Claim OwnershipReside Platform Podcast
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Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
144 Episodes
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Suneet sits down with Shannon Cheplak, elite fitness coach and nutrition expert who specializes in transforming real estate professionals. Shannon breaks down why 99% of her clients are from the real estate and mortgage industry, revealing the unique health challenges agents face—from skipping breakfast to run to showings, eating fast food between appointments, and falling into the "all-in or nothing" mentality that sabotages success. She shares her proven 3-day-per-week strength training sys...
Brandi Fugate built Private Label Real Estate by doing the impossible—she walked away from selling 100 homes a year to become a full-time broker and team leader. In this episode, Brandi shares her journey from mortgage lending to real estate, how she scaled her indie brokerage by 370% in one year through relentless recruiting, and the systems that allow her to be home by 3 PM every day while her team projects 500 transactions for 2026. She reveals her playbook for working online leads (especi...
Nick McLean and Mie Yamashita dive deep into the critical importance of role play and skill development for real estate agents in today's challenging market. With Gary Keller's recent declaration that "easy deals are dead," Nick and Mie break down why mastering sales conversations through consistent role play is no longer optional—it's essential for survival. Drawing from their experience running Script Inferno, a weekly role play session for agents across North America, they share proven tec...
Brooke sits down with Tracy Hernly, a powerhouse realtor, team leader, broker owner, title company owner, and race car driver who leads the #1 team by units sold in the Greater Lansing area. Tracy shares her incredible journey from mortgage processing to opening her own brokerage during COVID, revealing the hard-won lessons about leadership, team building, and maintaining work-life balance while scaling multiple businesses. She opens up about her early leadership struggles, including high tur...
In this holiday replay, Suneet sits down with Tristan Ahumada, founder of Lab Coat Agents and best-selling author, to discuss the seismic shifts happening in real estate and how leaders can turn uncertainty into opportunity. Tristan shares his proven frameworks for leading through change, including his mission-vision-values approach that's helped thousands of agents clarify their message and attract ideal clients. He reveals the exact "PS Love" phone script that converts online leads at indus...
Suneet sits down with Lauren Callaway, CEO and founder of pH Realty Team, pH Design Firm, and multiple other ventures in Texarkana, Texas. Lauren shares her incredible journey from interior designer to real estate powerhouse, having grown from one business to ten in just six years. She reveals how she built a multimillion-dollar headquarters complete with podcast rooms, a gym, and a warehouse—all while raising two kids and maintaining work-life balance. Lauren discusses the systems and tools ...
Suneet sits down with Luis Poggi, founder and CEO of House Whisper, to discuss the intersection of AI and real estate. Luis shares his journey from spending nearly a decade at Zillow working on products like search, home details, and mortgages, to founding an AI-powered platform that's revolutionizing how agents work. With over $10 million in funding and 8,000 agents already using the platform, House Whisper acts as a personal executive assistant that lives in your text messages—no app or web...
Suneet sits down with Cody Burger, a brokerage owner and team leader from Dubuque, Iowa, who's revolutionizing how agents think about leverage, culture, and growth. Cody shares his journey from running a traditional brokerage to building a team-rich model that blends the structure of a brokerage with the leverage of a team. He dives deep into his philosophy of SOAP (systems, opportunities, accountability, and processes), explains how he's tackling the industry's 87% failure rate for new agent...
Geoff Cavender went from being a top RE/MAX agent doing $46 million with just 6 agents to building a 25-person powerhouse team in Warsaw, Indiana in under 3 years. In this episode, Geoff breaks down his aggressive growth strategy, including how he uses Indeed scholarship ads to recruit brand new agents, why he prefers Google leads over expensive Zillow premier connections, and the exact moment he sold a $3 million home to a Google lead that turned into a $10+ million relationship. He also get...
Suneet sits down with Chris Gurnee, a Seattle-based real estate powerhouse who has been dominating the Pacific Northwest market since 2004. Chris shares his incredible journey from selling shoes at Nordstrom for 11 years to building one of Washington State's most respected real estate teams. With brutal honesty, he reveals the critical systems and mindsets that have kept him successful through multiple market cycles—from his obsessive phone discipline (60,000+ calls and counting) to his revol...
Tyler Morton manages nine real estate offices across three states with 200 agents and minimal staff by leveraging AI and automation systems. After being constantly interrupted by agent questions ranging from WiFi passwords to complex broker inquiries, Tyler built Victoria—a custom AI assistant that answers 90% of agent questions automatically and routes the rest to specialized staff members. In this conversation, Tyler shares his hands-on experience building AI tools using no-code platforms, ...
In this episode of the Reside Platform Podcast, Suneet sits down with Kathy Courtney, Northern California's #1 luxury realtor and team leader at LPT Realty. Kathy shares her remarkable journey from running a mega team in the early 2000s to burning out completely, then deciding to start over and build the Courtney Group from scratch. She opens up about the "messy middle" of team building—the challenging phase where most teams fail—revealing that only 25% of new hires make it past six mon...
In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his heavy reliance on Google Ads for lead generation, his implementation of the "Money Time" framework for b...
Suneet sits down with Courtney Levert, a 13-year real estate veteran who left her brokerage while 8 months pregnant to start her own team in Sarnia, Ontario. Courtney shares the raw reality of team building—including the financial valley of despair and the $1.1 million income drop her first year—while discussing her morning ritual of connecting with community members at local coffee shops, her rental property portfolio that started at 18, and why she closed her tanning salon during COVID. Thi...
Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses. Chapters 00:00:00 - Welcome and Intro 00:04:46 - Top Recruiting Lever: Indeed Ads 00:09:37 - First Recruiting Advice for Coaching Clients 0...
In this episode, Suneet speaks with Alecia Scott. With 25 years in the real estate industry, Alecia shares her journey from stay-at-home mom to successful team leader, navigating market cycles, and creating a team culture that fosters long-term loyalty. Chapters: - 00:00:00 - Introduction and welcome - 00:01:27 - Alecia's entry into real estate through late-night infomercials - 00:03:45 - Evolution from solo agent to team leader - 00:09:41 - Balancing family life with building a real estate...
In this episode, Suneet sits down with Ross and Sarah Hardy, the visionary leaders behind one of Florida's top-performing RE/MAX teams. They reveal the exact blueprint they used to scale their business while still protecting what matters most—their freedom, family, and team culture. For real estate professionals looking to break through production plateaus without sacrificing lifestyle, the Hardys share their game-changing approach to leveraging virtual assistants and implementing systems lik...
In this episode of the Reside Platform Podcast, host Suneet Agarwal sits down with Chad Leonberg, leader of The Leonberg Home Team with eXp Realty, to unpack the realities of running teams in two states, rebuilding from scratch, and staying consistent in uncertain markets. Chad shares candid lessons from mistakes he made chasing “shiny objects,” why daily huddles transformed his culture, and how modeling action builds stronger teams. From confronting the hard truths about leadership to embrac...
In this episode of the Reside Platform Podcast, host Suneet sits down with Sarah Hardy, Director of Operations at The Hardy Team, to unpack how she helped transform the business from a small group of agents into a top-performing real estate team. Sarah shares her unique journey from school principal to real estate operator, and how she brought education-based leadership frameworks, data-driven decision-making, and systems accountability into the business. You’ll hear how The Hardy Team climbe...
In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped h...
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