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Big Talk About Small Business

Author: Big Talk About Small Business

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Hosted by Mark Zweig and Eric Howerton. Our Mission is to inspire, empower, and equip entrepreneurs with the knowledge and insights they need to succeed in their ventures. Through engaging conversations with industry experts, seasoned entrepreneurs, and thought leaders, we aim to provide valuable strategies, actionable advice, and real-world experiences that will enable our listeners to navigate the challenges, seize the opportunities, and build thriving businesses.

133 Episodes
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Big companies can hide behind layers of reports and still survive. Small businesses don’t get that luxury, so we brought on Bill Fotsch to talk about what actually works when you’re trying to grow profitably with a lean team and real constraints. Bill’s an engineer by training, a former Bain consultant, and a long-time advocate of open-book management who’s seen the difference between “finance theater” and true employee engagement. We get into how open-book management evolves into what Bill ...
Sales is the part of business most people want to outsource first, and it’s also the part you can’t afford to ignore. We get real about why founders have to sell early on, even if they’re introverted, technical, or allergic to the “salesy” stereotype. For us, selling is simple: understand the problem, tell the truth, and earn trust one conversation at a time. That mindset matters even more in B2B sales, where the buyer is choosing a long relationship, not a quick transaction. We talk through...
Most small businesses think growth comes from squeezing margins. We’ve learned the opposite can be true: lower prices, ship more, and let volume create the learning, leverage, and momentum that higher prices can’t. That idea kicks off a wide-ranging conversation about building a modern podcast and video production engine that prioritizes speed, scale, and customer value. We talk through what actually differentiates a serious production studio from “anyone with a microphone” and why recording...
Speed decides who wins. That’s the hard truth we unpack with James Hatfield, the blue-collar builder turned Chief Revenue Officer at LiveSwitch, a video-first AI platform that helps small businesses bid faster, reduce truck rolls, and turn phones into closing tools. From reinventing the 911 call with instant live video to powering virtual estimates for movers, electricians, and window washers, James shows how a simple text link can unlock clarity for customers and leverage for crews. We dig ...
Ever feel like your brain is running a marathon while your body waves a white flag? We sat down with Abby Harmon, ex-Amazon leader and founder of House Harmon, to unpack how entrepreneurs can stay fast without frying their circuits. Abby lays out a simple truth: when you lead from a regulated nervous system, you make sharper decisions, sustain energy, and unlock real creativity. When you lead from fear, you push teams into urgency, narrow your time horizon, and quietly starve innovation. Acr...
What does it take to walk away from a thriving family restaurant and bet your future on YouTube lawn care tutorials? We sit down with Travis, whose winding path runs from TV weather to co-founding Feltner Brothers, to teaching digital media, to launching Budget Lawns, and finally deciding to go full time as a creator. The story isn’t about luck; it’s about consistency, service, and adapting the right things while guarding the core. We unpack what made a neighborhood burger shop an institutio...
Cities don’t become great by accident, they get there when people from every corner of the built environment share a clear purpose and a practical playbook. We sit down with Wes Craiglow, executive director of ULI Northwest Arkansas and founder of Skyline AMC, to unpack how a neutral convener can transform regional momentum into measurable outcomes. Wes shares the story of launching ULI NWA just six years ago and scaling the three-day Place Summit to 400+ attendees by breaking silos and putti...
Cash flow, quality, and quiet scale: that’s the real story behind building a B2B service franchise that most people never see but everyone relies on. We sit down with Nolen Hughes, president of Jan Pro of Arkansas and the Ozarks, to unpack how a regional developer model can serve banks, logistics hubs, and industrial facilities while paying franchisees on time, even when enterprise clients take 90 to 120 days to cut a check. Nolen takes us from his early days with College Hunks to a multi-ma...
The empty building at the corner isn’t an eyesore, it’s a question waiting for a brave answer. We sit down with developer Cameron Clark to unpack how a mid-century church becomes a walkable hub and why “public art with a P&L” might be the most honest way to describe thoughtful real estate. Cameron traces an unconventional path from Chick-fil-A to licensed apparel to small-scale development, sharing the service mindset that still shapes his projects. He breaks down a real Fayetteville red...
Revenue that covers costs beats any term sheet. That’s the thread running through our conversation with Levi King, founder of Lendio and Nav, who lays out a practical, no-BS roadmap to funding a small business without giving up control. We talk about why customer cash is the best capital, how vendor and captive credit can power growth, and when to say yes to debt because the project math actually works. We dig into the mechanics most owners never hear from their banker: how personal guarante...
Stop chasing startup fairy tales and start building a life that actually works. We sit down with Joe Saumweber, co-founder of RevUnit, to unpack how he grew an enterprise consultancy by bringing consumer-grade product thinking to frontline workers, landed the logo that changes everything, and timed an exit with uncommon clarity. Joe shares the partnership rules that made a 50-50 split thrive, the single best move they made before going to market, and why planning yourself out of operations a ...
Markets move fast and new competitors can appear overnight. We unpack how small businesses keep their edge by acting quickly, listening hard, and building trust with the people who fund, buy, and build the company. From saying yes to real customer needs to cleaning up your chart of accounts, this conversation blends candid stories with field-tested tactics you can use today. We go straight at the hard parts: how to manage investors without overselling, why banks hate surprises, and how slopp...
If you’ve been told entrepreneurship is “fun,” consider this your permission to delete that myth. We get honest about what building a business actually feels like: the fear after a big exit, the 10-to-1 ratio of problems to opportunities, the seduction of passive income promises, and the daily discipline it takes to stay optimistic when your calendar and cash flow say otherwise. We break down why founders burn out, not because they’re weak, but because they’re sold bad expectations and then ...
Tired of “storytelling” as a buzzword? We dig into the gritty, practical side of it: stories that earn meetings, align teams, and drive revenue. We start with the culture shift from storyteller-as-exaggerator to storyteller-as-operator, then map a simple rule: content only matters if it gets you in the room. From there, we unpack how to turn posts, talks, and seminars into face-to-face time where tone, body language, and real dialogue build trust and close gaps fast. Inside the company, dist...
What if we took the pressure out of starting and put revenue back at the center? We sit down with Jim Beach, author of School for Startups and host of a nationally syndicated radio show, to break the myths that keep people stuck: you don’t need a brand-new idea, you don’t need to raise money to begin, and you don’t have to wait for passion to strike before you sell something people want. Jim shares how he built a computer camp into 89 locations by understanding parents and shy, tech-loving k...
The ground is always moving under small businesses, but panic isn’t a plan. We pull back the curtain on how owners can stay liquid, avoid blind spots, and turn volatility into an edge. From COVID’s lopsided rebounds to today’s AI hype cycle, we trade war stories and walk through simple tools that keep you out of crisis mode: a living cash flow forecast, weekly working capital tracking, and practical pipeline probabilities that tie sales to actual receipts. You’ll hear why recurring revenue i...
Think a one-person business is a fast track to freedom? We pull back the curtain on what it actually takes to build a resilient solo operation—where pricing, process, and discipline matter far more than motivational slogans. We talk through why “solo” isn’t new, how modern tools changed the game, and the very real difference between easy starts and hard, durable wins. We share stories from the trenches: turning early no’s into yes’s, using marketplaces to test demand, and brokering supply wi...
Ever feel torn between the safety of a paycheck and the pull to build something of your own? We sit down with Shawn, a software engineer well-versed in bank operations, to chart a practical path from employee to entrepreneur without betting the farm on an unproven product. The heart of the conversation: sell outcomes first. Then let the software follow. We unpack the invisible world of the bank back office—compliance letters, Reg E disputes, garnishments, reclamations—and how manual patchwor...
Overwhelmed by a wall of tasks and not sure what actually moves the business forward? We get honest about the real work of prioritization: choosing one must-do each day, leading with discipline when motivation fades, and betting big on “soft” priorities like relationships and community that quietly power growth. From insurance renewals and tax prep to pricing, sales, and capital, we map a practical way to decide what matters now and what can wait without guilt. We share a field-tested rule t...
Want a buyer to knock on your door with a premium offer you didn’t see coming? We dig into how to build a company that’s simple to acquire, hard to replace, and valuable beyond EBITDA. The key is the shim strategy: become the tiny, vital fix inside a big market. When you own a narrow niche with outsized impact, strategic buyers can plug you into their distribution and instantly scale what you’ve built. We walk through the fundamentals buyers actually reward: sustained growth rate, recurring ...
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