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The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!
111 Episodes
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In this episode, John chats with Arjun Mahadevan, CEO and Founder of DOOLA, discussing the importance of LLC formation, bookkeeping, and tax obligations for entrepreneurs, especially international founders. Arjun emphasizes the concept of a 'business in a box' that simplifies the startup process, allowing founders to focus on growth. The conversation also touches on the significance of branding in e-commerce and the evolving landscape of online business opportunities. Takeaways - Comprehensi...
In this episode, we'll dive deep into the importance of properly organizing and maintaining your Amazon product listings so your products stay active, compliant, and converting. You’ll learn how to fix common catalog problems, optimize your product detail pages, and handle brand ownership issues like a pro. Key Topics Covered: ✅ What Amazon Catalog Management really means ✅ The must-have elements of a high-performing product detail page (title, bullet points, images, pricing, and more) ✅ Ho...
Is Amazon’s golden era for third-party sellers coming to an end? In this episode, we’re joined by Seth Hurd, CEO of Brand Expand to talk about the shifting landscape of Amazon FBA. From tightening margins to the growing need for brand independence. If you’ve been feeling the squeeze as a seller, this conversation is a must-listen. We dive into: 💡 Why Amazon’s customer-first model cuts into your margins 📉 The growing trend of sellers moving off-platform 🛒 How building your own brand site pro...
Wondering if SEO still matters in 2025 — especially when AI Overviews and Amazon algorithms are changing fast? John and Steven (founder of Trio SEO) uncovers the truth about modern SEO for Amazon sellers and eCommerce brands. Dive deep into ✅ Whether SEO is still worth investing in for your brand site ✅ The 5 essential technical SEO fixes every seller needs ✅ How to make your product pages rank higher on Google and drive traffic back to your Amazon listings ✅ Why AI Overviews might change t...
Most sellers focus all their energy on Amazon SEO, but what happens when your listings tank, your account gets suspended, or Amazon changes the rules overnight? In this episode, John sits down with Steven Schneider, founder of Trio SEO, to talk about how building your own brand outside of Amazon can future-proof your business. Discover how to: ✅ Balance Amazon SEO with off-Amazon SEO ✅ Build your own website that supports long-term sales ✅ Use content strategy that actually converts (withou...
RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALED Forget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account. They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and how BrandExpand’s platform has processed over 1 million orders with zero compliance issues. 👏 If you’ve ever wondered: 👉 “Do super URLs still...
Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces. From early seller days in 2015 to building a vertically integrated B2B2C SaaS, Seth shares hard-earned lessons, insights on marketplace algorithms, and why Amazon’...
Amazon’s AI: Friend or Foe? What Every Seller Needs to Know Is Amazon’s new AI actually here to help sellers... or just another way to control your data? 🤔 In this episode of The Amazon Strategist Show, John Cavendish (Founder of Seller Candy) sits down with Jakob Wolitzki (Co-Founder of DataDoe) to uncover how Amazon’s AI really works, where it falls short, and what tools like DataDoe are doing to give sellers back the edge. From suspensions and flat files to future marketplace integratio...
Is ChatGPT really helping Amazon sellers… or just giving generic advice? 🤔 In this episode of The Amazon Strategist Show, John sits down with Jakob Wolitzki, co-founder of DataDoe, to reveal how AI is actually transforming Amazon businesses. Jakob shares how DataDoe was built to go beyond ChatGPT, offering sellers real marketplace insights, advanced integrations, and smarter decision-making tools that Amazon’s own AI can’t match. Here’s what you’ll learn: ✅ Why ChatGPT falls short for Amazo...
Struggling with an Amazon listing that just won't convert? You're not alone. In this value-packed episode, John sits down with Vincenzo Toscano, CEO of eComcy, to break down the exact, actionable strategies you need to diagnose and fix your underperforming listings. Vincenzo shares the proven framework his 70-person agency uses to dramatically increase click-through and conversion rates for brands worldwide. We dive deep into the critical role of A+ content, image optimization, and leveragin...
In this episode, John Cavendish sits down with Andrew Morgans, founder of Marknology, to uncover the strategies that helped him go from an unfulfilling corporate job to building a thriving Amazon brand agency. You’ll learn: ✅ How to build a profitable, sustainable Amazon business ✅ The future of e-commerce with TikTok & short-form video ✅ How to collaborate with creators & build brand trust ✅ Real-world tips for scaling without burnout Whether you’re just starting your Amazon seller...
Still not seeing results from your Amazon ads? You’re not alone. In this episode of The Amazon Strategist Show, host John Cavendish sits down with Noemi Bolojan, co-founder of Scale Wave, to reveal what’s really holding your PPC performance back—and how to fix it. 👉 Whether you're running Sponsored Products, Brands, or Display, this conversation dives into: -The 5 evergreen Amazon PPC strategies that actually work -Why your ad performance isn’t just about bids and budgets -How to structure c...
What if your entire Amazon business could be protected before disaster strikes? In this episode, John sits down with Rohit Nair, e-commerce veteran and founder of Seller Defender, an insurance-backed solution built to protect Amazon sellers from the nightmare of account and ASIN suspensions. Rohit gets real about the emotional and financial toll of being suspended by Amazon (he’s lived it himself) and breaks down exactly how Seller Defender works: from onboarding to working with top-tier co...
Can You Really Remove Amazon Reviews? What Sellers Need to Know in 2025 Bad reviews can tank your listing. But what if you could actually do something about it? In this episode of The Amazon Strategist Show, John sits down with Danan Coleman, Co-Founder of eCom Triage to uncover the truth about Amazon review removal. From legit (but complex) methods to protect your brand to the wild west of black hat tactics—this is a must-watch for sellers tired of playing defense. 🎯IF you're battling rev...
Selling exclusively on Amazon? It might be time to rethink that strategy. In this episode of The Amazon Strategist Show, John chats with Andrew Maffettone, Founder and CEO of BlueTuskr, about what Amazon sellers need to watch out for in 2025. From rising fees to tighter competition and shifting consumer behavior, Andrew breaks down the real risks of putting all your eggs in the Amazon basket—and what to do instead. Get actionable insights on how to diversify, build a brand outside of Amazon...
Think you can just Google your way to a reliable supplier? Think again. In this episode of The Amazon Strategist Show, John sits down with Omar Sassoon, sourcing expert and e-commerce strategist, to unpack what really goes into finding and scaling with the right suppliers in 2025. From navigating cultural differences to the power of factory visits, Omar shares what most sellers overlook—and how to avoid costly sourcing mistakes that can derail your business. Whether you're just start...
Thinking about cashing in on your Amazon business? 🚀 In this episode of The Amazon Strategist Show, John sits down with Andy Allaway, CEO of Empire Flippers, to talk exit strategies, deal structures, and what buyers actually care about in 2025. With over 2,400 deals closed and $520M+ in transactions, Empire Flippers knows a thing or two about getting sellers the payday they deserve. Andy breaks down the latest e-commerce trends, how AI is reshaping valuations, and the biggest mistakes seller...
What’s really putting your Amazon business at risk? In this episode of The Amazon Strategist Show, John Cavendish sits down with Debi Slaver, Sales & Marketing Director at SPCTEK, to break down the hidden pitfalls that lead to seller suspensions—and what you can do to avoid them. From account health metrics to the realities of order defect rates, Debi shares the real talk every Amazon seller needs to hear in 2025. Whether you're scaling fast or just starting out, this conversation will h...
What’s really behind underperforming Amazon ads? (Hint: It’s not your budget.) In this episode of The Amazon Strategist Show, John sits down with Noemi Bolojan, Co-Founder of Scale Wave, to unpack what truly drives—or kills—Amazon ad success in 2025 and beyond. From the rise of AI and FOMO to the art of nailing your product’s life stage, Noemi shares battle-tested insights for Amazon sellers who want real growth—without chasing shiny objects. Whether you're struggling with ad conversions or d...
On this episode of The Amazon Strategist Show, John sits down with Daniel Budai, CEO & Founder of Budai Media, to unpack what really drives growth in e-commerce today (spoiler: it’s not just AI and flashy tools). Daniel shares tried-and-tested growth strategies, from conversion rate optimization to bold offer crafting, and dives into the underrated power of SMS marketing. He also gets candid about why many DTC and Amazon brands miss the mark—and what to fix first. Whether you’re a scali...
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