From This Episode [01:07] Prediction 1: AI Will Dominate Marketing and Search [02:26] Prediction 2: The Rise of LMO (Language Machine Optimization) [05:50] Prediction 3: Collaborative Content Will Outperform Solo Content [08:40] Prediction 4: Video Content Will Explode, Especially Short-Form Clips [13:35] Prediction 5: Shift from Attention Economy to Trust Economy [17:01] Prediction 6: Authenticity Will Outperform Perfection [20:04] Prediction 7: From Abundance to Efficiency [24:52] Prediction 8: Strategic Quarterly Campaign Planning   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

What if the question you've been asking yourself is too small? Jason Jaggard, author of Beyond High Performance and founder of Novus Global, discusses the mindset shift that separates high performers from "meta performers". With host Tom Schwab, Jason challenges one of the most common ambitions in business and life: becoming "the best." Instead, he urges leaders, athletes, entrepreneurs, and creators to ask a far more powerful question: What am I truly capable of? You'll also hear a timely look at authenticity in an AI-driven world, why human originality matters more than ever, and how podcast interviews give you a platform to share ideas that algorithms can't produce, because they come from lived experience.   Timestamps From This Episode: [04:28] High performers vs meta performers [08;57] The role of coaching and believability [13:44] Authenticity in an AI world [19:08] Imagination as the key to distinguishing great performers from merely good ones   Resources From This Episode Novus.global/ Take the assessment: Stagesassessment.scoreapp.com/?utm_source=PIMS_Jason&utm_medium=Podcast&utm_campaign=PIMS_Jason 

What if dominating your market had nothing to do with shouting louder and everything to do with serving deeper? Sean Garner, marketing agency leader, breaks down what modern marketing really requires today. Spoiler: It isn't more tactics, more noise, or more hustle. It's clarity, strategy, and a system that turns every podcast interview into a high-leverage marketing asset. With host Tom Schwab, Sean pulls back the curtain on his Marketing Domination Framework, explaining why most business owners are doing the right things in the wrong order, and how a simple, strategic foundation can transform your visibility, authority, and conversions. He shares how he extracts a full month of content from one 30-minute interview, how to repurpose episodes into blogs, videos, and AI-friendly assets, and why conversational video is quickly becoming the most powerful signal of authenticity online. Timestamps From This Episode: [04:19] Marketing domination framework [10:00] Maximizing podcast guest appearances [20:17] AI, SEO, and podcasting – the new search landscape [28:17] The future – long-form video and authenticity   Resources From This Episode: SeanGarner.co/interviewvalet InterviewValet.com  

What if your next podcast interview wasn't just another conversation, but the moment your ideal clients start to trust, remember, and genuinely connect with you? Interview Valet Senior Client Account Manager Liz Brooks talks with host Tom Schwab to unpack the branding fundamentals every guest needs before hitting record. Together, they explore why your brand is far more than your logo, color palette, or fonts. It's the promise you make, and the experience you consistently deliver across every touchpoint: podcasts, emails, websites, and conversations. Drawing from her experience leading hundreds of client campaigns, Liz breaks down how to define your voice attributes, build trust through consistency, and ensure your messaging sounds like you, not an intern, not AI, and definitely not a pushy salesperson.   Timestamps From This Episode: [02:12] Intentionally defining a consistent brand voice across all communications. [08:43] Storytelling and audience resonance for better results. [12:11] Using disruptive statements to engage listeners and differentiate your brand. [19:26] Authenticity in messaging that reflects a real person, not AI generic content. [25:40] Crafting intentional sound bites to maximize impact and shareability.   Resources From This Episode: InterviewValet.com/Liz PodcastInterviewMarketing.com

If you're an author or aspire to become one, this episode is a masterclass in turning your words into long-term wealth. Award-winning screenwriter, film and television executive producer, and author Aurora Winter shares her wisdom that could save you years of frustration and put your book on the fast track to profitability. Drawing from her experience writing ten books, ghostwriting for high-level leaders, and helping entrepreneurs craft seven-figure messages, Aurora explains why most authors undersell the true value of their books and how to fix it. She also reveals the simple storytelling strategies that make your book, and your interviews, memorable, magnetic, and marketable. With host Tom Schwab, Aurora breaks down how podcast interviews can become the most powerful tool in your book-launch toolbox. Including how to use podcasts to build anticipation months before your release date, why appearing on shows early gives you a strategic edge, and how the best authors reverse-engineer their books into marketing funnels that generate authority, clients, and profits 24/7.   Timestamps From This Episode: [03:07] Books as an appetizer to your business [08:10] Podcasts as a bestseller strategy [16:16] Books as authority builders and expertise signal [19:25] Leveraging search engines and platforms [23:29] AI vs human expertise in writing and pitching   Resources From This Episode: SamePagePublishing.com InterviewValet.com

Too many podcast guests treat podcast interview marketing like a 30-day challenge, expecting quick wins, instant leads, and viral results. Interview Valet's Chief Operating Officer, Jessica Morgan, and Tom Schwab pull back the curtain on what it really takes to turn podcast interviews into predictable, long-term results - revealing that the sprint mentality is what's holding you back. They discuss the warning signs that you're stuck in sprint mode, the importance of consistency over intensity, and what the first 90 days of your podcast interview journey should actually look like. You'll also hear how to build a 12-month training plan that delivers measurable ROI and real-world examples of guests who went from frustration to momentum.   Timestamps From This Episode: [04:13] Digital marketing platforms that create false expectations of instant results. [12:45] How lack of commitment and conviction affects messaging and results. [18:29] Defining brand and audience identity, ideal client profile, and relevant topics. [22:17] Refining and niching down to target new audiences for continued growth. [26:47] Following proven systems and processes is the key to success.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

Most leaders think the work is done once they book the interview. But if you're just showing up and talking, you're leaving the real results on the table. Private media strategist to Fortune 500 CEOs and founder of Hidden Entrepreneur, Josh Cary, explains why podcast guesting isn't about filling airtime. Talking with host Tom Schwab, he shares how intentionally shaping your message, your presence, and your positioning will drive listeners to lean in, connect, and take action. Josh reveals the common traps even smart, experienced executives fall into - from simply "telling their story," to showing up without a core message, to hoping the host's audience will magically convert. They outline how to approach interviews the way top leaders approach keynote stages: with clarity, confidence, and purpose.   Timestamps From This Episode: [03:43] Defining success and the two camps of executives. [08:55] Why appearances alone don't drive results. [13:22] Quality over quantity – making each interview count. [16:49] Attracting the right audience through authenticity. [23:56] Developing clarity in branding and messaging.   Resources From This Episode: LinkedIn.com/in/joshcaryco JoshCary.com InterviewValet.com

What happens when the godfather of category design returns with a bold new playbook for the post-AI world? Legendary thinker Christopher Lochhead joins us in this milestone 100th episode to explore the radical shift reshaping business, creativity, and marketing: the rise of the Creator Capitalist. For seventy years, the "knowledge economy" rewarded people for what they knew. But in the age of AI, existing knowledge is free and ubiquitous. The winners will be those who create net new value. With host Tom Schwab, Lochhead reveals why applying knowledge is no longer enough, how creators are building entire economies around original ideas, and what it takes to design a category of one.   Timestamps From This Episode [04:51] AI's impact on the rise of Creator Capitalists [10:17] Evangelizing new ideas in a flattened world [14:10] The $100 as a lightning strike [20:41] Different vs. Better in category design [29:03] The power of podcasting for category design   Resources From This Episode: Lochhead.com CategoryPirates.com InterviewValet.com

If you're still marketing like it's the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet's Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the early 2000s will bury them in 2025. Together, they explore what it means to market in a post-SEO, AI-accelerated world, one where trust trumps attention, and relationships outperform reach. From the death of keywords and vanity metrics to the rise of trust-based, human-driven marketing, Tom and Tiffany reveal why your website traffic doesn't matter like it used to and how AI is now indexing and recommending podcast interviews as credible sources of expertise. You'll learn why long-form, human-created conversations (like podcasts) are becoming the new authority signals that both people and AI trust most. Whether you're a coach, consultant, author, or B2B service professional trying to stay relevant, this episode challenges you to stop measuring outdated metrics and start focusing on authentic authority. Because in 2025 and beyond, it's not about being louder, it's about being trusted.   Timestamps From This Episode: [02:25] Lessons learned from the dot-com boom [06:09] Trust over attention is the new currency [11:57] AI's impact on search and ranking [18:58] Mass email & generic outreach is dead [26:20] Optimizing for value and profits, not just leads   Resources From This Episode InterviewValet.com/Tiffany PodcastInterviewMarketing.com

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients. With over 500 podcast episodes and decades of experience coaching agency owners, Drew shares with host Tom Schwab why authentic human connection is still the ultimate competitive advantage. They discuss how podcasting builds trust faster than any algorithm, why being a calm, credible voice in the chaos makes you magnetic to your ideal clients, and how to lead with generosity and authority in a world full of noise. If you're an agency owner, consultant, or service-based entrepreneur navigating the AI era, this episode is your roadmap to staying relevant and real. Discover why the future of marketing belongs to the guides, not the vendors.   Timestamps From This Episode [03:40] Human connection as a competitive advantage [10:45] Magnetic marketing, attracting ideal clients and repelling poor fits [14:50] Credibility and trust are more important than ever in the AI era [20:05] Podcasting as a service sampler to your expertise before hiring you [26:15] Responsibility and trust in client relationships.   Resources From This Episode AgencyManagementInstitute.com InterviewValet.com

What if everything you've been taught about selling is wrong? The world's number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he shares his belief that we're living in a trust recession, where prospects are skeptical, sales funnels are broken, and chasing leads only erodes credibility. Together, they unpack why the old-school funnel fails and introduce a revolutionary alternative - The Sales Cylinder, a system built not on pressure or persuasion, but on diagnosis, respect, and authentic connection. You'll learn how to stop "following up" and start building trust like a doctor, turning conversations, especially podcast interviews, into powerful trust-building opportunities that attract, not chase, ideal clients. If you're a coach, consultant, or service professional ready to sell without selling, this conversation will transform how you think about growth. Forget the funnel. It's time to build your cylinder.   Timestamps From This Episode: [02:20] The trust recession explained [08:03] the doctor-patient analogy, building trust and respect in sales [12:48] By appointment only sales model to keep prospects engaged and filter real opportunities [23:32] Dangers of giving advice too soon and staying at the surface-level [27:59] Scaling trust-based selling with a team   Resources From This Episode: TheTrustBook.com AriGalper.com InterviewValet.com

What if your most powerful asset as a consultant, coach, or professional service provider wasn't your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script on how to stay indispensable in the age of AI during this conversation with host Tom Schwab. Drawing from her popular newsletter, Samantha explains why gut instinct, discernment, and lived experience are the real differentiators that no algorithm can replicate. She and Tom discuss why intuition is often more valuable than data when making high-stakes decisions, how subtle red flags and gut feelings can shape better client relationships, and why consultants and coaches matter because of AI, not in spite of it. Samantha also warns of the dangers of outsourcing too much thinking to machines, reminding us that relying too heavily on AI can erode our ability to think critically and creatively.   Timestamps From This Episode: [02:10] Defining the boundaries of AI, sentience, and the irreplaceable human qualities in consulting. [09:56] Exploring how AI lacks evolutionary instincts, lived experience, and the risk of declining human critical thinking. [17:41] Cautions against the business rush to adopt AI without a thoughtful strategy, risking costly mistakes. [25:25] Exploring how AI is changing the meaning of work and which professions are most at risk.   Resources From This Episode: SamanthaHartley.com SamanthaHartley.com/6figureclients InterviewValet.com