The Podcast Interview Marketing Show

Most people don't need more ideas. They need to do more with the ideas they already have. Ghostwriter and publisher Shadley Grei spent years reading screenplays in Hollywood and building presentations at Disney. Today he helps leaders turn their intellectual property into something bigger.  With host Tom Schwab, Shadley explains why writing for one very specific person sharpens your message. He also explains why a book rarely makes money on its own, and how one core idea can become videos, speaking, partnerships, or a new offer. He shares his favorite brainstorming exercise, the "worst idea" list, and why your quirks are the differentiator AI can't copy. Timestamps From This Episode: [02:20] Why so many good ideas never get used [4:10] Write for one specific person, not everyone [09:28] Getting more from the intellectual property you have [16:16] The 'worst idea' exercise and AI as thought partner [26: 00] The book isn't the ROI. What you do with it is.   Resources From This Episode GreiMatter.com PodcastInterviewMarketing.com InterviewValet.com

If you don't shape your own narrative, someone else will. In the past, that someone was a competitor or a news cycle. Today, AI search decides who the experts are in seconds. Client Success Strategist and PR expert, Liz Brooks, talks about the real cost of staying quiet. With host Tom Schwab, Liz explains why being media-trained and being podcast-ready are two different skills. She breaks down the authority flywheel, where one interview becomes clips, posts, and searchable proof. She also shows why a niche show with the right audience beats a big show every time. Your first move doesn't need to be perfect. It needs to be intentional.   Timestamps From This Episode: [02:32] AI speeds up the branding clock [08:48] Media trained vs podcast ready [12:05] The authority flywheel that begins with your interview [17:13] Better always beats bigger in show selection [21:00] The real cost of waiting   Resources From This Episode: InterviewValet.com/Liz PodcastInterviewMarketing.com

Most experts don't have an idea problem. They have an idea transfer problem. Bill Sherman, co-author of The Thought Leadership Handbook, joins Tom Schwab to explain how ideas reach rooms you'll never enter.  Bill makes the case that every expert has a duty to speak but no right to an audience. He breaks down platform identity, the brand of your ideas, and shares a sealed-envelope test for checking how your message actually lands. He explains how to build a reusable content library of stories, data, and examples. The episode closes with a clear next step: ask people and AI what you stand for, then listen.   Timestamps From This Episode [05:55] The duty to speak, but no right to an audience [17:18] Platform identity and the sealed-envelope test [24:55] Building a reusable content library of stories and data [27:14] Take initiative and put the idea in the spotlight   Resources From This Episode ThoughtLeadershipLeverage.com Linkedin.com/in/bill-sherman-aha-moments PodcastInterviewMarketing.com InterviewValet.com

The internet has a long memory. When search engines, AI, and podcast hosts still describe you as who you used to be, a rebrand stalls. Pete Steege spent years known as the go-to B2B tech marketer. His work grew into advisory and strategy for technology CEOs.  With host Tom Schwab, Pete explains how he retrained the market with his new book, Radical Clarity, a year of targeted podcast interviews, and weekly one-take videos. He shows why focus beats reach. He explains why a strong point of view stands out to AI. He also introduces "market singularity," the idea of being the only choice. Every interview adds a breadcrumb. Make sure yours lead to who you are now.   Timestamps From This Episode [5:15] Building a new trail of breadcrumbs [9:54] Hosts introducing him as a 'marketing expert' [17:00] Marketing singularity. Be the only choice [20:16] Weekly videos that become the book   Resources From This Episode b2b-clarity.com/PIM LinkedIn.com/in/PeteSteege PodcastInterviewMarketing.com InterviewValet.com

Most podcast guests don't have a content problem. They have a clarity problem. In this special episode, Tom Schwab reads his new book, Think Before You Talk: Stop Making Noise, Start Making an Impact.  You show up to your interview and start talking, and your audience is wondering why they should care. Lessons from a childhood habit of rambling and decades of coaching experts behind the mic, Tom shares 10 principles for podcast guests to prepare for interviews that build trust instead of filling airtime.  Timestamps From This Episode [03:32] Right listeners beat big audiences every time [06:47] Know, believe, feel, do: plan the change [11:11] One interview, one big idea, go deep [23:11] Send them to one place with three ways to say yes [29:11] Take note from the professionals and watch the game film to keep improving   Resources From This Episode InterviewValet.com/minibook InterviewValet.com/podcast-assessment PodcastInterviewMarketing.com