Claim OwnershipPregnancy & Postnatal Entrepreneurs Collective Podcast
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Description
The Pregnancy & Postnatal Entrepreneurs Collective Podcast, in conjunction with Your Birth Biz, is a podcast for birth and postpartum professionals who want to grow sustainable, ethical businesses without burning out or losing themselves along the way.
Hosted by Niamh Cassidy, childbirth educator, IBCLC lactation consultant, and business coach to birth workers, this podcast sits at the intersection of business, birth work, values, and real life.
Niamh started her own perinatal business as a side hustle while working full-time in social care, and knows first-hand how challenging it can be to fill classes, attract clients, and stay confident when everyone else seems to be “doing better”. She’s been through the comparison spiral, the over-consumption of business advice, and the frustration of learning from business spaces that don’t understand the ethics, boundaries, and responsibilities of perinatal work.
Through years of learning, testing, adapting (and unlearning), Niamh has built a fully booked lactation practice and successful education and coaching business — without resorting to fear-based marketing, unethical tactics, or stepping away from client work she loves.
This podcast is a mix of:
- Solo episodes on business, mindset, visibility, boundaries, and sustainability
- Guest conversations with birth workers and women in business
- Panel discussions exploring nuanced topics at the crossover of business and birth work
Expect honest conversations, thoughtful critique of “one-size-fits-all” business advice, and practical insights you can actually apply to your own practice.
If you’re a doula, lactation consultant, antenatal educator, or perinatal professional who wants to grow a business that feels aligned, ethical, and genuinely supportive — you’re in the right place.
81 Episodes
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Why so many brilliant birthworkers struggle to call themselves business owners — and why making that shift changes everything. If you've ever introduced yourself by saying "I do a bit of doula work" or "I run a few classes" — this episode is for you. In Ep 82 of the Pregnancy and Postnatal Entrepreneurs Collective podcast, Niamh Cassidy explores one of the most important and most overlooked conversations in the birthwork business world: the identity shift from birthworker who charges to busin...
The business side of birthwork is harder than it should be — and it's not your fault. Here's why, and what actually helps. Something I hear all the time from birthworkers is that the business side of things feels so much harder than it should. And I feel that — because I've lived it. In this episode I'm having an honest conversation about why so many passionate, qualified birthworkers end up quitting the profession — not because they stop caring, but because the business side grinds them down...
This is a republished episode from November 2023 - and there’s a reason it’s back. It was the most popular guest episode I’ve ever shared on the podcast, and listening back, it’s easy to see why. In this conversation with Annie Frisbie (IBCLC, private practice owner and educator), we dive into what it really takes to build a sustainable birth work business, one that supports your clients and your life. Because here’s the reality… So many birth workers are incredible at the work itself but str...
If marketing your birth work business feels overwhelming, confusing, or like something you should be doing but don’t actually enjoy… this episode is going to be a bit of a reset. In this conversation, I’m joined by Charlie Cleary, a marketing simplification strategist who helps women build businesses that actually work for their lives — not ones that leave them burnt out or glued to the algorithm. We talk about what’s really going on when marketing feels hard, why so many women struggle with ...
If you spend any time on business Instagram or TikTok right now, you’ve probably seen a flood of posts about what works in business in 2026. Stop posting educational content. Use custom AI tools for everything. Say something controversial to grow faster. But much of this advice is coming from people who are selling to coaches, creators, and influencers not people working in healthcare-adjacent professions like birth work. In this episode, Niamh Cassidy (IBCLC, antenatal educator and business ...
Over the past while I’ve been hearing the same thing from birth workers again and again: “Things feel quieter.” Fewer enquiries. Fewer bookings. Calendars that suddenly feel lighter than they did a few months ago. Doulas, lactation consultants, antenatal educators and other birth professionals have been reaching out asking if I’m seeing the same thing. And the honest answer is… yes. I’ve noticed it too. Normally when business slows down, we reach for the obvious explanation: the economy, the ...
If your income goes up and down each month and you’ve ever felt stressed, guilty, or unsure about your money this episode is going to hit you right in the feels. I’m joined by financial coaches and business partners Shana and Vanessa (aka the Budget Besties), who help women create simple, realistic budgeting systems that actually work in real life... not the restrictive, spreadsheet-heavy versions most of us have been taught to dread. Together we unpack how to manage money confidently e...
Do we really all have the same 24 hours? Discover how time, capacity, and life seasons affect business growth — especially for busy birth workers and parents. Do we really all have the same 24 hours in a day? Technically yes. But in real life — with caring responsibilities, client work, family life, emotional labour, and everything else on your plate — time does not feel equal. In this honest and grounding episode, Niamh unpacks the myth behind the popular phrase and shares a more reali...
What does it really take to get started in birth work — and stay there? In this episode, I’m joined by Jen Crawford, life and business coach, parent educator, mentor and doula trainer, with over 15 years’ experience supporting families and shaping skilled, grounded birth workers across Ireland. Between us, we’ve: trained and mentored hundreds of birth workerssupported thousands of familiesbuilt and scaled sustainable birth-work businessesand seen far too many brilliant practitioners leave thi...
Naming your business can feel like one of the biggest, most loaded decisions you’ll ever make, especially when you work in the birth and postpartum space, where identity, values, and care are so closely tied to what we do. In this episode, I’m sharing the full story behind my recent rebrand to Your Birth Biz, why I moved away from The Pregnancy & Postnatal Entrepreneurs Collective, and what the process taught me about fear, confidence, and allowing your business to evolve as you do. I als...
In this episode, Niamh is joined by Aoife Lennon, perinatal educator, IBCLC, former Home Economics teacher and founder of Bumps & Bainne. Aoife describes herself as a “full-time challenger of the polite nonsense that surrounds birth and breastfeeding” — and this conversation very much lives up to that energy. Aoife shares her journey from nearly 20 years in secondary teaching to building a values-led birth work business, shaped by her own birth experiences, motherhood, and a powerful shif...
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Parnuuna Thornwood, guide and teacher behind Feel Good Rebel, for a calm, grounding conversation about visibility that doesn’t ask you to override yourself to grow your business. What I loved most about this conversation was Parnuuna's tone - calm, warm, and deeply respectful of the fact that visibility can feel genuinely hard, especially for birth and postpartum professionals. There’s no pu...
Have you ever been offered something in your business that looked brilliant on paper — but felt wrong in your gut? A collaboration, a speaking gig, a brand opportunity, a new direction for your work — and instead of excitement, you felt unsettled, conflicted or quietly uncomfortable. If you’re a doula, lactation consultant, antenatal educator or birth worker, this experience is far more common than you might realise. In this episode, I’m talking about mission, principles and values in your bi...
As birthworkers, visualisation is something we trust deeply. We use it every day with clients to prepare for birth, reduce fear, build confidence, and support emotional and physical readiness. But when it comes to our own businesses, many of us stop using this powerful tool altogether. In this episode, I explore how visualisation can support you as a birth worker not just in birth preparation, but in business growth, confidence, decision-making and sustainability. We look at why so many of us...
As we step into a new year, there’s often pressure to move straight into goal-setting, planning and “big energy” — without taking time to pause and reflect on what the year actually held. In this solo episode, I’m sharing an honest reflection on my 2025: the moments that nourished me, one major low point that changed the pace of everything, the lessons I didn’t expect to learn, and the intentions I’m carrying forward into 2026. This isn’t a strategy episode or a highlight reel. It’s a convers...
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Brónagh Davidson, founder of My Pregnancy Journals — a beautiful Irish brand born from one mam’s real-life experience, frustration and deep desire to create something meaningful for her own children. Brónagh shares openly about the surprising path that led her here: – her background in psychology, coaching, fitness and even cybersecurity – the fertility scare that changed...
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, we’re diving into something every birthworker needs — a simple, supportive way to plan your year without burning out. Most traditional business planning frameworks just don’t land for us in birthwork. Our schedules are unpredictable, our lives are full, and the work is deeply seasonal. This episode walks you through a more realistic, more humane way to map out your year so you feel grounded, focused and ready —...
In this episode, I’m joined by Carson J. Wagner, founder of Lifetime of Love Nannies, a US-based childcare agency offering inclusive, personalised, 24/7 in-home care. Carson started her business at just 19, left college, ignored every voice telling her she was crazy… and went on to build a company with over 75 employees across three locations (and more on the way). Her story is powerful for anyone working in the birth, postpartum, and family support industries — especially if you’ve ever wond...
Do you ever sit staring at your website or Instagram post wondering how to actually put into words what you do? Or maybe you’ve been told to “share your story” but aren’t sure how to do that without feeling boastful? In this week’s episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Sarah Davis — The Parenting Copywriter. Sarah is the author of Baby Daze and a former teacher turned copywriter who now helps small business owners whose clients are parents. T...
If your summer felt slow, you’re not alone. Many birthworkers experience a summer slump — enquiries dip, classes don’t fill, clients go quiet, and social media engagement drops. It can feel like you’ve lost momentum or even failed… but the truth is, this is simply the rhythm of birthwork. In this episode, I’m catching you up with a quick life update, before diving into: ✨ Why the summer slump is normal (and not a sign your business is broken) ✨ How to create stability by paying yoursel...
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