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The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!
128 Episodes
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Most Amazon brands don’t fail. They plateau. In Part 2, John Cavendish sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down why growth slows down and what brands must do to keep scaling. From product launch cadence to identifying new opportunities, this episode dives into the real strategy behind sustained Amazon growth. In this episode you’ll learn • Why Amazon product catalogs eventually plateau • When to focus on optimization vs launching new produc...
Most Amazon sellers don’t fail because of ads. They fail because the product isn’t good enough. In Part 1, John sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down how top brands actually develop, test, and validate new products before scaling. This episode dives deep into real-world product development strategies used by manufacturers and Amazon-focused brands. In this episode you’ll learn • How to validate product ideas using real Amazon data • Why custome...
Most Amazon sellers don’t have a tax problem. They have a timing problem. In Part 2, John continues the conversation with Matt Remuzzi, Owner of CapForge Accounting, breaking down one of the most important concepts in ecommerce finance: Cash vs accrual accounting. This single shift can dramatically impact how much tax you pay — without changing your actual profit. In this episode you’ll learn • The difference between cash and accrual accounting • Why ecommerce businesses should track bo...
AI is powerful. But when it comes to your finances, it can cost you a lot more than you think. In this episode, John Cavendish sits down with Matt Remuzzi, Owner of CapForge Accounting, to break down why Amazon sellers should be careful using AI for bookkeeping and tax decisions. Matt has been in accounting since before the ecommerce boom and now leads a 90+ person team specializing in ecommerce accounting, tax strategy, and business exits. In this episode you’ll learn: • Why AI is not r...
Getting your product into retail stores is not magic. It’s a numbers game, a conversion game, and a process that takes time. In Part 2, John Cavendish continues the conversation with Talor Ofer, Founder of Retail Empire, who has helped hundreds of ecommerce brands expand into retail chains across the United States. Talor breaks down the real step-by-step process of getting into retail, including how long it takes, how buyers respond, and what brands must have before retailers will even con...
AI is changing how brands discover retail opportunities. In this episode, John Cavendish sits down with Talor Ofer, Founder of Retail Empire, to explain how AI tools are helping Amazon sellers uncover 29,000+ retail channels across the United States. For years, most ecommerce brands focused only on Amazon. But now, AI-powered research is revealing thousands of overlooked retail opportunities — from major chains like Costco and Walmart to niche distribution channels most sellers have never e...
Most Amazon sellers optimize for the first sale. That might be costing you serious growth. In Part 2, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how Amazon sellers should think about: • Lifetime value (LTV) • Recurring revenue • Lowering ROAS targets to scale faster • Launch profitability expectations • AI, Rufus, and algorithm myths As competition increases and CPCs continue rising, optimizing for first-purchase profitability may be limiting your growth. T...
Is Amazon still the best place to launch a product in 2026? In this episode, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how marketplace strategy is shifting, and why more brands are questioning whether Amazon should come first. After launching his own toy brand on Amazon in 2016 and expanding into the UK, EU, and US, Tom now leads multi-marketplace growth strategies across: • Amazon • TikTok Shop • Walmart And the trend is clear: sellers are diversifying. In Par...
What you will learn in this episode • How Amazon fulfillment performance impacts ranking and visibility • Why communication failures are the biggest 3PL red flag • What accuracy standards top 3PLs must hit to stay competitive • How hazmat and lithium ion products are really handled off Amazon • Why forecasting is a growth skill, not an ops task • How fulfillment mistakes should be resolved and owned • Why logistics is one of the biggest hidden profit leaks for sellers Mark also explains why...
Amazon used to reward sellers who sent massive amounts of inventory into FBA. That era is over. In Part 1 of this podcast, John Cavendish sits down with Mark Becker, CEO and Co-Founder of G10 Fulfillment, one of the longest operating Amazon-focused 3PLs in the industry. They break down how Amazon’s aggressive stance on long term storage fees, inventory limits, and warehouse prioritization is forcing brands to rethink their entire fulfillment strategy. This episode goes deep into hybrid FB...
Most Amazon sellers think once a listing crashes, it is game over. That is not true. In Part 2 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down how experienced sellers actually recover suppressed listings, lost rankings, and stalled ASINs. They dive deep into what really happens when Amazon suppresses a listing, why some types of suppression can actually be easier to recover from, and how poor segmentation, pricing mismatches, and buye...
Most Amazon sellers fail at product launches because they chase tactics instead of following data. In Part 1 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down the foundations of a successful Amazon product launch. Colin has built and scaled eight figure Amazon brands and now helps seven and eight figure sellers remove guesswork from keyword ranking and launch strategy. This episode focuses on the early decisions that determine whether a launc...
Many Amazon sellers focus on ads, rankings, and traffic but overlook the one system that holds everything together: product data. In this episode, John Cavendish sits down with Sascha Dobbelaere, founder of OneSila, to break down why poor product information silently limits growth for Amazon and ecommerce brands. Sascha shares how his background in a family run pet accessories business exposed the real challenges sellers face when managing SKUs, attributes, translations, and catalog updates ...
Scaling an ecommerce business should not come at the cost of burnout, misalignment, or losing yourself in the process. In this episode, John talks with Daphne Bravo, a former corporate retail buyer who left the traditional retail world to build a values led, spiritually aligned business. Drawing from her experience in corporate buying and entrepreneurship, Daphne explains how tools like human design, astrology, and emotional intelligence can support smarter leadership, clearer decision makin...
In this episode, John interviews Sascha Dobbelaere, the founder of OneSila, a SaaS product designed to help e-commerce businesses manage their product information more effectively. Sascha shares his journey from a family-run pet accessories business to creating a software solution that addresses the challenges of product data management. They covered the importance of accurate product information, the role of technology in e-commerce, and strategies for expanding into international markets....
What if scaling your business didn’t mean burning yourself out or disconnecting from who you are? In this episode, John Cavendish sits down with Daphne Bravo, a former corporate retail buyer who transitioned into spiritual entrepreneurship after realizing her career was no longer aligned with her values. Daphne shares how tools like human design, astrology, and emotional intelligence can help entrepreneurs lead more sustainably, make better decisions, and build brands that truly resonate. T...
In this episode, host John Cavendish sits down with Arjun Mahadevan, CEO & Founder of DOOLA, to break down what ecommerce sellers need to build a legitimate, scalable US business—whether you're selling on Amazon, Shopify, or expanding into multiple marketplaces. If you’ve ever wondered: • Do I need a US LLC as a non-US seller? • How do I open a US business bank account remotely? • Will forming an LLC increase trust, reduce failed payments, or improve Amazon payout reliability? • How do t...
In this episode, John chats with Arjun Mahadevan, CEO and Founder of DOOLA, discussing the importance of LLC formation, bookkeeping, and tax obligations for entrepreneurs, especially international founders. Arjun emphasizes the concept of a 'business in a box' that simplifies the startup process, allowing founders to focus on growth. The conversation also touches on the significance of branding in e-commerce and the evolving landscape of online business opportunities. Takeaways - Comprehensi...
In this episode, we'll dive deep into the importance of properly organizing and maintaining your Amazon product listings so your products stay active, compliant, and converting. You’ll learn how to fix common catalog problems, optimize your product detail pages, and handle brand ownership issues like a pro. Key Topics Covered: ✅ What Amazon Catalog Management really means ✅ The must-have elements of a high-performing product detail page (title, bullet points, images, pricing, and more) ✅ Ho...
Is Amazon’s golden era for third-party sellers coming to an end? In this episode, we’re joined by Seth Hurd, CEO of Brand Expand to talk about the shifting landscape of Amazon FBA. From tightening margins to the growing need for brand independence. If you’ve been feeling the squeeze as a seller, this conversation is a must-listen. We dive into: 💡 Why Amazon’s customer-first model cuts into your margins 📉 The growing trend of sellers moving off-platform 🛒 How building your own brand site pro...
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