Commerce Innovators

Join Caleb Bryant and Caila Schwartz as they delve into the latest holiday sales forecasts and trends. Discover how global economic shifts, interest rate changes, and consumer behavior are shaping the holiday shopping landscape. With insights into discount strategies and the growing role of AI in customer service, this episode is a must-listen for retailers aiming to capture the holiday market. Tune in to learn how to navigate the season with strategic foresight and maximize your holiday sales potential. Show Highlights: Discussion on Cyber Week 2025 discount strategies and regional variations in markdowns AI's impact on customer service, with a significant rise in chatbot usage Analysis of macroeconomic influences on retail Predictions for discount rates across various verticals, focusing on makeup, apparel, and home goods Reflections on past holiday sales trends Strategies for retailers to manage returns and leverage data-driven approaches for maximizing holiday sales Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ See our Holiday Predictions and more: https://www.salesforce.com/retail/peak-holiday/ Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this conversation, Caleb Bryant and Mike Getchis, Head of Strategy & Partnerships at Zenkraft, a Bringg solution, discuss the critical aspects of post-purchase experiences in e-commerce, focusing on logistics, customer communication, and the integration of AI and data. They explore the challenges brands face during peak seasons, the importance of self-service options for customers, and the role of partnerships in enhancing customer experiences. The discussion emphasizes the need for effective communication and data integration to drive customer loyalty and satisfaction. Show Highlights: The critical role of timely communication and third-party logistics partnerships during the holiday season Integration of customer self-service and AI in enhancing consumer interactions The shift towards personalized shopping experiences and innovative, label-less return processes Importance of data unification and partnerships in fulfilling brand promises and enhancing customer trust Use of AI to streamline order tracking and returns The role of advanced logistics solutions in driving customer loyalty and meeting consumer expectations Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.  

In this episode of the Salesforce Commerce Innovators podcast, host Caleb Bryant speaks with Jeff Cannon, CEO of Yoga Democracy, and Aaron Hutten, co-founder of Ember Agency. They discuss the journey of Yoga Democracy, from its origins to its recent transition from Shopify to Salesforce Commerce Cloud in just six weeks, emphasizing the significance of accelerating time to value in a unified commerce platform. Show Highlights: Evolution of Yoga Democracy from niche hot yoga apparel to significant athleisure market player Challenges and solutions in hiring seamstresses in the U.S. and the establishment of a factory in Kenya Importance of strategic partnerships Leveraging technology like AgentForce and Einstein for better consumer insights and personalized experiences Creative strategies for customer engagement Advice for entrepreneurs on aligning business decisions with long-term goals and selecting adaptable technology solutions Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Guests: Jeff Cannon, CEO, Yoga Democracy: https://www.yogademocracy.com/  Aaron Hutten, Founder, Ember Agency: https://discoverember.com/  Supporting Resources: Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.  

How is the landscape of B2B commerce transforming in the digital age? Becky Simmons from CONA Services and Becky Wright from Cloudgaia discuss the significant changes in B2B commerce facilitated by Salesforce's platform. They explore the implementation of a seamless self-service platform that enables nearly 300,000 end customers to manage orders and inquiries efficiently.  The conversation highlights the unique dynamics of B2B commerce, focusing on account-specific pricing and managing large order volumes while delivering a B2C-like experience. Emphasizing a collaborative 'one team' approach, the episode underscores the importance of partnerships in achieving customer-centric digital transformations and ensuring operational efficiency. Show Highlights: Creation of a seamless self-service digital account management platform for nearly 300,000 end customers Differences between B2B and B2C commerce, focusing on account-specific pricing and large order volumes Importance of a 'one team' approach in executing large-scale B2B projects successfully Role of Salesforce as a single source of truth, enhancing data security and customer satisfaction Cloudgaia's strategic partnership with Salesforce and CONA Services to ensure project success Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Discover how a powerful alliance is reshaping the e-commerce world. In this episode, we have Derek Majewski, Senior Partner Development Manager at Amazon, to discuss the impact of the strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime. The episode delves into how this collaboration enhances the e-commerce experience by leveraging Amazon's trusted fulfillment services and Salesforce's robust capabilities.  The discussion highlights the potential for brands to drive revenue growth and operational efficiency through Amazon's Demand Side Platform, offering insights into how brands can thrive in a rapidly evolving e-commerce landscape. Show Highlights: The strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime How the Prime logo enhances consumer trust and boosts e-commerce conversion rates Amazon's Multi-Channel Fulfillment (MCF) and its impact on logistics and customer engagement The role of AI, like ChatGPT, in shaping the consumer journey and aiding decision-making How Amazon's Demand Side Platform aids in precise advertising and connecting with ready-to-buy audiences Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Derek Majewski: LinkedIn - https://www.linkedin.com/in/derekmajewski/ | Amazon Buy With Prime - https://buywithprime.amazon.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.  

Rob Smith, Global VP of Tech at OSF Digital, is with us to discuss the innovative concept of agentic commerce. This episode delves into how AI is reshaping customer experiences, highlighting OSF Digital's partnership with Salesforce to push boundaries in the retail space. From the bold move to overhaul their chatbot with an AI agent to the challenges and opportunities presented by AI in e-commerce, Rob offers insights into how platforms like Amazon and Shopify are adapting to these changes.  Learn about the critical role of business analysis and automation in leveraging AI effectively and explore success stories from brands like North Collective and Absa Bank, which demonstrate AI's potential to enhance customer interactions and generate revenue. Show Highlights: The partnership between OSF and Salesforce Examination of emerging trends in e-commerce The importance of business analysis and process optimization for successful AI integration AI's potential to enhance commerce at every touchpoint, including customer service, product returns, and personalized consumer experiences The necessity for brands to quickly adapt to AI advancements to remain competitive in the fast-paced digital commerce landscape Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Rob Smith: LinkedIn - https://www.linkedin.com/in/robdsmith/ | OSF Digital - https://www.linkedin.com/company/osf-digital/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

E-commerce is being revolutionized through AI and technology integration in this episode. Adam Bezemek, Director of Experience Engineering at VF Corp, discusses the transformation of iconic brands like Vans, The North Face, and Timberland using headless commerce and composable storefronts. Dive into the challenges of internationalization, the role of AI in product discovery, and the importance of data-driven decision-making.  Learn about VF Corp's collaboration with industry leaders like Netlify, Bloomreach, and Salesforce Commerce Cloud, and how embedding engineers within brand teams enhances consumer journeys. This episode emphasizes the balance between maintaining brand heritage and leveraging modern technology for a seamless shopping experience. Show Highlights: The implementation of headless commerce and composable storefronts to create customizable, brand-specific digital experiences The integration of AI in e-commerce to revolutionize product discovery and enhance consumer shopping experiences The strategy of embedding engineers within brand teams to align technology solutions with consumer journeys and ensure data-driven decision-making The importance of maintaining consistency and optimizing performance in e-commerce to enable breakthrough innovations Techniques for leveraging data, A/B testing, and feature flagging to refine strategies and drive retail innovation Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Adam Bezemek: LinkedIn - https://www.linkedin.com/in/adam-bezemek/ | VF Corporation - https://www.vfc.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In a rapidly transforming telecom landscape, what does it take to stay ahead of the curve? In this episode, Jon Luciano, Director of Ecommerce at Lumen Technologies, delves into the evolving world of telecommunications ecommerce. The conversation highlights the shift from limited provider options to a competitive market driven by regulatory changes and advancements in fiber technology. Jon explores how data-driven strategies are essential in enhancing customer experiences and personalizing services. The episode discusses the role of AI and conversational agents in revolutionizing customer service and acquisition strategies, emphasizing the importance of using data to inform decisions and improve the overall consumer experience in the telecom industry. Show Highlights: The shift to subscription-based billing models and enhancing customer experiences in a regulated industry Importance of data-driven strategies to personalize consumer interactions Role of artificial intelligence in refining customer experiences and driving decision-making processes at Lumen Technologies Conversational commerce and the use of AI and conversational agents to facilitate personalized interactions The necessity-driven customer acquisition strategies unique to telecom compared to traditional retail ecommerce Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Jon Luciano: LinkedIn - https://www.linkedin.com/in/jonluciano/ | Lumen Technologies - https://www.lumen.com/en-us/home.html  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/   Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, Caila Schwartz from Salesforce Commerce Cloud joins us to discuss holiday shopping predictions for 2025. The conversation covers how AI is transforming retail, particularly in product discovery and research, with a focus on Gen Z and millennials. The episode also delves into economic challenges like inflation and tariffs, and how these factors influence consumer behavior and the rise of resale markets. Caila shares insights on the evolving shopping habits of younger generations, the importance of trust and authenticity in AI-driven marketplaces, and strategies for building consumer loyalty amidst changing retail landscapes. Show Highlights: AI's role in retail, with 39% of shoppers using AI tools for product discovery The evolving retail landscape Gen Z's preference for in-store shopping experiences and the importance of a unified shopping experience The rise of the resale market as a sustainable and cost-effective option Trust and authenticity in AI-driven marketplaces Consumer loyalty trends, with a focus on value through pricing, free delivery, and product quality Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Caila Schwartz: LinkedIn Holiday Insights Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew Holiday Predictions Webinar: https://www.salesforce.com/form/events/webinars/form-rss/4988425/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we talk with Nathan Marcus, co-founder of Superpilot and former builder of Salesforce Commerce Cloud, about the role of AI agents in e-commerce. Nathan discusses how Superpilot is revolutionizing the industry by integrating AI agents with Salesforce Commerce Cloud to enhance operational efficiency and growth. The conversation explores the concept of persona-based AI agents that support human teams by automating tasks such as competitive analysis and product launches.  The episode also introduces the "context lake" concept, which helps AI agents make informed decisions based on a company's unique business environment. Nathan highlights the potential for AI to optimize revenue and customer acquisition, emphasizing the importance of integrating AI solutions into commerce strategies to remain competitive in challenging economic times. Show Highlights: How Superpilot integrates with Salesforce Commerce Cloud to enhance operations through persona-based AI agents Agent Engine Optimization (AEO) and its impact on SEO and e-commerce discoverability The symbiotic relationship between AI agents and human teams to maximize operational efficiency The future potential and collaboration opportunities between Superpilot and Salesforce Commerce Cloud Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Nathan Marcus - LinkedIn: https://www.linkedin.com/in/marcustechnologies/ | Superpilot: https://www.Superpilot.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

 From the peaks of Breckenridge to the streets of Chicago, Harvey Bierman, CEO of Red Van and a pivotal force in the Salesforce Commerce Cloud ecosystem, shares his insights at the Connections 2025 event. He discusses Salesforce's ambitious plans to revolutionize B2C commerce with integrated customer experiences. The conversation goes into the evolution from Demandware to Salesforce, the importance of order management systems in cross-channel orchestration, and Red Van's strategic approach to building a specialized order management practice.  Harvey also highlights the enduring community spirit within the Demandware ecosystem and reflects on the technological advancements that have shaped modern commerce. Show Highlights: Salesforce's plans to enhance the B2C customer experience by integrating front-end engagements with back-end order management. Highlights from the Connections 2025 event in Chicago and its significance for the B2C commerce strategy. The importance of community events and partnerships. The role of order management systems in cross-channel orchestration. Redvan's Audubon platform's role in integrating B2C and order management systems with marketing clouds. The evolution of technology in commerce and the emphasis on operational empathy and trust within the ecosystem. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Harvey Bierman - LinkedIn: https://www.linkedin.com/in/hlbierman/ | Red Van: https://www.redvanworkshop.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Rishabh Jain, the co-founder and CEO of FERMÀT, shares his story from the realm of solid-state physics to spearheading innovation in commerce technology in this episode. The conversation goes into how FERMÀT's groundbreaking solutions harness the power of generative AI and large language models to revolutionize customer experiences by emphasizing behavioral data over mere identity data. With notable collaborations alongside industry giants, Rishabh uncovers the intricate art of personalization, the profound impact of AI-driven searches, and the ever-evolving landscape of consumer behavior.  He provides strategies on crafting personalized customer journeys and highlights the pivotal role of GEO search engines in transforming online shopping. The discussion also underscores the urgent need for brands to revamp content strategies for effective interactions with large language models, showcasing the potential of AI in reshaping the future of e-commerce. Show Highlights: Exploration of how FERMÀT's Commerce Brain Data utilizes generative AI and LLMs to enhance customer experiences The shift from identity-focused data to a blend of identity and behavioral data for deeper consumer insights. Importance of personalization and context in consumer engagement. The evolving landscape of GEO searches and their impact on consumer behavior and site experiences. AI's role in transforming traditional recommendation engines and creating personalized site journeys. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Rishabh Jain: LinkedIn - https://www.linkedin.com/in/rishabhmjain/ | FERMÀT - https://www.fermatcommerce.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In the rapidly evolving landscape of digital commerce, staying ahead of technological advancements is important for businesses seeking to deliver seamless and efficient customer experiences. This discussion explores the future of commerce innovation, featuring expert perspectives from Kchitij Kumar (KK) of Tumi, Kieran Lane of Amplience, and Becky Simmons from CONA Services. They address topics such as the dismantling of technology silos, the role of composable architecture, and the power of AI and metadata.  KK offers a glimpse into Tumi's strategic use of AI-driven customer segmentation to foster loyalty through personalized experiences. The episode also covers the integration of human capital with technology, the rise of retail media for omnichannel experiences, and the role of emotional loyalty in consumer decision-making. Show Highlights: Discussion on breaking down technology and process silos to enhance efficiency in commerce. The evolution of Salesforce Commerce Cloud and Amplience's role in composable architecture. Use of AI and metadata in asset management to save time and resources. Tumi's retail strategy evolution and AI-driven personalized customer experiences. Examination of B2B commerce strategies and e-commerce storefronts. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Kchitij Kumar - LinkedIn: https://www.linkedin.com/in/kchitij/ | Tumi: https://www.tumi.com/  Kieran Lane - LinkedIn: https://www.linkedin.com/in/kieranlane/ | Amplience: https://amplience.com/  Becky Simmons - LinkedIn: https://www.linkedin.com/in/beckygranato/ | CONA: https://www.conaservices.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Industry visionaries such as Jean Roth from Hugo Boss and Helen Martin from 64labs delve into the groundbreaking potential of AI, data unification, and composable commerce to revolutionize customer engagement and strategy. The discussion unveils Hugo Boss's pioneering use of AI-driven strategies to elevate customer experiences and slash acquisition costs through highly personalized marketing.  Moreover, revelations from 64labs and authorities like Lala Asif Ali Allana from Royal Cyber and Luis Sanchez from Rockwest Composites illuminate the effortless shift to composable architecture and the avant-garde role of AI agents in redefining shopping experiences. This captivating episode also explores Salesforce's cutting-edge features, underscoring innovation and efficiency in a sophisticated commerce landscape. Show Highlights: The role of customer data platforms in real-time customization and boosting customer lifetime value. Challenges and solutions for transitioning to composable commerce architecture. The impact of AI agents on shopping experiences and engineering processes. Salesforce's newest features and their integration with composable commerce. The significance of agent technology in transforming customer journeys and enhancing customer engagement. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Jean Roth: https://www.hugoboss.com/us/home  Helen Martin on LinkedIn: https://www.linkedin.com/in/helen-martin-9b070642/ | 64labs: https://www.64labs.com/  Lala Asif Ali Allana on LinkedIn: https://www.linkedin.com/in/lalaasifallana/ | Royal Cyber: https://www.royalcyber.com/  Luis Sanchez on LinkedIn: https://www.linkedin.com/in/jluissanchez/ | Rock West Composites: https://www.rockwestcomposites.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we explore the role of AI in reshaping both B2C and B2B commerce. Joined by Neha Sampat, Tracie Pruden, Katie Youmans, Matt Ezyk, and Stephanie Melott, we examine the future of agentic commerce, including the impact of large language models like ChatGPT on traditional search engines and the rise of autonomous shopping. The discussion highlights the power of personalization in digital experiences, leveraging platforms like Salesforce and ContentStack to create hyper-personalized customer experiences.  We also look at the role of AI agents in improving customer service and sales in the B2B sector, alongside insights from Ecolab on data unification and monetization. The episode concludes with success stories of phased implementations in order management systems, emphasizing a gradual approach to achieving outcomes in commerce. Show Highlights: Exploration of agentic commerce and AI's impact on B2C and B2B markets. The decline of Google search traffic and rise of LLMs like ChatGPT. The future of autonomous shopping and the potential for 25% of B2C shopping to be automated by 2030. Salesforce's strategies for creating hyper-personalized digital experiences through composable content and data integration. The role of AI agents in enhancing B2B commerce, improving customer service, and automating sales tasks. Ecolab's focus on data unification and monetization to create seamless customer journeys and enhance experiences. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Neha Sampat - LinkedIn: https://www.linkedin.com/in/nehasampat/ | Contentstack: https://www.contentstack.com/  Tracie Pruden - LinkedIn: https://www.linkedin.com/in/tracie-pruden-008b066/ | Advanced Turf: https://www.advancedturf.com/  Katie Youmans - LinkedIn: https://www.linkedin.com/in/katelynyoumans/ | Ecolab: https://www.ecolab.com/  Matt Ezyk - LinkedIn: https://www.linkedin.com/in/mezyk/ | Hanna Andersson: https://www.hannaandersson.com/  Stephanie Melott - LinkedIn: https://www.linkedin.com/in/stephanie-melott-776985138/  CITGO: https://www.citgo.com/operations/products/lubricants  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Explore the cutting-edge world of AI-driven product discovery in e-commerce with this episode's guest, Peter Curran, General Manager of Commerce at Coveo. This episode examines the evolving role of AI technologies, including retrieval-augmented generation, in enhancing the online shopping experience.  From tackling common challenges on platforms like Instagram to the importance of trust in AI adoption, Peter shares compelling examples that illustrate AI's impact on contextual relevance and user experience. Join us as we explore the future of shopping and the collaborative approach required to navigate the rapidly evolving landscape of agentic commerce. Show Highlights: Overcoming e-commerce challenges using AI technologies like retrieval-augmented generation (RAG). The role of AI in improving contextual relevance and providing a seamless shopping experience. The importance of trust and agility in AI adoption within e-commerce platforms. The significance of comprehensive content and user-generated feedback in bridging product discovery and purchase decisions. Examination of how social media influences product discovery, but often does not complete the purchasing journey. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Peter Curran on LinkedIn: https://www.linkedin.com/in/petercurran/  Coveo: https://www.coveo.com/en  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Discover how the future of digital commerce is being reshaped by trust and AI in this episode of the Commerce Innovators Podcast. Doriel Abrahams from Forter joins Caleb Ryan to discuss the evolution of Forter from a fraud prevention platform to a comprehensive trust platform. They explore how businesses can maximize customer lifetime value through trust-based environments and the emergence of autonomous commerce.  This episode underscores the importance of understanding user legitimacy and behavior to minimize friction and enhance customer experience while tackling the challenges posed by technological advancements. Show Highlights: Exploration of trust as the foundational currency in digital commerce and its impact on consumer loyalty. The role of AI in enhancing consumer interactions and transaction efficiency. The challenges and benefits of distinguishing between beneficial AI agents and harmful bots. The future potential of autonomous commerce and its implications for consumer behavior and merchant strategies. Importance of understanding user legitimacy to reduce false declines and improve customer experiences. How technological advancements are reshaping the e-commerce landscape and trust dynamics. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Doriel Abrahams on LinkedIn: https://www.linkedin.com/in/doriel-abrahams/  Forter: https://www.forter.com/partners/salesforce/  Read the article that sparked this conversation: https://www.linkedin.com/pulse/ai-agents-ecommerce-opportunity-fraud-prevention-l0yuc 2024 Forter Trust Premium Report: https://explore.forter.com/2024-trust-premium-report/p/1?utm_source=partner&utm_medium=salesforce&utm_campaign=trust_premiumreport_Q424&utm_term=&utm_content=sftpr24  Connect with Forter at Connections 2025: https://hello.forter.com/salesforce-connections-2025?utm_source=partner&utm_medium=salesforce&utm_campaign=FY25Q2_Salesforce_Connections&utm_term=partnermarketing  Attend Forter and Salesforce's Celebrity Chef Dinner at Connections 2025: https://hello.forter.com/salesforce-connections-dinner?utm_source=partner&utm_medium=salesforce&utm_campaign=FY25Q2_Salesforce_Connections_Chef_Dinner&utm_term=commerceinnovators  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B customer experiences.  Learn the pivotal role of data governance and AI in their strategic initiatives, and how Interface's approach to blending traditional and digital methods boosts commercial productivity while fostering trust and compliance with global data privacy standards. Join us to explore the future of home furnishings in the digital age. Show Highlights: Interface's innovative use of the B2C brand, Flor, to optimize B2B operations and enhance customer experiences Integration of Salesforce products for seamless, personalized customer journeys in B2B and B2C contexts Emphasis on data governance, AI integration, and global data privacy compliance as critical components of Interface's strategy Use of Salesforce Commerce Cloud as a central hub for dynamic order management and AI-driven recommendations The role of AI agents in improving customer service and commercial productivity at Interface Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: James Pope on LinkedIn: https://www.linkedin.com/in/jamespope/  Interface: https://www.interface.com/US/en-US.html  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew Attend Connections 2025: https://www.salesforce.com/connections/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Unlock the potential of veterinary e-commerce with information from Jennifer Macdonald, Director of E-Commerce at Blue Rabbit. In this episode, Jenny discusses how Blue Rabbit is revolutionizing pet healthcare by providing veterinarians with white-label e-commerce storefronts, allowing them to focus on excellent care while improving the pet owner experience.  Learn about the role of Salesforce and AI in optimizing customer journeys and boosting satisfaction, and discover the importance of a seamless shopping experience in building trust. If you're in the veterinary field or a pet enthusiast, this episode offers a glimpse into the future of pet care commerce. Show Highlights: Blue Rabbit's innovative white-label e-commerce solutions for veterinarians. Role of Salesforce and data analytics in enhancing the veterinary e-commerce experience. Challenges and strategies in catering to both veterinarians and pet owners. Integration of AI and advanced technology to improve customer service and streamline operations. Importance of trust and seamless experience in the pet care industry. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Jennifer Macdonald on LinkedIn: https://www.linkedin.com/in/jenniferlmacdonald/  Blue Rabbit Veterinary: https://bluerabbit.vet/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew Attend Connections 2025: https://www.salesforce.com/connections/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In a world where artificial intelligence is rapidly redefining the boundaries of commerce, the latest episode features Holden Bale, the Global Chief Strategy Officer at Merkle, as he explains the effects of AI in both digital and B2B sectors. Holden shares information on how generative AI and large language models are reshaping consumer expectations and market dynamics.  The episode explores the democratization of AI tools, the importance of aligning business and technology strategies, and the challenges businesses face in implementing customer-centric and omnichannel approaches. Throughout the discussion, Holden emphasizes the need for businesses to creatively apply AI technologies to drive growth and innovation in the evolving digital commerce landscape. Show Highlights: Role of AI in agentic and B2B commerce. AI's impact on consumer expectations and omnichannel experiences. Discussion on democratizing AI tools in digital commerce. Importance of aligning business and technology strategies for successful AI-driven business transformation. Exploration of the plateau in e-commerce growth and the necessity of customer centricity, omnichannel strategies, and digital transformation in mature markets. Challenges and opportunities in integrating AI with human expertise to drive business innovation and efficiency. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Holden Bale: https://www.linkedin.com/in/holdenbale/  Merkle: https://www.merkle.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.