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The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!
122 Episodes
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Most Amazon sellers optimize for the first sale. That might be costing you serious growth. In Part 2, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how Amazon sellers should think about: • Lifetime value (LTV) • Recurring revenue • Lowering ROAS targets to scale faster • Launch profitability expectations • AI, Rufus, and algorithm myths As competition increases and CPCs continue rising, optimizing for first-purchase profitability may be limiting your growth. T...
Is Amazon still the best place to launch a product in 2026? In this episode, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how marketplace strategy is shifting, and why more brands are questioning whether Amazon should come first. After launching his own toy brand on Amazon in 2016 and expanding into the UK, EU, and US, Tom now leads multi-marketplace growth strategies across: • Amazon • TikTok Shop • Walmart And the trend is clear: sellers are diversifying. In Par...
What you will learn in this episode • How Amazon fulfillment performance impacts ranking and visibility • Why communication failures are the biggest 3PL red flag • What accuracy standards top 3PLs must hit to stay competitive • How hazmat and lithium ion products are really handled off Amazon • Why forecasting is a growth skill, not an ops task • How fulfillment mistakes should be resolved and owned • Why logistics is one of the biggest hidden profit leaks for sellers Mark also explains why...
Amazon used to reward sellers who sent massive amounts of inventory into FBA. That era is over. In Part 1 of this podcast, John Cavendish sits down with Mark Becker, CEO and Co-Founder of G10 Fulfillment, one of the longest operating Amazon-focused 3PLs in the industry. They break down how Amazon’s aggressive stance on long term storage fees, inventory limits, and warehouse prioritization is forcing brands to rethink their entire fulfillment strategy. This episode goes deep into hybrid FB...
Most Amazon sellers think once a listing crashes, it is game over. That is not true. In Part 2 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down how experienced sellers actually recover suppressed listings, lost rankings, and stalled ASINs. They dive deep into what really happens when Amazon suppresses a listing, why some types of suppression can actually be easier to recover from, and how poor segmentation, pricing mismatches, and buye...
Most Amazon sellers fail at product launches because they chase tactics instead of following data. In Part 1 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down the foundations of a successful Amazon product launch. Colin has built and scaled eight figure Amazon brands and now helps seven and eight figure sellers remove guesswork from keyword ranking and launch strategy. This episode focuses on the early decisions that determine whether a launc...
Many Amazon sellers focus on ads, rankings, and traffic but overlook the one system that holds everything together: product data. In this episode, John Cavendish sits down with Sascha Dobbelaere, founder of OneSila, to break down why poor product information silently limits growth for Amazon and ecommerce brands. Sascha shares how his background in a family run pet accessories business exposed the real challenges sellers face when managing SKUs, attributes, translations, and catalog updates ...
Scaling an ecommerce business should not come at the cost of burnout, misalignment, or losing yourself in the process. In this episode, John talks with Daphne Bravo, a former corporate retail buyer who left the traditional retail world to build a values led, spiritually aligned business. Drawing from her experience in corporate buying and entrepreneurship, Daphne explains how tools like human design, astrology, and emotional intelligence can support smarter leadership, clearer decision makin...
In this episode, John interviews Sascha Dobbelaere, the founder of OneSila, a SaaS product designed to help e-commerce businesses manage their product information more effectively. Sascha shares his journey from a family-run pet accessories business to creating a software solution that addresses the challenges of product data management. They covered the importance of accurate product information, the role of technology in e-commerce, and strategies for expanding into international markets....
What if scaling your business didn’t mean burning yourself out or disconnecting from who you are? In this episode, John Cavendish sits down with Daphne Bravo, a former corporate retail buyer who transitioned into spiritual entrepreneurship after realizing her career was no longer aligned with her values. Daphne shares how tools like human design, astrology, and emotional intelligence can help entrepreneurs lead more sustainably, make better decisions, and build brands that truly resonate. T...
In this episode, host John Cavendish sits down with Arjun Mahadevan, CEO & Founder of DOOLA, to break down what ecommerce sellers need to build a legitimate, scalable US business—whether you're selling on Amazon, Shopify, or expanding into multiple marketplaces. If you’ve ever wondered: • Do I need a US LLC as a non-US seller? • How do I open a US business bank account remotely? • Will forming an LLC increase trust, reduce failed payments, or improve Amazon payout reliability? • How do t...
In this episode, John chats with Arjun Mahadevan, CEO and Founder of DOOLA, discussing the importance of LLC formation, bookkeeping, and tax obligations for entrepreneurs, especially international founders. Arjun emphasizes the concept of a 'business in a box' that simplifies the startup process, allowing founders to focus on growth. The conversation also touches on the significance of branding in e-commerce and the evolving landscape of online business opportunities. Takeaways - Comprehensi...
In this episode, we'll dive deep into the importance of properly organizing and maintaining your Amazon product listings so your products stay active, compliant, and converting. You’ll learn how to fix common catalog problems, optimize your product detail pages, and handle brand ownership issues like a pro. Key Topics Covered: ✅ What Amazon Catalog Management really means ✅ The must-have elements of a high-performing product detail page (title, bullet points, images, pricing, and more) ✅ Ho...
Is Amazon’s golden era for third-party sellers coming to an end? In this episode, we’re joined by Seth Hurd, CEO of Brand Expand to talk about the shifting landscape of Amazon FBA. From tightening margins to the growing need for brand independence. If you’ve been feeling the squeeze as a seller, this conversation is a must-listen. We dive into: 💡 Why Amazon’s customer-first model cuts into your margins 📉 The growing trend of sellers moving off-platform 🛒 How building your own brand site pro...
Wondering if SEO still matters in 2025 — especially when AI Overviews and Amazon algorithms are changing fast? John and Steven (founder of Trio SEO) uncovers the truth about modern SEO for Amazon sellers and eCommerce brands. Dive deep into ✅ Whether SEO is still worth investing in for your brand site ✅ The 5 essential technical SEO fixes every seller needs ✅ How to make your product pages rank higher on Google and drive traffic back to your Amazon listings ✅ Why AI Overviews might change t...
Most sellers focus all their energy on Amazon SEO, but what happens when your listings tank, your account gets suspended, or Amazon changes the rules overnight? In this episode, John sits down with Steven Schneider, founder of Trio SEO, to talk about how building your own brand outside of Amazon can future-proof your business. Discover how to: ✅ Balance Amazon SEO with off-Amazon SEO ✅ Build your own website that supports long-term sales ✅ Use content strategy that actually converts (withou...
RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALED Forget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account. They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and how BrandExpand’s platform has processed over 1 million orders with zero compliance issues. 👏 If you’ve ever wondered: 👉 “Do super URLs still...
Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces. From early seller days in 2015 to building a vertically integrated B2B2C SaaS, Seth shares hard-earned lessons, insights on marketplace algorithms, and why Amazon’...
Amazon’s AI: Friend or Foe? What Every Seller Needs to Know Is Amazon’s new AI actually here to help sellers... or just another way to control your data? 🤔 In this episode of The Amazon Strategist Show, John Cavendish (Founder of Seller Candy) sits down with Jakob Wolitzki (Co-Founder of DataDoe) to uncover how Amazon’s AI really works, where it falls short, and what tools like DataDoe are doing to give sellers back the edge. From suspensions and flat files to future marketplace integratio...
Is ChatGPT really helping Amazon sellers… or just giving generic advice? 🤔 In this episode of The Amazon Strategist Show, John sits down with Jakob Wolitzki, co-founder of DataDoe, to reveal how AI is actually transforming Amazon businesses. Jakob shares how DataDoe was built to go beyond ChatGPT, offering sellers real marketplace insights, advanced integrations, and smarter decision-making tools that Amazon’s own AI can’t match. Here’s what you’ll learn: ✅ Why ChatGPT falls short for Amazo...
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