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All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
222 Episodes
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What does the latest consumer data actually say about the state of the fitness industry heading into 2026? In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Melissa Rodriguez to unpack new research on how Americans are engaging with fitness and wellness today. They explore participation versus consistency, the gap between casual users and committed exercisers, how digital tools are being used, the rise of recovery and wellness services, and what motivates consum...
In this episode of This Week in Fitness, we cover Planet Fitness expanding in Mexico, Pilates Addiction reaching 250 U.S. licenses, Novo Nordisk filing a lawsuit over compounded GLP-1 products, Ministry of Sound turning nightlife into competitive fitness, the HFA Hall of Fame honoring Elaine LaLanne’s 100th birthday, and why protein cereal signals a bigger shift in consumer nutrition behavior. Stay ahead of the fitness business headlines shaping 2026. Stories Covered This Week: Planet Fitne...
The HFA Show 2026 is almost here, and this year’s event in San Diego is expected to be the largest gathering of health and fitness industry professionals in North America. In this special edition of the ATFW Podcast, Krissy Vann shares insights from a preview press conference ahead of the show. Hear what Liz Clark, President of the Health & Fitness Association (HFA), says attendees can expect, along with updates from Mike Goscinski on new industry research set to be released in March. I...
This Week in Fitness breaks down the most important business stories shaping the global fitness and wellness industry. Each week, we cut through the noise to highlight expansion moves, technology shifts, investment activity, and emerging trends operators and executives should actually be paying attention to — all in under five minutes. This Week in Fitness: The Stories We’re Watching The Pack Launches Global Franchising Platform Backed by Rumble co-founders, Super Bowl–winning NFL quarterba...
GLP 1s aren’t new but their impact inside gyms is accelerating. In this episode, Dave Appel, Chief Health and Fitness Officer at KORB Health Group, joins the podcast to unpack how the continued rise of GLP 1 use is changing the way gyms coach, program, and support members. We talk through how GLP 1 members often differ from traditional populations, why business as usual programming can fall short, and where gyms have a real opportunity to improve outcomes without compromising coaching cultu...
Welcome to This Week in Fitness, where ATFW host Krissy Vann crunches the latest fitness and wellness business headlines—all in under five minutes. This week, we start with Burn Boot Camp making a bold move by bringing Kevin Hart into the business as an equity partner, franchisee, and executive leader—not a spokesperson. We also cover McFIT launching international franchising for the first time, signaling a new phase of European brand expansion. Plus, Hims & Hers Health returns to the Big...
How do you scale a fitness business without losing focus? In this episode of All Things Fitness and Wellness, Chris Smith shares how Fitness World Canada is approaching its next phase of growth, including plans for franchising and continued corporate expansion. The conversation focuses on the structure behind the strategy, the role of the team, and what it takes to prepare a fitness business for scale. Chris walks through how the franchise model is being developed, what the organization is ...
This week on This Week in Fitness, we break down one of the largest technology deals in global fitness, as Playlist and EGYM announce a $7.5 billion merger. We also cover Fitness World’s $50 million expansion and franchise launch, major moves in women’s health programming, new data on menopause and GLP-1 users, and a protein-powered pizza test that shows how far wellness culture is reaching. Stories Covered: • Playlist × EGYM — A $7.5B merger backed by $785M in new equity aims to build a ful...
How should gyms engage and retain members using GLP-1 medications in 2026? Behaviour science expert Dr. Heather McKee joins host Krissy Vann to break down what operators must understand as motivation, willpower, and progress cues shift for this growing member segment. As Myzone’s Motivation Science Advisor, Dr. McKee brings global experience designing behaviour-driven programs for more than 100 companies. In this episode, she explains: • what GLP-1 members actually need when weight is no...
This Week In Fitness crunches the latest fitness business headlines, all in under five minutes. Hosted by Krissy Vann, the show delivers a fast, factual snapshot of what’s shaping the fitness and wellness industry for operators, executives, and decision-makers. In this episode: -24 Hour Fitness brings founder Mark Mastrov back as Owner and Executive Chair following an acquisition with LongRange Capital -OpenAI launches ChatGPT Health, a new experience designed to help users navigate health...
As the fitness industry enters 2026, operators are navigating growth, pressure, and rapid change. In this episode of All Things Fitness and Wellness, host Krissy Vann speaks with Liz Clark, President and CEO of the Health & Fitness Association, about what leaders need to know right now. As the fitness industry enters 2026, operators are navigating renewed growth alongside rising expectations, policy shifts, and evolving member demands. In this episode of All Things Fitness and Wellness...
The final This Week In Fitness of 2025 breaks down the biggest fitness business stories shaping the industry as we head into 2026. Hosted by Krissy Vann, the episode covers how brand strategy, culture, consumer behavior, and GLP-1 medications are influencing the future of fitness. In this episode: -Planet Fitness returns to Times Square for its 11th New Year’s Eve sponsorship, reinforcing its mass-market strategy -Crunch Fitness launches its music-driven “Feel More” campaign, positioning gy...
In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Lee Robinson, VP of Sales at ABC Fitness, to break down gym membership trends, member behavior, and what the data from 2025 reveals about running a successful gym in 2026. The conversation explores why Gen Z gym members now account for nearly half of new gym joins, how their expectations differ from previous generations, and where gym owners may be misreading what this audience values. Lee also explains why gym en...
This week on This Week in Fitness, host Krissy Vann covers the key business stories shaping the fitness and wellness industry as 2025 comes to a close, including: -Noom expanding further into preventive health with microdose GLP-1s, behavioral coaching, and biomarker testing -Weight Watchers launching a redesigned platform that integrates GLP-1 prescribing, nutrition, coaching, fitness content, and community -ABC Fitness Wellness Watch Q4 2025, with new data on joins, cancellations, engage...
In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Ntiedo Etuk, Founder and CEO of FitGrid, to unpack how boutique fitness is being evaluated today and what needs to change as the industry heads into 2026. The conversation explores the growing push for standardized, cross-platform KPIs, why fragmented data has become a challenge for operators and investors alike, and how the lack of shared benchmarks impacts valuations, diligence timelines, and strategic decision-...
Welcome to This Week in Fitness by ATFW your five-minute rundown of the biggest developments shaping the global fitness industry. Hosted by Krissy Vann, this week’s episode covers expansion moves, training behavior insights, hybrid performance science, GLP-1 trends, and new global health policy. In this episode: • Panobianco Academia brings former Planet Fitness CEO Chris Rondeau onto its board as the Brazilian franchisor targets 600 clubs in 2026. • Tonal releases its State of Strength Re...
Every January, gyms see the same trend. A surge of motivated joiners followed by a sharp drop-off only weeks later. In this episode, Krissy Vann speaks with Myzone’s Dr Heather McKee, a leading behaviour change specialist, to examine what behaviour science reveals about the January member retention problem and what gym owners can do differently. Dr McKee breaks down where gyms lose the most members in the first 30 to 60 days, the early behavioural signals that predict disengagement, and how ...
On this episode of This Week In Fitness, host Krissy Vann delivers a fast, news-driven breakdown of the major developments shaping the global fitness and wellness sector. Designed for industry leaders, operators and decision-makers, this week’s roundup covers equipment innovation, franchising disruption, community engagement, hospitality investment and the future of wellness travel. In today’s headlines: • Matrix Fitness responds to record strength-training demand with a new Magnum Plate-Load...
What advocacy priorities will shape the fitness industry in 2026? In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Zach Weston, Executive Director of the Fitness Industry Council of Canada (FIC), the national nonprofit representing roughly 7,000 facilities and seven million members across the country. While today’s conversation spotlights Canada, the themes reflect the globalpressures facing every operator, policymaker, and industry leader. From preventive ...
This Week In Fitness delivers your executive-level briefing on the biggest moves shaping the global fitness industry — all in under five minutes. Each episode breaks down the trends, company strategies, policy shifts and innovation stories influencing operators, investors, and decision-makers across the sector. This week’s roundup covers major developments across performance training, connected fitness, wellness, policy, and women’s health technology — with notable updates from HYROX, Oranget...
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