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Mastering the Business of Interior Design: Success by Design
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Mastering the Business of Interior Design: Success by Design

Author: Katie Decker-Erickson, Business Coach for Interior Designers

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© 2026 Mastering the Business of Interior Design: Success by Design

Description

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.


That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.


We’ll answer questions like:


How do I get more interior design clients?


What should I charge for interior design services?


What are the best marketing strategies for interior designers?


How can I grow my interior design business?


How do I build a brand as an interior designer?


How can I scale my interior design business?


What systems do I need to run a successful interior design business?


How do I create a client onboarding process for my design firm?


Is it worth hiring a coach for my interior design business?


This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.


If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.


Tune in, and let’s grow your interior design business—together.

130 Episodes
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128. Your Revenue Doesn't Tell Me If Your Design Business Is Healthy | The Design Business Diagnostic Part 2

128. Your Revenue Doesn't Tell Me If Your Design Business Is Healthy | The Design Business Diagnostic Part 2

2026-09-1627:59

Send Katie a Text Message!! You can have a $500,000 interior design firm and be broke. You can have a million-dollar firm and still be broke. Revenue alone doesn't tell me whether I'm looking at a financially healthy company. Welcome to Part 2 of The Design Business Diagnostic. Last week, I introduced the five areas I look at when diagnosing the health of an established design firm. Now we're going deeper, starting with Financial Foundation.. This isn't about becoming an accountant. It...
Ep. 127 The 5 Things That Actually Grow an Interior Design Business | The Design Business Diagnostic Part 1

Ep. 127 The 5 Things That Actually Grow an Interior Design Business | The Design Business Diagnostic Part 1

2026-09-0919:14

Send Katie a Text Message!! What if the thing you're trying to fix in your interior design business isn't actually the problem? I've had designers tell me they need more clients when the real issue is profitability. I've had designers convinced they need another employee when their business doesn't have the systems, financial capacity, or leadership structure to support one. And I've seen designers try to fix their marketing when the offer underneath it isn't clear enough to market. That's w...
126. If I Wanted to 10X My Design Firm, Here’s Where I’d Start

126. If I Wanted to 10X My Design Firm, Here’s Where I’d Start

2026-09-0222:43

Send Katie a Text Message!! If I wanted to 10X the revenue of my interior design firm, I wouldn't start with marketing, higher prices, bigger projects, or another revenue stream. I'd start by asking whether the business I've built could actually handle ten times the work. In this episode, I'm breaking down the six things I would focus on before aggressively growing revenue. We'll talk about designing the company you actually want to own, finding your highest-value work, fixing capacity befor...
125. The Business Advice I’d Ignore If I Were Growing a Design Firm Today

125. The Business Advice I’d Ignore If I Were Growing a Design Firm Today

2026-08-2623:12

Send Katie a Text Message!! If your interior design firm is already making six figures, multiple six figures, or seven figures, the business advice that helped you get established may not be the advice that gets you to the next level. In this episode, I'm breaking down what I would stop listening to if I were strategically growing an established design firm today. We're talking about why more revenue isn't always better revenue, why being busy isn't a hiring strategy, why more marketing won'...
124. Before You Hire: What Your Interior Design Business Actually Needs

124. Before You Hire: What Your Interior Design Business Actually Needs

2026-08-1921:15

Send Katie a Text Message!! If you're overwhelmed in your interior design business, hiring someone can feel like the obvious next step. But bringing another person into a business with unclear processes, weak financial visibility, or undefined responsibilities doesn't remove the chaos. It can actually create more of it. In this episode, I'm breaking down how to know whether your design firm is truly ready to hire and why "I need help" isn't enough information to create a job description. We'...
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